The document provides an overview of Salesforce's mobile products and strategy for 2015. It introduces the mobile product team and experts, defines key mobile marketing concepts like push notifications, location marketing, SMS/MMS, and OTT messaging. It highlights major mobile products like MobilePush, MobileConnect, and the new GroupConnect for OTT messaging. Case studies show how customers are successfully using these products to engage users on mobile. The roadmap outlines new capabilities for rich messaging and expansion to WeChat. The presentation emphasizes the importance of coordinated, personalized engagement across channels to drive customer success.

1. Mobile Overview 2015 / 06
For Partners - Push/Location/SMS/MMS/OTT
John Barnes, VP Mobile
Reid Carlberg, Senior Director Product Management
Dave Galante, Director Product Management
Greg Murphy, Product Manager

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3. Every Marketer
A Mobile Marketer

4. Product Team
John Barnes
VP Mobile
Reid Carlberg
Sr. Dir Prod Mgmt
MobilePush
Jen Mavis
Product Manager
MobilePush
David Galante
Dir Prod Mgmt
GroupConnect
Greg Murphy
Product Manager
MobileConnect
Megan Collins
Product Marketing
Brian Bell
Business Analyst
Cross-Product
Hesham Al-Jehani
EMEA Product
Manager

5. Mobile Expert Team
Sales - Contact Your SolCon and
Submit an Expert Request
Anthony Dotson
adotson@salesforce.com
Daniel Cervantes
dcervantes@salesforce.com
Kevin Poorman
kpoorman@salesforce.com
Mobile Success
Architect

6. Mobile Definitions
PUSH
Push Notifications
drive mobile app
engagement.
LOCATION
Geofencing and
Beacon technology
drive location specific
mobile app
engagement.
SMS/MMS
Interactive text
messaging builds
engagement on any
mobile device.
OTT
Over the top messaging
engages users of third
party messaging apps.

7. Product Alignment
● Push notifications
● Location marketing
● Global Reach*
● iOS & Android SDKs
● SMS
● MMS
● Global Reach
● Bi-directional
● OTT
● GA on July 1st
● Live with Line (Japan)
● Bi-directional
MobilePush MobileConnect GroupConnect

9. Mobile Builds Relationships.

10. Mary Meeker

11. Great Customer Stories!

12. Mobile App Engagement BREAKING NEWS!!
BRAND NEW
SDKs as of
6/24/15 - V4
iOS
Android
Easier than ever...
Push Notifications
Rich Push
App In Box
Location Marketing
Analytics
Mayor Ed Lee talks about the app!!Flawless push, beacons, geofencing!!

13. Our SDK’s Deliver 5 Critical Capabilities
● Push Notifications
○ iOS & Android
● Location Based Marketing
○ Geofencing & Beacons
● Mobile Analytics
● RichPush
● App InBox

14. Push Notification: Core Use Cases
Broadcast
Send the same exciting
message to all of your
users.
Targeted
Send some of your users
a message they’re likely
to be interested in.
Transactional
Keep customers up to
date about in-flight
business processes.

15. Beyond the Rack Connects to Customers with Mobile
Needed a way to personalize connections with millions of consumers
Implemented responsive design strategy to deliver more engaging email designs, optimized for
mobile devices
Approx. 60% of Beyond the Rack mobile app downloaders are opted in to push notifications
Significant spikes in revenue associated with push notifications

16. SMS and MMS success with Salesforce
• Over 60M SMS and MMS messages
sent every month
• Global Coverage (90+ countries)
• 2x MMA Smarties Award Winner

17. MobileConnect: Core Use Cases
Transactional
Deliver time-sensitive
messages through SMS
or MMS - ubiquitous
channels.
Customer Service
Engage users in 2-way
conversations to gather
feedback and provide
customer service.
Broadcast
Send targeted coupons
and product offers to
valued customers.

18. Apartments.com Connects with Renters Throughout Lifecycle
Apartments.com offers comprehensive database of millions of apartments around the country
Starting with a welcome email to new subscribers, Apartments.com invites them to opt-in to receive email or SMS
communications, including property listings that meet their criteria
Automate millions of personalized communications across email & mobile sent through the 45-day customer journey

19. GroupConnect Overview
Why group messaging apps are growing so fast!

20. Group Messaging
​Key Channel for Mobile Engagement & Advertising
• Interactive, IP-based messaging platform that
provides messaging service apps for peer to
peer and marketing purposes
• Also known as “over the top” messaging or
“OTT”
• High penetration in markets with expensive
network messaging, high smartphone
penetration, and affordable data plans

21. GrouConnect: Core Use Cases
Transactional
Deliver time-sensitive
messages through
messaging channels
Customer Service
Engage users in 2-way
conversations to gather
feedback and provide
customer service.
Personalized
Send targeted coupons
and product offers to
valued customers.

22. Example Group Messaging Use Cases
• FamilyMart is Japanese convenience store chain
with locations in China, Thailand, Taiwan and
South Korea.
• FamilyMart has 1.7M subscribers and sends 10
rich messages per month. Messages drive sales
into stores by offering deals on new or special
products.

23. Connect to your customers with LINE

24. 2015 Orca Roadmap
GroupConnect is fully integrated into the LINE
platform which boast over 500 million users globally!
Communicate with your customers around the world
with GroupConnect with three powerful message
templates.
Engage with customers who follow your brand in a
whole new way.
Scan the QR code with the LINE app to see
GroupConnect in action!
GroupConnect GA Launch

25. 2015 Orca Roadmap
Rich Media messages allow marketers to embed
actionable URLs within full screen width images.
Show your creativity with eight Rich Media layout
options. Include up to 6 actionable areas in your
images.
Test the actionable areas of the GroupConnect Rich
Media messages with the specialized editor.
Send Rich Media messages to millions of friends!
Rich Message Support

26. 2015 Orca Roadmap
WeChat is the fastest growing global messaging
platform with 549 million active monthly users!
GroupConnect gives marketers the power to acquire
and engage millions of users with personalized and
targeted messages.
Create interactive events to welcome new WeChat
friends and store user data directly into ContactBuilder.
Use the powerful tools of the Marketing Cloud to
segment, personalize and send at massive scale!
WeChat Support

27. Huge Opportunity to
Drive Customer Success.

28. ● Emphasize Omni-Channel
○ Coordinated & Personalized Email, Push, SMS & OTT is AMAZING
○ Customers want it.
○ We do it.
● Engage The Experts
○ Anthony Dotson & Dan Cervantes are here to help during sales cycles
○ John, Reid, Jen, Kevin, Dave & Greg are available to talk with customers
● Identify High Engagement Use Cases
○ Personalize, Personalize, Personalize
○ Transactional messages are highly engaging
○ Target users based on their stated preferences
○ Broadcast your brand
How Do You Win with Mobile?

29. Mobile Included in Corporate & Enterprise

30. Thank you
john.barnes@salesforce.com
reid.carlberg@salesforce.com
dgalante@salesforce.com
gregory.murphy@salesforce.com

31. Mary Meeker