Deck webinar: Last minute mobile campaigns for the holidays:
Summer is speeding by and before you know it, "back to school", Thanksgiving and Christmas will be on all marketers' minds. Don't find yourself at the end of December asking why you've let another year go by watching your competitors brag about their mobile enabled campaigns.
Don't read about how mobile marketing was executed for this year's Holiday Season, be part of it. This webinar will give you the info and ideas on how to mobile enable your traditional Holiday marketing channels without headaches or busting the budget. This year's Holiday shopper (like last year's), will be mobile. Make sure you are too.
It's not too late plan mobile enabled campaigns for Q4 2011 if you get started now. This webinar will help you explore mobile opportunities that easily integrate with your Holiday marketing strategies and objectives.
Webinar deck: Mobile Enabling Retail MarketingArcher Inc.
Learn the important strategies, tactics and ROI models for mobile enabled retail marketing. We’ll cover which types of campaigns are succeeding in the retail industry, how success is being analyzed, and which mobile marketing technologies should be part of your retail marketing mix.
We’ll present case studies and examples from the market to give you an excellent overview of how point-of-sale and traditional channel retail marketing are now mobile. Key marketing objectives and how they are addressed by mobile will be covered, as well as location aware messaging, mobile couponing and other important components of mobile retail marketing.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Webinar deck: Mobile Enabling Retail MarketingArcher Inc.
Learn the important strategies, tactics and ROI models for mobile enabled retail marketing. We’ll cover which types of campaigns are succeeding in the retail industry, how success is being analyzed, and which mobile marketing technologies should be part of your retail marketing mix.
We’ll present case studies and examples from the market to give you an excellent overview of how point-of-sale and traditional channel retail marketing are now mobile. Key marketing objectives and how they are addressed by mobile will be covered, as well as location aware messaging, mobile couponing and other important components of mobile retail marketing.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
The challenge for retailers is no longer how to lure shoppers online, but how to add value for their existing customer base. Examine critical business functions for online commerce success, as well as best-in-class factors — transpromo, crosschannel campaigns and deep-dive personalization. Learn the “four Cs” of staying alive — conversion, clarity of messaging, channel crossings and cooperative communications with third parties. Also, learn several key software and cycle management tools that incorporate analytics and printed literature.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Retailers need to start capitalizing on mobile's greatest opportunity - influencing in-store sales. It will supplement investments and efforts that retailers have undertaken to improve sales and profitability.
As such, 5 features will be top of mind for retailers this year:
1. Behavioral messaging
2. Location-based messaging
3. Analytics
4. In-store navigation
5. Inventory integration
Every day, people search for things nearby by conducting local searches. These are
searches aimed at finding things near where they happen to be. This may include finding
directions to a local store/business, checking local store hours, or searching for local stores that have a product in stock.
See Google's Study On Local Search Behavior For Local Businesses. Mobile Plays An Important Role. May 2014 Study.
Get more reports, studies and articles here:
https://www.facebook.com/MechanicalMarketer?sk=notes
http://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
Shopper behavior change is accelerating and the front porch is becoming the new store shelf. In this new retail paradigm, relevancy depends on great content that helps shoppers along the path-to-purchase.
Ubiquitous connectivity beckons this holiday season, bringing with it a new wave of Mobile Commerce (M-Commerce). Consumers can soon expect SMS and MMS coupons, the ability to run price comparisons in real time while at the store and even mobile phone shopping from the comfort of home.
According to a recent Yankee Group survey, 14 percent of consumers are interested in mobile transactions, and an additional 18 percent say they may be interested. Yankee Group predicts the mobile coupon market will reach 2.5 million North American consumers by 2013, ballooning the dollar-amount of the market to $2.3 billion.
In this webinar, Yankee Group analysts Jon Paisner and Andy Castonguay reveal further trends from our consumer surveys and explore the devices, conveniences and challenges of M-Commerce as mobile is integrated into the retail shopping experience this holiday season.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Why mobile marketing is the most important dish on your advertising strategy plate.
Full article: https://adcumulus.com/blog-posts/mobile-marketing-still-going-strong/
This is a quick guide to Mobile Marketing for small and medium sized businesses. It highlights some stats from 2014 and makes a case for why it is necessary for your business to use this platform for marketing.
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
The challenge for retailers is no longer how to lure shoppers online, but how to add value for their existing customer base. Examine critical business functions for online commerce success, as well as best-in-class factors — transpromo, crosschannel campaigns and deep-dive personalization. Learn the “four Cs” of staying alive — conversion, clarity of messaging, channel crossings and cooperative communications with third parties. Also, learn several key software and cycle management tools that incorporate analytics and printed literature.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Retailers need to start capitalizing on mobile's greatest opportunity - influencing in-store sales. It will supplement investments and efforts that retailers have undertaken to improve sales and profitability.
