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New media final
New media has revolutionized sports by allowing for increased player branding, fan interaction on social media, and easier access to team/organization news and ticket sales. Athletes now make more money from endorsements than salaries, and use social media to connect with fans. Fans can access live scores, videos, and updates from team websites and apps. However, new media also threatens privacy and confidentiality, as athletes sometimes learn about team changes through public broadcasts rather than their teams.
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New media final
- 1. New Media inSports New media that has revolutionized the way sports are watched, played, managed and sold. David De Leon Jr. Dr. Emily Kinsky New Media 28, May 2013
- 2. The Athlete Player brandingand net worth. • Now more than ever, most professional athletes are making more money from their endorsements and outside affiliates rather than their salary from the team they play on. • Commercials, sponsored tweets or Facebook posts, public appearances, and clothing endorsements are all examples of how athletes earn money outside of their sport.
- 3. The Athlete Fan Interaction •Twitter, Instagram, Facebook, and other social media sites along with team websites have allowed for the athlete to become more involved with the fan on a personal level than ever before. • Athletes often tweet fans to notify them of health updates, autograph opportunities, give aways and more.
- 4. The Athlete Team/Organization News •Sports are such a big part of our country, they have their own network. ESPN’s Sports Center is routinely at the top of all television rating reports. • ESPN, like many other organizations and corporations now have mobile applications. Their applications have access to live scores, statistical updates, and live video. • Athletes often find out information about their team status from Sports Center before the team or organization alerts them. • This lack of privacy is often times uncomforting, when the fan on the country know more about your job than the athlete does.
- 5. Ownership/Team Privacy and Confidentiality •As a business you never want a breach of security or privacy, but with today’s integration of social media and breaking news in many cases it is difficult to keep a secret. • This summer Tim Tebow was cut from the New York Jets but did not know until he walked into the facility as it was being broadcast on ESPN.
- 6. Ownership/Team Fan Interaction • Teamshave websites, Twitter accounts, Facebook fan pages and other social media sites where fans can become integrated with the team and the daily process that the organization and players go through. • Texas Rangers Website
- 7. Ownership/Team Sales • Ticket purchaseis easier than ever, especially with a smart phone in half of America.
- 8. The Fan Promotional Events •The escalading price of tickets discourages many new fans from enjoying the sporting environment. • Promotional texts, tweets, and online shares are a driving force behind many peoples sporting experience. • Text advertising, tweets, and Facebook shares are an excellent way for fans to access promotions.
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