This campaign proposal outlines a digital strategy called "Race to the Finish!" aimed at promoting healthy lifestyles among children and teens. Key elements include using social media and athlete endorsements to encourage physical activity and nutrition. Performance will be measured using social media engagement metrics. The proposal requests a $43,000 budget to implement tactics like contests, an informational website and blog, and paid social media promotions featuring athletes.
Weight watchers international case study by jack ngJack Ng
A Strategic Management analysis of Weight watchers international using tools like PEST, 5 Forces, Core competencies, Value Chain Analysis and recommendations.
Weight watchers international case study by jack ngJack Ng
A Strategic Management analysis of Weight watchers international using tools like PEST, 5 Forces, Core competencies, Value Chain Analysis and recommendations.
Yellow sub gastro pub: mock digital marketing campaign & presentationLauren Sittig
2. YELLOW SUB GASTROPUB: This is a mock digital media marketing campaign, focusing on the idea of a new restaurant starting up. This presentation was a group project where we strategically found the best way for the restaurant to open up with a thriving digital presence (across digital platforms) to add to the tangible location. Again, credit to my project partners (team), excellent group to work with: Trever Panter, Eli Jones, and Jesse Baxter.
In 2014, Women's Marketing predicted that health and wellness would become the next trillion dollar industry. Today, health and wellness has impacted every segment of consumer life, becoming a $3.4 trillion dollar industry...and it's growing. Learn how healthy lifestyles are driving innovation across the beauty, fashion, food, travel, spa, and technology sectors, discover the motivation behind the the wellness consumer mindset, and learn how to market to Millennial to Baby Boomers.
BlogWell Chicago Social Media Case Study: Humana, presented by Chuck StephensSocialMedia.org
In his BlogWell Chicago presentation, Humana's Social Media Marketing Consultant, Chuck Stephens, explains how they brought their newly launched brand positioning to life through an inspiring social media campaign.
He goes into detail about how they rolled out the campaign by engaging their internal community of employees first, and then promoting it on to their Facebook page to customers.
BlogWell Chicago Social Media Case Study: McCormick, presented by Jennifer La...SocialMedia.org
In her BlogWell Chicago presentation, McCormick's Senior Manager of Digital Marketing and Social Media, Jennifer LaFrance, shares how they differentiated their Gourmet brand in the social space through a mix of content, utility, and an awesome contest.
She goes into detail about how they are using Facebook as the brand's central hub with an tool that creates community amongst their fans around hosting dinner parties.
Online Visibility Assessment for SweetGreen Ecem Acar
My group mates and I were challenged to assess the
holistic overview of a website in terms of evaluating general search functions, social media, outreach and user experience. This presentation provides our online visibility assessment as well as our recommendations for SweetGreen to excel further in the online world.
Physical activity is an essential component of a healthy lifestyle. It helps control weight, builds lean muscle, reduces fat, promotes strong bone, muscle and joint development, and decreases the risk of obesity. Adult people need 4-5 hours with moderate to vigorous physical activity per week to improve they fit and maintain it further. The problem is that with every year more and more people start working in offices what usually is connected with spending a lot of working time in a sitting position that causes a lack of physical activity and has a harmful effect on their health. This campaign is encouraged to decide a problem of a ‘sitting life style’ among office workers and to create for them possibilities for amazing and bright spending their leisure time on weekend with benefits to their health and physical fit.
Social on a shoestring - Small charities communications conference, 11 July 2018CharityComms
Sarah Peterson, communications consultant, Peterson communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Yellow sub gastro pub: mock digital marketing campaign & presentationLauren Sittig
2. YELLOW SUB GASTROPUB: This is a mock digital media marketing campaign, focusing on the idea of a new restaurant starting up. This presentation was a group project where we strategically found the best way for the restaurant to open up with a thriving digital presence (across digital platforms) to add to the tangible location. Again, credit to my project partners (team), excellent group to work with: Trever Panter, Eli Jones, and Jesse Baxter.
In 2014, Women's Marketing predicted that health and wellness would become the next trillion dollar industry. Today, health and wellness has impacted every segment of consumer life, becoming a $3.4 trillion dollar industry...and it's growing. Learn how healthy lifestyles are driving innovation across the beauty, fashion, food, travel, spa, and technology sectors, discover the motivation behind the the wellness consumer mindset, and learn how to market to Millennial to Baby Boomers.
BlogWell Chicago Social Media Case Study: Humana, presented by Chuck StephensSocialMedia.org
In his BlogWell Chicago presentation, Humana's Social Media Marketing Consultant, Chuck Stephens, explains how they brought their newly launched brand positioning to life through an inspiring social media campaign.
He goes into detail about how they rolled out the campaign by engaging their internal community of employees first, and then promoting it on to their Facebook page to customers.
BlogWell Chicago Social Media Case Study: McCormick, presented by Jennifer La...SocialMedia.org
In her BlogWell Chicago presentation, McCormick's Senior Manager of Digital Marketing and Social Media, Jennifer LaFrance, shares how they differentiated their Gourmet brand in the social space through a mix of content, utility, and an awesome contest.
She goes into detail about how they are using Facebook as the brand's central hub with an tool that creates community amongst their fans around hosting dinner parties.
Online Visibility Assessment for SweetGreen Ecem Acar
My group mates and I were challenged to assess the
holistic overview of a website in terms of evaluating general search functions, social media, outreach and user experience. This presentation provides our online visibility assessment as well as our recommendations for SweetGreen to excel further in the online world.
