Customer Segmentation for Retention StrategyMelody Ucros
IE Business School
Marketing Intelligence Project by Group F:
Melody Ucros
Jina Kim
Andrea Blasioli
Adedeji Rodemade
Fergus Buckey
Alex Kyalo
Louis Rampignon
Data Source: http://archive.ics.uci.edu/ml/datasets/online+retail
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Game Design - Retention
The Deck covers some of the basic aspects and mechanisms of social game design. This is the 1st out of 4 decks, covering the aspects needed for amplifying RETENTION among players and users
The series includes 4 chapters: Engagement, Virality, Retention, Growth
How to Create a Customer Segmentation ModelMark Haubert
Are your sales and marketing teams focused on the right customers? Learn how to define your Ideal Customer Criteria, create a Customer Segmentation Model, identify your Key Accounts and focus your teams on customers with the greatest potential for growth.
Customer Segmentation for Retention StrategyMelody Ucros
IE Business School
Marketing Intelligence Project by Group F:
Melody Ucros
Jina Kim
Andrea Blasioli
Adedeji Rodemade
Fergus Buckey
Alex Kyalo
Louis Rampignon
Data Source: http://archive.ics.uci.edu/ml/datasets/online+retail
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Game Design - Retention
The Deck covers some of the basic aspects and mechanisms of social game design. This is the 1st out of 4 decks, covering the aspects needed for amplifying RETENTION among players and users
The series includes 4 chapters: Engagement, Virality, Retention, Growth
How to Create a Customer Segmentation ModelMark Haubert
Are your sales and marketing teams focused on the right customers? Learn how to define your Ideal Customer Criteria, create a Customer Segmentation Model, identify your Key Accounts and focus your teams on customers with the greatest potential for growth.
Are you searching for professional templates and slides to design a professional PPT on customer acquisition? Well if yes, then select our content ready customer acquisition plan PowerPoint presentation slides. Use this customer acquisition management PowerPoint presentation to demonstrate a lot of techniques utilized to oversee customers prospects and request created by marketing. This customer relationship management presentation PPT includes a template on numerous relevant subtopics such as acquisition strategy plan, nurturing, email and marketing automation, and sale enablement checklist. With the help of these editable consumer services strategies presentation slides, you will be able to train your group members how to convince clients to buy the products and services. You can utilize these PowerPoint slides to illustrate the concept of customer relationship management, consumer experiences, customer retention, customer attainment, customer services, customer satisfaction, sale improvement, and business development. With the use of graphs, chart, pareto, and pie charts in your presentation, you will be easily able to showcase the ratio of satisfied and unsatisfied customers. So, do not delay and rapidly download these customer acquisition strategies presentation slides. Give a boost to entrepreneurial enterprise with our Customer Acquisition Strategies PowerPoint Presentation Slides. They allow dreams to develop.
Kickstart a successful event with our free ebook: http://ptix.co/1THaZaM
Sponsorship need not be salesy - try to pitch your event creatively. Experiment with these 8 sponsorship ideas you can offer to prospective sponsors that will be of benefit to themselves and your attendees as well.
Follow us for more #peatips and #eventhacks.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.
Learn the fundamentals of marketing analytics. This deck covers the essential analytics for a website, including common KPIs and sample UTM parameters for Google Analytics. Slides from Intelligent.ly class, Marketing Analytics 101, led by Sarah Hodges. This deck reviews:
Email Marketing Metrics
Paid Search Metrics
Social Media / Media Metrics
...and more!
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
How to Build a Killer Customer Loyalty Program for Your Business Kabbage
The concept of a customer loyalty program is simple – your customers are rewarded for repeating their business, and your revenue as a business increases from their support. Most big brands from Starbucks to Safeway, Walgreens and Best Buy feature customer loyalty programs. But customer loyalty isn’t just for big business – it’s a key strategy for small business owners to scale revenue and build lasting relationships with the people who matter most – loyal fans of your business and product. In this webinar, we’ll go over everything you need to know to build a killer customer loyalty program, including:
- How to define customer loyalty and why it's important
- How to do customer loyalty right: the dos and don'ts
- Using data and mobile to drive loyalty
- Importance of branding and fraud prevention
- Loyalty apps and tools to use
- How customer loyalty can be used in each business industry/vertical
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
In many ways, athletes, teams, and leagues invented the idea of loyalty. They have engendered the sort of passion and engagement that today’s consumer loyalty programs work hard to achieve. However, sports organizations cannot only rely on the loyalty that is generated by winning seasons and championship trophies. It will be increasingly important for organizations to understand fan behaviors and preferences to deliver experiences that nurture fans’ loyalty and extend it beyond the field.
