A 40 minute presentation to the member groups of Sport Otago's Forum New Zealand, June 2017 on maximising social media for member growth and community engagement.
New media has revolutionized sports by allowing for increased player branding, fan interaction on social media, and easier access to team/organization news and ticket sales. Athletes now make more money from endorsements than salaries, and use social media to connect with fans. Fans can access live scores, videos, and updates from team websites and apps. However, new media also threatens privacy and confidentiality, as athletes sometimes learn about team changes through public broadcasts rather than their teams.
NFL Charities is a non-profit organization founded in 1973 by the National Football League to enable teams to collectively donate to charitable causes. It has granted over $100 million to more than 300 organizations. Each year, $10 million is donated to organizations such as the Boys and Girls Club of America and American Heart Association.
This document provides an overview of a lecture on sport public relations and sponsorship revenue. It discusses Notre Dame's philosophy of not allowing advertising in athletic facilities. It then summarizes how Notre Dame launched a corporate partnership program in 2003 that has generated over $100 million annually from key partners like NBC Sports, Under Armour, and various brands. Sponsorship benefits partners through use of the Notre Dame brand and media inventory. The document also outlines assignments for students to research and present on current topics in sports business and provides details for a press release assignment.
IoF National Convention: Claire's Legacy - The tragic death of Claire Squires...JustGiving
The death of Claire Squires, who was fundraising for Samaritans by running a marathon, sparked a massive public response and donations for the charity. Donations skyrocketed from her initial £500 goal to over £1 million as the story was spread widely on social media. This highlighted how new technologies and social media have increased the speed and scale at which the public can respond to tragic events. Samaritans learned the importance of communicating effectively and working as a team in such situations of unexpected large-scale attention and donations.
This document introduces AthleteBiz, a new website platform for track and field athletes that aims to help them build their personal brand and connect with fans. It will provide athletes with dedicated, self-branded websites to share their stories, promote themselves and events, and fundraise through donations and merchandise. AthleteBiz is a collaboration between USATF Foundation and TFAA to empower athletes as entrepreneurs and lessen their dependence on funding sources outside their control. The website will launch in March 2014 and is designed to elevate the fan experience of track and field and inspire more people through athlete role models.
This document contains lecture notes from a sports administration seminar that covers various topics:
- A 500-word essay on youth sports in the US addressing economic impact, physical fitness, social skills, and time management.
- A discussion of Notre Dame's sponsorship model and revenue generation through corporate partnerships totaling over $100 million annually from partners like NBC Sports, Under Armour, and Coca-Cola.
- A current event discussion on the economic impact and revenue trends of sporting events for sports commissions and host cities, and opportunities for new revenue streams such as hosting their own events or creating an advocacy group.
Social media is key to winning elections in 2010. It can be used for staffing, fundraising, advertising, communication, and field operations. While social media alone is not enough to win, it helps with fundraising, name recognition, and spreading compelling issues. Candidates need money, name recognition, compelling issues, and to use social media to help obtain the other three. The document provides examples of how social media like Twitter can be used for free public relations and advancing issues.
New media has revolutionized sports by allowing for increased player branding, fan interaction on social media, and easier access to team/organization news and ticket sales. Athletes now make more money from endorsements than salaries, and use social media to connect with fans. Fans can access live scores, videos, and updates from team websites and apps. However, new media also threatens privacy and confidentiality, as athletes sometimes learn about team changes through public broadcasts rather than their teams.
NFL Charities is a non-profit organization founded in 1973 by the National Football League to enable teams to collectively donate to charitable causes. It has granted over $100 million to more than 300 organizations. Each year, $10 million is donated to organizations such as the Boys and Girls Club of America and American Heart Association.
This document provides an overview of a lecture on sport public relations and sponsorship revenue. It discusses Notre Dame's philosophy of not allowing advertising in athletic facilities. It then summarizes how Notre Dame launched a corporate partnership program in 2003 that has generated over $100 million annually from key partners like NBC Sports, Under Armour, and various brands. Sponsorship benefits partners through use of the Notre Dame brand and media inventory. The document also outlines assignments for students to research and present on current topics in sports business and provides details for a press release assignment.
