Discover the efficiency and cost saving of mobile enabling customers and patients’ communications. See how SMS, MMS and mobile web can augment or replace some of your key business and healthcare communications and processes.
We'll cover the following topics:
•Mobile Statements: What it is, why it works and how you can use it to reach your target consumer
•Key use cases for mobile statement campaigns and how they address different marketing and business objectives
•Key success metrics that should be tracked
Deck Presentation: The Value of MMS for Your Marketing MixArcher Inc.
MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales*
Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry.
Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix.
*Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809
With nearly 300 million subscribers in the US today and a rapidly growing North American messaging market, mobile is here to stay. And consumers are demanding a more personal, richer mobile experience now more than ever. As text messaging has become the most popular, fastest way to reach people, the potential of mobile is clear. Now is the time to tap into the mobile market and unleash new revenue opportunities for your business.
Centuropean Group Software and Mobile Marketing Services Burak Özsuna
Centuropean Group is a software development company founded in 2011 based in Vienna, Austria. They offer mobile applications development, e-commerce solutions, and database management systems. Their services include mobile marketing platforms, corporate mobile applications, location-based services, and interactive mobile services such as games and contests. They provide customized software solutions to meet clients' needs.
Mobile march presentation 2012. strategy frameworkpptx olsonlindacummings
This presentation discusses the 8 key elements of a mobile strategy: awareness, access, platform, content, enrollment, communication, amplification, and transaction. It provides examples of how to drive awareness through traditional, owned, and earned media on mobile. It also discusses methods for users to access content like SMS, URLs, QR codes, image recognition, and NFC. The presentation outlines considerations for mobile platforms, and how content strategies can evolve from basic integration to context-based experiences. It covers enrollment and communication approaches, and the role of mobile in amplification and driving transactions for both physical and digital goods.
This presentation discusses the 8 key elements of a mobile strategy: awareness, access, platform, content, enrollment, communication, amplification, and transaction. It provides examples of how to drive awareness through traditional, owned, and earned media on mobile. It also discusses methods for users to access content like SMS, URLs, QR codes, image recognition, and NFC. The presentation outlines considerations for mobile platforms, and how content strategies can evolve from basic integration to context-based experiences. It covers enrollment and communication methods like SMS, MMS, and push notifications. Finally, it discusses the mobile role in amplification through social and transactions both for physical and digital goods.
The SyntecX Blazon Mobile Campaign Manager is a powerful marketing platform that allows users to create and manage mobile marketing campaigns, track campaign effectiveness in real time, and increase customer outreach through promotional messages and offers. It provides features such as campaign creation, scheduling, administration, and social profiling to help companies engage customers and promote products or services. The platform aims to deliver cost-effective and easy-to-use mobile marketing solutions for businesses of all sizes.
This document provides guidance on planning a successful mobile marketing campaign. It discusses key considerations like defining goals and researching the target market. Permission-based marketing that avoids spam is emphasized. Regulations around Bluetooth messaging and SMS marketing are addressed. Tracking and optimization are important parts of the planning process. A case study highlights a successful mobile campaign for a music release that engaged fans and contributed to sales.
This document provides an overview of a mobile marketing class taught by instructor Nelle Tatum. The class covers topics like mobile marketing definitions and statistics, identifying target audiences, QR codes, SMS text messaging, understanding FTC guidelines, and alternative mobile tools like apps and Bluetooth. The purpose is to educate students on building a mobile marketing strategy from the ground up by first choosing a text provider, sending initial mass texts to invite opt-ins, and providing examples of content to text like property listings, events, and referrals. The class also discusses how to measure success and explore additional mobile capabilities.
Deck Presentation: The Value of MMS for Your Marketing MixArcher Inc.
MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales*
Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry.
Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix.
*Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809
With nearly 300 million subscribers in the US today and a rapidly growing North American messaging market, mobile is here to stay. And consumers are demanding a more personal, richer mobile experience now more than ever. As text messaging has become the most popular, fastest way to reach people, the potential of mobile is clear. Now is the time to tap into the mobile market and unleash new revenue opportunities for your business.
Centuropean Group Software and Mobile Marketing Services Burak Özsuna
Centuropean Group is a software development company founded in 2011 based in Vienna, Austria. They offer mobile applications development, e-commerce solutions, and database management systems. Their services include mobile marketing platforms, corporate mobile applications, location-based services, and interactive mobile services such as games and contests. They provide customized software solutions to meet clients' needs.
Mobile march presentation 2012. strategy frameworkpptx olsonlindacummings
This presentation discusses the 8 key elements of a mobile strategy: awareness, access, platform, content, enrollment, communication, amplification, and transaction. It provides examples of how to drive awareness through traditional, owned, and earned media on mobile. It also discusses methods for users to access content like SMS, URLs, QR codes, image recognition, and NFC. The presentation outlines considerations for mobile platforms, and how content strategies can evolve from basic integration to context-based experiences. It covers enrollment and communication approaches, and the role of mobile in amplification and driving transactions for both physical and digital goods.
This presentation discusses the 8 key elements of a mobile strategy: awareness, access, platform, content, enrollment, communication, amplification, and transaction. It provides examples of how to drive awareness through traditional, owned, and earned media on mobile. It also discusses methods for users to access content like SMS, URLs, QR codes, image recognition, and NFC. The presentation outlines considerations for mobile platforms, and how content strategies can evolve from basic integration to context-based experiences. It covers enrollment and communication methods like SMS, MMS, and push notifications. Finally, it discusses the mobile role in amplification through social and transactions both for physical and digital goods.