As such, 5 features will be top of mind for retailers this year:
1. Behavioral messaging
2. Location-based messaging
3. Analytics
4. In-store navigation
5. Inventory integration
Every day, people search for things nearby by conducting local searches. These are
searches aimed at finding things near where they happen to be. This may include finding
directions to a local store/business, checking local store hours, or searching for local stores that have a product in stock.
See Google's Study On Local Search Behavior For Local Businesses. Mobile Plays An Important Role. May 2014 Study.
Get more reports, studies and articles here:
https://www.facebook.com/MechanicalMarketer?sk=notes
http://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
Shopper behavior change is accelerating and the front porch is becoming the new store shelf. In this new retail paradigm, relevancy depends on great content that helps shoppers along the path-to-purchase.
Ubiquitous connectivity beckons this holiday season, bringing with it a new wave of Mobile Commerce (M-Commerce). Consumers can soon expect SMS and MMS coupons, the ability to run price comparisons in real time while at the store and even mobile phone shopping from the comfort of home.
According to a recent Yankee Group survey, 14 percent of consumers are interested in mobile transactions, and an additional 18 percent say they may be interested. Yankee Group predicts the mobile coupon market will reach 2.5 million North American consumers by 2013, ballooning the dollar-amount of the market to $2.3 billion.
In this webinar, Yankee Group analysts Jon Paisner and Andy Castonguay reveal further trends from our consumer surveys and explore the devices, conveniences and challenges of M-Commerce as mobile is integrated into the retail shopping experience this holiday season.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Why mobile marketing is the most important dish on your advertising strategy plate.
Full article: https://adcumulus.com/blog-posts/mobile-marketing-still-going-strong/
This is a quick guide to Mobile Marketing for small and medium sized businesses. It highlights some stats from 2014 and makes a case for why it is necessary for your business to use this platform for marketing.
How Mobile is Changing Shopper BehaviorsSelf-employed
Our talk at the Stores Specialists Inc. 1st Internal Digital Conference. SSI is the exclusive distributor of top high-end / luxury brands in the Philippines.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
In the US, we spend more than 2 hours a day on our mobile devices. So it should be no surprise that over 50% of your store traffic now comes from mobile phones and tablets. The question is: are you ready to cash in on this mobile revolution?
Join us to learn the strategies and how-tos for both selling and managing your store via mobile.
Selling via mobile:
Who is shopping on mobile devices
What makes them buy
Surprising ways to capture their attention and keep it through a sale
Driving repeat traffic back to your store from a mobile environment
Managing your store on the go:
Get real-time data no matter where you are
See what is selling and why
Change product details on the fly
Contact customers when you need to most
Join us and find out how you can be part of the m-commerce revolution and cash in on elusive mobile sales.
2014 Customer Loyalty ASEAN Conference: MobextJim D Griffin
Arthur Policarpio boosted the energy level in the room with a very engaging and provocative presentation regarding mobile marketing. He presented an array of amazing best-in-class social-local-mobile marketing campaigns. The presentation included a wide array of illustrative video content which unfortunately is not available in this PDF version. Arthur is one of the architects of mobile value-added services in the Philippines, and was a pioneer of segmented marketing via SMS. Prior to leading Mobext in Asia Pacific, he was a co-founder of SnapWorx, Inc., one of the Philippines’ leading Filipino-owned digital marketing companies, specializing in search, social media marketing, and mobile marketing.
The average consumer experiences them about 150 times a day. Research shows that on average, people spend an astonishing one-third of their waking time on their mobile devices. About 55 percent of this time is spent in short bursts of 30 seconds or less. These gaps of time are known as micro-moments, and have become the newest frontier for marketers.
Here is how do we take advantage of these micro-moments in our marketing strategy.
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
As Premier Google Partners, Google representatives visited 1SEO.com Digital Agency for a Partners Connect Event. Speaking on micro-moments, attendees learned about how to effectively market in today's mobile world.
LSA16: Facebook, Local Monetization and MeasurementLocalogy
Joseph Devoy's presentation from LSA16 in San Francisco discussed Local Ads monetization and offline measurement for both national and small business advertisers. For more on the session visit: http://bit.ly/1R1JZkh
Retail Mobile Marketing: Driving Customer Acquisition, Traffic, Loyalty and E...Archer Inc.