For more visit: www.deloitte.com/us/SportsLoyalty
Are you searching for professional templates and slides to design a professional PPT on customer acquisition? Well if yes, then select our content ready customer acquisition plan PowerPoint presentation slides. Use this customer acquisition management PowerPoint presentation to demonstrate a lot of techniques utilized to oversee customers prospects and request created by marketing. This customer relationship management presentation PPT includes a template on numerous relevant subtopics such as acquisition strategy plan, nurturing, email and marketing automation, and sale enablement checklist. With the help of these editable consumer services strategies presentation slides, you will be able to train your group members how to convince clients to buy the products and services. You can utilize these PowerPoint slides to illustrate the concept of customer relationship management, consumer experiences, customer retention, customer attainment, customer services, customer satisfaction, sale improvement, and business development. With the use of graphs, chart, pareto, and pie charts in your presentation, you will be easily able to showcase the ratio of satisfied and unsatisfied customers. So, do not delay and rapidly download these customer acquisition strategies presentation slides. Give a boost to entrepreneurial enterprise with our Customer Acquisition Strategies PowerPoint Presentation Slides. They allow dreams to develop.
Kickstart a successful event with our free ebook: http://ptix.co/1THaZaM
Sponsorship need not be salesy - try to pitch your event creatively. Experiment with these 8 sponsorship ideas you can offer to prospective sponsors that will be of benefit to themselves and your attendees as well.
Follow us for more #peatips and #eventhacks.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.
Learn the fundamentals of marketing analytics. This deck covers the essential analytics for a website, including common KPIs and sample UTM parameters for Google Analytics. Slides from Intelligent.ly class, Marketing Analytics 101, led by Sarah Hodges. This deck reviews:
Email Marketing Metrics
Paid Search Metrics
Social Media / Media Metrics
...and more!
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
How to Build a Killer Customer Loyalty Program for Your Business Kabbage
The concept of a customer loyalty program is simple – your customers are rewarded for repeating their business, and your revenue as a business increases from their support. Most big brands from Starbucks to Safeway, Walgreens and Best Buy feature customer loyalty programs. But customer loyalty isn’t just for big business – it’s a key strategy for small business owners to scale revenue and build lasting relationships with the people who matter most – loyal fans of your business and product. In this webinar, we’ll go over everything you need to know to build a killer customer loyalty program, including:
- How to define customer loyalty and why it's important
- How to do customer loyalty right: the dos and don'ts
- Using data and mobile to drive loyalty
- Importance of branding and fraud prevention
- Loyalty apps and tools to use
- How customer loyalty can be used in each business industry/vertical
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
In many ways, athletes, teams, and leagues invented the idea of loyalty. They have engendered the sort of passion and engagement that today’s consumer loyalty programs work hard to achieve. However, sports organizations cannot only rely on the loyalty that is generated by winning seasons and championship trophies. It will be increasingly important for organizations to understand fan behaviors and preferences to deliver experiences that nurture fans’ loyalty and extend it beyond the field.
For more visit: www.deloitte.com/us/SportsLoyalty
What’s next?
This is something we at SME have asked ourselves every day of our 25-year existence. The answer lies in creative inspiration and the fearless pursuit of the cutting edge. Our team of creatives and brand strategists strive to answer this question for every one of our clients. Check out our 5 key trends for fan engagement in 2015 below and give us a call to chat about how your brand can become a trendsetter and sharpen the cutting edge of fan engagement.
The Leveraging Engagement framework seeks to help reveal the nuances of fan involvement, specifically
identifying the various fan objects, activators and environments that inspire people to engage, as well as the
media properties and communities associated with them.
This study offers a sports fanship framework aimed at building a unique brand engagement positioning that
draws on a’ deep understanding of communities and shared passions. The framework can be used to
develop better marketing and communications tools.
How Basketball Teams Drive Fan EngagementSimplyCast
Ever wondered how basketball teams engage their fans digitally? This guide will break it down and offer ideas for other teams to build a loyal fan base using marketing automation.