The SyntecX Blazon Mobile Campaign Manager is a powerful marketing platform that allows users to create and manage mobile marketing campaigns, track campaign effectiveness in real time, and increase customer outreach through promotional messages and offers. It provides features such as campaign creation, scheduling, administration, and social profiling to help companies engage customers and promote products or services. The platform aims to deliver cost-effective and easy-to-use mobile marketing solutions for businesses of all sizes.
This document provides guidance on planning a successful mobile marketing campaign. It discusses key considerations like defining goals and researching the target market. Permission-based marketing that avoids spam is emphasized. Regulations around Bluetooth messaging and SMS marketing are addressed. Tracking and optimization are important parts of the planning process. A case study highlights a successful mobile campaign for a music release that engaged fans and contributed to sales.
This document provides an overview of a mobile marketing class taught by instructor Nelle Tatum. The class covers topics like mobile marketing definitions and statistics, identifying target audiences, QR codes, SMS text messaging, understanding FTC guidelines, and alternative mobile tools like apps and Bluetooth. The purpose is to educate students on building a mobile marketing strategy from the ground up by first choosing a text provider, sending initial mass texts to invite opt-ins, and providing examples of content to text like property listings, events, and referrals. The class also discusses how to measure success and explore additional mobile capabilities.
Ray Anderson Virtual Goods Forum presentation, 24 June 2010Bango
Presentation by Ray Anderson, CEO of Bango, at the Virtual Goods Forum on 24th June.
Topics covered:
Transferring value into the Virtual World - Mobile and PC payment options
* Benefiting from vrtual success - getting real money from virtual goods
* Trafficking, Terror and Drugs - Money Laundering through Virtual Goods
The document discusses how interactive online banking can provide a better customer experience than traditional online banking. It describes several interactive modes such as call me back, chat, video chat, co-browsing, and proxy log-on that allow customers to communicate directly with banks. These interactive features help address problems with limited interaction options and provide a more personalized experience similar to visiting a branch in person. The document argues that higher interactivity leads to greater perceived ease of use and higher customer satisfaction with online banking services.
Healthcare Web Mobile targets doctors and medical centers through web and mobile advertising. They have platforms for web IP targeting, mobile geo-fencing, and demographic targeting to reach specific hospitals. Their "Premium Medical" mobile network targets medical specialties and locations through partnerships with medical apps. They also offer tools like IP address tracking, geo/demo targeting, cookie remarketing, and mobile geo-fencing to integrate web and mobile advertising into clients' existing marketing plans. Interested parties can contact John Flynn at 617-595-0138.
The document discusses trends in the Indian telecommunications market and strategies for differentiation. It notes that the market is growing rapidly and facing issues like low revenue per user and high churn. To address these, companies need to shift from product-focused to customer-centric approaches like providing unified views of customers, multi-channel support, and tools to empower customers. This will help optimize customer lifetime value through improved service, satisfaction, and loyalty.
mShopper mobile mStore and marketing platformmShopper
mShopper’s Mobile Commerce Made Easy™ platform offers merchants an easy to use software solution to create a custom branded mStore™.
No budget or IT resources required. Simply upload your product datafeed, logo, custom messaging and use the platform tools to merchandise and promote your new mStore. With an mStore that works on any smartphone, you don’t have to worry about keeping up with the rapid pace of change in mobile platforms, devices and browsers.
Our consumer outreach tool GetFirstDibs™ generates your Mobile ROI. It helps build your permission mobile database, send text alerts on your special offers and drive traffic to your new mStore.
With mShopper’s SaaS platform, you can effectively convert mobile traffic into sales today. Now that’s Mobile Commerce Made Easy™!
[Learn more and watch our product demo at mshopper.com]
Webinar Deck: Mobile Enabled CRM MarketingArcher Inc.
Mobile enabled CRM marketing uses mobile technologies like SMS and location-based services to build personalized relationships with customers by sending targeted, relevant messages. It analyzes customer data and behavior to segment customers and send the right message through the right channel at the right time. Successful examples include BMW sending targeted winter tire messages in Germany and Ford building an opt-in database at auto shows. Best practices include understanding customer channel preferences, addressing privacy issues, and integrating mobile campaigns with other marketing.
The document discusses Interact, a mobile marketing platform that allows companies to create interactive campaigns across different channels. It can be used to generate leads from various media like print, outdoor advertising, digital signage, mobile, and TV. The platform aims to improve the customer experience, drive business development through lead generation and data capture, and increase ROI. It also describes how radio stations can use Interact to enable interactive tags in ads to collect listener data and deliver content.
This document provides an introduction and overview of Rich Internet Applications (RIAs). It defines RIAs as web applications that combine the functionality of desktop applications with the broad reach of websites. RIAs improve the user experience by processing data both on the client-side and server-side for faster interactions. Examples of successful RIA implementations that increased sales and conversions are provided. The document discusses how RIAs are well-suited for product catalogs, configurators, and productivity/entertainment applications. It also outlines some of the technologies commonly used to build RIAs, such as Adobe Flash/Flex.
This document provides an overview of the services offered by Modica, a digital media solutions provider. It introduces three of Modica's brands: Sonic Mobile, OneSquared, and Breathe. Sonic Mobile specializes in mobile marketing and infrastructure solutions. OneSquared provides network, server, and ISP services. Breathe offers strategy, design, development, marketing, and mobile development services. The document describes some of the key products and services under each brand and provides brief client examples. It aims to demonstrate Modica's ability to power new media marketing through specialized products, services, and infrastructure.