This webinar will present thorough examples of retailers using mobile to add value throughout the customer journey. Michael Ahearn VP Customer Development and Marketing at iLoop Mobile will share mobile marketing best practices and practical steps to integrate mobile into your retail marketing mix.
Deck Presentation: Mobile Statements, Billing and PaymentsArcher Inc.
Discover the efficiency and cost saving of mobile enabling customers and patients’ communications. See how SMS, MMS and mobile web can augment or replace some of your key business and healthcare communications and processes.
We'll cover the following topics:
•Mobile Statements: What it is, why it works and how you can use it to reach your target consumer
•Key use cases for mobile statement campaigns and how they address different marketing and business objectives
•Key success metrics that should be tracked
Deck Presentation: The Value of MMS for Your Marketing MixArcher Inc.
MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales*
Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry.
Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix.
*Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809
Following a recent webinar on how MMS improves and transforms customers’ relationship and engagement into a rich media experience, we are sharing the deck presentation. Feel free to test the MMS demos and share with others.
Technology Overview: MMA location technology roadmapArcher Inc.
iLoop Mobile and Loc-Aid co-presented Location Technology Roadmap at the MMA San Jose Forum.
You will find many case studies.
Feel free to share with others.
Webinar Deck: Mobile Marketing for the Hospitality MarketArcher Inc.
This Webinar will cover mobile marketing strategies and tactics for the hospitality industry.
Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the hotels and resorts. Learn the basics of increasing traffic to your location, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
White paper: Understanding the state of html 5 and its potentialArcher Inc.
HTML5 is a technology that will drastically reshape the Internet and consumer engagement, as we know it today.
Read more on the current state of HTML5 and its potential.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
Webinar deck: Mobile Marketing for Financial Services organizationsArcher Inc.
This webinar will cover key marketing objectives, strategies and tactics pertaining to mobile marketing and how they uplift financial services and banking companies' marketing initiatives. We'll also cover how a financial company successfully integrates mobile marketing into their business practices and internal teams, and the right people to talk to for core competencies in the mobile marketing ecosystem.
Learn how SMS promotional campaigns, SMS subscription groups, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the financial and banking industry. Learn the basics of increasing traffic to your retail locations, product awareness and sales using the mobile channel. Also learn key deployments available for internal and customer facing enterprise messaging. Most importantly, learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Deck webinar: Last minute mobile campaigns for the holidays
1. Last Minute Mobile Campaigns for the Holidays
MDA Men’s Stores
Gift idea for dad: Hugo Ideas for last minute mobile enabled
Boss dress shirts with marketing campaigns for the holiday season
Euro open collars are in
2011. Survey of target consumer needs and
this year. 20%off today
behaviors, marketing objectives and
only at all stores.
campaign types and ideas.
Prepared by:
Michael Ahearn, VP Strategic Marketing
michael.ahearn@iloopmobile.com
Angel Evan, Director Mobile Strategies
strategy@iloopmobile.com
2. About iLoop Mobile
• Industry leading technology and services make it fast
and easy to create, manage and analyze mobile
marketing campaigns and content delivery initiatives
worldwide
McDonalds: Enjoy one
• Award winning iLoop Mobile Platform for creating FREE Small McCafe. Code
34d83w Exp.1/6/10 Text
state-of-the-art SMS campaigns, mobile sites, mobile HELP for help. Text STOP
to cancel.
coupons, and other mobile marketing initiatives
• Industry leader in mobile marketing strategy,
managed service campaign delivery and professional
services
• Campaign design that achieves mission critical
marketing objectives, answering the individual needs
of customers
• Customers include Fortune 500 brands, agencies,
media companies, and other tier-one companies
3. By the Numbers: Mobile Phone Penetration & Use
Total mobile subscribers US: 234M
All Subscribers Youth Demo 13-24
Smartphone 33% 38%
Feature Phone 67% 62%
Use apps 39% 50%
Use browser 40% 54%
Use email 34% 41%
Use SMS for marketing 27% 44%
Access Social or Blog 29% 48%
Watch TV or Video 7% 11%
Comscore 2 month period ending May 2011
4. Shoppers: Requested In-Store Mobile Capabilities
Please rate how useful the different pieces of information would
be to you when you are shopping in a store (% very helpful)
Feb 2010 Communispace In Store Mobile Experience Survey
5. Smart Phone Penetration
US smart phone penetration Dec. 2010: 27%
34% US SMART PHONE PENETRATION TODAY*
Highest % age demos of smart phone users:
25-34 year olds @ 27%
35-44 year olds @ 21%
Gender splits 53% male / 47% female
*Comscore 3 month average ending June 2011
6. Smart Phone Penetration
Market penetration by end of 2011... 50%
Looking Ahead to Q3 2011 Estimates:
Mobile Subscribers: 300M+
Smartphone User Base: 150M
Mobile Internet Users: 120M
Mobile Video Viewers: 90M
Neilsen Nov. 2009
7. By the Numbers: Mobile Shopping & Smart Phones
Mobile Shopping: The mobile phone is THE shopping companion today
79% Have used a smart phone to help with shopping
To find a retailer 54%
To compare prices 49%
To get promos or coupons 48%
To read reviews or product info 44%
74% Have made a purchase on smart phone
Google/Ipsos OTX Dec. 2010
8. By the Numbers: Smart Phone Usage
In a typical week….
