SlideShare a Scribd company logo
Mobile Trends
About Fatih Isbecer

                       Founder & CEO of
                        Pozitron

                       Twitter: isbecer


                       Endeavor Advisory
                        Board Member,
                        TUBISAD Administrative
                        Board Member
Mobile is Global
Mobile Technology Growth

                                                          10 B+

                                          1 B+
                                                           Mobile Internet

                                          Desktop PC
                             100
                             M+

                              PC


             Microcomputer                  Mobile growing faster than any
                                            technology before
 Mainframe
 1960      1970     1980           1990       2000       2010         2020
Mobile Taking Over Desktop




 More and more people are using their phones for internet browsing. By 2015, they
        mobile internet users number is expected to exceed desktop users.
Types of Mobile Users



 Mobile Professional         Basic Planners                Mobirati
Uses complex phones          Basic mobile                 First generation to
with extra features          package users                have grown up with
                                                          mobile phones




          Social Connector                    Pragmatic Adapter
        Uses social networking features       Just starting to use other
        and texting the most                  features besides voice calls
Segmentation of Mobile Consumers
in United States
Worldwide Smartphone Sales 2011



                                              Apple 18%
                                              Android 43%
                                              Symbian 22 %
                                              RIM 10%
                                              Other 7%




  Smartphones are dominating the mobile world and Android
becomes the market leader, leaving both Symbian and iOS behind
2011 Worldwide Tablet Sales

 70
 60
                                                 Apple 68.7%
 50
                                                 Google Android 19.9%
 40                                              BlackBerry 5.6%
 30                                              Other 5.7%
 20
 10
  0


Just like the mobile phone market, Android is expected to obtain
major market share in the tablet world. Apple is expected to
remain as the market leader in the next five years
                                                           Gartner.com
Noteworthy Platforms



   Penetration 100M+        Penetration 120M+        Mass Consumption

     Open Platform            Closed Platform         Web-dev friendly

Flexible / Experimental    Inequality among apps       Suitable for multi
platform for developers                              screen development
                            More flexibility and
                           room for creativity for   Implementation of
    Limited options in
                            brands and agencies          CMS tools
      business apps
                           Various entertainment        Limited APIs
 Incresing fragmentation     and business app
                                  options
Paradigm Shift




  Product        Experience
  Place          Everyplace
  Price          Exchange
  Promotion      Evangelism
User Experience is Everything!




                     App User Experience
                     -Simplified Design
                     -Task focused
                     -Emphasis on the most
                     important tasks
                     -Rich set of capabilities
                                                      OS Usability
  Device Design                                  Easy to navigate and
  Simple and Slick                               perform tasks
Marketing Innovation




         Merging Technology and Social Media
Mobile Trends 2012



                            Mobile Communities
 Apps taking over web                                    Internet of things




     Tablets                                                Mobile Payments



                  Mobile Fragmentation   Mobile Gaming
Apps taking over web




      550,000 + apps in               450,000 apps in
      Apple App Store                 Android Market


                  65,000 apps in BB
                  App World
Mobile Fragmentation
 Mobile is segmented into eight major platforms the moment: iOS
(iPhone), Android, Symbian, BlackBerry, Java ME, Windows
Phone, Flash/Flash Lite and mobile web
(WAP/HTML5/XHTML/CSS/Javascript).
                                                  Android is very fragmented in
                                                  itself

                                                  • 5 OS versions on devices
                                                    (Donut, Eclair, Froyo, Ging
                                                    erbread, and Ice Cream
                                                    Sandwich)

                                                  • Devices in various
                                                    sizes, from small phones
                                                    to TVs

                                                  • Device manufacturers
                                                    branching their own
                                                    versions of Android
                                                      • Ex: Amazon Kindle
Mobile Communities
Communities are the new differentiators

• Facebook has 500M+ users and over 2.5M developer community

• Skype has 8 million paid users

• Shift from information overload to social interaction overload

• 80% use mobile during their down time or while waiting
Always Connected...
Tablet Revolution
Tablets changed the way we interact with computers and where we interact
with them (44% of tablets are used on the couch)

                                          • 1 million iPads sold in the first 28
                                            days

                                          • 77% use their tablets daily

                                          • 16 millions iPads were sold in
                                            2010, expected to reach 85 million
                                            in 2012

                                          • Tablet users are constantly spending
                                            more time on their tablets
Mobile Payments
Target Mobile Gift Card         Square