This document summarizes the services of Front Door Insights LLC, a company that provides mobile marketing and customer feedback solutions. They offer mobile surveys, loyalty programs, coupons, and text marketing campaigns that businesses can use to engage customers. Customers simply text responses to queries, and Front Door Insights provides real-time analytics and reporting. They aim to help businesses improve customer experience and increase retention, engagement, and sales through mobile outreach.
The document outlines a plan to promote a brand across 3 cities in India through an on-ground marketing campaign using vehicles. The plan involves defining target zones and touchpoints, allocating teams to vehicles, generating and tracking customer data, and monitoring vehicle movement and phone calls for reporting. The goal is to effectively communicate the brand proposition and generate sales through multiple strategic locations and technology-enabled tracking.
The document provides an overview of Skochy Consulting and mobile marketing strategies. It discusses how mobile is transforming consumer behavior and engagement. Sample mobile applications and tools are presented, including premium mobile websites, QR codes, text messaging, and mobile strategy. The benefits of various mobile tactics for customer acquisition, offers and loyalty, mCommerce, and direct response are outlined.
All search52 mobile-marketing-sales-presentationGeorge Phillip
AllSearch52 is a mobile marketing agency that specializes in mobile communication programs. They offer mobile web apps, QR codes, text message marketing, and other services. The document discusses how mobile usage is growing rapidly, with many people using smartphones to search locally. It also reviews how mobile marketing can engage customers at each stage from awareness to purchase to loyalty. Sample mobile applications and strategies are presented.
Mobile marketing-sales-presentation-reach mobRobert Bagnall
ReachMalaysia is a mobile marketing agency that specializes in mobile communication programs. They offer various mobile marketing services including mobile web apps, QR codes, text messaging, and social media management. Their services help drive brand awareness, customer consideration and preference, purchases, and loyalty. They emphasize that mobile is becoming increasingly important given the rise of smartphone ownership and usage.
MobileWebMDs.com is a full-service mobile marketing agency that specializes in mobile communication programs and campaigns. It provides various mobile marketing services including mobile web apps, QR codes, text messaging, and social media management to help drive customer engagement and transactions through mobile channels. The document outlines MobileWebMDs.com's mobile strategy services and provides examples of how different mobile marketing tactics like mobile websites, coupons, and geo-location can be used to increase brand awareness, customer acquisition, and sales.
Mobile marketing sales presentation brickandmobile.comAl-Hussien Khayoon
The document provides an overview of a mobile marketing agency and its services. It discusses the growth of mobile usage and importance of mobile marketing. It then summarizes the agency's services, which include developing mobile websites, apps, QR codes, text messaging campaigns, and helping companies create overall mobile marketing strategies.
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
Mobile Press Plus is a full-service mobile marketing agency that specializes in mobile communication programs and campaigns. It offers various mobile marketing services including mobile web apps, QR codes, mobile location analytics, text message marketing, and social media management. The document discusses the growth of mobile device usage and how mobile marketing can help with customer awareness, consideration, preference, purchase, and loyalty. It provides examples of mobile strategies and technologies that Mobile Press Plus utilizes like premium responsive mobile websites, mobile microsites, mobile commerce, and text message marketing.
Ray Anderson Virtual Goods Forum presentation, 24 June 2010Bango
Presentation by Ray Anderson, CEO of Bango, at the Virtual Goods Forum on 24th June.
Topics covered:
Transferring value into the Virtual World - Mobile and PC payment options
* Benefiting from vrtual success - getting real money from virtual goods
* Trafficking, Terror and Drugs - Money Laundering through Virtual Goods
The document discusses how interactive online banking can provide a better customer experience than traditional online banking. It describes several interactive modes such as call me back, chat, video chat, co-browsing, and proxy log-on that allow customers to communicate directly with banks. These interactive features help address problems with limited interaction options and provide a more personalized experience similar to visiting a branch in person. The document argues that higher interactivity leads to greater perceived ease of use and higher customer satisfaction with online banking services.
Healthcare Web Mobile targets doctors and medical centers through web and mobile advertising. They have platforms for web IP targeting, mobile geo-fencing, and demographic targeting to reach specific hospitals. Their "Premium Medical" mobile network targets medical specialties and locations through partnerships with medical apps. They also offer tools like IP address tracking, geo/demo targeting, cookie remarketing, and mobile geo-fencing to integrate web and mobile advertising into clients' existing marketing plans. Interested parties can contact John Flynn at 617-595-0138.
The document discusses trends in the Indian telecommunications market and strategies for differentiation. It notes that the market is growing rapidly and facing issues like low revenue per user and high churn. To address these, companies need to shift from product-focused to customer-centric approaches like providing unified views of customers, multi-channel support, and tools to empower customers. This will help optimize customer lifetime value through improved service, satisfaction, and loyalty.
mShopper mobile mStore and marketing platformmShopper
mShopper’s Mobile Commerce Made Easy™ platform offers merchants an easy to use software solution to create a custom branded mStore™.
No budget or IT resources required. Simply upload your product datafeed, logo, custom messaging and use the platform tools to merchandise and promote your new mStore. With an mStore that works on any smartphone, you don’t have to worry about keeping up with the rapid pace of change in mobile platforms, devices and browsers.
Our consumer outreach tool GetFirstDibs™ generates your Mobile ROI. It helps build your permission mobile database, send text alerts on your special offers and drive traffic to your new mStore.
With mShopper’s SaaS platform, you can effectively convert mobile traffic into sales today. Now that’s Mobile Commerce Made Easy™!
[Learn more and watch our product demo at mshopper.com]
Webinar Deck: Mobile Enabled CRM MarketingArcher Inc.