IoF National Convention: Claire's Legacy - The tragic death of Claire Squires...JustGiving
The death of Claire Squires, who was fundraising for Samaritans by running a marathon, sparked a massive public response and donations for the charity. Donations skyrocketed from her initial £500 goal to over £1 million as the story was spread widely on social media. This highlighted how new technologies and social media have increased the speed and scale at which the public can respond to tragic events. Samaritans learned the importance of communicating effectively and working as a team in such situations of unexpected large-scale attention and donations.
This document introduces AthleteBiz, a new website platform for track and field athletes that aims to help them build their personal brand and connect with fans. It will provide athletes with dedicated, self-branded websites to share their stories, promote themselves and events, and fundraise through donations and merchandise. AthleteBiz is a collaboration between USATF Foundation and TFAA to empower athletes as entrepreneurs and lessen their dependence on funding sources outside their control. The website will launch in March 2014 and is designed to elevate the fan experience of track and field and inspire more people through athlete role models.
This document contains lecture notes from a sports administration seminar that covers various topics:
- A 500-word essay on youth sports in the US addressing economic impact, physical fitness, social skills, and time management.
- A discussion of Notre Dame's sponsorship model and revenue generation through corporate partnerships totaling over $100 million annually from partners like NBC Sports, Under Armour, and Coca-Cola.
- A current event discussion on the economic impact and revenue trends of sporting events for sports commissions and host cities, and opportunities for new revenue streams such as hosting their own events or creating an advocacy group.
Social media is key to winning elections in 2010. It can be used for staffing, fundraising, advertising, communication, and field operations. While social media alone is not enough to win, it helps with fundraising, name recognition, and spreading compelling issues. Candidates need money, name recognition, compelling issues, and to use social media to help obtain the other three. The document provides examples of how social media like Twitter can be used for free public relations and advancing issues.
Social Conversions 2013 – Social Media Marketing, the next levelRobert Seeger
Rebel without a cause? Yes, nearly everybody is doing it: Facebook, Twitter, Google+, Pinterest,Tumblr etc.. Significant amounts of money and time flow into Social Media. Why? Is it really that effective and what‘s next? By now you have probably given away enough, collected fans and developed Apps. But what is the next step? It‘s time to move to the next level: Social Conversions. How will “Likes” become clients, re-pins turn into money, retweets to leads and Circles to brand ambassadors? In this session Bob Seeger will share with you strategies, tips and success stories for Social Conversions. You will learn how you can gain more from Social Media beyond tools and big budgets and how to finally turn Social Media into a viable business option.
The document discusses strategies for the Denver Outlaws lacrosse team to increase their brand awareness and community presence through community development efforts. It recommends three specific events or programs: a family-friendly race/relay event partnering with a charity, a pre-season chili cook-off to engage food and drink communities, and rebranding an existing tailgating area to be more inviting to new fans. Implementing these recommendations along with improving their social media presence and mascot usage could help connect the Outlaws brand to more of the Denver community.
Sports public relations professionals prepare media kits, write player bios, book appearances, compile statistics, handle crises, maintain relationships with media and fans. The practice of sports PR began with the ancient Olympic Games and word-of-mouth promotion. It has evolved with new technologies like radio and television and now social media. Sports PR shares similarities with other fields like using media relations and events, but focuses more on athletes, teams, leagues and building brands.
Social Media Marketing for Geriatric Care Managers: Using Social Media as a P...LTC Expert Publications
Social Media Marketing for Geriatric Care Managers: Using Social Media as a Private Tool for Communication and as a Marketing Tool for Increasing Your Client Base. NAPGCM - MidWest Conference August 2010
social media and care management, geriatric care management, elder care management, social media for caregiving families
This document summarizes key points from a sports PR lecture at the University of Cincinnati on October 18, 2016. It includes a statement from UC Athletics on the Big 12's decision not to expand, elements that should be included in an event or promotional plan such as objectives, target audiences, key messages and tactics, and notes on crisis planning including potential crises, actions, responses and spokespeople.