     Google Wallet        Starbucks Mobile Payment
Mobile Gaming
• Mobile games can go mainstream because they are cheap
• People carry their phones all the time and use games to pass spare time
• People develop attachments for the mobile games they play

                                              Cut the rope is bought by EA
                                              Games for $20 million



   Most famous of them all, Angry
 Birds, has fan merchandise including                                        Temple Run earns 7 million
 Tshirts, iPhone cases, pillow , board                                       players on a daily basis
      game and superbowl spots




                                    300
                                    MM
                                  downloads
Internet of Things
The Internet of Things refers to uniquely identifiable objects (things) and their
virtual representations in an Internet-like structure

      Ultra-low-power JenNet-IP

                                                        In-Car Mobile Apps: the future of
                                                          Telematics on show in Munich




       Smart ThinQ and HeMS
Mobile Marketing Examples
     IKEA Interactive Catalog   Nike + GPS




     Istanblue Peri Avı
Mobile Marketing Examples
    Audi A4 Driving Challenge        Oakley Surf Report




   Starbucks Augmented Reality Cup

More Related Content

What's hot

Android operating system
Android operating systemAndroid operating system
Android operating system
Akshay Pandhare
 
Andriod Operting System
Andriod  Operting System Andriod  Operting System
Andriod Operting System
Hitesh verma
 
ANDROID technology
ANDROID technologyANDROID technology
ANDROID technology
Me CREATIONS
 
Presentation On Android OS
Presentation On Android OSPresentation On Android OS
Presentation On Android OS
Akshay Kakkar
 
Android Operating system
Android Operating systemAndroid Operating system
Android Operating system
Jawaher Abdulwahab Fadhil
 
Android operating system
Android operating systemAndroid operating system
Android operating system
ASHRAF IBRAHIM
 
Android operating system final
Android operating system finalAndroid operating system final
Android operating system final
Ashok Kuikel
 
Android OS
Android OSAndroid OS
Android OS
Asish Kumar Sahu
 
Know about Android Operating System
Know about Android Operating SystemKnow about Android Operating System
Know about Android Operating System
Trailukya Dutta
 
Android system operating system 1
Android system operating system 1Android system operating system 1
Android system operating system 1
kunalkevin yadav
 
Ro Ck St Ar
Ro Ck St ArRo Ck St Ar
Ro Ck St Ar
Bikash Modi
 
Andriod Presentation
Andriod PresentationAndriod Presentation
Andriod Presentation
PrakashSoft
 
Android operating system
Android operating systemAndroid operating system
Android operating system
Gurpreet Singh
 
Android technology
Android technologyAndroid technology
Android technology
NIT Jamshedpur
 
Andriod
AndriodAndriod
Andriod
Sanmit Pawar
 
Android Technology
Android TechnologyAndroid Technology
Android Technology
Rohan Vadsola
 
Android Technology
Android TechnologyAndroid Technology
Android Technology
Sai Butchi babu Manepalli
 
Android technology
Android technologyAndroid technology
Android technology
Faiz Khan
 
Andriod (operating system)
Andriod (operating system)Andriod (operating system)
Andriod (operating system)
sai praneeth
 
Android is a most popular os
Android is a most popular osAndroid is a most popular os
Android is a most popular os
Prem Prasun
 

What's hot (20)

Android operating system
Android operating systemAndroid operating system
Android operating system
 
Andriod Operting System
Andriod  Operting System Andriod  Operting System
Andriod Operting System
 
ANDROID technology
ANDROID technologyANDROID technology
ANDROID technology
 
Presentation On Android OS
Presentation On Android OSPresentation On Android OS
Presentation On Android OS
 
Android Operating system
Android Operating systemAndroid Operating system
Android Operating system
 
Android operating system
Android operating systemAndroid operating system
Android operating system
 
Android operating system final
Android operating system finalAndroid operating system final
Android operating system final
 
Android OS
Android OSAndroid OS
Android OS
 
Know about Android Operating System
Know about Android Operating SystemKnow about Android Operating System
Know about Android Operating System
 
Android system operating system 1
Android system operating system 1Android system operating system 1
Android system operating system 1
 
Ro Ck St Ar
Ro Ck St ArRo Ck St Ar
Ro Ck St Ar
 
Andriod Presentation
Andriod PresentationAndriod Presentation
Andriod Presentation
 
Android operating system
Android operating systemAndroid operating system
Android operating system
 