Mobile enabled CRM marketing uses mobile technologies like SMS and location-based services to build personalized relationships with customers by sending targeted, relevant messages. It analyzes customer data and behavior to segment customers and send the right message through the right channel at the right time. Successful examples include BMW sending targeted winter tire messages in Germany and Ford building an opt-in database at auto shows. Best practices include understanding customer channel preferences, addressing privacy issues, and integrating mobile campaigns with other marketing.
The document discusses Interact, a mobile marketing platform that allows companies to create interactive campaigns across different channels. It can be used to generate leads from various media like print, outdoor advertising, digital signage, mobile, and TV. The platform aims to improve the customer experience, drive business development through lead generation and data capture, and increase ROI. It also describes how radio stations can use Interact to enable interactive tags in ads to collect listener data and deliver content.
This document provides an introduction and overview of Rich Internet Applications (RIAs). It defines RIAs as web applications that combine the functionality of desktop applications with the broad reach of websites. RIAs improve the user experience by processing data both on the client-side and server-side for faster interactions. Examples of successful RIA implementations that increased sales and conversions are provided. The document discusses how RIAs are well-suited for product catalogs, configurators, and productivity/entertainment applications. It also outlines some of the technologies commonly used to build RIAs, such as Adobe Flash/Flex.
This document provides an overview of the services offered by Modica, a digital media solutions provider. It introduces three of Modica's brands: Sonic Mobile, OneSquared, and Breathe. Sonic Mobile specializes in mobile marketing and infrastructure solutions. OneSquared provides network, server, and ISP services. Breathe offers strategy, design, development, marketing, and mobile development services. The document describes some of the key products and services under each brand and provides brief client examples. It aims to demonstrate Modica's ability to power new media marketing through specialized products, services, and infrastructure.
This document summarizes the services of Front Door Insights LLC, a company that provides mobile marketing and customer feedback solutions. They offer mobile surveys, loyalty programs, coupons, and text marketing campaigns that businesses can use to engage customers. Customers simply text responses to queries, and Front Door Insights provides real-time analytics and reporting. They aim to help businesses improve customer experience and increase retention, engagement, and sales through mobile outreach.
The document outlines a plan to promote a brand across 3 cities in India through an on-ground marketing campaign using vehicles. The plan involves defining target zones and touchpoints, allocating teams to vehicles, generating and tracking customer data, and monitoring vehicle movement and phone calls for reporting. The goal is to effectively communicate the brand proposition and generate sales through multiple strategic locations and technology-enabled tracking.
The document provides an overview of Skochy Consulting and mobile marketing strategies. It discusses how mobile is transforming consumer behavior and engagement. Sample mobile applications and tools are presented, including premium mobile websites, QR codes, text messaging, and mobile strategy. The benefits of various mobile tactics for customer acquisition, offers and loyalty, mCommerce, and direct response are outlined.
All search52 mobile-marketing-sales-presentationGeorge Phillip
AllSearch52 is a mobile marketing agency that specializes in mobile communication programs. They offer mobile web apps, QR codes, text message marketing, and other services. The document discusses how mobile usage is growing rapidly, with many people using smartphones to search locally. It also reviews how mobile marketing can engage customers at each stage from awareness to purchase to loyalty. Sample mobile applications and strategies are presented.
Mobile marketing-sales-presentation-reach mobRobert Bagnall
ReachMalaysia is a mobile marketing agency that specializes in mobile communication programs. They offer various mobile marketing services including mobile web apps, QR codes, text messaging, and social media management. Their services help drive brand awareness, customer consideration and preference, purchases, and loyalty. They emphasize that mobile is becoming increasingly important given the rise of smartphone ownership and usage.
MobileWebMDs.com is a full-service mobile marketing agency that specializes in mobile communication programs and campaigns. It provides various mobile marketing services including mobile web apps, QR codes, text messaging, and social media management to help drive customer engagement and transactions through mobile channels. The document outlines MobileWebMDs.com's mobile strategy services and provides examples of how different mobile marketing tactics like mobile websites, coupons, and geo-location can be used to increase brand awareness, customer acquisition, and sales.
Mobile marketing sales presentation brickandmobile.comAl-Hussien Khayoon
The document provides an overview of a mobile marketing agency and its services. It discusses the growth of mobile usage and importance of mobile marketing. It then summarizes the agency's services, which include developing mobile websites, apps, QR codes, text messaging campaigns, and helping companies create overall mobile marketing strategies.
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
Mobile Press Plus is a full-service mobile marketing agency that specializes in mobile communication programs and campaigns. It offers various mobile marketing services including mobile web apps, QR codes, mobile location analytics, text message marketing, and social media management. The document discusses the growth of mobile device usage and how mobile marketing can help with customer awareness, consideration, preference, purchase, and loyalty. It provides examples of mobile strategies and technologies that Mobile Press Plus utilizes like premium responsive mobile websites, mobile microsites, mobile commerce, and text message marketing.
The document provides an overview of mobile marketing services offered by Informe, a mobile marketing agency. It discusses their mobile strategy consulting services, premium responsive mobile websites, sample mobile applications, use of QR codes, and text message marketing. It highlights key mobile marketing statistics and the benefits of their platform for quick and scalable mobile websites that are compatible with over 98% of mobile devices. It provides examples of using mobile technologies like QR codes, mobile websites, and text messages for customer acquisition, offers and loyalty programs, and direct response marketing.
Archer South Africa - benefits of mms overview 2012Johann Venter
The document discusses the benefits of Archer Mobile's digital statement solution (DSS) for sending statements via MMS, SMS, email and mobile websites. The key benefits highlighted include being more cost effective and environmentally friendly than printing, providing instant and personalized communication, and allowing for complete measurability of statement campaigns. Archer Mobile offers end-to-end services including data scrubbing, campaign management, reporting and hosting mobile websites to view statements for customers. Sample case studies show DSS increasing collections and responsiveness from customers in the banking and retail sectors.
