ESPN aims to prove it is the worldwide leader in sports through its website, latest sports news and scores, and $7 billion annual advertising budget across pictures, videos and social media. The presentation recommends personalizing ESPN's content and interactions on different platforms like the app and social media to better engage and target the audience. The goal is to show audiences ESPN has the latest sports information and that it cares about their interests and feedback.

1. ESPN Presentation
by:TumTum Nairn Jr

2. ESPN Website
Show how they are the worldwide leader of
sports
Latest News of the Sports world
Search engine: Sports, News, Scores

3. Advertising ESPN
How would we be able
to advertise ESPN
What would it take for
this to be done
Display pictures

4. Social Media
• The Platform that control the lives of many
• Wanting the audience to be able to have access every chance they
get.

5. Targeting Audience
• Show them what they want to see.
• The latest in the sports world.

6. The cost of Advertisement
• Spend around 7 billion dollars
• Pictures, videos, social media, etc.

7. Inbound
• Show interest in audience
• Personalize emails
• Ask for feed back
• Example: Dear Jessica, we are writing you back wondering could you tell us
what you like and dislike about our Facebook page. Thank you! ESPN

8. Mobile
• ESPN App
• Looks as if you were on a laptop/computer.
• People constantly check their phones.

9. Big Idea
• Prove that we are the worldwide leader of sports.
• Show audience that we care about them as well.

10. How To Target the Audience
• See who which social media is followed the most.
How often do they like pictures and videos on the platforms.