Red wings and social media


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COMM 253 Final Presentation

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Red wings and social media

  2. 2. Quotes • “It amazes me that we are all on Twitter and Facebook. By "we" I mean adults. We're adults, right? But emotionally we're a culture of seven-year-olds. Have you ever had that moment when are you updating your status and you realize that every status update is just a variation on a single request: "Would someone please acknowledge me?” -Marc Maron, Attempting Normal
  3. 3. • “Our social tools are not an improvement to modern society, they are a challenge to it.” - Clay Shirky. Here Comes Everybody: The Power of Organizing Without Organizations
  4. 4. Summary oGrowth of Social Media oRed Wings Current Social Media Efforts oNew Idea/Proposal oBenefits of New Idea oConclusion
  5. 5. Growth of Social Media The chart on the following page shows the percentage change in users from the middle of 2012 to the beginning of 2013. The social media sites shown are: • Twitter • Facebook • Google+ • Pinterest • LinkedIn The chart shows how the change among social media users is greatest among the older generation.
  6. 6. Growth of Social Media (cont.)
  7. 7. Most Popular Social Media Sites • As of August 2013 ( 1. Facebook 2. Twitter 3. LinkedIn 4. Pinterest 5. MySpace
  8. 8. Facebook • As of Q1 2013: Daily active users have reached 665 million Monthly active users have passed 1.1 billion for the first time 751 million mobile users access Facebook every month Mobile only active users total 189 million Mobile now generates 30% of its ad revenue up from 23% at the end of 2012
  9. 9. Twitter • As of Q1 2013: 44% growth from June 2012 to March 2013 288 million monthly active users That means that 21% of the world’s internet population are using Twitter every month Over 500 million registered accounts Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%
  10. 10. LinkedIn • As of Q1 2013: Over 200 million users 2 new users join it every second 64% of users are outside the USA
  11. 11. Why is Social Media so important in sports? • The main reason is because of fans: - fans are the driving force behind every sports organization - fans generate revenue for the team - if fans can interact with the organization or players via social media they are more likely to come to games and purchase memorabilia related to the team. • Can give the organization positive publicity • Can give the organization a bad image (ex. Aaron Hernandez)
  12. 12. Pittsburgh Steelers running back Rashard Mendenhall’s infamous tweet in regards to the death of Osama Bin Laden.
  13. 13. Red Wings Current Social Media Efforts The Red Wings social media efforts are led by the Director of Corporate Development/ While the Red Wings have shown an increased effort to further expand their social media efforts, they are still more of an afterthought for the organization.
  14. 14. What do the Red Wings use Social Media for? • Use of Twitter, Facebook, Instagram • Posts/Tweets about roster moves, whether it be a player being called up or an injury update • Posts/Tweets about game stories, usually before and after every home game • Posts/Tweets about in game updates, keeps fans engaged in the games and provides them with statistics about players that enhance their experience • Posts/Tweets about player appearances, this provides the fans a chance to meet a Red Wings player
  15. 15. New Idea/Proposal We are proposing that the Rochester Red Wings create a full-time social media position. This will not only provide the organization more of an opportunity to bring in fans but it will also separate it from the competition among local sports teams in the Rochester area.
  16. 16. Sports teams in the Rochester Area • Red Wings* • RazorSharks (Basketball) • Raiders & Sting (Football) • Amerks (Hockey) • Knighthawks & Rattlers (Lacrosse) • Rhinos, Lancers, Ravens & Flash (Soccer)
  17. 17. What would the social media position entail? • Use of Twitter, Facebook, Instagram (already being used) as well as LinkedIn, Pinterest, Google+ and Vine (new additions) • Roster moves, game stories, in-game updates, and player appearances (already being done) • Having knowledge of all departments, in order to be able to answer questions fans have via social media • Keeps track of trends and issues that fans bring up via social media • Keeps an updated blog about the status of the team and writes feature stories about players throughout the season including the use of podcasts for video related interviews • Coordinate with the Communications Department to set up Q & A with Red Wings players via Twitter to enhance fan interaction with the players • Monitors all online activities that the organization is involved in • Keep track of how many views and hits each social media website receives in order to be able to focus attention to a particular area
  18. 18. Benefits of New Idea • Will allow current employees to specialize in their field of expertise without having to worry about the social media aspect • Will see increased exposure (free publicity) which might allow for the organization to cut back spending on promotions • Will allow fans to get to know the players and interact with them on a regular basis • Increased awareness which attracts more fans • Can reach a different target market that might not be able to be reached otherwise • Will allow for the Wings to see what topics are being discussed about the organization and better help them understand what needs to be improved • Increased trafficking on website • Increased revenue
  19. 19. Conclusion • Many professional organizations are already beginning to field a social media staff to increase their marketing efforts • I am unaware of any Rochester area teams that take this same approach • The Red Wings already do a great job of promoting their team and getting fans to come to games but increasing social media efforts will allow them to target a different demographic and attract fans from different areas • The importance of social media cannot be underestimated, especially in sports
  20. 20. The END • I would like to finish with a video courtesy of the Rochester Red Wings Front Office: •
  21. 21. Works Cited • • websites • media-facts-figures-and-statistics-for-2013/ •