Social Media Report - NFL Teams July-AugustUnmetric
Evaluate the social media performance of the various NFL Teams. Find out how engaging your favorite team is, along with campaign intel and a bunch of other social media metrics.
SNAPPIE APP is a super simple event marketing app which allows event staff to take branded photos & videos of guests to be shared instantly. It increases exposure on social media for events and sponsors through organic reach. All of this, while collecting quality data like never before. www.snappie.co
Die Business Model Canvas, ein Werkzeug zur Modulation von Geschäftsmodellen*, wurde von Alexander Osterwalder und Yves Pigneur entwickelt und in ihrem Buch „Business Model Generation“ beschrieben. Sie wird weltweit und auch von Unternehmen wie 3M, Ericsson, Deloitte und anderen im Rahmen von Geschäftsmodellinnovationen verwendet.
Wir sind davon überzeugt, dass Websites wie ein Geschäftsmodell zu betrachten sind. Deshalb haben wir in unseren Projekten dieses etablierte Instrument auf das Thema “Websites” übertragen und das original Canvas-Poster entsprechend angepasst.
Die neun Bausteine des Canvas-Posters bilden einen logischen, wohl durchdachten und einfachen Prozess zur Erstellung eines Website-Konzeptes.
Weiter Infos finden Sie unter businessmodelwebsites.com
Since the introduction of the iPod and iTunes, Apple has evolved into a Platform Operator and „Retailer“.
On the occasion of the iPad 2 introduction it was interesting for me to compare Apple‘s Business Model with Amazon.com.
You might find it too...
How Hockey Teams Drive Fan Engagement With Marketing AutomationSimplyCast
Hockey teams need more than a winning team to get fans. They need to engage them and interact with them. See how marketing automation makes that possible.
This paper is the biggest part of the Titleist campaign. This paper discusses the content strategy, as well as defines what we will say to the targets and the press.The most important piece of this paper was figuring out a PR element that will help publicize the campaign.
CounterTEN appears to be an innovative platform for Loyalty Programs Retail to create unique digital assets for fans to collect and trade. By engaging with the brand on social media and capturing game broadcasts, fans can earn CounterTEN tokens that they can use to purchase and collect NFTs related to their favorite teams or players. These NFTs can have real-world value and trading power, making them a potentially valuable addition to any fan's collection. It will be exciting to see how this platform develops and evolves over time. For more visit our website : https://www.counterten.com/
Event Wallet for Sports Events and StadiumsEvent Wallet
Sports clubs are creating more great digital content than ever, growing their online presence with fans. But how can we ensure we're offering it to fans when they want it the most?
Big Data and Analytics are playing an important role to improve the performance of game and players on the field, off the field through predictive decisions.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
2. How Football Teams
Drive Engagement
and Put More Fans In The Seats
Your All-Star quarterback just threw a laser
beam into the corner of the end zone for
the game-winning touchdown. Players
are celebrating, fans are jumping in
the stands and in that moment,
things could not be better.
But as the thrill of victory
fades and fans start to
head home, the very important job of engaging
fans continues.
Do you know which
fans were at the arena
for the first time?
Curious on who bought
a t-shirt during the seventh inning stretch?
Intrigued by how quickly a
fan decides to purchase a ticket
to the next game?
If your mission is to drive fan engagement,
grow the brand and put more butts in the
seats, of course you are.
Imagine if you had the inside scoop on
what each and every one of your fans was
thinking when it came to your team?
When you have direct access to user behaviours (web, email, social, mobile and
many more), the dream can quickly become
1
Copyright 2014 SimplyCast
a reality. User data gives you the power to
engage with fans one-on-one, allowing your
marketing team to create a unique, personable communication experience across all
touch points.
The end result – A loyal football fan that
feels valued by the organization and ready
to buy tickets, buy shirts, share opinions
and do their absolute best to be a brand
ambassador for seasons to come.
As an owner or the person running the dayto-day operations of a football team, there
are several ways to not only manage the
data you already have, but innovative ways
to gather more as you grow your fan base.
Ready to reach the endzone?
Here is the formula to add to your playbook.
3. Overview: Drive Engagement =
Put Fans in the Seats
Phase 1 – Build Your Roster
1
Updating User Databases
Maintain updated information on fans including preferences, demographics and behavioural data.
