The document discusses the evolution of internet usage and media ecology from 2000 to 2010, highlighting significant changes in technology adoption and user behaviors, such as increased broadband access and the rise of social networking. It outlines implications for libraries to adapt by becoming nodes in social networks and teaching new literacies, emphasizing the importance of information curation and community engagement. The document concludes that effective social networks contribute to healthier, more engaged communities.

1. How libraries can serve networked individualsLee Rainie, Director, Pew Internet Project11.5.10Tampa Bay Library ConsortiumEmail: Lrainie@pewinternet.orgTwitter: @Lrainie

2. The internet is the change agent Thenand now200046% of adults use internet5% with broadband at home<20% watch video online53% own a cell phone0% connect to internet wirelessly<10% use “cloud”0% tech social network users = slow, stationary connections built around my computer201074% of adults use internet65% with broadband at home>55% watch video online85% own a cell phone57% connect to internet wirelessly>two-thirds use “cloud”46% tech social network users= fast, mobile connections on outside servers and storageApril 22, 20102

3. Media ecology – then (industrial age)Product Route to homeDisplayLocal storageTV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl albumNews mailAdvertising newspaper delivery phone paperRadio Stations non-electronicAdapted from Tom Wolzien, Sanford C. Bernstein & Co3

4. Media ecology – now (information age)Product Route to homeDisplayLocal storage cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game consoleAppsgame console paperSatellite radio e-reader / Kindle storage sticks/disks iPade-reader/KindleiPadAdapted from Tom Wolzien, Sanford C. Bernstein & Co4

5. Media ecology – now (information age)Product Route to homeDisplayLocal storage cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console game console paperSatellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Ubiquitous computing ageCloud computing“Internet of things”Adapted from Tom Wolzien, Sanford C. Bernstein & Co5

6. 45% of adults own DVRs – up from 3% in 2002Media ecology – now (information age)Product Route to homeDisplayLocal storage cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic iPadRadio stations camcorder/camera PDA/Palm game consoleApp game console paperSatellite radio e-reader / Kindle storage sticks/disks iPad - tablet e-reader/Kindle 52% of adults own laptops – up from 30% in 200642% of adults own game consoles4% of adults own tablet computer - iPad5% of adults own e-book readers - Kindle47% of adults own MP3 players – up from 11% in 2005Adapted from Tom Wolzien, Sanford C. Bernstein & Co6

7. Media ecology – now (information age)Networked creator universe62% are social networking site users

8. ~50% share photos

9. 33% create content tags

10. 32% contribute rankings and ratings

11. 30% share personal creations

12. 26% post comments on sites and blogs

13. 24% use Twitter / other status update features

14. 15% have personal website

15. 15% are content remixers

16. 14% are bloggers

17. 4% use location-sharing servicesProduct Route to homeDisplayLocal storage cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console game console paperSatellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co7

18. 8Information and media ecosystem changes Volume of information growsVariety of information sources increasesVelocity of information speeds upVenues change -- times and places to experience media enlarge

19. 9Information and media ecosystem changesVigilance – attention to information and media expands AND contractsVibrant -- immersive qualities of media are more compelling – gaming; augmented realityValence -- relevance of information improves as customization/search tools emergeVivid -- social networks are more evident and more important as “coping” structures

20. Media ecology – now (information age)Product Route to homeDisplayLocal storage cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console game console paperSatellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle … and this all affects social networks1) their composition2) their importance and the way people use them3) the way teachers and organizations can play a part in themAdapted from Tom Wolzien, Sanford C. Bernstein & Co10

21. Behold the idea of networked individualismBarry Wellman – University of TorontoThe turn from groups to social networks = a new social operating system11

22. Networked Individuals have a different …Sense of information availability – it’s ambientSense of time – it’s oriented around “continuous partial attention”Sense of community and connection – it’s about “absent presence” Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences12