Sports PR Lecture, 2-3-2020

1. Sport PR
Lecture: 2.4.2020
University of Cincinnati
By Jackie Reau

2. Turn in Game Wrap assignment

3. Current Events Quiz

4. Write the lead from watching this story on
the Business of eSports

5. Current Events Research and
Presentation
Overview and Schedule

6. Title: Sponsorship Revenue at the
University of Notre Dame Athletics

7. What do you notice about this stadium in terms of
sponsorship signage and activation?

8. Public Relations Planning
Key Messages for Each Audience
*Call-to-action to motivate desired
behavior
-Buy tickets today by 5 p.m.
What do you notice about this stadium in terms of sponsorship
signage and activation?

9. Notre Dame Sponsorship Philosophy
There will be no advertising sold or aired
at any athletic facility on campus
(football, basketball, Olympic sports).

10. The Notre Dame Sponsorship Challenge
In 2003, ND launched its first-ever ND
Sports Properties to create a corporate
partnership.
Since then, key corporate partners have
contributed $100 million + annually.
Sources: ESPN.com, FanSided.com

11. The Notre Dame Sponsorship Challenge
NBC Sports: $15 million/year
Under Armour: $9 million/year
Coca Cola, Gatorade, xFinity, Delta, Bank
of America, Canon, Nissan: $1
million+/year

12. The Notre Dame Sponsorship Challenge
Sponsorship Benefits:
*Use of Notre Dame brand marks
*Media inventory on ND Sports Media (TV,
radio)
*Digital media branding on ND athletic
sites
*Hospitality (Friday Coaches Lunch, private
boxes, tickets to games)
*Access to Coach Kelly and other coaches

13. Current Event Schedule
Choose a topic based on the subject
provided
Cite two sources in your research
Create a presentation with at least three
PP slides to share in class on your
assigned date

14. Schedule
February 18: Ben Bryant
Topic: eSports & brand sponsorships of games, tournaments,
athletes
February 18: Kyle Davidson
Topic: The evolution of marketing UFC
February 18: Caleb Davis
Topic: Fantasy Football Participation in America
March 3: Austin Elkin
Topic: Tech in Sports Stadiums & Fan Engagement
March 3: Charlie Gaede
Topic: Trends in Sports Fan Experiences to
help sell tickets to sporting events

15. Schedule
March 10: Jordan Garman
Topic: Revenue Model of March Madness (men’s basketball
tournament)
March 10: Nathan Hericks
Topic: Ideas for growing attendance at women’s college
basketball games
March 10: Maddi Larre
Topic: Was Women’s World Cup a success in France?
March 24: Alex Horton
Topic: How the NBA uses innovation to grow revenue,
relevance
March 24: Albert Kalala
Topic: How World Cup 2026 will change the game of soccer
in North America

16. Schedule
March 31: Dan O’Callaghan
Topic: Marketing the New Orleans Saints, strategies and
tactics
March 31: Oland Remington
Topic: Sports betting in America and the changing landscape
March 31: Dillon Scammon
Topic: How does the NHL Winter Classic choose its host cities
April 7: Brendan Wilson
Topic: How sports agents market their clients
April 7: Christopher Wolary
Topic: How will the Summer Game 2020 be different

17. February 11: Speed Writing Night
100 points