eMarketer Webinar: Maximizing your B2B Content Marketing ROIeMarketer
The volume of content flowing out of B2B companies continues to grow, as more marketers find success with the tactic. Topics in this webinar include: What have B2Bs learned about content marketing ROI in the long term? How much content are B2B firms producing for their marketing efforts? What types content process and strategy deliver the best results? How are B2Bs tailoring content marketing efforts for their audiences?
Change Management for Demand Geneation eBook Mathew Sweezey
Change Management is not an easy road to head down...
However, in this crazy, sophisticated world of B2B marketing, you must address Change Management as a critical component of Demand Generation if you want to drive real success, real revenue.
This eBook shows you how to Stay Relevant, Productive and Sane and manage the Changing Landscape of Demand Generation written by Mathew Sweezey and Carlos Hidalgo.
This eBook will help you identify and implement effective Change Management principals to help effectively drive Demand Generation success for your organization.
Why the status quo no longer works- Change Management is the missing link
How to identify the barriers to Change
Strategic steps to take to implement Change Management
The realities of Change
eMarketer Webinar: Multichannel Marketing—Navigating the Increasingly Complex...eMarketer
Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?
Get the Mobile Commerce Playbook: www.psfk.com/report/mobile-commerce-playbook
The Mobile Commerce Playbook is intended to help businesses take a forward looking approach to leveraging mobile as a core part of their offerings to deliver personalization, relevancy and convenience to every consumer at key moments in this commerce journey. Created in partnership with Braintree, the report offers recommendations that are designed to inspire startups, brands and retailers as they look to create best-in-class mobile commerce experiences that sync with the reality of today’s consumer lifestyles.
- Featured within the 40+ page report, readers can find:
- 11 strategies to redefine mobile commerce
- Unique user experience paths built for brands, agencies, and startups to follow
- Perspectives from leading mobile commerce experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 1 | Published January 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
eMarketer Webinar: Maximizing your B2B Content Marketing ROIeMarketer
The volume of content flowing out of B2B companies continues to grow, as more marketers find success with the tactic. Topics in this webinar include: What have B2Bs learned about content marketing ROI in the long term? How much content are B2B firms producing for their marketing efforts? What types content process and strategy deliver the best results? How are B2Bs tailoring content marketing efforts for their audiences?
Change Management for Demand Geneation eBook Mathew Sweezey
Change Management is not an easy road to head down...
However, in this crazy, sophisticated world of B2B marketing, you must address Change Management as a critical component of Demand Generation if you want to drive real success, real revenue.
This eBook shows you how to Stay Relevant, Productive and Sane and manage the Changing Landscape of Demand Generation written by Mathew Sweezey and Carlos Hidalgo.
This eBook will help you identify and implement effective Change Management principals to help effectively drive Demand Generation success for your organization.
Why the status quo no longer works- Change Management is the missing link
How to identify the barriers to Change
Strategic steps to take to implement Change Management
The realities of Change
eMarketer Webinar: Multichannel Marketing—Navigating the Increasingly Complex...eMarketer
Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?
Get the Mobile Commerce Playbook: www.psfk.com/report/mobile-commerce-playbook
The Mobile Commerce Playbook is intended to help businesses take a forward looking approach to leveraging mobile as a core part of their offerings to deliver personalization, relevancy and convenience to every consumer at key moments in this commerce journey. Created in partnership with Braintree, the report offers recommendations that are designed to inspire startups, brands and retailers as they look to create best-in-class mobile commerce experiences that sync with the reality of today’s consumer lifestyles.
- Featured within the 40+ page report, readers can find:
- 11 strategies to redefine mobile commerce
- Unique user experience paths built for brands, agencies, and startups to follow
- Perspectives from leading mobile commerce experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 1 | Published January 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
Google's guide to innovation: How to unlock strategy, resources and technologyrun_frictionless
Organizations are facing unprecedented change and challenges stemming from a confluence of natural and artificial conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate.
https://runfrictionless.com/b2b-white-paper-service/
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. This paper showcases how with Digital Asset Management at the heart of the content marketing process,
organizations can keep up with the demand for “real-time” blockbuster content.