- The document outlines the topics and assignments covered in a Sport PR lecture at the University of Cincinnati, including:
- Groups were assigned PR project topics related to introducing a new soccer team, FC Cincinnati.
- The class was also assigned to write a press release on a given topic related to sports in Cincinnati. Guidance was provided on writing an effective press release.
- The next class will feature a guest speaker, Jeremy Martin.
Establishing A Culture of Philanthropy: 2013 UM Eldercare Annual Meeting Pres...Michele Berard
These power points slides were used during my presentation to the Board and Members of UM Eldercare in East Providence, RI at their 2013 Annual Meeting. The BHAG (big, hairy, audacious goal) is to create a culture of philanthropy
The document contains a SWOT analysis of the WNBA that identifies strengths such as being the most successful women's professional sports league and being supported by the NBA brand. Weaknesses include low regular season attendance averaging less than 8,000 and a lack of dunks and tricks. Opportunities exist in unique marketing strategies and increasing revenue through streaming and social media. Threats include players choosing to play overseas for higher salaries and potential lack of financial support from the NBA.
The document discusses opportunities for growth in the WNBA by analyzing market sizes in professional sports franchises and growth of women's sports participation due to Title IX. It notes that the largest NFL franchise is worth $1.4 billion while all major sports franchises combined are worth over $12 billion. Title IX led to increased opportunities and participation in women's college basketball, which has seen phenomenal growth. Attendance at WNBA games has grown from 1 million total in 1998 to 1.8 million in 2005, and TV ratings have grown to rival the NHL, showing an unsaturated and growing market for women's professional basketball.
This document summarizes several successful social media campaigns in Botswana and analyzes the social media strategies of major companies in Botswana. It discusses campaigns that empowered teenage girls (#SKYGIRLSBW), helped university graduates find jobs (#BWJobgraduates), advocated for unemployment (#UnemploymentMovement), and protested sexual assault (#IshallNotforget). It finds that social media has given more political voice to citizens and changed how organizations reach voters. However, it notes that while users are leading in social media usage, companies in Botswana have been slow to harness its power and mainly use it for promotions rather than real-time engagement.
Marketing your Not-for-Profit Using Social MediaPatrick Byers
From the Clark-Nuber Not-for-Profit Governance Conference on October 22, 2009, this was the presentation given by Patrick Byers of Outsource Marketing regarding how to use social media to market a not-for-profit or non-profit organization.
Community is Better than Cute Cats: Raising Money for your Unsexy, but Import...Susan Gordon
Susan Gordon, Causes Director of Nonprofit Services, explains how small and important nonprofits can use Causes to raise money using social media. The trick is not to think like a traditional media marketer but like a community organizer.
This document provides information about the 2nd Annual Health Symposium and Basketball Game hosted by various Jacksonville organizations from June 15-16, 2007. The event aims to address challenges faced by young African American males ages 15-24 to help them transition successfully to manhood through health screenings, building self-esteem, violence prevention, and mentorship. Featured speakers include Jarik Conrad and Denise Stokes. Various sponsorship levels and underwriting opportunities are listed to support the event.
Sportsmanship and ethical behavior in professional sports involves owners, coaches, athletes, and fans conducting themselves appropriately. The document discusses examples like John Farrell creating the Jimmy Fund to support cancer patients, as he battled cancer, and Magic Johnson working to reduce the stigma around HIV/AIDS through his advocacy efforts focused on youth. While competition is important, clean hits and positive reinforcement of both teams promotes sportsmanship over intentionally trying to injure opponents or harassing the other team; the conclusion suggests sportsmanship in professional sports has been increasing.
Stupid Cancer is a non-profit organization that aims to empower and build community for young adults affected by cancer. Their mission is to improve quality of life and provide meaningful survivorship programs. They conduct SWOT analyses to identify strengths like their large audience and clear mission, and weaknesses such as fundraising challenges. They use social media and partnerships strategically as opportunities, while being aware of threats from trendier causes. Their communication strategies aim to get people to think about young adults battling cancer in their prime, to feel the passion and struggle of fighting the disease, and to take action by donating or volunteering.