81% 77% 48%
Browse the Use a Watch video
Internet search
Google/Ipsos OTX Dec. 2010 engine
9. By the Numbers: Mobile Smart Phone Search
71%
Users search as a result of seeing an ad
—online, phone, TV, print, in-store etc.
400%
Growth in mobile searches the past year
Google/Ipsos OTX Dec. 2010
10. By the Numbers: Mobile Search is Local
30% Mobile smart phone searches are local
95% Smart phone users have looked up local info
Call a business 61%
Visit a business 59%
Make a purchase 44%
88% Local info seekers take action within a day
Google/Ipsos OTX Dec. 2010
11. Who are Prime Holiday Mobile Targets?
• Black Friday Maniacs: It’s the Price Stupid!
§ Deal hunters for mobile coupons and promotions
§ Don’t make last minute decisions on where they are going to shop
• Busy Moms: The Designated Family Shopper
§ User reviews for products using mobile site as resource
§ List management: generate gift lists of products with the nearest store
§ Ongoing messaging through Nov/Dec to keep your store/products top of mind
• Last Minute Males: Desperation Shoppers
§ Help with ideas on what to buy
• SMS/MMS keyword opt-in or mobile site for gift suggestions with promo/coupon offer
• Gift Matcher via keyword (husband, child, daughter etc.)
§ Mobile promo or coupon incentive offers
• Incentives may be decider on where to buy (Macy’s vs. Nordstrom)
• BTW the gender response is near even split 48% male, 52% female
§ Research on the go or in-store via mobile internet: store finder, price
comparison, select products for holiday promotion etc.
• Couch Shoppers
§ They’ll be using every mobile/social channel in shopping behavior
13. Marketing Objectives for Mobile Holiday
• Using Standard ROI Measurements
§ Increase Sales: spike store traffic
§ Spike KPIs: amplify KPI with mobile enablement
§ Decrease Cost: not a real ROI goal, holiday campaigns
are more short term
• Increase Holiday Promo Awareness
§ Facilitate participation in holiday product promos
§ The Holiday Competition: Make your holiday promos
the one’s they go for (ex. Toy industry Walmart vs.
ToysRUs vs. Target etc. competing for same customer
with same products)
14. Marketing Objectives for Mobile Holiday
• Customer Service & Support: Make Shopping Easier
§ Store location
§ Price comparison
§ Store hours
§ Product availability & inventory (not database integration but simple click call,
published inventory information on popular or hard to get items)
• Provide Product Info to Close Sales
§ Provide all info customer requires to make the purchase (Ikea, Bev Mo)
§ Improve POS communications: use mobile as hyper shelf talker
• Cross Sell & Up Sell
• Less Important Marketing Objectives
§ New product awareness
§ Loyalty & retention
15. Shopper Helper Case Story
• Simplify food and wine pairings with in-store mobile “wine guide”
• Text the desired food type, cuisine, specific dish or main
ingredient to 411511 (ex. CASSOULET to 411511)
• Data sent to food pairing database for reply SMS
• 3 wine pairing choices are sent back via SMS
• Helps shoppers with immediate advice, overcoming “wine choice
overload” when dealing with store shelves
• Promoted in retail stores with shelf talkers and neck hangers on
product itself
• Simple yet effective example of using SMS to reduce pain of
choosing matching customer with the right product
16. Last Minute Campaign Ideas
Opt-in for Ongoing Messaging: 12 Days of Christmas
§ SMS or MMS alerts
§ Message every day with gift ideas, can be segmented each day for different
types of people you’d need to buy for
§ Option: discreet keywords for possible gift recipients (dad, mom, uncle,
girlfriend, grandmother etc.)