Digital Marketing Measurement Framework - Martin WalshMartin Walsh
A Digital Marketing Measurement Framework to assist your organisation to understand, develop, introduce and operationalise digital marketing measurement.
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...Rebecca Lieb
My latest research report highlights how brands can harness the power of digital content and media to reach consumers and influence their in-store buying decisions. We surveyed 500 brand and agency marketers, including interviews with marketing leaders from PepsiCo, McDonalds, The Home Depot and Staples,
eMarketer Webinar: Marketing Technology—Nine Important Trends for Brands and ...eMarketer
Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences. Topics in this webinar include: Why marketing technology is becoming a strategic core competency for brands; How marketers are becoming smarter at buying technology; Why the idea of the marketing cloud is so attractive; How marketers are working with IT to deal with data and security issues.
Great report by Accenture consolidating research insights and high-level tactics for B2B organizations and leaders to transform their B2B go to market in a post-Covid era.
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile WorldDaniel Caridi
Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
eMarketer Webinar: Demystifying Mobile AttributioneMarketer
Roughly 50% of client-side marketers said they are not measuring the return on their mobile marketing and media investment, let alone quantifying the contribution that mobile is making compared with traditional channels. One reason: Attribution with mobile in the mix is complicated. But it’s certainly not impossible. Topics in this webinar include: How are brands quantifying the value of mobile marketing and media? How can marketers approach attribution to accurately measure mobile? What are some of the biggest challenges and most effective workarounds for assigning conversion credit to mobile?
50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOsVala Afshar
These 50 metrics are must haves for any CMOs, CDOs, CIOs and CFOs. They help to illustrate why marketing is important and how marketing will help your organization.
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...eMarketer
Programmatic isn’t just for banners anymore. Video is a fast-growing part of the programmatic ecosystem, and advertisers are purchasing programmatic video ads to run on devices from desktops to mobile phones to connected TVs. Topics in this webinar include: eMarketer’s latest forecast of programmatic ad spending; Why connected TV is a gateway to buying programmatic video on other platforms; How recent programmatic ad platform acquisitions by major media players including Facebook, Yahoo, AOL, Google and Comcast will play out for buyers and sellers; Inventory quality issues and other obstacles holding back programmatic video advertising.
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
Get Scrappy A (Small) Business Owners Guide To Marketing On Lessmfitzgerald0705
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of a business plan. In a three-step process, Get Scrappy breaks down how to create meaningful, brief marketing plans, outlines the tools and resources available to getting it done and describes how to leverage Marketing to learn more about your business.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
*Contributing authors includes individuals from ExactTarget, Hubspot, iLoop Mobile, Swanberg Associates, Communicate Value and the David Marketing Group.
TechAhead is a passionate and young team of highly skilled mobile technology experts who specialize in giving your app idea a concrete shape with a Guarantee of Excellence, Quick turnaround and Cost-effectiveness and believes in delivering high performance solutions to match its client’s demand for quality focus, cost and time effectiveness by creative designs and expert engineering.
Google's guide to innovation: How to unlock strategy, resources and technologyrun_frictionless
Organizations are facing unprecedented change and challenges stemming from a confluence of natural and artificial conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate.
https://runfrictionless.com/b2b-white-paper-service/
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. This paper showcases how with Digital Asset Management at the heart of the content marketing process,
organizations can keep up with the demand for “real-time” blockbuster content.
Digital Marketing Measurement Framework - Martin WalshMartin Walsh
A Digital Marketing Measurement Framework to assist your organisation to understand, develop, introduce and operationalise digital marketing measurement.
