MOBILIZE YOUR MARKETING
GROWTH OF MOBILE DEVICES 2.5X THAT OF PC’S




                         TRADITIONAL VS. NEW MEDIA
GROWTH OF MOBILE DEVICES 2.5X THAT OF PC’S


THE EFFECTIVENESS OF TRADITIONAL MEDIA IS SPIRALLING
We are seeing major news...
GROWTH OF MOBILE DEVICES 2.5X THAT OF PC’S




                           CONVERSATIONAL ADVERTISING
GROWTH OF MOBILE DEVICES 2.5X THAT OF PC’S

          MOBILE MARKETING & SMS allow for “Conversational Advertising”
      ...
SMS                 MOBILE WEB                     APPS


  70%                         34%                      APPS/HAND...
MOBILE TIES YOUR DAY TOGETHER




     From the time you wake up in the morning to the time
    you go to sleep, your mobi...
CONSUMERS USE THEIR MOBILE DEVICE TO




       SAVE OR KILL
       TIME    TIME
•     DOES YOUR MARKETING STRATEGY ADDRES...
USE MOBILE WEB TO DRIVE TRANSACTIONS & INCREASE LOYALTY




                                              MOBILE WEB
USE MOBILE WEB TO DRIVE TRANSACTIONS & INCREASE LOYALTY

• INSTANT ACCESS
 Gives your buyer the ability to access your
 in...
USE MOBILE SMS TO DRIVE TRANSACTIONS & INCREASE LOYALTY




                                              MOBILE SMS
USE MOBILE SMS TO DRIVE TRANSACTIONS & INCREASE LOYALTY

• MEASURABLE MARKETING
 Extends and connects your marketing
 camp...
MOBILE MARKETING FOR REAL ESTATE




                       MOBILE FOR REALTORS
MOBILE MARKETING FOR REAL ESTATE



          • INFORMATION ON THE SPOT
            The mobile user (buyer) simply texts t...
STRATEGY + TACTICS FOR REAL ESTATE




                   MOBILE STRATEGY + TACTICS
STRATEGY + TACTICS FOR REAL ESTATE


WHAT DO YOU WANT TO ACHIEVE?
•   Build your Brand Awareness?
•   Improve and enhance ...
MOBILE PACKAGE FEATURES FOR REALTORS
MOBILE PACKAGE FEATURES FOR REALTORS


            MOBILE WEB + SMS MESSAGING
            Instantly link the mobile buyer ...
THANK-YOU!
Rob Barnett Managing Director
             —


604-913-7936   | 604-764-1881
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Vancouver Mobile Marketing Agency, Straydog Marketing + Design

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An in depth look at the Mobile Market, and the rapid growth of mobile users. Straydog Marketing + Design mobile platform, including SMS text message campaigns and the Mobile Web. Applications for Real Estate Agents, presented by Straydog Marketing + Design

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  • Vancouver Mobile Marketing Agency, Straydog Marketing + Design

