This document discusses how mobile marketing can help restaurants, retailers, and real estate businesses. It explains that mobile marketing allows businesses to target customers with timely deals, promotions, and information. Customers can opt-in to receive offers, coupons, or property listings directly on their mobile phones. The document promotes the benefits of increased customer engagement, frequency, and growth through mobile marketing strategies.

2. mobile for restaurants
Mobile means instant coupons and
promotions. Increase customer
frequency by offering deals such as
a “Tonight Only – Kids Eat Free” offer.
mobile for everyone
Mobile Marketing is a totally new
and cost effective way to promote
and grow your business. It’s personal
marketing on a whole new level.
Contact a PoetMobile sales
representative today to find out what
Mobile Marketing can do for you.

3. mobile for retailers
Mobile means giving your
customers the VIP treatment. Use
creative marketing for store
offers and promotions and watch
as your customer base grows!
mobile for real estate
Mobile means instant information to
potential buyers. Send home info,
photos , an d realtor con tact
information directly to buyers cell
phones. Just think, no more wasted
paper or empty flyer boxes!

4. “It’s absolutely pinpoint advertising. I don’t know of a
more direct way, unless I’m speaking right in their
ear and whispering.”
- Brian Rosen
Chief Executive
Sam’s Wine and Spirits,
Chicago
Wong, Walin. “Sell, sell, cell: Mobile phones now outlet for pitching
products” Las Vegas Review-Journal 20 Apr. 2008: E1, E5

7. Leave a Smaller Foot
Print on the World

8. "! SMS [Short Message Service]
More than 136 million Americans use text messaging on a regular basis.
Adding a multi-faceted and extremely flexible new advertising medium to
your arsenal largely increases brand recall.
�! Connect on a more “personal” level
�! Text any “KEYWORD” to your own “SHORT CODE”
�! Push back your WAP information
�! Consumers “opt-in”. NO SPAM!
�! Build customer database
�! Collect valuable demographic information
�! Generate new Revenue Streams
�! Build Brand Awareness
�! Text Messages Types:
!! Updates
!! Voting
!! Polling
!! Invitations
!! Giveaways
!! Call to Action

9. "! WAP [Wireless Application Protocol]
A WAP mobile site is a fully functional and branded web site built exclusively for
a mobile device. Why do you need a WAP site? People are no longer on their
computers 100% of the time. With 4 BILLION mobile phone users, having a WAP
site will strengthen the relationship consumers have with your brand.
�! Timely updates and instant access to information no matter
where your customers are
�! Best User Experience
�! Handset detection
�! Dynamic content formatting
�! URL redirects
�! Remembers user information
�! Strong functionality with streamlined graphics
�! Great organization and prioritization of features
�! Treats mobile users just like Internet users, keeping experiences
consistent
�! Simple and clear navigation, fast to load
�! Build brand awareness
�! Build new revenue streams with monthly subscription member
area
�! Valuable site Analytics

10. "! Application Development
PoetMobile can develop a custom application to meet your marketing
needs. Our programmers and developers will work with you to develop
applications that help you meet your goals.
�! Phone applications
�! iPhone (Apple)
�! Android (Google)
�! Java (Windows)
�! Gaming applications for mobile phones
�! WEB application development and design
�! Database Development
�! Utility applications (some examples)
�! distance ran
�! calorie intake
�! running schedule
�! Mobile users can access your application without
internet access.
�! Mobile applications are very social.
�! 24/7 availability

11. "! Online Marketing Campaign
PoetMobile will custom design and market a web site and online campaign
to best brand your company. If you already have a web site or a web team,
we will work with your team or marketing agency to incorporate a seamless
mobile campaign and optimize the revenue of your current site.
�! Update your current site
�! SEO - Search engine optimization
!! Be seen above the clutter online
�! Tracking, testing and gauging what your customers
want
�! Add short code and WAP information
�! Prepare joint online and mobile campaigns
�! Add an opt-in area for email and mobile marketing
!! Will capture user information for storage and reuse
�! Monthly Updates
�! Newsletter and email marketing
�! Hosting for any size, anywhere

12. have you seen advertizing in any of the
following places
(% of all mobile users)
Limbo, Inc. "Mobile Advertising Report First Quarter 2008.“ Mobile Marketing Association, First Quarter 2008 <http://www.mmaglobal.com/>

13. recall in brand advertised
Limbo, Inc. "Mobile Advertising Report First Quarter 2008.“ Mobile Marketing Association, First Quarter 2008 <http://www.mmaglobal.com/>

14. mobile service usage
Q4 2007, (millions of US consumers)
Limbo, Inc. "Mobile Advertising Report First Quarter 2008.“ Mobile Marketing Association, First Quarter 2008 <http://www.mmaglobal.com/>