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...Rebecca Lieb
My latest research report highlights how brands can harness the power of digital content and media to reach consumers and influence their in-store buying decisions. We surveyed 500 brand and agency marketers, including interviews with marketing leaders from PepsiCo, McDonalds, The Home Depot and Staples,
eMarketer Webinar: Marketing Technology—Nine Important Trends for Brands and ...eMarketer
Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences. Topics in this webinar include: Why marketing technology is becoming a strategic core competency for brands; How marketers are becoming smarter at buying technology; Why the idea of the marketing cloud is so attractive; How marketers are working with IT to deal with data and security issues.
Great report by Accenture consolidating research insights and high-level tactics for B2B organizations and leaders to transform their B2B go to market in a post-Covid era.
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile WorldDaniel Caridi
Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
eMarketer Webinar: Demystifying Mobile AttributioneMarketer
Roughly 50% of client-side marketers said they are not measuring the return on their mobile marketing and media investment, let alone quantifying the contribution that mobile is making compared with traditional channels. One reason: Attribution with mobile in the mix is complicated. But it’s certainly not impossible. Topics in this webinar include: How are brands quantifying the value of mobile marketing and media? How can marketers approach attribution to accurately measure mobile? What are some of the biggest challenges and most effective workarounds for assigning conversion credit to mobile?
50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOsVala Afshar
These 50 metrics are must haves for any CMOs, CDOs, CIOs and CFOs. They help to illustrate why marketing is important and how marketing will help your organization.
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...eMarketer
Programmatic isn’t just for banners anymore. Video is a fast-growing part of the programmatic ecosystem, and advertisers are purchasing programmatic video ads to run on devices from desktops to mobile phones to connected TVs. Topics in this webinar include: eMarketer’s latest forecast of programmatic ad spending; Why connected TV is a gateway to buying programmatic video on other platforms; How recent programmatic ad platform acquisitions by major media players including Facebook, Yahoo, AOL, Google and Comcast will play out for buyers and sellers; Inventory quality issues and other obstacles holding back programmatic video advertising.
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
Get Scrappy A (Small) Business Owners Guide To Marketing On Lessmfitzgerald0705
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of a business plan. In a three-step process, Get Scrappy breaks down how to create meaningful, brief marketing plans, outlines the tools and resources available to getting it done and describes how to leverage Marketing to learn more about your business.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
*Contributing authors includes individuals from ExactTarget, Hubspot, iLoop Mobile, Swanberg Associates, Communicate Value and the David Marketing Group.
TechAhead is a passionate and young team of highly skilled mobile technology experts who specialize in giving your app idea a concrete shape with a Guarantee of Excellence, Quick turnaround and Cost-effectiveness and believes in delivering high performance solutions to match its client’s demand for quality focus, cost and time effectiveness by creative designs and expert engineering.
Digital media’s rise and constant evolution has reshaped the way we plan,
execute and manage marketing activities. Regardless of industry, product or
target audience, today’s B2B marketing mixes call for more ingredient diversity.
This white paper provides an outline of best practices and key ingredients that facilitate your ability to create a strategic marketing mix that satisfies your desire
for growth.
Beth Harte, Client Services Director at Serengeti Communications discusses social media for the B2B Marketing Mix including: Planning, Expanding, Executing and Measuring.
Pengelolaan Pembelajaran Kewirausahaan di Universitas Negeri Padang - Present...Lutfi Koto
Presentasi penelitian yang dilakukan di Universitas Negeri Padang mengenai Pengelolaan Pembelajaran Kewirausahaan di Universitas Negeri Padang
Peneliti : Lutfi Koto
Mahasiswa Administrasi Pendidikan, Universitas Negeri Padang
Menjelaskan bagaimana produsen rokok A-Mild dalam melakukan kegiatan personal sellingnya. Personall selling adalah salah satu bagian dari bauran pemasaran
PPT ini merupakan tugas besar Manajemen Strategi menjelang Ujian Akhir Semester (UAS). Kelompok yang beranggotakan Faldi Dinurwan, Anshar Surya Pranaka, Ghani Kurnia Ramdhan, Faisal Mu'afa, Anindita Putri Nandini, Surya Pangestika, dan Lisna Natalia Tambunan mempresesntasikan tentang analisis strategi secara keseluruhan PT. Matahari Department Store berdasarkan materi yang telah dipelajari selama satu semester pada semester ganjil tahun ajaran 2016 / 2017. Lalu, kami mengucapkan terimakasih kepada dosen pengampu mata kuliah Manajemen Strategi Semester 7 kelas 37-03 jurusan MBTI Fakultas Ekonomi dan Bisnis, Universitas Telkom yaitu Ibu Risris Rismayani, S.Mb, S.Pd, M.M. yang telah memberikan arahan dan bimbingan kepada kami sehingga kami dapat menyelesaikan PPT ini. Akhir kata, semoga PPT ini dapat bermanfaat bagi pembaca dalam menambah dan mengembangkan ilmu pengetahuan. Saran dan kritik sangat kami butuhkah agar konten dan tampilan PPT ini menjadi lebih baik.
