The document discusses phone apps and mobile web pages. It provides statistics on smartphone platforms and app store numbers from 2010-2011. Google saw a large increase in market share while RIM declined. The Apple App Store had 600,000 apps while Android had 400,000 by spring 2011. The document also notes that insurance agent apps tend to have higher retention rates, with 83% still active after 90 days compared to a general app retention rate of only 3%.