SlideShare a Scribd company logo
64%
36%
37,700
20,900
34% 32%
19%
5%
9%
2%
19,900
18,700
10,900
2,800
5,100
1,200
15-24 25-34 35-44 45-54 55-64 65+
GENDER MAIN SHOPPER
76%
48% ABC1
C2DE
Source // RAJAR/Ipsos-MORI/RSMB 6 Months Q4 2015
Listeners - number of and proportion that are...
44,700
27,900
JackFM 2
11.6%
58,600
2
3.4
198,900
17,900 16,200 16,000
MORE 15+
LISTENERS
MORE MAIN
SHOPPER
LISTENERS
MORE HOURS
LISTENING BY
WOMEN
in the last 12 Months in the last 12 Months in the last 12 Months
65%
35%
Male Female
20,500 38,000
MAIN SHOPPER WITH KIDS
AGE
SOCIAL GRADE
Total
Listening Hours
Total Reach
Market
Share %
Avg.
Hours
Reach
More Weeks, More Listeners.
Predicted
- Week 1
Predicted
- Week 4
Predicted
- Week 8
Predicted
- Week 13
Source // RAJAR/Ipsos-MORI/RSMB 6 Months Q3 2015
Listeners - number of and proportion that are...
11.6%
19.6%
23.6%
26.4%
58,600
98,900
119,200
133,200
The Bay Audience
ADULTS 17+ WITH 1 OR
MORE CARS IN
HOUSEHOLD
ADULTS 18+ LIVING IN
OWNED HOME
ADULT LISTENERS THAT
LISTEN TO NO OTHER
LOCAL COMMERCIAL
STATION
51,400 38,800 19,400
88% 66% 33%
JackFM 2
Local Gets Vocal Research by d.fferentology for First Radio 2014
62% 46%
“Agree:
I am more likely to
consider a company/brand
I hear on my station
increased Brand consideration
Action taken after hearing
about a brand on my station
Local Stations are
more influential at a
local level
My Local Station Other Commercial
Radio listeners
“
”
Agree:
It feels like part
of my area
My Local Station Other Commercial
Radio listeners
85% 52%
Visited
a store
Bought
Searched
online
My Local
Station
Other
Commercial
Radio listeners
42% 30%
52% 29%
60% 46%
“ “

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JACK 2 Infographic Q4 2015

  • 1. 64% 36% 37,700 20,900 34% 32% 19% 5% 9% 2% 19,900 18,700 10,900 2,800 5,100 1,200 15-24 25-34 35-44 45-54 55-64 65+ GENDER MAIN SHOPPER 76% 48% ABC1 C2DE Source // RAJAR/Ipsos-MORI/RSMB 6 Months Q4 2015 Listeners - number of and proportion that are... 44,700 27,900 JackFM 2 11.6% 58,600 2 3.4 198,900 17,900 16,200 16,000 MORE 15+ LISTENERS MORE MAIN SHOPPER LISTENERS MORE HOURS LISTENING BY WOMEN in the last 12 Months in the last 12 Months in the last 12 Months 65% 35% Male Female 20,500 38,000 MAIN SHOPPER WITH KIDS AGE SOCIAL GRADE Total Listening Hours Total Reach Market Share % Avg. Hours Reach
  • 2. More Weeks, More Listeners. Predicted - Week 1 Predicted - Week 4 Predicted - Week 8 Predicted - Week 13 Source // RAJAR/Ipsos-MORI/RSMB 6 Months Q3 2015 Listeners - number of and proportion that are... 11.6% 19.6% 23.6% 26.4% 58,600 98,900 119,200 133,200 The Bay Audience ADULTS 17+ WITH 1 OR MORE CARS IN HOUSEHOLD ADULTS 18+ LIVING IN OWNED HOME ADULT LISTENERS THAT LISTEN TO NO OTHER LOCAL COMMERCIAL STATION 51,400 38,800 19,400 88% 66% 33% JackFM 2 Local Gets Vocal Research by d.fferentology for First Radio 2014 62% 46% “Agree: I am more likely to consider a company/brand I hear on my station increased Brand consideration Action taken after hearing about a brand on my station Local Stations are more influential at a local level My Local Station Other Commercial Radio listeners “ ” Agree: It feels like part of my area My Local Station Other Commercial Radio listeners 85% 52% Visited a store Bought Searched online My Local Station Other Commercial Radio listeners 42% 30% 52% 29% 60% 46% “ “