Marketing definition and core concepts that how marketing affects the business and what are the channels of different Marketing. This presentation gives you he detailed information about 4 P's of Marketing Mix with Product development life cycle and Product Policy. It also shows strategies of Marketing with interactive examples. This will definitely help you to lead to keen interest in Marketing.
Why is mobile prime for B2Bs? What are the many reasons, benefits and rationale for leveraging mobile with business audiences? Find out all in this presentation. For more info, go to: www.ck-blog.com
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
Think Mobile As A Marketing Tool, Think Lumata Kumar Gaurav
With digital convergence there is more number of people accessing content via mobile than other medium (Newspaper, Radio, TV, Web Based Internet etc.)
Now the question is not whether “Mobile can be used as a marketing tool or not?”
People are already texting, sharing & communicating on Mobile.
The question is “Are you ready to leap on the growing Mobile Bandwagon?”
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
"Empower your business with our expert mobile development services. From idea to implementation, we craft cutting-edge mobile applications tailored to your needs. Let us bring your vision to life and elevate your presence in the mobile market."
Keynote speech given by Christina "CK" Kerley at Social Slam in April 2011 focused on how mobile changes us, our marketing, best practices and opens new opportunities for today's marketers.
An overview of how mobile is changing the world, how it's changing societal behavior and how brands must change in order to stay relevant and increase ROI.
Social And Mobile Media: Gaining A Career Competitive AdvantageChristina "CK" Kerley
Keynote speech on emerging technologies (social media and mobile media) given at Rutgers University in October 2010 to an audience of graduate-level students and executives.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. While the
marketing world
is buzzing over
B2C mobile
audiences,
B2Bs are missing
Untapped
opportunities…
3. … for leveraging a dynamic, valuable
and convenient new “touch point” with
HIGHLY ENGAGED
BUSINESS Audiences.
4. Not sure
how
mobile
marketing
Let’s explore
applies to the reasons
B2Bs? (and rationale)…
5. The
Mobile 5
Planet
Billion
Strong
(and still surging higher)
Source: ITU Data
6. Lifelines To Their
Livelihoods
Unlike consumers,
professionals must
stay connected
to their
communications
devices for
breaking developments
and time-sensitive
decisions.
7. Welcome Mobile As
To The First Screen
New Internet
Web Device
In 3-5
Years
Morgan Stanley findings here.
Gartner findings here.
11. Given its potential, why wouldn’t you
leverage mobile to connect
YOUR B2B BRAND
to your business market?
12. Wondering
HOW
to start smart,
launch strong
and
leap ahead in
B2B mobile
marketing?
13. Use these
questions
as your 10Steps
10 Steps
to
Getting Started
in B2B
Mobile Marketing
14. Which content do we need to optimize for the Mobile Web,
#1 and how can we enhance our existing and planned
marketing programs with mobile?
Optimizing Content. Enhancing Programs.
Audit Review all marketing programs
An imperative for all B2Bs
Content & is optimizing your EXISTING
in your current plan to
determine how you can
Existing content for mobile enhance them with mobile.
environments.