Cove3 is a full-service mobile marketing agency that specializes in innovative mobile communication programs using tools like mobile web apps, QR codes, location analytics, text messaging, social media management, and mobile advertising and SEO. The document discusses how mobile usage is rising, with more people using smartphones and having shorter attention spans. It also outlines Cove3's services around mobile websites, apps, coupons, data collection, commerce, and overall mobile strategies to increase awareness, conversions, and customer loyalty.
This document provides an overview of mobile marketing services offered by Mobile Marketing Pro LLC. It discusses how mobile strategies can increase customer awareness, engagement, and purchases. Key services highlighted include premium responsive websites, mobile apps, QR codes, text messaging, geo-location tools, and social media integration. Statistics are presented showing the growth of mobile internet and coupon usage. The benefits of different mobile tactics like websites, apps, and beacons are compared. Sample mobile applications like loyalty programs and mobile commerce are also described.
This presentation gives an overview of The Mobile Marketing Industry. It explains the reason why any business nowadays has to be mobile. The presentation goes through various Mobile Marketing Strategies. It also helps you decide between Mobile Website or Mobile Apps for your marketing efforts. The presentation finally elaborates more on several applications of Mobile Marketing (QR Code, SMS, NFC, Social Media)
This document discusses the opportunities and challenges for MVNOs (mobile virtual network operators) to create socially connected services by leveraging social networks like Facebook. It describes how an MVNO can integrate with Facebook to offer features like automatic bonuses, self-care, member-get-member campaigns, and personalized offers to increase and monetize its Facebook audience. The document also outlines the technical architecture required, including layers for the Facebook integration, campaign management, BSS integration, and customer data management. Finally, it addresses how such a "socially connected MVNO" model fits along the spectrum from thin to thick MVNO models.
This document provides an overview of Talon Local Marketing Group and their mobile marketing services. Talon specializes in mobile marketing strategies including mobile websites, apps, QR codes, text messaging and more. They discuss trends in mobile usage and how mobile is changing consumer behavior. Talon promotes the use of their premium responsive mobile websites and sample mobile marketing campaigns and tools to help drive brand awareness, conversions and customer loyalty.
An introduction to IBM MessagSight, IBM's gateway to the Internet of Things and Mobile Messaging. As the Internet of Things and M2M become more pervasive are you ready to engage and get the benefits? Do you want to get the benefits of rapid, reliable messaging in the mobile world? This session will cover an introduction to MessageSight, latest updates and an introduction to MQTT.
SendSMS is an online platform launched in 2006 that facilitates sending customized promotional messages like SMS. It has gradually expanded its services. The platform can be used in several industries for purposes like banking alerts, appointments, offers, and more. It provides a high level of quality, transparency, and innovation according to client testimonials. The platform allows easy management of messaging campaigns and provides reports for effective management. The free WiFi solution works by registering users through their mobile number when accessing the internet via a router installed at a client's location. It collects usage data but not private information. Customized communication campaigns can also be created and sent.
Ultimate Mobile Solutions provides 3 key services:
1. A mobile platform for loan verification that allows MFIs to quickly grant credit and ensure customer information is accurate.
2. A mobile banking solution that interconnects various actors like MFIs, retailers, and customers securely.
3. A mobile point-of-sale solution for processing debit and credit card transactions on mobile phones.
Mobile solutions for the payments industry with social infrastructureMDK Labs GmbH
Payment Use Case presentation of the MDK Messenger. Mobile application possibilities for companies. Mobile payment trends. MDK Introduction, Technical Background.
Prezence CIBR8 Presentation Cape Green ForumPrezence
The document discusses strategies for using digital and mobile platforms to engage people. It emphasizes optimizing content for mobile, using location-based services, augmented reality, and interactive 3D environments. While new technologies are promising, the document argues South Africa's mobile landscape in 2010-2011 favors more established approaches like SMS, USSD, coupons, and mobile-optimized websites to reach the largest audiences cost-effectively. End-to-end CRM, profiling users, and bulk communications are presented as ways to build loyalty through relevant personalized engagements.
Similar to Deck Presentation: Mobile Statements, Billing and Payments (20)
Retail Mobile Marketing: Driving Customer Acquisition, Traffic, Loyalty and E...Archer Inc.
This webinar will present thorough examples of retailers using mobile to add value throughout the customer journey. Michael Ahearn VP Customer Development and Marketing at iLoop Mobile will share mobile marketing best practices and practical steps to integrate mobile into your retail marketing mix.
Deck Presentation: LATAM Market: Opportunities and ChallengesArcher Inc.
The document discusses mobile marketing opportunities in Latin American markets. It provides an overview of various companies that offer mobile marketing services and solutions for the region. Key points include that SMS/messaging is widely used due to low smartphone penetration, and that mobile advertising spend is growing rapidly in Latin America, presenting opportunities for companies to reach consumers through their mobile devices.
White Paper: MMA/iLoop Mobile Location Technology Roadmap Archer Inc.
The document discusses the importance of location-enabled mobile marketing. It notes that 50% of mobile users who receive location-based messages take action. The document promotes the benefits of proximity marketing using location services to push targeted content. It also addresses some consumer privacy concerns around location data.
Following a recent webinar on how MMS improves and transforms customers’ relationship and engagement into a rich media experience, we are sharing the deck presentation. Feel free to test the MMS demos and share with others.