2
Real-time Data Collection at Games
Collect new user information at the actual event or game. If they come in the door, you want to know
about them.
Phase 2 – Touching the Bases
3
Welcome Program/Clubs
Engage new fans right away so they feel like part of the team as soon as they interact.
4
Nurturing Users
Educate, inform and grow your users into loyal super fans.
5
Ordering Notices
Create an ongoing dialogue with fans after they make a purchase to show your appreciation.
6
Transactional Emails
Manage thousands of ticket orders while still personalizing the experience for fans.
Phase 3 – The Big Show
7
Game Day
When it comes to nurturing the fan, game day is where it all happens. Make the experience from start
to finish a great one.
8
In-Game Engagement
Tap into a fan’s excitement during the game with opinion or contest driven engagement.
Phase 4 – Pre and Post Game
9
Sales Cycle Messages
Segment your campaigns and produce content based on the stage of the relationship with the fan.
10
Fan-Requested Content
Allow fans to request different types of content that automatically gets sent to them.
11
Drive Merchandise Sales
Create an air of exclusiveness using discounts on merchandise triggered by different campaigns.
12
Whatever You Can Dream
Anything is possible. Be creative and separate yourself from the crowd.
Copyright 2014 SimplyCast
2
4. DELIVER
an unexpected game day experience,
while driving revenue and fan
LOYALTY
Phase One – Building The Roster
1. Updating User Databases
The customer database is the heart of any modern-day
marketing program. You need to regularly breathe
new life into your contact lists by providing updated
preference, demographic and behavioural information.
Automation can help achieve this by facilitating the
process of learning about each and every one of your
die hard fans and potential new fans.
bottom line for your football franchise.
Since a football team can have hundreds of thousands
of different people dealing with their businesses every
year, it is critical to quickly understand each of those
buyer types.
To ensure that as many users as possible keep their
data updated, try offering an incentive of some kind.
This encourages people to give you the most reliable
data because if they win, they want to be able to be
reached.
Are they a season ticket holder or a dedicated fan who
mostly watches on TV? Do they live out of town? Are
they already active with your team on social media, or
do they prefer a more direct approach when consuming information?
By collecting, updating and enriching this gigantic
amount of data, you can begin to better target your
marketing efforts towards your fans. Better targeting
leads to better engagement, which leads to a bigger
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You can use a basic email campaign to encourage or
incentify fans to update their records, leading them
to a form. Here they can update their information
and provide additional preferences and demographic
details.
For example: Enter for your chance to win tickets to sit
on the 50 yard line for next week’s game if you update
your information on file.
Having the most updated and pertinent information
for each user within your CRM solution is the first step
to a highly engaged and successful marketing campaign.
Copyright 2014 SimplyCast
6. 2. Real-time Data Collection at Games
The big stage for your data collection is at the actual
game. Every time your stadium hosts an event, there
are thousands of people who enter your doors. You
need to take advantage of that proximity.
For everyone who has ever been to a live sporting
event, the atmosphere, the larger than life feel and the
buzz in the air really amplifies a fan to engage and have
fun.
Some are regular visitors such as season ticket holders,
while some acquired tickets from a friend or bought
their tickets online and are entering the building for
the first time.
So how can you begin to gain a grasp of who each and
every person is while they are in this state of fandimonium?
By sending staff decked out in official team gear to
collect real-time demographic and preference data
in the stands. Tablets and Smartphones are a God
send for this as a live web form can be offered on
the spot.
A word of caution however is to plan when you
do this. Before the game and during breaks in the
action are best. Try not to disturb the sports fan
during live action on the field.
For the best results, ask a variety of questions:
• How often do you come to games?
• Who is your favorite player?
• Where do you usually buy your tickets?
• Are you local or from out of town?
• How close do you live to the arena?
Once you have built up a decent amount of actionable data, you can use this information to build out
specific marketing campaigns and what mode of
communication will work best.
This can include mobile messages, voice messages,
email newsletters or even fax messages.
These extra steps can be a powerful way to increase
sales.
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Copyright 2014 SimplyCast
7. Phase Two – Touching the Bases
3. Welcome Programs/Clubs
This is a staple for your football team when it comes to
welcoming new fans into the fold. This is one of the
first impressions your staff will make, so make it count.