Box Clever Events promotes boxing and fitness classes on Facebook and Instagram. As of April 2019, they had over 400 Instagram followers and 2,000 Facebook likes, though these numbers are growing. To attract more followers, the document suggests Box Clever could conduct a survey to learn what activities potential members want, such as boxing or fitness classes, in order to assure people they will have a good experience. Marketing strategies proposed include creating an Instagram page to showcase the environment, a promotional video on YouTube, and posters around the community. A competitor, ACE MMA, has over 2,900 Facebook followers. Most survey respondents said media influences their views on boxing and they use YouTube for videos and Instagram for photos related to the sport.
The document provides tips for non-profits to effectively use social media for fundraising and engagement. It discusses how the ALS Ice Bucket Challenge went viral by being fun, easy to participate in, and socially driven. Key recommendations include telling compelling stories, focusing on the audience not the organization, responding to comments, using various platforms like Facebook and Twitter, and experimenting with campaigns, contests and sharing gratitude. Metrics and some budget for ads are also important to track engagement and success.
Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, ...Rotary International
This document provides an overview of a presentation on using social media to strengthen Rotary clubs. The presentation covered Rotary's goals for social media, which include strengthening the Rotary brand, connecting Rotarians, and facilitating collaboration. It discussed Rotary's main social media platforms like Facebook, Twitter, and LinkedIn, as well as newer tools like Rotary Voices blogs and Project Showcase. The presentation provided tips on setting up club pages and profiles, engaging audiences, and measuring success. Panelists then shared more specific strategies and resources for using platforms like Facebook, LinkedIn, blogs and Pinterest to promote clubs.
Presentation on trends and best practices for use of social media by arts organizations, specifically symphony orchestras. Delivered july 2014 to the Association of California Symphony Orchestras conference. See accompanying pdf for additional notes and links.
Social Conversions 2013 – Social Media Marketing, the next levelRobert Seeger
Rebel without a cause? Yes, nearly everybody is doing it: Facebook, Twitter, Google+, Pinterest,Tumblr etc.. Significant amounts of money and time flow into Social Media. Why? Is it really that effective and what‘s next? By now you have probably given away enough, collected fans and developed Apps. But what is the next step? It‘s time to move to the next level: Social Conversions. How will “Likes” become clients, re-pins turn into money, retweets to leads and Circles to brand ambassadors? In this session Bob Seeger will share with you strategies, tips and success stories for Social Conversions. You will learn how you can gain more from Social Media beyond tools and big budgets and how to finally turn Social Media into a viable business option.
The document discusses strategies for the Denver Outlaws lacrosse team to increase their brand awareness and community presence through community development efforts. It recommends three specific events or programs: a family-friendly race/relay event partnering with a charity, a pre-season chili cook-off to engage food and drink communities, and rebranding an existing tailgating area to be more inviting to new fans. Implementing these recommendations along with improving their social media presence and mascot usage could help connect the Outlaws brand to more of the Denver community.
Sports public relations professionals prepare media kits, write player bios, book appearances, compile statistics, handle crises, maintain relationships with media and fans. The practice of sports PR began with the ancient Olympic Games and word-of-mouth promotion. It has evolved with new technologies like radio and television and now social media. Sports PR shares similarities with other fields like using media relations and events, but focuses more on athletes, teams, leagues and building brands.
Social Media Marketing for Geriatric Care Managers: Using Social Media as a P...LTC Expert Publications
Social Media Marketing for Geriatric Care Managers: Using Social Media as a Private Tool for Communication and as a Marketing Tool for Increasing Your Client Base. NAPGCM - MidWest Conference August 2010
social media and care management, geriatric care management, elder care management, social media for caregiving families
This document summarizes key points from a sports PR lecture at the University of Cincinnati on October 18, 2016. It includes a statement from UC Athletics on the Big 12's decision not to expand, elements that should be included in an event or promotional plan such as objectives, target audiences, key messages and tactics, and notes on crisis planning including potential crises, actions, responses and spokespeople.
- The document outlines the topics and assignments covered in a Sport PR lecture at the University of Cincinnati, including:
- Groups were assigned PR project topics related to introducing a new soccer team, FC Cincinnati.