Technology Overview: MMA location technology roadmapArcher Inc.
iLoop Mobile and Loc-Aid co-presented Location Technology Roadmap at the MMA San Jose Forum.
You will find many case studies.
Feel free to share with others.
Webinar Deck: Mobile Marketing for the Hospitality MarketArcher Inc.
This Webinar will cover mobile marketing strategies and tactics for the hospitality industry.
Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the hotels and resorts. Learn the basics of increasing traffic to your location, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
This document advertises an upcoming webinar on mobile marketing strategies for the hospitality industry. The webinar will cover how SMS/MMS campaigns, mobile coupons, and mobile sites can be used to increase key metrics like traffic, awareness, and sales. Attendees will learn best practices from real examples and how to integrate mobile initiatives into their existing marketing campaigns. Registering for the webinar provides access to the slides and opportunities to ask questions.
This newsletter discusses mobile marketing strategies for the hospitality industry. It covers how mobile devices are used by travelers to plan trips and find local services like lodging. The newsletter promotes an upcoming webinar on mobile marketing tactics for hotels and resorts that will discuss initiatives like SMS campaigns and mobile coupons. It also provides tips on how to receive weekly SMS updates on mobile marketing deals and data through text codes.
By subscribing to SMS alerts with the provided text codes, users can receive weekly messages about deals and coupons from live mobile marketing campaigns, and also receive mobile marketing intelligence including metrics, tips and examples of creative campaigns. Subscribing allows users to experience first-hand how leading companies approach mobile marketing and gain insights to help with their own marketing decisions and strategy.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
White paper: Understanding the state of html 5 and its potentialArcher Inc.
HTML5 is a technology that will drastically reshape the Internet and consumer engagement, as we know it today.
Read more on the current state of HTML5 and its potential.
Deck webinar: Last minute mobile campaigns for the holidaysArcher Inc.
Deck webinar: Last minute mobile campaigns for the holidays:
Summer is speeding by and before you know it, "back to school", Thanksgiving and Christmas will be on all marketers' minds. Don't find yourself at the end of December asking why you've let another year go by watching your competitors brag about their mobile enabled campaigns.
Don't read about how mobile marketing was executed for this year's Holiday Season, be part of it. This webinar will give you the info and ideas on how to mobile enable your traditional Holiday marketing channels without headaches or busting the budget. This year's Holiday shopper (like last year's), will be mobile. Make sure you are too.
It's not too late plan mobile enabled campaigns for Q4 2011 if you get started now. This webinar will help you explore mobile opportunities that easily integrate with your Holiday marketing strategies and objectives.
Product presentation: Location based services Archer Inc.
The document discusses iLoop Mobile's location-based SMS services. Version 0.5 uses a one-time location lookup when users opt-in to determine which location-based messages to send. Version 1.0, available in Q3 2011, will introduce real-time location lookups. Version 2.0 will enable geo-fencing using real-time location data. The services aim to send relevant messages to users based on their detected location.
The document discusses mobile marketing strategies for youth demographics. Key takeaways from an industry roundtable include that today's youth see their mobile phones as an extension of their social lives, and they are more receptive to mobile ads than older groups. They also send more text messages than other age groups. The panel agreed this demographic is optimistic, aspirational, connected and open to change. Upcoming webinars will discuss mobile analytics and last-minute mobile campaigns for holidays.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
Webinar deck: Mobile Marketing for Financial Services organizationsArcher Inc.
This webinar will cover key marketing objectives, strategies and tactics pertaining to mobile marketing and how they uplift financial services and banking companies' marketing initiatives. We'll also cover how a financial company successfully integrates mobile marketing into their business practices and internal teams, and the right people to talk to for core competencies in the mobile marketing ecosystem.
Learn how SMS promotional campaigns, SMS subscription groups, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the financial and banking industry. Learn the basics of increasing traffic to your retail locations, product awareness and sales using the mobile channel. Also learn key deployments available for internal and customer facing enterprise messaging. Most importantly, learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
iLoop Mobile is a company that provides mobile marketing solutions and expertise. In this newsletter, they highlight their new website and focus on mobile marketing for financial services. They promote an upcoming webinar on mobile marketing strategies for banking and financial services companies. They also announce a partnership with analytics company Webtrends and provide information on how readers can participate in an Aberdeen survey for a free report on metric-driven mobile marketing.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
The Microsoft 365 Migration Tutorial For Beginner.pptx
Deck Presentation: Mobile Statements, Billing and Payments
1. Mobile Statements | Billing | Collections | Payments
Part of the iLoop Mobile Webinar Series
December 15, 2011
2. About iLoop Mobile
• Industry leading services and solutions make it fast
and easy to create, manage and analyze mobile
marketing campaigns and content delivery
initiatives worldwide
McDonalds: Enjoy one
FREE Small McCafe.