§ With suggestion give promo info or coupon offer—loss leaders to drive traffic
and increase basket size
§ Option: mobile site with deal of the day, gift idea of the day, gift recipient
categories (gifts for dad etc.), gift search engine
§ Coupons
§ Promotional ads
§ Event info
§ Give-aways
§ Downloads
17. Last Minute Viral Campaign Ideas
• Stocking Stuffers
§ Simple coupons and promo messages sent from
retailer
§ Option to advertise them as viral “forward to your
friend” promos similar to email “friends and family”
holiday promos
• Santa’s Little Elves Jordan’s Jewelers
§ “Send to a Friend” peer-to-peer SMS/MMS messaging Dear Jim,
§ PC Web or mobile site page allows customer to send We got Stacy’s list to Santa.
Jewelry is at the top of her list for
to another user a “Santa’s Elves” hint on what they Xmas. Santa and our store worked
a deal for 20% off all diamond
want for the holidays which is a promotional offer or tennis bracelets this weekend
coupon only. Regards, The Elves
§ Example: wife sending hint to husband she wants
jewelry—retailer enables variety of promo offers she
can auto-forward to husband
§ Can be simple SMS, SMS with link to graphic coupon
with QR code, or graphic coupon with unique keycode
for single redemption only
§ Option for message personalization/addressing
18. Holiday Mobile Microsites
• Simple mobile sites for holiday
exclusive offers and interactivity
§ Concise, limited holiday product promotions—position
them front and center
§ Products marketed as “gift selection”
§ Tie in to circular promotional strategies
§ Key is to keep it simple, focused to fit the exact
holiday needs of customer
§ Great end of year item for marketing budget
§ No upkeep required or additional resources post
holiday period—site has finite shelf life
19. Holiday Mobile Microsites
• Key mobile site components
§ Product descriptions as gift assortment, gift ideas or
special holiday products
§ Inventory
§ Store locator with hours
§ Reviews/user reviews
§ Alert sign up for holiday messages and ongoing
messages past the holidays—excellent time to start/
build mobile alerts database for upcoming year
§ Santa’s Elves hints UI to forward to a friend
§ Facebook/social integration to post gift hints on user’s
own wall or someone else’s wall
20. Lowest Hanging Fruit: Easiest Holiday Campaign
• Mobile Coupons or Promotions
§ SMS or MMS
§ Keyword + short code opt-in
§ Expiration date on coupons/promos
§ Can be publicized in traditional media to drive
store traffic, or drive specific product sales with
in-store promotion of mobile coupon keyword
• Redemption Scenarios
§ No POS redemption tracking, just show the
message with general promo deal (e.g.
percentage off all items)
• No limit to number of redemptions
§ Simple POS redemption/tracking with ASCII
redemption code in SMS that corresponds to
barcode paper sheet scanned by cashier at POS
§ Option of full POS integration for redemption/
tracking with SMS coupons redeemed with
phone number on standard debit card pads, full
QR code delivery scanned at POS, bonus card
integration and more…but need to start today
21. Mobile Search Ads
• We Highly Recommend
Paid Mobile Search Ads
§ All mobile users are searching for
holiday product purchases on search
engines (Google, Yahoo!, Bing etc.)
§ All the advantages of online paid
search available on mobile device
§ Click thrus really count because good
chance the customer is outside
shopping and looking for info
§ Increasing uptake and success for
mobile search advertising—
experiencing year on year growth of
27%
§ Click to call mobile search ads show
6-8% better click thru rate than ads
without a number or URL associated
with it*
Mike Steib, Google quoted in Mashable July 20, 2010
22. Just Silly Fun Stuff for the Holidays
• Text to Santa
§ Keyword SANTA sends SMS from Santa to user
§ Sponsored by brands and retail stores, can be
promoted in-store
§ Promotional messages can be inserted about
events, products, services, promotions etc.
§ Some brand affinity (remember ElfYourself.com,
the dancing elves CGC cards…this was
integrated into OfficeMax’s online site last year)
• Mobile Christmas Cards
§ Mobile or online site with branded Christmas
cards that are personalized and sent peer-to-
peer…images, animations, even videos via
MMS or mobile site pages
• Holiday Themed, Branded Rich
Media Delivery
§ Video, animations, special video ads etc.
23. Thank You
Visit www.iloopmobile.com to learn how we can help you mobile
enhance your holiday 2011 marketing.
Contact sales@iloopmobile.com (408) 907-3360 and we ll help you
get started.
h"p://twi"er.com/iloopmobile
h"p://www.facebook.com/group.php?gid=71337661648
h"p://www.linkedin.com/company/iloop-‐‑mobile
h"p://www.youtube.com/user/iLoopMobile