- The class was also assigned to write a press release on a given topic related to sports in Cincinnati. Guidance was provided on writing an effective press release.
- The next class will feature a guest speaker, Jeremy Martin.
Establishing A Culture of Philanthropy: 2013 UM Eldercare Annual Meeting Pres...Michele Berard
These power points slides were used during my presentation to the Board and Members of UM Eldercare in East Providence, RI at their 2013 Annual Meeting. The BHAG (big, hairy, audacious goal) is to create a culture of philanthropy
The document contains a SWOT analysis of the WNBA that identifies strengths such as being the most successful women's professional sports league and being supported by the NBA brand. Weaknesses include low regular season attendance averaging less than 8,000 and a lack of dunks and tricks. Opportunities exist in unique marketing strategies and increasing revenue through streaming and social media. Threats include players choosing to play overseas for higher salaries and potential lack of financial support from the NBA.
The document discusses opportunities for growth in the WNBA by analyzing market sizes in professional sports franchises and growth of women's sports participation due to Title IX. It notes that the largest NFL franchise is worth $1.4 billion while all major sports franchises combined are worth over $12 billion. Title IX led to increased opportunities and participation in women's college basketball, which has seen phenomenal growth. Attendance at WNBA games has grown from 1 million total in 1998 to 1.8 million in 2005, and TV ratings have grown to rival the NHL, showing an unsaturated and growing market for women's professional basketball.
This document summarizes several successful social media campaigns in Botswana and analyzes the social media strategies of major companies in Botswana. It discusses campaigns that empowered teenage girls (#SKYGIRLSBW), helped university graduates find jobs (#BWJobgraduates), advocated for unemployment (#UnemploymentMovement), and protested sexual assault (#IshallNotforget). It finds that social media has given more political voice to citizens and changed how organizations reach voters. However, it notes that while users are leading in social media usage, companies in Botswana have been slow to harness its power and mainly use it for promotions rather than real-time engagement.
Marketing your Not-for-Profit Using Social MediaPatrick Byers
From the Clark-Nuber Not-for-Profit Governance Conference on October 22, 2009, this was the presentation given by Patrick Byers of Outsource Marketing regarding how to use social media to market a not-for-profit or non-profit organization.
Community is Better than Cute Cats: Raising Money for your Unsexy, but Import...Susan Gordon
Susan Gordon, Causes Director of Nonprofit Services, explains how small and important nonprofits can use Causes to raise money using social media. The trick is not to think like a traditional media marketer but like a community organizer.
This document provides information about the 2nd Annual Health Symposium and Basketball Game hosted by various Jacksonville organizations from June 15-16, 2007. The event aims to address challenges faced by young African American males ages 15-24 to help them transition successfully to manhood through health screenings, building self-esteem, violence prevention, and mentorship. Featured speakers include Jarik Conrad and Denise Stokes. Various sponsorship levels and underwriting opportunities are listed to support the event.
Sportsmanship and ethical behavior in professional sports involves owners, coaches, athletes, and fans conducting themselves appropriately. The document discusses examples like John Farrell creating the Jimmy Fund to support cancer patients, as he battled cancer, and Magic Johnson working to reduce the stigma around HIV/AIDS through his advocacy efforts focused on youth. While competition is important, clean hits and positive reinforcement of both teams promotes sportsmanship over intentionally trying to injure opponents or harassing the other team; the conclusion suggests sportsmanship in professional sports has been increasing.
Stupid Cancer is a non-profit organization that aims to empower and build community for young adults affected by cancer. Their mission is to improve quality of life and provide meaningful survivorship programs. They conduct SWOT analyses to identify strengths like their large audience and clear mission, and weaknesses such as fundraising challenges. They use social media and partnerships strategically as opportunities, while being aware of threats from trendier causes. Their communication strategies aim to get people to think about young adults battling cancer in their prime, to feel the passion and struggle of fighting the disease, and to take action by donating or volunteering.
