WFRE Presentation

3. "Donors don’t like marketing. No, that’s
not strong enough. Donors fear and
mistrust it"
Ken Burnett

4. Frank C. Dickerson
“Fundraising texts
sounded cold and
detached like
doctoral dissertations
rather than warm and
friendly like personal
conversations.”

5. "Wise fundraisers will listen better and will
judge their responses better. Wise and
smart fundraisers, needless to say, will be
in the minority, but will be much more
successful."
Ken Burnett

7. Big Data could be worthless to you.
Donor Insight could be worth a million
dollars to you.

8. “How will your
organization best
enable me to make
the difference I want
to make?”
Tom Belford in The Agitator

10. For non-profits, social media is growing
3x faster than email.

16. Three Golden Opportunities for Fundraisers
1) Donor Retention Tools are Improving
2) People Are Living Longer
3) Doing Good is Good for Business, CSR
http://www.kenburnett.com/

19. Thank You!