Android technology
Android technologyAndroid technology
Android technology
 
Andriod
AndriodAndriod
Andriod
 
Android Technology
Android TechnologyAndroid Technology
Android Technology
 
Android Technology
Android TechnologyAndroid Technology
Android Technology
 
Android technology
Android technologyAndroid technology
Android technology
 
Andriod (operating system)
Andriod (operating system)Andriod (operating system)
Andriod (operating system)
 
Android is a most popular os
Android is a most popular osAndroid is a most popular os
Android is a most popular os
 

Viewers also liked

Social Media 102: intro for SMBx
Social Media 102: intro for SMBxSocial Media 102: intro for SMBx
Social Media 102: intro for SMBx
Jye Smith
 
Shortlist Mixx Awards 2015
Shortlist Mixx Awards 2015Shortlist Mixx Awards 2015
Shortlist Mixx Awards 2015
Cristal Events
 
#digitalplanning workshop
#digitalplanning workshop#digitalplanning workshop
#digitalplanning workshop
Johanna Beyenbach
 
Facebook Organik Erişim Analizi (Eylül 2012 vs Eylül 2013)
Facebook Organik Erişim Analizi (Eylül 2012 vs Eylül 2013)Facebook Organik Erişim Analizi (Eylül 2012 vs Eylül 2013)
Facebook Organik Erişim Analizi (Eylül 2012 vs Eylül 2013)
41? 29!
 
Social Media 102 for NBWA 2012 Conference
Social Media 102 for NBWA 2012 ConferenceSocial Media 102 for NBWA 2012 Conference
Social Media 102 for NBWA 2012 Conference
Blytheco
 
Sosyal medya
Sosyal medyaSosyal medya
Sosyal medya
yekban eren
 

Viewers also liked (6)

Social Media 102: intro for SMBx
Social Media 102: intro for SMBxSocial Media 102: intro for SMBx
Social Media 102: intro for SMBx
 
Shortlist Mixx Awards 2015
Shortlist Mixx Awards 2015Shortlist Mixx Awards 2015
Shortlist Mixx Awards 2015
 
#digitalplanning workshop
#digitalplanning workshop#digitalplanning workshop
#digitalplanning workshop
 
Facebook Organik Erişim Analizi (Eylül 2012 vs Eylül 2013)
Facebook Organik Erişim Analizi (Eylül 2012 vs Eylül 2013)Facebook Organik Erişim Analizi (Eylül 2012 vs Eylül 2013)
Facebook Organik Erişim Analizi (Eylül 2012 vs Eylül 2013)
 
Social Media 102 for NBWA 2012 Conference
Social Media 102 for NBWA 2012 ConferenceSocial Media 102 for NBWA 2012 Conference
Social Media 102 for NBWA 2012 Conference
 
Sosyal medya
Sosyal medyaSosyal medya
Sosyal medya
 

Similar to Mobile Trends - Sosyal Medya Akademi

Mobile Trends for 2012
Mobile Trends for 2012Mobile Trends for 2012
Mobile Trends for 2012
Monitise MEA
 
Mobile 101
Mobile 101 Mobile 101
Taking Your Website Mobile
Taking Your Website MobileTaking Your Website Mobile
Taking Your Website Mobile
nijsitecore
 
Cross platform solutions for Mobile App Development
Cross platform solutions for Mobile App Development Cross platform solutions for Mobile App Development
Cross platform solutions for Mobile App Development
USAID CEED II Project Moldova
 
Mobile Apps - The Business & Technology
Mobile Apps - The Business & TechnologyMobile Apps - The Business & Technology
Mobile Apps - The Business & Technology
Andri Yadi
 
Mobile Operating Systems
Mobile Operating Systems Mobile Operating Systems
Mobile Operating Systems
Anant Lodha
 
Will there be a hard phone?
Will there be a hard phone?Will there be a hard phone?
Will there be a hard phone?
arjunrc
 
Luke Wroblewski: Mobile First
Luke Wroblewski: Mobile FirstLuke Wroblewski: Mobile First
Luke Wroblewski: Mobile First
WebExpo
 
CAAEN Presentation 1-31-12
CAAEN Presentation 1-31-12CAAEN Presentation 1-31-12
CAAEN Presentation 1-31-12
Edward Niu
 
All about apps
All about appsAll about apps
All about apps
getsocialize
 
Hot house istrategy_presentation_february_2012_original-1
Hot house istrategy_presentation_february_2012_original-1Hot house istrategy_presentation_february_2012_original-1
Hot house istrategy_presentation_february_2012_original-1
iStrategy
 