• Award winning iLoop Mobile Platform for creating Code 34d83w Exp.1/6/10
Text HELP for help. Text
state-of-the-art SMS/MMS campaigns, mobile sites, STOP to cancel.
mobile coupons, CRM & LBS segmented
messaging, apps and other mobile marketing
initiatives
• Industry leader in mobile marketing strategy,
managed service campaign delivery and
professional services
• Campaign design that drives consumer
engagement that achieves mission critical
marketing objectives, answering the individual
needs of customers and industry verticals
• Customers include Fortune 500 brands, agencies,
media companies, and other tier-one companies
3. About Lenco Mobile
MMS SOLUTIONS & SERVICES
o Mobile Coupons & Promotions
o Mobile Billing, Statements & Payments
o Rich Media Delivery
• Programs for customer loyalty, retention and
satisfaction, and video/rich media delivery for
publishers and media companies
• Experience: delivered over 500+ million MMS
worldwide and launched thousands of
campaigns
• Unsurpassed technology, campaign creative,
marketing knowledge and list management to
achieve client and vertical specific marketing
and business goals
• Carrier grade infrastructure with device
detection for optimized performance
• Direct Tier 1 carrier connections for
deployment worldwide
• CRM segmented messaging & LBS
• Comprehensive QR and Microsoft Tag
integration for opt-in
• Analytics to measure campaign performance
4. Disadvantages of Paper Statements
• Long time lag to reception
• No confirmation of receipt
• 40% of mail never reaches the recipient*
• Cost of paper and impact on environment
• Wasted postage
• No tracking
* Statistics based on research conducted by the Ellerines Group
5. Disadvantages of Online/Email Statements
• Additional security software may be required for email with access
codes complicating user experience
• Delivery of online/email statements is not guaranteed, many never
reach the recipient
• Internal email servers may block delivery to recipients—high
percentage (60%) of email is blocked by corporate spam filters
• Delivery reports are inaccurate—they are solely based on
successful submission to the delivery server
6. Disadvantages of Online/Email Statements
• Delivery to a “correct” email address assumes receipt
was successful and the mail was read…but many
people have multiple email accounts, many of which
are not used
• Delivery does not account for responses to the
statement, and doesn’t report if it was read
• Online statements are still considered insecure due to
high rate of online fraud…viruses, malware and many
other avenue to hack in
• For users without secure or private Internet access,
shared terminals and “over the shoulder” access is
psychological barrier for adoption
• Requires Internet access
7. Advantages of Mobile Statements
• Reliable delivery of statements in an absolutely secure channel—the
customer’s private phone. It’s on their person, with security passwords, and far
less likely to be hacked than a computer
• Increase customer satisfaction indexing
• Improve collections and reduce bad debt
• Delivers statement information directly and instantly to customers in MMS
graphic rich format—no lead time
• 5/5/5 Customer Reception Axiom: 5 days for paper, 5 hours for email, 5 minutes
for mobile
• 9 out of 10 people receiving the message will open it and take action
• Most people have one cell number, and never change it (unlike email)
• Offers consumers convenience for budget planning, spend tracking and error
detection anytime, anywhere that is device independent with no need for Internet
connection
• Personalized for each individual customer much like a paper letter
• Integrates easily with mobile web for full account access for transaction history
8. Advantages of Mobile Statements
• No Printing, No Paper: mobile statements are 70% less than the
direct cost of paper statements with lowered carbon footprint
• Enables inexpensive, high volume delivery
• Complete Measurability: delivery report proving reception of
statements by the consumer
• Device independent and no Internet connection needed
• Fully integrated with secure mobile sites with customer’s
account information—cell phone numbers are unique and
cannot be faked or duplicated bypassing the need for extra
security requirements
• Ideal for financial services, health care and customer care
applications
9. Mobile Statements System
No Additional Development Required
Mobile offers a unique approach to the implementation, where customer identity remains secure while allowing us
access to their required information for statement generation. A simple RSS feed to a secure server will ensure
statements are sent out via an automated process every month.
11. Push Statements: Enrollment Process
1. 2. 3.
Short codes can be Enrollment can be After enrollment
used in traditional incentivized via mobile statements
marketing channels special offers. are sent out via an
for on & offline to automated process
drive opt-ins. every month.
Merchandise Sweepstakes Tickets
Account Credit Music Content
12. Push Statements: Fulfillment Process
1. 2. 3.
After enrollment Customers view Mobile sites linked
mobile statements, their secure mobile to the mStatement
customized by statements and can contain any
handset capabilities, have the option to desired web
are sent out via an also view more content based on
automated process content on a mobile the needs of the
every month. site. Reporting is user and the
available to ensure company issuing
deliver and receipt the statement.
of the message.
13. Pull Statements Options
SMS to Site: Personalized
SMS with site link in SMS
to site PIN entry.
53626
Hi Mr Venter. please
click on this link to
access your statement
www.jstfer?sde/
asde.mobi
Credit
SMS to Site: PIN can be
provided by user via SMS as
part of opt-in before link to
site is sent or….
SMS to Site: Personalized
link directly to site statement.
Mobile number is used for
user validation.
SMS to MMS: direct
to MMS using phone
number as user
Direct Option: Direct validation.
access to site via URL
with PIN validation. SMS to MMS: PIN
provided by user via
SMS as part of opt-in
before MMS is sent.
14. Multi-faceted Customer Engagement
Mobile Statement Options
With mobile statements, customers can click-to-call from
the text portion of the message and connect with call
center representative to resolve account issues or can be
directed to a mobile site and resolve the issue themselves.
Statements can be scheduled to balance call center
scheduling needs. Mobile statements work seamlessly
across different handsets.
