The document discusses the evolution of mass communication and new media technologies. It provides an overview of how communication technologies have developed from traditional mass media like newspapers, radio and television to modern platforms on the internet. This includes the rise of social media, user-generated content, and two-way interactive communication through blogs, social networking sites, and other applications. The document also discusses some of the opportunities and challenges of new communication technologies for both individuals and organizations.

2. The Dynamics of Mass Communication, Joseph Dominick, “The Internet and the World Wide Web”, Chapter 12, pg. 291 5. Send IM 4. Pay Bills 3. Buy Things 2. Get the Latest News 1. Use E-mail

3. "[We are]in an era in which the consumer controls his or her media. From the Internet to the Apple iPod to digital radio to a dizzying array of mobile devices, technology has handed the public the power to choose the exact nature of their entertainment." Advertising Age

4. “ I’ve often thought it would be helpful if we could see “signal bars” over people’s heads…instead of cell phone reception, these bars would show the effect of every interaction.” Stephen M.R. Covey

7. These are part of your discussion questionaire for the week, review and then complete it via the week's tasks as listed on Moodle

34. 2004 O’Reilly Media thrusts Web 2.0 into the limelight – a mystifying buzzword Today A virtual shorthand, letting us generate, publish and share information over the Internet “ Web 2.0 and Its Technologies For Collaborative Library Communication”, Multimedia & Internet@Schools, Robert Lackie, 2006

36. "If you look through the years, the queen's always kept up to date with Changes in technology," a spokeswoman for Buckingham Palace said. In fact, the monarchy has had its own Web site for the past decade, and the queen made her Christmas message available as a podcast for the first time two years ago. International Herald Tribune, Dec. 24, 2007

46. Let’s see what you think??? Is blogging a virtual form of Robin Hood or just bunch of words and opinions from someone? Then there’s what Kevin says “YouTube is an open mike night on the world’s largest stage.” Take a the link and find out! Blogging

47. Changing the way media are used and media uses us

54. Broadcasting to Narrowcasting to Microcasting http://vidbits.blogspot.com/2008/06/you-are-media.html

57. “ Web 2.0 invites us to break the sacred rules, reinventing what we know with a sense of openness.” Source- Debbe Kennedy, president and CEO of the Global Dialogue Center, Communication World , Jan/Feb 2008

65. “ Workgroups with technically savvy individuals will benefit, but workgroups or business units without a grasp of Web 2.0 will never know what they are missing, and will suffer against competitors who are able to leverage Web 2.0 tools to improve business processes, thus reducing costs and adding to the bottom line.” Irwin Lazar , Business Communications Review, August 2007

71. Create a site to sell things Create a site that is sticky Sell advertising