PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period August 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source: Media Track

1. Data Source:
For the Month of August 2017

2. Mediatrack monitor the print media data from Karachi,
Lahore, Islamabad Hyderabad ,Multan, Peshawar &
Quetta regions.
Mediatrack monitor all type of Ads including Classified,
Notices, Job opportunity and Tender etc along with
branded Ads.
But in this report focused only branded category Ads
from English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement
monitored. Weekly / Monthly / Bimonthly Magazines
and Digest monitor for this study.
Data Source

3. 0.8%
0.9%
0.9%
0.9%
1.0%
1.0%
1.0%
1.1%
1.1%
1.2%
1.3%
1.3%
1.5%
1.6%
1.6%
6.6%
7.9%
14%
15%
20%
PAINTS
MOBILE PHONE OPERATORS
FURNITURE
GOVT OF BALOCHISTAN
EXHIBITIONS
HOSPITALS/DAWAKHANA
RAZERS
GOVT OF SIND
SHOPS/ BOTIQUE
PETROL/LUBRICANTS
UPS/BATERIES/CABLES
CORPORATE IMAGE
GARMENTS/LAWNS
CHARITY ORGANISATIONS
CARS/JEEPS
FEDERAL GOVERNMENT
BANKS
GOVT OF PUNJAB
EDUCATION
CONSTRUCTION COMPANIES

4. 0.8%
0.8%
0.8%
0.9%
0.9%
0.9%
0.9%
0.9%
1.0%
1.3%
1.4%
1.4%
1.5%
2%
2%
2%
2%
3%
10%
11%
SILK BANK
INDUS MOTOR COMPANY
SHOP/SHOPPING CENTER
USAID
MCB
MASTER CITY
NATIONAL BANK
GOVERNMENT OF SINDH
PUNJAB GROUP OF COLLEGE
GOVERNMENT OF BALOCHISTAN
S.S BUILDER
THE CITY SCHOOL
UNITED BANK L
DHA
TREET CORPORATION
STAR MARKETING
PAKISTAN NAVY BENEVOLENT
ASF FOUNDATION
GOVERNMENT OF PAKISTAN
GOVERNMENT OF PUNJAB

5. 0.7%
0.8%
0.8%
0.8%
0.8%
0.9%
0.9%
0.9%
1.0%
1.0%
1.2%
1.3%
1.3%
1.4%
2%
3%
3%
3%
4%
5%
ITU
SILK BANK
FEROZPUR CITY LAHORE
USAID
LDA CITY
MCB
MASTER CITY
NATIONAL BANK
GOVERNMENT OF BALOCHISTAN
DHA CITY KARACHI
STAR MARKETING
THE CITY SCHOOL
MINISTRY OF PLANNING
UNITED BANK
NAVAL ANCHORAGE GWADAR
ASF HOUSING SCHEME
AGRICULTURAL DEP OF PUNJAB
MINISTRY OF INFORMATION
MINISTRY OF HEALTH PUNJAB
GOVERNAMENT OF PUNJAB

6. Revenue Based
English
31%
Urdu
69%

7. INSIDE
45%
FRONT COVER
20%
BACK COVER
18%
FRONT INSIDE
12%
BACK INSIDE
5%

8. Lahore got high share instead of Karachi
Lahore
40%
Karachi
32%
Islamabad
17%
Multan
4%
Quetta
3%
Peshawar
3%
Hyderabad
1%

9. 42.7
15.1
10.8
9.3
6.8
3.4
2.1 1.3 1.3 0.9 0.8 0.8 0.7 0.5 0.3

10. DAILY
DAWN
THE NEWS BUSINESS
RECORDER
DAILY
TIMES
EXPRESS
TRIBUNE
THE NATION PAKISTAN
TODAY
PAKISTAN
OBSERVER
THE
FRONTIER
POST
29.9
24.2
10.5 10.3 9.9
5.1
4.0
3.4
0.2
The News done excilent business this Month and nec to nec with Dawn

11. 32.4
10.2
7.5
5.5
4.7 4.4 4.3 4.3 4.2 4.0
3.2 3.1 2.8
1.5 1.4

12. Sunday Monday Tuesday Wednesday Thursday Friday Saturday
26.3
18.6
11.1 10.6 10.9
12.2
10.3

13. NOTE: We track all categories but few of them are here. Charts are
based on spend.

14. 48%
42%
4%
4%
2%
GOVERNMENT OF PUNJAB
GOVERNMENT OF PAKISTAN
GOVERNMENT OF BALOCHISTAN
GOVERNMENT OF SINDH
GOVERNMENT OF KPK

15. CREATIVE CHAOS
1%
MIDAS ADVERTISING
88%
PAKISTAN ADVERTISING
ASSOCIATION
7%
PRESTIGE
COMMUNICATION
3%
S.V. ADVERTISING
PVT LTD
1%

16. CHANGHONG RUBA
AC
1%
GREE AIR
CONDITION
10%
KENWOOD 3-DC
INVERTER AC
88%
PEL INVERTER AC
1%

17. 1% 3%
9% 5%
2%
3%
3%
2%
44%
0%
1%
5%
22%
CAPRI SOAP
CARE BEAUTY SOAP
COOL & COOL HAND SENITIZER
GOLDEN PEARL FACE WASH
GOLDEN PEARL SOAP
NISA CAMEL MILK SOAP
PALMOLIVE SOAP
PARLEY FACE WASH
SABA SOAPS
SKIN WHITE SOAP
STILLMANS FACE WASH
SUFI CLASSIC SOAP
VITAL SOAP

18. 42%
22%
11%
6%
6%
4%
4%
2% 2% 1%
STARLET SHOES
DELUXE FOOTWEAR
STYLO SHOES
JULKE
REEF LAND SHOES
ENGLISH BOOT HOUSE
SERVIS SHOES
BORJAN SHOES
HUSH PAPPIES
MOCHI

19. G.F.C FAN
22%
PAK FAN
54%
PARWAZ
FAN
3%
RADO FAN
4%
ROYAL FAN
17%

20. DIAMOND FOAM
50%
JOY FOAM
6%
MASTER FOAM
28%
UNIFOAM
16%

21. 51%
19%
6%
5%
4%
3%
3%
3% 2%
4%
USAID
FATIMA FERTILIZER WELFARE TRUST
REDO MEDICAL COMPLEX
SHAHEEN FOUNDATION PAF
SILANI WELFARE TRUST
AL KHIDMAT FOUNDATION
AMAN FOUNDATION
SUNDAS FOUNDATION
THE CITIZEN FOUNDATION
OTHERS

22. 1% 3%
9%
5% 2%
3%
3%
2%
44%
0%
1%
5%
22%
CAPRI SOAP
CARE BEAUTY SOAP
COOL & COOL HAND SENITIZER
GOLDEN PEARL FACE WASH
GOLDEN PEARL SOAP
NISA CAMEL MILK SOAP
PALMOLIVE SOAP
PARLEY FACE WASH
SABA SOAPS
SKIN WHITE SOAP
STILLMANS FACE WASH
SUFI CLASSIC SOAP
VITAL SOAP

23. GINSENG GREEN TEA
8% MILAN DUST TEA
0% PURI ZAUQ TEA
2%
TAPAL FAMILY
MIXTURE TEA
1%
VITAL TEA
89%

24. EURO BAKE CAKES
9%
HILAL BAKE TIME
10%
PEEK FREANS SOOPER
81%