SlideShare a Scribd company logo
Making the Best Use
of Social Media
Hello!I am Leanne Ross
I am here because I know what it’s like…
You can find me at @aCupOfLee
Sport is inherently social
But social media in sport has a bad rep
From financial perspective, hard to argue against the investment
But we work with limited resources
Social media isn’t FREE
Athletes are among the most powerful influencers in society
Audiences = sponsorship
Problem 1
Choosing Channels
2nd favourite
leisure activity in NZ (50 mins a day)
61%Kiwis have an account
2.3 million Kiwis
access Facebook every day
2 - 5%
The size of your own audience Facebook will
allow your posts to reach without boosting
The biggest problem isn’t the
technical skills…
It’s always the
CONTENT
Two-way
Talking
Public service
announcements don’t
build a community of
engaged advocates…
PurposePersonality Please
Place your screenshot here
Build
Relationships
Know your whole extended
audience, not just the obvious
Place your screenshot here
Days of
the Year
Get involved in the
conversations people
are already having
online
PERSONALITY
BTS: player profiles,
team support, fun
Community: charity,
high profile fans
Celebrate: birthdays,
babies, weddings
PURPOSE
Info: fixtures,
training, events
Share: videos and
photos, results
History: sport and
organisation
PLEASE
Say: polls, quizzes,
feedback
Help: volunteer and
sponsorship
Ask: sell
merchandise online
Ask for feedback
Like every comment
Reply to every comment
Encourage shares
Tag, tag, tag (@org/person’s name to hyperlink)
Then turn additional likes into page followers…
Barcelona has become the
world’s largest sports club on social
media with followers of 150 million.
Last year, it worked with sports
marketing agency IMG to examine
what value social media adds to its
shirt sponsorship rights.
Over one weekend, there were
61 million web impressions of the
Qatar Foundation’s
sponsorship of the
club’s shirts.
Sport arouses passions, is a
source of health, sacrifice,
commitment, positivism and,
taken to the elite level,
develops the fan
phenomenon that has few
competitors in other sectors
of society.
Rivalries compel us, success
stories inspire us, and underdogs
make us cheer louder than we
knew we could.
Teams stand as a representative
of their hometown - a voice that
fills their fans with pride, not just
for the team, but for where they
come from.
Place your screenshot
here
Questions
THANKS!
Any questions?
www.aCupOfLee.com
aCupOfLee@gmail.com

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快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 

Social Media for Sporting Organisations

  • 1. Making the Best Use of Social Media
  • 2. Hello!I am Leanne Ross I am here because I know what it’s like… You can find me at @aCupOfLee
  • 3. Sport is inherently social But social media in sport has a bad rep From financial perspective, hard to argue against the investment But we work with limited resources Social media isn’t FREE Athletes are among the most powerful influencers in society Audiences = sponsorship
  • 5. 2nd favourite leisure activity in NZ (50 mins a day) 61%Kiwis have an account 2.3 million Kiwis access Facebook every day
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  • 10. 2 - 5% The size of your own audience Facebook will allow your posts to reach without boosting
  • 11. The biggest problem isn’t the technical skills… It’s always the CONTENT
  • 12. Two-way Talking Public service announcements don’t build a community of engaged advocates…
  • 14. Place your screenshot here Build Relationships Know your whole extended audience, not just the obvious
  • 15. Place your screenshot here Days of the Year Get involved in the conversations people are already having online
  • 16. PERSONALITY BTS: player profiles, team support, fun Community: charity, high profile fans Celebrate: birthdays, babies, weddings PURPOSE Info: fixtures, training, events Share: videos and photos, results History: sport and organisation PLEASE Say: polls, quizzes, feedback Help: volunteer and sponsorship Ask: sell merchandise online
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  • 19. Ask for feedback Like every comment Reply to every comment Encourage shares Tag, tag, tag (@org/person’s name to hyperlink) Then turn additional likes into page followers…
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  • 21. Barcelona has become the world’s largest sports club on social media with followers of 150 million. Last year, it worked with sports marketing agency IMG to examine what value social media adds to its shirt sponsorship rights. Over one weekend, there were 61 million web impressions of the Qatar Foundation’s sponsorship of the club’s shirts.
  • 22. Sport arouses passions, is a source of health, sacrifice, commitment, positivism and, taken to the elite level, develops the fan phenomenon that has few competitors in other sectors of society. Rivalries compel us, success stories inspire us, and underdogs make us cheer louder than we knew we could. Teams stand as a representative of their hometown - a voice that fills their fans with pride, not just for the team, but for where they come from.
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