15. everett rogers
diffusion of innovations theory
re
we a the
ntly in
curre dopters
a
early age
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16. distribution of sms users by age
Limbo, Inc. "Mobile Advertising Report First Quarter 2008.“ Mobile Marketing Association, First Quarter 2008 <http://www.mmaglobal.com/>

17. distribution of wap users by age
Limbo, Inc. "Mobile Advertising Report First Quarter 2008.“ Mobile Marketing Association, First Quarter 2008 <http://www.mmaglobal.com/>

18. PoetMobile works with you
PoetMobile is here to make sure you are prepared, and down right excited!

19. Mobile Marketing is a Green technology. By utilizing the
full power of poet you can decrease printing and other
marketing costs while increasing ROI
PoetMobile cares about the environment and is doing it’s
part to help change the way consumers receive
information.

20. Mobile Campaign Solutions
Promotional Message: Drive your customers
Goals:
#! Promote launch of
new event or
promotion
#! Drive customers to
your WAP site
#! Scheduled reminders
Action:
#! Customer opts-in to
receive a mobile
message from you or a
reminder of up coming
events

21. Mobile Campaign Solutions
Coupon: track customer usage
Goals:
#! Create brand loyalty
with instant coupons
#! Drive consumers to
purchase
Action:
#! Customer opts-in via
Short Code, WAP
site, E-Mail or Web
site to receive a
coupon from you

22. Mobile Campaign Solutions
Gift Card: New Green mobile twist to a proven idea
Goals:
#! Make your gift
cards digital and
mobile
#! SMS solution
Action:
#! Customer purchases
digital gift card and
specifies what phone
to send it to for
delivery. Recipient
receives digital gift
card on phone.

23. Mobile Campaign Solutions
Media Tracker: Follow the effectiveness of your media buys
Goals:
#! To track the
effectiveness of
other media in your
campaigns.
#! To increase
awareness of your
new mobile campaign
#! Build a database of
mobile customers
Action:
#! Customer opts-in to
receive a mobile
message from you or
reminder of an up
coming event

24. Mobile Campaign Solutions
Capture Customer Data: Acquire new customers and build
your database anytime, anywhere
Goals:
#! Drive up advertising
response rates
#! Make response
more convenient for
customers
Action:
#! Customer visited the
WAP site, WEB site or
other signup vehicle to
opt-in to the program

25. Mobile Campaign Solutions
Text To Win: Grow your opt-in database fast!
Goals:
#! To promote your brand
with a mobile chance
to win sweepstakes
#! Build your opt-in
database
Action:
#! Customer opts-in for a
chance to win and
can receive mobile
information from you
via SMS, WAP, and
Web reminders

26. Mobile Campaign Solutions
Voting: Engage your customers on a personal
level by letting them help make decisions
Goals:
#! Create interest and
participation by
allowing clients to
choose their favorite
thing that you do
#! Build your opt-in
customer database
Action:
#! Customer opts-in
and votes on their
favorite commercial

27. Mobile Campaign Solutions
Alerts: Send valuable information to your
clients
Goals:
#! Send real-time
updates to your
customers
#! Drive brand loyalty
Action:
#! You send out alerts
to its customers from
the opt-in database

28. Mobile Campaign Solutions
Hotel Locator: Great for driving store traffic
Goals:
#! Drive people to your
business
#! Extend services to
customers
Action:
#! Customer texts their
zip code to receive the
closest locations and
events to that zip code

29. Mobile Campaign Solutions
Surveys: Learn more about your base to drive targeted
marketing
Goals:
#! Promote your
brand
#! Discover valuable
information about
your customers
Action:
#! Customer opts-in to
take surveys via their
mobile phone

30. Reporting
Summary report: Your campaigns overall progress and most recent
activity
#! Delivered Messages: the number of messages
your campaign sends to users
#! Click-throughs: the number of users who click
on the embedded WAP link taking them to your
WAP site.
#! List-growth: the percentage that your list grows
from report to report
#! Opt-ins: the number of users requesting your
information
#! Opt-outs: the number of users requesting out of
the program
#! Regional, State and Local Data: report on data
collected from these locations from report to
report

31. Reporting
Analysis: Your campaigns overall progress and most recent activity
#! Cumulative Program Report: tracks the growth
of your opt-in throughout the duration of the
campaign
#! Opt-ins: number of users signing up in
graphical form
#! Opt-outs: number of users requesting out of the
program
#! WAP Click-throughs: the number of click
troughs' to your WAP site
#! Text-through conversions: when a user sends a
second keyword to your short code requesting
more information
#! Traffic by carrier: totals and percentages of
messages sent to the carriers
#! WAP traffic by Device: the most used devices to
access your WAP site

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