Physical activity is an essential component of a healthy lifestyle. It helps control weight, builds lean muscle, reduces fat, promotes strong bone, muscle and joint development, and decreases the risk of obesity. Adult people need 4-5 hours with moderate to vigorous physical activity per week to improve they fit and maintain it further. The problem is that with every year more and more people start working in offices what usually is connected with spending a lot of working time in a sitting position that causes a lack of physical activity and has a harmful effect on their health. This campaign is encouraged to decide a problem of a ‘sitting life style’ among office workers and to create for them possibilities for amazing and bright spending their leisure time on weekend with benefits to their health and physical fit.
Social on a shoestring - Small charities communications conference, 11 July 2018CharityComms
Sarah Peterson, communications consultant, Peterson communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
The subject of our project will ideally be a business that we frequent and draw upon our experience for internal analysis.
Plan: In order to develop a well-thought out social media strategy, it makes sense to have some sort of basis or guideline for strategy development. For this project, we began by reviewing the framework in full, keeping an eye out for what information we need to write our strategy and what decisions we need to make.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
This presentation showcases a potential social media strategy for Ryka, a women's only sport company, and its parent company, Brown Shoe Company. By the end of the presentation readers will have an idea of what to include in their own social media strategy and how possible metrics of success. The presentation also covers an outline of a possible social media policy that Ryka could adopt as their own.
As part of our college project, my team and I approached SLAM Perambur, a fitness center in Chennai, pitched our social media strategy, and convinced the client to let us manage their social media profiles for a month.
We organically increased their following within a period of one month, helping them achieve double the number of followers they initially had on their Instagram page.
This presentation was created to represent our analysis of the client, initial proposal, step-by-step strategy planning and implementation, and end results.
While incredibly effective as a tool in the consumer industry, Pinterest is still a somewhat underused social platform for engaging audiences in the health care sphere. Two years ago, to complement our women’s health marketing campaign, we launched a Pinterest strategy focused around all aspects of women’s health. Since that time Pinterest has become the third largest referral source to our website traffic. We would like to present a case study highlighting our success.
3. Introduction
• We have come up with a unique, innovative campaign
for ESPN that will them help gain recognition and
reinforce their name even more while spreading
awareness of a serious issue at the same time.
• This campaign is based on kids and teens being healthy
and active. Obesity is becoming more and more of a
problem each year and we want to lend a helping hand
in becoming a part of this healthier lifestyle change.
• We are hoping that through social media, help from
athletes, and a full proof digital strategy that this will
change the way kids and teens eat forever.
4. Target Audience
The target audience for
this campaign are
children and teens.
They are becoming the
new generation and
need to be taught how
fun a healthy and
active life style can be.
However, their parents
also need to be targeted
as well because they
need to help and
support their children
with this movement.
5. Key Performance
Indicators
• The indicators that we will follow to make sure that
the campaign is successful will mainly be through
social media, such as:
• the number of followers on Twitter and “likes” on
Facebook
• website comments and traffic
• interaction via polls and questions
• participation in contests that we put on during the
campaign on our social media sites
• Through these, we will be able to pin point what is
working with our campaign and what isn’t.
6. BIG Idea
• The BIG idea we have for
this campaign would to get
some of these kids’ favorite
athletes (football, basketball,
baseball, etc.) into their
hometown to endorse
healthy eating. It would not
only encourage these kids to
eat healthier and be more
active after hearing it from
one of their favorite athletes,
but it would get great
publicity for the campaign in
hopes for doing it again the
next year.
7. BIG Idea (cont’d)
• We will do contests through Facebook,
Twitter, and Pinterest to determine how
someone could meet a famous athlete.
Contests would include:
• creating a healthy Pinterest board with pins
that denote healthy food or sports
• posting a photo of your favorite athlete on
Facebook
• “re-tweeting” & “favorite-ing” tweets that
the campaign posts
8. Tools & Tactics
• We will use every social media outlet there is out there to try
and engage our audience. These social media tools include
Facebook, Instagram, Pinterest, our website, and a blog.
• Facebook will be used primarily for our audience to
interact with each other. We find that having our audience
being able to communicate with each other will boost their
energy and will also be a great support system.
• Twitter’s main function will be for quick updates on the
campaign, such as contests, times, and ways to help the
campaign out.
• Instagram is a photo sharing website and we will be
utilizing it for its main purpose. We find that posting
pictures of healthy eating, being active (sports), being
outside, and success stories motivate people.
9. Tools & Tactics (cont’d)
• Pinterest will be used in the same way as Instagram. However,
we will be able to make different boards specifically aimed at
healthy food, sports, outdoor activities, and how to make
working out fun.
• Our website simply be for information. We will have an eye-
catching, informative website that will engage our audience
with information, photos, and contact information.
• Our blog will primarily used for ideas and motivation. We
intend on having guest bloggers, such as people who have
gone through the transformation, to put their story on our
blog so others can thrive off of that. We also hope to have
athletes put in a word about how they, too, have to maintain a
healthy lifestyle in order to be at their peak performance.
10. Budget
• The cost of creating and implementing an entire
digital strategy will be: (based on a $250/hour)
• Strategy: 30 hours = $7,500
• Planning: 50 hours = $12,500
• Build: 50 hours = $7,500
• Implementation: 20 hours = $5,000
• Paid Media (athletes): 10 hours = $2,500
• Contest Fund: $5,000
• Campaign Apparel: $3,000
• Total: $43,000
11. Summary
The “Race to the Finish!”
campaign will not only
raise awareness for the
issue of obesity, but it
will get audiences to
engage with ESPN
through all social media
sites, which will
ultimately get them more
recognition, an expansion
of their name, and a
bigger audience.