You want to make them feel welcome and valued right
away.
This includes sending a personalized, automated
welcome email to quickly engage fans, one-time ticket
buyers and new season ticket holders by educating
them about upcoming events, asking them to tell you
more about themselves, or providing resources and
helpful information personalized to their interests.
Really, as long as you engage the fan right away, you
can add a multitude of content types and follow-up
information depending on what you are looking to
achieve with your marketing at that time. The most
basic forms could include introducing a contact at
the team and social media outlets to interact with the
team.
To take this idea to the next level, the forward thinking
teams are moving beyond welcome messages to activation programs that guide the prospect or new customer
through the process of getting the most out of their
visit to your stadium. From the time they wake up on
game day, until the time they go to bed, you have the
ability to feed them content and leverage their loyalty
to your team.
This can be anything from offering parking tips, sharing team fun facts, where to go to download the official
team app and of course, how to take advantage of
special ticket packages.
Copyright 2014 SimplyCast
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8. 4. Nurturing Users
Use nurturing programs to educate, inform and basically grow your own super fan.
are not ready to spend their extra money on what may
be seen as a luxury.
If your goal is to increase box ticket sales, or increase
season ticket purchases, nurture programs are ideal.
They are more of a long term play, but in the end, can
have a huge impact on your overall fan engagement
and more importantly, growing revenue.
A friend gave them tickets and they just wanted a fun
afternoon out. But by reminding them of the fun they
had, the odds are much greater they will want to buy
their own tickets and come out again.
Nurturing programs enable you to educate your fans
who are not ready to engage a sales resource and gently
guide these potential buyers through the purchase
process by delivering relevant content such as articles,
event invitations, countdowns to big games, and so
much more.
Football fans love to be part of something big, so by
providing them with exclusive content at no cost to
them, they will start to feel like part of the actual team
and eventually move towards buying in.
With marketing automation technology, you can set up
programs that gradually help you collect data, build the
relationship and are responsive to prospect interests
and behaviours.
If you think of any new fan to your team, they are possibly still learning the sport, the team, the players and
Easily build nurture campaigns that route potential
ticket buyers down different paths based on whether
they opened an email, replied to a text, engaged with
your content and/or shared it with their social networks. Facebook and Twitter are huge resources for
football teams as passionate fans let loose on how they
feel (good or bad).
Let automation software monitor every action a user
takes when it comes to engaging with your team’s
content and have the appropriate trigger waiting. This
hooks a fan, makes them feel valued and will make it
more likely they act in the moment and buy.
Robust automation platforms also offer further integrations that enhance sales and marketing alignment.
These types of systems give sales visibility into a fan’s
behaviours whether it be website visits, app downloads, link clicks, form submissions, or video plays.
This information is invaluable for salespeople who
can use it to have more effective
conversations with prospects, and
enable sales to drop contacts into a
nurture program.
To sum it up, nurturing programs
using automation takes the basic
process of becoming connected
with an individual fan and their
habits to a mass scale of hundreds
of thousands or even millions of
fans – automatically.
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Copyright 2014 SimplyCast
9. 5. Ordering Notices
Now this phase of marketing is pretty common. A
fan orders something online and gets a notification
right away whether it be by email, text or even a tweet.
Football teams, especially professional ones, have a lot
of ticketing options, offer dozens of services and have
large sales teams. That is a lot of moving parts to manage, not to mention, track, optimize and analyze.
Moving to a more automated ordering process will be
beneficial for all involved. Automation can enable you
to free up valuable sales resources that can be reallocated to encouraging up sells or focusing on corporate
ticketing.
reminders, notifications to fans for added tickets to
team events that were previously sold out, ticket upgrades and more.
This process enables your team to create an ongoing
dialogue with customers and fans without creating
additional work for your sales team. Now isn’t that
what innovation is all about? And of course, there is
the added bonus of automation taking care of sending
the thank you confirmation which fans have all come
to expect when ordering.
You can also use automation for season ticket renewal
Copyright 2014 SimplyCast
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10. 6. Transactional Emails
The Dallas Cowboys top the NFL, averaging almost
88,000 fans for every home game. That is a lot of tickets
being bought online, over the phone and at the box
office. Now not every team will have crowds of that
size but you can only imagine the resources it takes to
manage ticket purchases.