Box Clever Events promotes boxing and fitness classes on Facebook and Instagram. As of April 2019, they had over 400 Instagram followers and 2,000 Facebook likes, though these numbers are growing. To attract more followers, the document suggests Box Clever could conduct a survey to learn what activities potential members want, such as boxing or fitness classes, in order to assure people they will have a good experience. Marketing strategies proposed include creating an Instagram page to showcase the environment, a promotional video on YouTube, and posters around the community. A competitor, ACE MMA, has over 2,900 Facebook followers. Most survey respondents said media influences their views on boxing and they use YouTube for videos and Instagram for photos related to the sport.
The document provides tips for non-profits to effectively use social media for fundraising and engagement. It discusses how the ALS Ice Bucket Challenge went viral by being fun, easy to participate in, and socially driven. Key recommendations include telling compelling stories, focusing on the audience not the organization, responding to comments, using various platforms like Facebook and Twitter, and experimenting with campaigns, contests and sharing gratitude. Metrics and some budget for ads are also important to track engagement and success.
Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, ...Rotary International
This document provides an overview of a presentation on using social media to strengthen Rotary clubs. The presentation covered Rotary's goals for social media, which include strengthening the Rotary brand, connecting Rotarians, and facilitating collaboration. It discussed Rotary's main social media platforms like Facebook, Twitter, and LinkedIn, as well as newer tools like Rotary Voices blogs and Project Showcase. The presentation provided tips on setting up club pages and profiles, engaging audiences, and measuring success. Panelists then shared more specific strategies and resources for using platforms like Facebook, LinkedIn, blogs and Pinterest to promote clubs.
Presentation on trends and best practices for use of social media by arts organizations, specifically symphony orchestras. Delivered july 2014 to the Association of California Symphony Orchestras conference. See accompanying pdf for additional notes and links.
ATTN is a media company that provides context and information to entertain and inform people about the world around them. It has a massive reach of over 3 billion monthly impressions and 850 million monthly video views. ATTN focuses on programming around generational passion points like health, innovation, and female empowerment. It produces content across various formats from short-form social videos to long-form documentaries. ATTN partners with brands to create co-branded content and experiences to drive awareness and action among its large, engaged audience of mostly college-educated millennials.
This is a presentation I gave to the Holy Land Christian Ecumenical Foundation to help them understand how to better communicate for advocacy thru social media.
A brief presentation fby Jackie Reau of Game Day Communications for students at the University of Cincinnati who are studying sports journalism taught by Michael Perry.
The document discusses branding and social media strategies. It provides statistics about Facebook, Twitter, and YouTube users. It emphasizes the importance of having a clear brand with strong messaging and visuals before engaging in social media. It discusses creating a "brand prism" to define the brand's appearance, personality, values, and relationships. It provides an example of a brand prism and suggests broadening the brand by thinking outside the box and delivering a total customer experience. The document outlines best practices for mastering messaging through creating a clear main message and supporting points in a "message triangle" format.
Following The Social Culture of Gen Z in esports by Balazs Lengyel - BIG ClanSavage Marketing
With the exponential growth of esports comes the need to be able to connect and interact with the fans, especially if you are a new company in the space. Most traditional methods are no longer effective when engaging with young esports audiences, and companies are required to pay closer attention to the culture the fans built around themselves, and various esports titles.
In this session, Balázs will offer some insight on how BIG plan their social media around connecting with their fans through creativity and share some personal experiences and methods he found to be useful.
The document discusses using social media and the internet to grow a nonprofit's donor audience and increase donations. It provides tips on using platforms like Facebook, Twitter, and social media marketing to engage current and potential donors. It also describes a challenge event run by a community foundation that provides prize money to nonprofits that meet fundraising thresholds through an online donor platform between November and December 2010.
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
This document summarizes a Girl Geek Dinner social media workshop held in Melbourne. It includes presentations on corporate social media strategies from Kat Loughrey, grassroots social media strategies from Tamsien West, and personal social media strategies from Jess Genevieve Brown. The document provides tips and examples from brands like Oreo and the Australian Open on how to effectively use social media for businesses. It also discusses how to build an engaged community without a budget and tips for personal social media use and content creation.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
This document discusses strategies for using social media effectively for nonprofits. It highlights how the Ice Bucket Challenge raised millions for ALS by going viral on social media. It provides tips on choosing platforms based on your audience, creating engaging content through storytelling, balancing promotional and engaging posts, responding to users, and using hashtags and metrics to measure success. It emphasizes that social media requires dedicated staff or an agency to see big results.
