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Fluid Lives Report
The document summarizes research from the "Fluid Lives" project exploring the impact of advances in mobile Internet technology on consumers. It finds that broadband Internet access is becoming more common in homes and workplaces. While consumers accept online advertising, they expect it to be more contextually relevant and entertaining. Mobile phones are increasingly prevalent and integral to daily life, but marketers must be sensitive when using them for communications. The Internet is playing an important role in consumers' lives and brands should leverage the various online activities.