Demo: Text PAYCHECK to 53626
19. Mobile Statement & Collection
Phase 1: Statements
• Uses ongoing Mobile Statements as seen earlier as direct account summary/alert communications
• Immediate reminder of outstanding amounts for overdue customers, and balance for current
customers
• Receipt of statement can be verified and reported, to know which customers have received
statements and which have not
• Initial statement serves as first “soft” reminder in the collections process without pressing the
customer
20. Mobile Statement & Collection
Phase 2: Friendly Reminder
• Implemented 5 days after initial receipt of Mobile Statement
• Addresses customers at risk of not paying their installment on time
• Personalization give the message a friendly tone but with a resolution call to action
• Link at the end of the message redirects customer to the Collections Mobile Site
21. Mobile Statement & Collection
Phase 3: Collections Mobile Site
• Provides customer with overview of account
status and outstanding balance
• Notification of how many days until next
payment, or days payment is overdue
• Offers customer alternate payment date
• Alternate payment date is fed back to the
bank to manage an control repayment
expectations, and to follow up if re-scheduled
payment is not made
• Customer can opt to be contacted directly by
a call center customer service agent for more
repayment options
• Note: mobile interaction process has offered
many self-serve options for customer account
and payment management before ever
resorting to costly agent interaction, which is
limited to a bank controlled, limited interaction
22. Mobile Statement & Collection
Phase 4: Reminder SMS
• With information gathered in Phase 3
(repayment options/commitment) bank can
monitor repayment date scheduled
• On day of repayment, bank can send an SMS MobiBank would like to
to remind customer of commitment to pay remind you of the agreed
repayment date to settle
the outstanding
• SMS reminder prompts repayment as installment on your
required, or monitors a response from the account. Should you have
customer should their be issues
any queries, please
contact at (877) 333-2322.
• The alternate call to action gives the customer Reply STOP to stop.
the positive experience of offering options to
make arrangements should they be unable to
make the installment
23. Statements & Collection
Phase 5: Second Reminder
• If the repayment has not been resolved by the SMS reminder, an MMS with a more stern tone is
sent insisting on payment before additional measures are taken
• This MMS is sent 5 days after the second repayment date has been missed
• This is the final stage in the Mobile Collections model, if there is no response to this MMS a call
center agent will call the arrears customer
24. Mobile Statements: CRM & Reporting
Phased Customer Relationship Management
Customer communications is customized for each phase in customer relationship management, with data indicating
success metrics for each phase.
25. Why Mobile Statements for Health Care
• Decrease operating costs for delivering health care related statements or information
• Deliver time sensitive content (from health care provider to patient or vice versa)
• Offer 24/7 access to medical information
• Make internal and external organization/enterprise communications more efficient—e.g.
information delivery within a hospital or from a health care organization to doctors or
pharmacists
• Offers immediacy of communication or interaction…no time lag
• Everything that happens is measurable with verified delivery
• Important Factor: HIPPA compliance with patient data in mobile channel
26. Health Care Statement (MMS) Live Demo
53626
Medbill
“CREDIT”
To 53626
Text MEDBILL to 53626
28. Basic SMS Customer Service Statements
• Received an order
• Invoice has been sent
Hi Mr Venter.
• Money transfer has been sent or received
• Product availability
Hi Joe,
• Transaction verification Your money transfer was
picked up by Sarah today
transfer # 6332241221
• Shipment has arrived
• Any other statement or information
30. Case Study: Carrier & Tax Invoices
During 2010, a mobile carrier engaged with a national tax agency (IRS type government agency)
seeking to improve efficiencies in the provision of tax invoices to their customers. One of the options
identified was the delivery of monthly tax invoices to customers using MMS. The program was set up
with the following provisions:
• Targeted at a limited number of customers
• Sending of an introductory message to the selected customers
• Parallel distribution of the electronic and paper based invoices
• Provision of an opt out mechanism to selected customers
• Follow up on a random sample of the selected customers to evaluate the success of the program
• Formal report back to the IRS agency with success measurements
Intro Statement Sample Statement Sample
31. Case Study: Carrier & Tax Invoices
Delivery Data
SCRUBBED DATA TOTAL Identified recipients after opt out and device compatibility check 189 775
DELIVERED Total Distributed 189 775
SUCCESSFULLY RETRIEVED Successfully delivered and confirmation of retrieval by customer 146 437
received
UNCONFIRMED Successfully delivered but no confirmation of retrieval by customer 43 335
received
UNSUCCESSFUL DELIVERY No delivery to customer 3
Customer Feedback Survey
Did you receive your March invoice via MMS?
89% of the respondents indicated that they had received the invoice via MMS. This
would indicate that a large percentage of the invoices reported as Unconfirmed above
were indeed successfully delivered.
0%11%
On a scale of 1 to 5, where 1 is poor and 5 is excellent, how would you rate the Rating1
MMS invoice?
89% on 5 or 4, with no ratings lower than 3, it is clear that the MMS invoice was well Rating2
received by the targeted customers. Rating3
58% 31%
Rating4
Would you be satisfied with the MMS invoice as a permanent replacement for
paper version? Rating5
77% indicated they would be satisfied with the MMS invoice as the default service.
32. Case Study: Carrier & Tax Invoices
Environmental Impact
The environmental impact of producing and shipping your paper bills, statements, and payments each
year per 100,000 customers is:
Paper 67,200 Pounds of 1,181,376 Miles driven in your
This amount of
paper car
consumed Greenhouse Gas
is the equivalent 60,000 Gallons of gasoline
Trees 806 Trees of: consumed
consumed
13,680 Trees planted (and
Greenhouse 1,174,718 Pounds of grown for 10 years)
Gases greenhouse
gases produced 4,8 Acres of deforestation
209,088 Square feet of
587 Tons of deforestation
greenhouse
gases produced Solid Waste 3,828 Household garbage
bags filled by waste
Water 640,927 Gallons of from paper production
wastewater
prevented from
discharging into 2,73 Dump trucks filled by
lake, streams waste from paper
and rivers production
1 Olympic size Gasoline 21,722 Gallons of gas
swimming pools consumed by mailing
filled with waste bills, statements, and
water payments.
33. Thanks, we’d be glad to answer any questions and schedule a
demo of the our solutions and services.
Contact: sales@iloopmobile.com (408) 907-3360