LoyaltyGames 2014 - Finals Game Plan - Brian VenutiLoyaltyGames
This Social Innovation Game Plan was produced by Brian Venuti as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
Learn more about how nonprofits are using Facebook to connect with donors, volunteers, members and other constituents in this presentation prepared by Susie Bowie of the Community Foundation of Sarasota County and Suzanne Dameron of Lime Communications.
Athletic departments need to align their digital, social, and mobile strategies with business goals. A strategic, innovative, and integrated social presence is needed rather than tactical one-off campaigns. An audit of the current social media presence is required to evaluate status, growth opportunities, and future direction. Expanding the definition of who is considered a sports fan can help engage the millions of casual fans currently being missed.
The marketing plan proposes strategies to promote the Hill City Stampede football team in its inaugural season in Lynchburg, Virginia. Key elements include hosting five home games with promotional themes, revamping the team's web presence and social media, and offering sponsorship packages from $500 to $10,000 with various benefits. The budget requires $32,000 minimum for the first season and will increase in subsequent years. Community outreach events are also planned to build connections within Lynchburg. The plan aims to increase the Stampede's fan base and number of sponsors annually.
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also offers examples of how to use tools like social media, videos, and websites to foster donor engagement.
Engaging Donors In An Online Age Sage Summit 2011Abila
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also provides examples of how organizations successfully engage donors through social media, video, and websites.
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Online Marketing - eCommerce - InnovationLeanne Ross
Innovation paper for bringing Products to Market - the rise of eCommerce, it's benefits and challenges, impact on the economy and how it is fuelling innovation in the retail industry.
The document discusses message strategies for advertising. It defines message strategy as the major selling idea that emerges as the strongest singular claim about a product or service that has broad appeal. It outlines four types of messages and explains that message consistency involves alignment between what a company says, does, and what others say about them. Finally, it discusses seven message strategy typologies including unique selling proposition, brand image, positioning, and affective strategies.
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National Digital Forum New Zealand 2017 - Engaging Museum Audiences with Digi...Leanne Ross
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The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can offer significant health benefits over time such as improved focus, better sleep, and a more positive outlook.
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This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
2. Hello!I am Leanne Ross
I am here because I know what it’s like…
You can find me at @aCupOfLee
3. Sport is inherently social
But social media in sport has a bad rep
From financial perspective, hard to argue against the investment
But we work with limited resources
Social media isn’t FREE
Athletes are among the most powerful influencers in society
Audiences = sponsorship
14. Place your screenshot here
Build
Relationships
Know your whole extended
audience, not just the obvious
15. Place your screenshot here
Days of
the Year
Get involved in the
conversations people
are already having
online
16. PERSONALITY
BTS: player profiles,
team support, fun
Community: charity,
high profile fans
Celebrate: birthdays,
babies, weddings
PURPOSE
Info: fixtures,
training, events
Share: videos and
photos, results
History: sport and
organisation
PLEASE
Say: polls, quizzes,
feedback
Help: volunteer and
sponsorship
Ask: sell
merchandise online
17.
18.
19. Ask for feedback
Like every comment
Reply to every comment
Encourage shares
Tag, tag, tag (@org/person’s name to hyperlink)
Then turn additional likes into page followers…
20.
21. Barcelona has become the
world’s largest sports club on social
media with followers of 150 million.
Last year, it worked with sports
marketing agency IMG to examine
what value social media adds to its
shirt sponsorship rights.
Over one weekend, there were
61 million web impressions of the
Qatar Foundation’s
sponsorship of the
club’s shirts.
22. Sport arouses passions, is a
source of health, sacrifice,
commitment, positivism and,
taken to the elite level,
develops the fan
phenomenon that has few
competitors in other sectors
of society.
Rivalries compel us, success
stories inspire us, and underdogs
make us cheer louder than we
knew we could.
Teams stand as a representative
of their hometown - a voice that
fills their fans with pride, not just
for the team, but for where they
come from.