Marketing For example, tradeshows
Programs This can mean creating events could include mobile
mobile-friendly Web sites, content feeds and in-venue
(not just mobile access to apps that improve attendees’
your current Web site) and experience. Also, you can
providing users with create visual demos, case
shorter versions of lengthy studies and tips segments that
content pieces. “show” through short videos
vs. “tell” through long text.
15. What will help our audience perform their business
#2 tasks better, faster and easier?
What needs, challenges, problems and pressures does
our business audience have? How can we start new
Assess dialogues with them, as through SMS or content feeds?
Evolving
Audience
Needs Are any of their needs location-based? Which mobile
platforms do they use? Which mobile apps, tools, widgets
for Mobile and features do they currently find helpful?
What immediate, urgent and/or helpful information does
our business audience require, or rely upon, to (1) make
decisions, (2) perform tasks and (3) stay up-to-date?
16. What are our competitors doing with mobile and,
#3 *equally important*, what aren’t they doing?
Competitive
Benchmarking
Benchmark
Competitors’
Programs What *are* our
competitors doing
What *aren’t* our
competitors doing
with mobile? with mobile?
Which mobile opportunities can we
implement—and how can we best differentiate
from our competitors in this space?
17. How can we leverage mobile to provide
#4 unique value to our business audiences?
Map your audiences’ needs to mobile opportunities and
leverage your brand to provide value that competitors are not.
Pinpoint Examples:
Unique Aggregate a content feed of sector, function or competitive-
Value specific information and developments.
Create a dialogue with audiences through SMS alerts that keep
For them informed of items they deem important to their jobs/tasks.
Enhance attendees’ tradeshow experience by creating in-venue
Audiences applications and SMS alerts of event highlights—such as key
speeches and special exhibits.
Produce visual demos (vs. content-heavy text pages) to assist
professionals in their research and purchasing decisions.
Develop location-based tools unique to your marketplace.
Extend CRM and customer service applications to mobile for
anytime/ anywhere access.
Integrate “social” features, such as product reviews and ratings.
18. What is our mobile marketing strategy… how,
#5 specifically, will we accomplish our goals?
You’ll need to determine how you will accomplish your
goals by setting your mobile marketing strategy, including:
Set Informing your audience of breaking information and
developments.
Mobile
Initiating a new communications channel with target
Strategy audiences.
Interacting with your audience in new ways, such as providing
SMS capabilities for service staff and questions, as well as
creating apps and widgets that solve business problems.
Improving productivity/efficiency for your audience
through helpful tools and features.
Incenting your audience to take an action, like viewing
a video, downloading a product trial.
19. Given our (1) audiences’ needs + (2) our competitive
#6 differentiation + (3) our unique value + (4) our mobile
marketing strategy , which mobile tools should we use?
Mobile SMS
Identify Augmented
Reality
Alerts &
Campaigns
Mobile
Marketing QR/2D Mobile
Tools Barcodes Web Sites
Location- Video &
Based Audio
Services
Mobile Apps, Mobile
Utilities & Mobile
Advertising Social
Extensions Media
20. For our business audience, which mobile
#7 platforms do our programs need to support?
When implementing mobile apps for smartphones—vs.
handsets/feature phones—a *major* consideration is
determining which, or how many, platforms your apps will
Determine need to support. The reason is because the 4 major
Platform smartphones in the U.S. market have unique operating
systems. Additionally, some operating systems (like
Requirements
Blackberry) have unique releases.
A best practice is to start with a mobile site to track and
analyze which devices (and mobile operating systems)
your business audience uses.
Currently, the 4 major mobile smartphone platforms in
the U.S. business market are: iPhone, Blackberry, WindowsMobile
and Google Android. *Obviously, to reach global audiences
will necessitate additional platforms.
21. How will we communicate and promote our
#8 mobile programs to our business audiences?
As with all marketing initiatives, marketers should never
rely on a build-it-and-they-will-come plan.
Develop Thus, once you’ve created your mobile marketing
programs, you will need to create a plan for
Promotional promoting these new capabilities, apps and programs.
