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Supporters Direct Conference 15 th  July 2011 Supporters Direct Briefing Papers Nos. 3 and 4 Dr. Adam Brown
 
Scenarios ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods of Finance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
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Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Benefits
Strategic Partnerships ‘The local authority believes us when we say that we want to build a community asset’  Donald Kerr, Bees United Sponsorship ‘You attract a particular type of sponsor; some of them understand and are willing to pay more… because they believe in the community impact you’re having.’  Erik Samuelson, AFC   Wimbledon
[object Object],[object Object],[object Object],Supporter Satisfaction ‘ In all areas supporters of supporter owned clubs tended to be more satisfied than supporters of other clubs.’  Survey Finding
Substance 3 rd  Floor Fourways House Hilton St Manchester M1 2EJ 0161 244 5418 www.substance.coop   [email_address]

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AB Presentation

  • 1. Supporters Direct Conference 15 th July 2011 Supporters Direct Briefing Papers Nos. 3 and 4 Dr. Adam Brown
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  • 9. Strategic Partnerships ‘The local authority believes us when we say that we want to build a community asset’ Donald Kerr, Bees United Sponsorship ‘You attract a particular type of sponsor; some of them understand and are willing to pay more… because they believe in the community impact you’re having.’ Erik Samuelson, AFC Wimbledon
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  • 11. Substance 3 rd Floor Fourways House Hilton St Manchester M1 2EJ 0161 244 5418 www.substance.coop [email_address]

Editor's Notes

  1. Whereas the first two briefing papers are focused on presenting a case to those external to Supporters Direct – government and football authorities - Briefing Paper No.3 is designed to provide guidance to supporters trusts on how finance can be raised to further the ownership of their clubs. It is a simple enough statement, but an important one, that ‘achieving club ownership always requires supporters trusts to be able to finance that ownership’ . It is difficult to think of any scenario where this would not be the case. The work involved not just Substance but also leading legal advice from Kevin Jacquiss at Cobbetts LLP and Thea Longley at Bates Bells Braithwaites LLP.
  2. To buy controlling stakes or to take over clubs especially when they fall into administration or face the threat of it. The rate of insolvencies in football is such that 55 clubs have gone into insolvency proceedings since the formation of the Premier League in 1992. This provides the most likely and immediate opportunity for supporters’ trusts to take over their clubs, as happened at Exeter City; To buy stakes in clubs - controlling or minority stakes in - when the club/ all the shares are for sale, as current developments at Wrexham FC illustrate; To buy minority shareholding stakes in clubs through ongoing share purchase , as is the case with the Arsenal Supporters’ Trust and their FanShare Scheme; To buy or develop club facilities , including a home ground, as shown at both AFC Wimbledon and FC United. A further emerging scenario is in relation to the Localism Bill – the ‘right to buy legislation’ – that is outlined in Briefing Paper No. 1 on government policy. This could provide supporters trusts with the ability to identify their clubs as Assets of Community Value and be given the right to bid for them when they come up for sale. However, to take advantage of this opportunity, supporters trusts are going to need to be able to put together finance either in advance of such an opportunity or very quickly.