Mobile Ecosystem
Mobile EcosystemMobile Ecosystem
Mobile Ecosystem
Yagmur Anish
 
The mobile ecosystem
The mobile ecosystemThe mobile ecosystem
The mobile ecosystem
Melis Rimer
 
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Lumen Consulting
 
Bruce / The Seminar: In the Pocket
Bruce / The Seminar: In the PocketBruce / The Seminar: In the Pocket
Bruce / The Seminar: In the Pocket
markee
 
Globant Mobile Future - Android UADE FIT 2013
Globant Mobile Future - Android UADE FIT 2013Globant Mobile Future - Android UADE FIT 2013
Globant Mobile Future - Android UADE FIT 2013
Pablo Vittori
 
Going Mobile
Going MobileGoing Mobile
Going Mobile
Nick Servino
 
Going mobile
Going mobileGoing mobile
Going mobile
Nick Servino
 
Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Social Media and Mobile Event Technology, Tools, and Apps Oh My!Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Echelon Design
 
Smartphones
SmartphonesSmartphones
Smartphones
roshan ansari
 

Similar to Mobile Trends - Sosyal Medya Akademi (20)

Mobile Trends for 2012
Mobile Trends for 2012Mobile Trends for 2012
Mobile Trends for 2012
 
Mobile 101
Mobile 101 Mobile 101
Mobile 101
 
Taking Your Website Mobile
Taking Your Website MobileTaking Your Website Mobile
Taking Your Website Mobile
 
Cross platform solutions for Mobile App Development
Cross platform solutions for Mobile App Development Cross platform solutions for Mobile App Development
Cross platform solutions for Mobile App Development
 
Mobile Apps - The Business & Technology
Mobile Apps - The Business & TechnologyMobile Apps - The Business & Technology
Mobile Apps - The Business & Technology
 
Mobile Operating Systems
Mobile Operating Systems Mobile Operating Systems
Mobile Operating Systems
 
Will there be a hard phone?
Will there be a hard phone?Will there be a hard phone?
Will there be a hard phone?
 
Luke Wroblewski: Mobile First
Luke Wroblewski: Mobile FirstLuke Wroblewski: Mobile First
Luke Wroblewski: Mobile First
 
CAAEN Presentation 1-31-12
CAAEN Presentation 1-31-12CAAEN Presentation 1-31-12
CAAEN Presentation 1-31-12
 
All about apps
All about appsAll about apps
All about apps
 
Hot house istrategy_presentation_february_2012_original-1
Hot house istrategy_presentation_february_2012_original-1Hot house istrategy_presentation_february_2012_original-1
Hot house istrategy_presentation_february_2012_original-1
 
Mobile Ecosystem
Mobile EcosystemMobile Ecosystem
Mobile Ecosystem
 
The mobile ecosystem
The mobile ecosystemThe mobile ecosystem
The mobile ecosystem
 
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
 
Bruce / The Seminar: In the Pocket
Bruce / The Seminar: In the PocketBruce / The Seminar: In the Pocket
Bruce / The Seminar: In the Pocket
 
Globant Mobile Future - Android UADE FIT 2013
Globant Mobile Future - Android UADE FIT 2013Globant Mobile Future - Android UADE FIT 2013
Globant Mobile Future - Android UADE FIT 2013
 
Going Mobile
Going MobileGoing Mobile
Going Mobile
 
Going mobile
Going mobileGoing mobile
Going mobile
 
Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Social Media and Mobile Event Technology, Tools, and Apps Oh My!Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Social Media and Mobile Event Technology, Tools, and Apps Oh My!
 
Smartphones
SmartphonesSmartphones
Smartphones
 

Recently uploaded

Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
ISONIKELtd
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
Harwinder Singh
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka ResultsKalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Satta Matka Dpboss Kalyan Matka Results
 
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JO...
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JO...DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JO...
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JO...
essorprof62
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
Freelance
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptxLukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
pavelborek
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 

Recently uploaded (20)

Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka ResultsKalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
 
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JO...
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JO...DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JO...
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JO...
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptxLukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 