Plan
In some cases, as with your Web site, you can offer users
a choice to “View Content Optimized for Mobile Devices”
or sign-up for SMS alerts, but in other cases you’ll need to
promote these new capabilities and programs through
other marketing channels—like advertising campaigns
(including mobile), e-newsletters, your corporate Web site,
SEM and SEO efforts, and social media channels (e.g.
Facebook Fan Pages, Twitter account, blog).
22. Which internal marketing processes do we need to institute
#9 to ensure success of our external mobile programs?
Internal processes are pivotal to your mobile success. While
contingent upon your mobile programs, processes could include:
Mobile Content Creation & Optimization
Implement • Optimizing content for mobile viewing—and creating mobile-
specific content (e.g. text, video, alerts, feeds).
Supporting
Processes Program Development & Technical Management
• Securing internal and external talent vendors/resources to
develop mobile marketing programs, support mobile Web site
content layout, develop applications, manage SMS alert
campaigns, etc.
Ongoing Audience, Competitive & Mobile Research
• Conducting and assessing ongoing audience needs analysis,
along with a process for monitoring competitive and
technological developments in the mobile sector.
23. How will we measure ROI… which metrics will we use
#10 to assess the success of our mobile efforts?
While the mobile marketing industry—its standards, best
practices, platforms and capabilities—are still very new, there
are several ways marketers can quantify their mobile ROI.
Measure
Mobile The metrics that B2Bs will use will be contingent upon their
specific mobile goals, programs and tools, but can include:
ROI tracking mobile Web site metrics, number of application
downloads, number of SMS subscribers, number of online
mentions of mobile programs, etc.
But the BIGGER “Proof Points” that marketers
should analyze, as they pertain to mobile’s overall value
for their business, are outlined on the next 2 slides….
24. Sales/Revenues.
Did our mobile programs increase our pipeline of
Proof Points leads/sales? If so, by how much/what is the percentage
compared to overall leads generated?
Brand Awareness.
Did our mobile programs increase brand awareness and
brand equity among our target audience? If so, in what
ways, and by how much?
Brand Relevancy & New Communications Channels.
Did our mobile programs work to keep our brand
relevant among, and create new dialogues with, our
target audiences? If so, how can we use their feedback
Real to improve our offerings and other marketing programs?
Mobile Market Footprint.
ROI Did our mobile programs increase our presence in
new areas and regions? If so, where—and what were
the lessons learned that can grow our business globally?
Continued…
25. Customer Relationship Management (CRM).
Proof Points Did our mobile programs assist our CRM efforts,
and improve our relationships with customers?
Budget Savings.
Did our mobile programs decrease our budget spend
(vs. higher-priced media) and decrease our cost-per-
lead/sale? If so, by how much/what percentage?
Competitive Advantage.
Did our mobile programs give us a competitive
advantage in the marketplace? If so, did that advantage
translate to new leads, and an increase in sales,
Real “earned media” placements and brand awareness?
Mobile Program Impact.
Did adding mobile to our existing programs improve
ROI the overall impact of our marketing? If so, how much
greater was the return per program, and overall?
26. Need A 1-Page
Recap of the
10 Steps? Just
turn to
the next
slide
27. #1 Audit Content and Existing Marketing Programs
10 #2 Assess Evolving Audience Needs for Mobile
#3 Benchmark Competitors’ Mobile Programs
Steps #4 Pinpoint Unique Value For Audiences
for
#5 Set Mobile Marketing Strategy
Integrating
#6 Identify Mobile Marketing Tools
Mobile
Into The #7 Determine Mobile Platform Requirements
B2B #8 Develop Promotional Plan
#9 Implement Supporting Processes
Marketing
Mix #10 Measure Mobile ROI
28. CK On The Web:
CK’s Marketing Consultancy www.CKB2B.com
CK’s Marketing Blog www.CKBlog.com
CK’s Video Channel YouTube.com/CKB2B
CK On Twitter Twitter.com/CKSays