With tens of thousands of ticket orders each season
coming through your website that require order status
receipts, updates, and shipping notices or confirmations, it is critical that you have a transactional email
plan.
In this age of instant gratification, it is unacceptable to
wait days or hours to get a transactional confirmation.
Customers want it as soon as possible. Actually, they
expect the email or notification seconds after a purchase. It is like getting a receipt at the grocery store.
You want proof of purchase, especially when you just
bought four tickets to the biggest game of the year and
tickets are going to sell out at any moment.
This means delivery is the single most important
aspect of a transactional email. A robust marketing
automation platform enables you to set up your system
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so the transaction triggers these emails immediately. A
well-branded transactional message sent immediately
is great for business, branding and engagement.
But don’t stop there when it comes to your football
team. Think big. Go beyond the basic transaction or
receipt information and provide additional content
that provides value.
This might include game tips, answers to frequently
asked questions, stadium rules and policies, or tips on
how to add to the game day experience. Every team
will have its own personal spin on what content will
engage and nurture fans. Even a funny video campaign
can do the trick.
This stage of the process is also a good place to invite
recipients to connect with you socially via Pinterest,
Instagram LinkedIn, Twitter or Facebook.
While transactional content should make up the bulk
of these messages, you can also use these emails to
cross-sell or up sell other products and services.
Copyright 2014 SimplyCast
11. Phase Three – The Big Show
7. The Actual Game or Event
When growing your football team’s audience, the
actual games are of course a critical part of the nurturing process. As a marketer for a sports team, you
live for game days and the giant opportunities that
await. While the team is scoring touchdowns, chasing
the opposing team’s QB and firing up the crowd, your
staff is managing the entire engagement process with
automated marketing tools.
From the initial invite to post-event message, automation enables you to easily respond to how your
fans interact with your communications and events.
For example, you might use a marketing automation
platform to set up three messaging options for an
event as follows:
• Invitation: Initial invite encourages recipient to
buy tickets to Sunday afternoon’s game, followed by
messages depending on whether they opened but
didn’t click (reminder), clicked but didn’t purchase
(reminder with alternate resources) or actually purchased tickets for the game (move to confirmation
track).
• Confirmation: Send game details, parking reminders, traffic notices and reminder pre-event, then
follow up afterwards based on the
results of the game (thank
you note, survey, related
resources and/or invite
to set up a call with
a sales rep to discuss season ticket
or ticket package
options).
These messages
could easily be set
up to automatically
be sent via email or
SMS or even on social
media which could help
bring in new fans and have
them share it with their friends.
Remember each fan gives you access to their friends
and contacts. Everyone wants to be part of a big
event. You need to tap into that feeling on the ideal
mode of communication for that particular customer.
Copyright 2014 SimplyCast
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12. 8. In-Game Engagement
For a few hours, each person attending a baseball
game, turns into a fan of something. It could be what
is happening on the field, the stadium entertainment
or even other fans. They all are part of the experience.
While at the game fans stop thinking about work, bills,
family problems and even what will happen later that
day. It is all about the team at that moment. Fans are
just begging to be entertained and to feel like they got
their money’s worth.
ing on anything from who will score next to will the
score reach a certain number. Many venues offer free
coupons if the team reaches scores a certain number
of points. If you have fans information on file, you can
send the coupon right to their phone instead of physically handing them out as fans leave. People have their
phones in their hands anyways, so keep them from
losing interest in the game and keep their attention on
your team.
This is where marketing automation can work wonders
and the concept is pretty simple.
The same can be used for contests. For example, after
the first quarter of the game, post a short code for
everyone to text to in order to enter. You not only grab
their user information, you engage and nurture your
overall fan base.
Engage with fans during the game using contests, polls
or even special offers for future events. Whatever you
want depending on your goals.
Let the team take care of entertaining with their play
on the field, while your staff enhances it with their own
aerial assault of communication.
- Text JERSEY before the start of the third fifth inning
for a chance to win an official team jersey. -
Integrate the stadium scoreboard to feature live vot-
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Copyright 2014 SimplyCast
13. Phase Four – Pre and Post Game
9. Sales Cycle Messages
Different types of messages don’t fit all types of situations or times of days. You don’t want a phone call at 7
am from your favorite team about your ticket purchase
from the night before. So it should be pretty easy to
understand that buyers crave different content at different times in the buying cycle or at different points in
your season.