Mobile Trends - Sosyal Medya Akademi

  • 2. About Fatih Isbecer  Founder & CEO of Pozitron  Twitter: isbecer  Endeavor Advisory Board Member, TUBISAD Administrative Board Member
  • 3.
  • 4.
  • 6. Mobile Technology Growth 10 B+ 1 B+ Mobile Internet Desktop PC 100 M+ PC Microcomputer Mobile growing faster than any technology before Mainframe 1960 1970 1980 1990 2000 2010 2020
  • 7. Mobile Taking Over Desktop More and more people are using their phones for internet browsing. By 2015, they mobile internet users number is expected to exceed desktop users.
  • 8. Types of Mobile Users Mobile Professional Basic Planners Mobirati Uses complex phones Basic mobile First generation to with extra features package users have grown up with mobile phones Social Connector Pragmatic Adapter Uses social networking features Just starting to use other and texting the most features besides voice calls
  • 9. Segmentation of Mobile Consumers in United States
  • 10. Worldwide Smartphone Sales 2011 Apple 18% Android 43% Symbian 22 % RIM 10% Other 7% Smartphones are dominating the mobile world and Android becomes the market leader, leaving both Symbian and iOS behind
  • 11. 2011 Worldwide Tablet Sales 70 60 Apple 68.7% 50 Google Android 19.9% 40 BlackBerry 5.6% 30 Other 5.7% 20 10 0 Just like the mobile phone market, Android is expected to obtain major market share in the tablet world. Apple is expected to remain as the market leader in the next five years Gartner.com
  • 12. Noteworthy Platforms Penetration 100M+ Penetration 120M+ Mass Consumption Open Platform Closed Platform Web-dev friendly Flexible / Experimental Inequality among apps Suitable for multi platform for developers screen development More flexibility and room for creativity for Implementation of Limited options in brands and agencies CMS tools business apps Various entertainment Limited APIs Incresing fragmentation and business app options
  • 13. Paradigm Shift  Product  Experience  Place  Everyplace  Price  Exchange  Promotion  Evangelism
  • 14. User Experience is Everything! App User Experience -Simplified Design -Task focused -Emphasis on the most important tasks -Rich set of capabilities OS Usability Device Design Easy to navigate and Simple and Slick perform tasks
  • 15. Marketing Innovation Merging Technology and Social Media
  • 16. Mobile Trends 2012 Mobile Communities Apps taking over web Internet of things Tablets Mobile Payments Mobile Fragmentation Mobile Gaming
  • 17. Apps taking over web 550,000 + apps in 450,000 apps in Apple App Store Android Market 65,000 apps in BB App World
  • 18.
  • 19. Mobile Fragmentation Mobile is segmented into eight major platforms the moment: iOS (iPhone), Android, Symbian, BlackBerry, Java ME, Windows Phone, Flash/Flash Lite and mobile web (WAP/HTML5/XHTML/CSS/Javascript). Android is very fragmented in itself • 5 OS versions on devices (Donut, Eclair, Froyo, Ging erbread, and Ice Cream Sandwich) • Devices in various sizes, from small phones to TVs • Device manufacturers branching their own versions of Android • Ex: Amazon Kindle
  • 20. Mobile Communities Communities are the new differentiators • Facebook has 500M+ users and over 2.5M developer community • Skype has 8 million paid users • Shift from information overload to social interaction overload • 80% use mobile during their down time or while waiting
  • 22. Tablet Revolution Tablets changed the way we interact with computers and where we interact with them (44% of tablets are used on the couch) • 1 million iPads sold in the first 28 days • 77% use their tablets daily • 16 millions iPads were sold in 2010, expected to reach 85 million in 2012 • Tablet users are constantly spending more time on their tablets
  • 23. Mobile Payments Target Mobile Gift Card Square Google Wallet Starbucks Mobile Payment
  • 24. Mobile Gaming • Mobile games can go mainstream because they are cheap • People carry their phones all the time and use games to pass spare time • People develop attachments for the mobile games they play Cut the rope is bought by EA Games for $20 million Most famous of them all, Angry Birds, has fan merchandise including Temple Run earns 7 million Tshirts, iPhone cases, pillow , board players on a daily basis game and superbowl spots 300 MM downloads
  • 25. Internet of Things The Internet of Things refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure Ultra-low-power JenNet-IP In-Car Mobile Apps: the future of Telematics on show in Munich Smart ThinQ and HeMS
  • 26. Mobile Marketing Examples IKEA Interactive Catalog Nike + GPS Istanblue Peri Avı
  • 27. Mobile Marketing Examples Audi A4 Driving Challenge Oakley Surf Report Starbucks Augmented Reality Cup

Editor's Notes

  1. Güzel
  2. http:///