    1. 1. MOBILIZE YOUR MARKETING
    2. 2. GROWTH OF MOBILE DEVICES 2.5X THAT OF PC’S TRADITIONAL VS. NEW MEDIA
    3. 3. GROWTH OF MOBILE DEVICES 2.5X THAT OF PC’S THE EFFECTIVENESS OF TRADITIONAL MEDIA IS SPIRALLING We are seeing major newspapers shutting down, not because people aren’t reading them, but because the newspapers can’t sell enough advertising space. Direct Mail no longer has the effect it once did for selling real estate..the consumer has changed. HOW DO WE CHANGE THIS? We know that new homes purchases begin online, so why is it that we should be surprised at the dismal response to traditional offline mediums? Offline mediums can be very powerful support channels, but are best used to direct traffic online. TODAY CONSUMERS WANT ANSWERS NOW! In our hyper-connected world people respond to emails and texts all day long. They use their mobile devices for instant and relevant information. PEOPLE DO NOT WANT TO BE SOLD. Hype and in-your-face campaigns sour the consumers willingness to believe. The proliferation of media options has fragmented what audiences are left, and makes it hard to blanket a target market with any specific sales message. Engage buyers by giving them easy access to your information. SMS + Mobile Web provides that medium for information and dialogue. TRADITIONAL VS. NEW MEDIA
    4. 4. GROWTH OF MOBILE DEVICES 2.5X THAT OF PC’S CONVERSATIONAL ADVERTISING
    5. 5. GROWTH OF MOBILE DEVICES 2.5X THAT OF PC’S MOBILE MARKETING & SMS allow for “Conversational Advertising” Conversational Advertising is the agreed messaging-based communication between the consumer and a brand to deliver benefits to the consumer. It capitalizes on the opted-in database developed by the brand through SMS to establish an ongoing relationship with the consumer. Not only does messaging have unprecedented reach, it has unassailable effectiveness. • MOBILE PENETRATION IS NEARLY 100% IN CANADA • MOBILE & SMS - IMMEDIATE AND HEAVILY ACCEPTED BY CONSUMERS • ABOUT 90% OF TEXT MESSAGES ARE READ WITHIN 3 MINUTES OF DELIVERY IN CANADA: Canadians send over 100 Million text messages EVERY DAY! IN THE USA: Some 300 million users send over 4 billion texts a day – an average of 13.3. The youth market alone sends around 3,000 texts per month. What does this mean...SMS is a widely accepted and growing form of communication WITH MOBILE: • Build Awareness • Enable two-way conversations with your target market • Drive Transactions CONVERSATIONAL ADVERTISING
    6. 6. SMS MOBILE WEB APPS 70% 34% APPS/HANDSET WINDOWS: 14 OR MORE OF US MOBILE USERS ACCESS THE PALM: 14 ANDROID: 22 PEOPLE AGES 18-54 USE TEXT MESSAGING WEB iPHONE: 37 TRIPLE DIGIT GROWTH RATE IN USAGE (Pew Research Center) (Quantcast) (eMarketer) (Nielson) MOBILE USAGE
    7. 7. MOBILE TIES YOUR DAY TOGETHER From the time you wake up in the morning to the time you go to sleep, your mobile device is always with you. “You’re constantly accessing different media throughout the day and your mobile is the one device that ties them all together.”
    8. 8. CONSUMERS USE THEIR MOBILE DEVICE TO SAVE OR KILL TIME TIME • DOES YOUR MARKETING STRATEGY ADDRESS THIS? APP ENGAGEMENT
    9. 9. USE MOBILE WEB TO DRIVE TRANSACTIONS & INCREASE LOYALTY MOBILE WEB
    10. 10. USE MOBILE WEB TO DRIVE TRANSACTIONS & INCREASE LOYALTY • INSTANT ACCESS Gives your buyer the ability to access your information when and where the thought strikes them. • EASY AS 1,2,3 Ready access to information Location-awareness Flexibility & convenience • PROVIDE VAST CONNECTIVITY One-third of humankind currently has access to the Internet through a mobile device. This number is twice as many as the number of Internet-connected personal computers (PCs). • USE THE TECHNOLOGY Take advantage of mobile device capabilities such as clicking on a phone number to call it or add it to the device address book. MOBILE WEB
    11. 11. USE MOBILE SMS TO DRIVE TRANSACTIONS & INCREASE LOYALTY MOBILE SMS
    12. 12. USE MOBILE SMS TO DRIVE TRANSACTIONS & INCREASE LOYALTY • MEASURABLE MARKETING Extends and connects your marketing campaigns, making them measureable. • QUANTIFIABLE MARKETING RESULTS Through the tracking of downloads, page visits and customer opt-ins. • INCREDIBLE WOW FACTOR! Many people have never experienced mobile marketing firsthand, which allows even the smallest brand to make its mark as a pioneer. • AFFORDABLE No matter what the size of your marketing budget, mobile marketing will help to stretch your dollar further by maximizing the number of impressions you’re able to make. • REACH The ability to reach buyers in innovative and interactive ways. MOBILE SMS
    13. 13. MOBILE MARKETING FOR REAL ESTATE MOBILE FOR REALTORS
    14. 14. MOBILE MARKETING FOR REAL ESTATE • INFORMATION ON THE SPOT The mobile user (buyer) simply texts the property ID to a short code while standing in front of the property or while viewing such things as a print ad. Within seconds, they receive the listing details on their phone and have the opportunity to request a call from you, click- to-call you, choose to receive follow-up via email or whatever Call to Action you design. • BUILD A GROWING HUB Build a growing HUB, around which an ongoing, relevant and valuable exchange of information is conducted. An SMS strategy develops HIGHLY engaged buyers that are FANS of your product. • SAVE VALUABLE TIME + PREQUALIFY PROSPECTS Distributing property information via text messaging first rather than fielding phone calls and emails. The very ACT of engagement with your SMS campaign indicates a valued and interested client. MOBILE FOR REALTORS
    15. 15. STRATEGY + TACTICS FOR REAL ESTATE MOBILE STRATEGY + TACTICS
    16. 16. STRATEGY + TACTICS FOR REAL ESTATE WHAT DO YOU WANT TO ACHIEVE? • Build your Brand Awareness? • Improve and enhance your product and Brand offerings to your clients? • Improve overall Marketing ROI? • Build your client base & gain more listings? • Communicate easier and more effectively with prospective buyers and existing clients? • Be more productive? A MOBILE STRATEGY ALLOWS YOU TO DO ALL OF THIS! KEY CONCEPTS • The goal is not a great mobile campaign, but a great marketing plan leveraging mobile. • Communicate and include your Mobile Marketing + SMS strategy in everything you do: > Rider on street sign > Widget on your online site, in your e-newsletters > In all print: newspaper, flyers, brochures, biz cards > Leverage on Social Media: Twitter, Facebook, Linkedin MOBILE STRATEGY + TACTICS
    17. 17. MOBILE PACKAGE FEATURES FOR REALTORS
    18. 18. MOBILE PACKAGE FEATURES FOR REALTORS MOBILE WEB + SMS MESSAGING Instantly link the mobile buyer to your mobile site where they can: View all your listings Request a viewing Email or call your Subscribe to your Mobile updates DATABASE + ANALYTICS Create, manage and build an extensive opt-in database of mobile subscribers that can be segmented by demographic and continually optimized to meet marketing objectives. ALERTS + MESSAGING Push timely and relevant information, such as new listings, price drops, industry news, out to your subscriber base. Also use Geolocation to target consumers entering a specific neighbourhood, city or district. INSTANT COMMUNICATION 90% of all text messages are read within 3 minutes of delivery! OPTIMIZED FOR REAL ESTATE A “Mobile” version of your online site. Formatted for ALL smartphones (iPhone, Blackberry, Android etc). Auto-updated to reflect changes/updates as per your MLS/online site.
    19. 19. THANK-YOU! Rob Barnett Managing Director — 604-913-7936 | 604-764-1881

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