1. New Media in Sports
New media that has
revolutionized the way sports
are watched, played, managed
and sold.
David De Leon Jr.
Dr. Emily Kinsky
New Media
28, May 2013
2. The Athlete
Player branding and net worth.
• Now more than ever, most professional athletes are
making more money from their endorsements and outside
affiliates rather than their salary from the team they play
on.
• Commercials, sponsored tweets or Facebook posts, public
appearances, and clothing endorsements are all examples
of how athletes earn money outside of their sport.
3. The Athlete
Fan Interaction
• Twitter,
Instagram,
Facebook, and
other social media
sites along with
team websites have
allowed for the
athlete to become
more involved with
the fan on a
personal level than
ever before.
• Athletes often
tweet fans to notify
them of health
updates, autograph
opportunities, give
aways and more.
4. The Athlete
Team/Organization News
• Sports are such a big part of our country,
they have their own network. ESPN’s
Sports Center is routinely at the top of all
television rating reports.
• ESPN, like many other organizations and
corporations now have mobile
applications. Their applications have
access to live scores, statistical updates,
and live video.
• Athletes often find out information about
their team status from Sports Center
before the team or organization alerts
them.
• This lack of privacy is often times
uncomforting, when the fan on the
country know more about your job than
the athlete does.
5. Ownership/Team
Privacy and Confidentiality
• As a business you never
want a breach of security
or privacy, but with
today’s integration of
social media and
breaking news in many
cases it is difficult to
keep a secret.
• This summer Tim Tebow
was cut from the New
York Jets but did not
know until he walked
into the facility as it was
being broadcast on
ESPN.
6. Ownership/Team
Fan Interaction
• Teams have websites,
Twitter accounts,
Facebook fan pages
and other social media
sites where fans can
become integrated with
the team and the daily
process that the
organization and
players go through.
• Texas Rangers Website
8. The Fan
Promotional Events
• The escalading price
of tickets discourages
many new fans from
enjoying the sporting
environment.
• Promotional texts,
tweets, and online
shares are a driving
force behind many
peoples sporting
experience.
• Text advertising,
tweets, and Facebook
shares are an
excellent way for fans
to access promotions.