Consider segmenting your campaigns by stage of the
relationship, specifically tuning different email, voice
or SMS messages and offers based on both explicit
and implicit indicators of your customer’s readiness to
purchase.
What this means is messaging might change throughout a customer lifecycle as follows.
• Interested Phase: Welcome messages, share exciting
content and videos, provide a countdown to the start of
season or next game
• Engaged Phase: Reminders of upcoming events, targeted content based on website page visits, pricing and
ticket comparisons, testimonials
• Lapsed Phase: Online surveys to gain a better understanding of the buyer’s needs, incentives to revisit
website or attend upcoming events, promotions to
encourage re- engagement, ticket renewal promotions
and incentives
By listening, monitoring and studying buyer cues and
delivering the right content at the right time for each
prospect, you will nurture more relevant dialogues and
build stronger connections.
Copyright 2014 SimplyCast
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14. 10. Drive Merchandise Sales
Even the largest and most lucrative football franchises
on the planet want more fans. Until the entire population of the planet is on your side, there is no stopping.
chandise is to use mobile coupons at the venue of the
game. Create a fan club where members get exclusive
deals on merchandise or other team related products.
That’s more people buying tickets and merchandise.
That’s more people connecting family and friends to
the team brand. That is more sales and future sales
going into the company pockets.
Users can indicate they are attending the next game via
a form on the fan club website and from there a mobile
message containing a coupon code can be triggered for
game time. The exclusive discount would be open for
the duration of the event, driving people into the store
or you could even open it up to online shopping for
those not able to attend.
Outside of ticket sales to the actual game, merchandise
is another part of the equation that a team has to focus
on. Merchandise is free marketing once purchased.
Fans showing off your gear are growing the brand and
engaging other fans all on their own.
With automation, a great way to drive sales on mer-
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Either way, team merchandise is a great way to engage
fans and nurture the sales process. A person who gets a
great deal on a shirt today, could end up being a season
ticket holder tomorrow.
Copyright 2014 SimplyCast
15. 11. Fan Requested Content
If you really want to put the fan
in control of how they digest your
content (and your important touchpoints), set up a system where they
can request what they want via a
mobile message. To do this you set
up a mobile alerts program where
fans choose what they want to
receive using keywords. This trigger
effect plays on the on demand world
we are living in when it comes to
TV shows, music and other forms of
media. This could include directions
to the arena by texting “STADIUM”
or other important information a fan
could want before leaving the house.
tion. Instead of calling the
box office to see if there
are tickets remaining for the game,
a fan can text
“TICKETS”
and get an
instant message saying
tickets still
available,
call us now
to buy.
You could have a number of possibilities set up ahead of time that a
fan can interact with automatically.
This can also work in unison with
your customer support team for
ticket sales and other team informa-
Copyright 2014 SimplyCast
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16. 12. Whatever You Can Dream
Yes, that’s right. There are so many possibilities when it comes to engaging with fans using automatic communication tools and pre-set triggers. When you factor in an existing API and robust marketing automation software
that offers online, offline, mobile and social streams of communication, the possibilities are almost limitless.
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Copyright 2014 SimplyCast
17. Start Engaging Fans Today
Ultimately, by understanding your own football fans,
you will create more targeted engagement tactics to
move fans up your season ticket sales funnel. By understanding what motivates fans from casual to hardcore, you are more likely to convert your single game
attendees into valuable season ticket holders. This in
the end is the game-winning solution that every team
owner or operator dreams of.
For hardcore fans, the season is 365 days long. And for
today’s fans, it’s 24/7, too. With the growth of web and
mobile channels, delivering a consistent, engaging fan
experience has never been more challenging.
bringing innovative, personalized experiences into the
arena, as well, to deliver an unprecedented game day
experience, while driving revenue and fan loyalty.
Even if you only implement one of the above strategies,
you will be on your way to filling the arena with loyal
fans who can’t wait to hear from you again and again.
Ready to start?
Contact SimplyCast to discuss your wildest dreams
and requirements to put more fans in the seats, grow
your overall reach and of course growing your revenue.
But today’s best run teams are not only finding new
and exciting ways to connect with their fans. They’re
www.simplycast.com | 1.866.323.6572 ext.1
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Copyright 2014 SimplyCast
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