The document outlines the evolution of the information ecosystem from the industrial age to the internet age, highlighting the shift from scarce, institutionally oriented information to abundant, personally oriented information designed for engagement. It details various changes in media ecology, including the increase in volume, variety, and velocity of information, as well as the emergence of social networks and content creation among users. This transformation emphasizes the importance of attention, community building, and the democratization of information in a pervasive digital environment.

1. THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009

2. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation

3. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage

4. Media ecology – then Product Route to home Display Local storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co

5. Media ecology – now Product Route to home Display Local storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “ Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

6. Ecosystem change – 1 Volume of information grows

8. … and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix

9. Ecosystem change – 2 Variety of information and sources of information grow

10. … and people have more options for their passions -- Markus Prior and Cass Sunstein

11. Ecosystem change – 3 Velocity of information increases and smart mobs emerge -- Howard Rheingold Clay Shirky

12. Ecosystem change – 4 Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are -- Nielsen Company

13. Ecosystem change – 5 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)

14. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006

15. Ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 1) Virtual Worlds

16. Ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 2) Mirror Worlds

17. Ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 3) Augmented Reality

18. Ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 4) Life-logging -- Gordon Bell

19. Ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” – Nicholas Negroponte

20. Ecosystem change – 8 The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. -- William Dutton

21. Ecosystem change – 9 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself -- Henry Jenkins David Weinberger

22. Ecosystem change – 10 Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold. -- Barry Wellman

23. 64% of online teens have created their own profile on a social network site like MySpace or Facebook ---- 35% of online adults have such profiles Content creation

24. 33% of college students keep blogs and regularly post 54% read blogs ---- 13% of online adults have a blog 36% read them Content creation

25. Content creation 20% of online young adults say they remix content they find online into their own artistic creations ---- 11% of online adults have done this

26. Behold Homo Connectus Different species with a different sense of … Expectation about access to information Place and distance Presence with others Social networking possibilities Capacity to build community Possibilities of play Time use Personal efficacy

27. A new pattern of communication and influence attention acquisition assessment action

28. How do you…. get his/her attention? leverage your traditional platform offer alerts, updates, feeds be available in relevant places find pathways through his/her social network

29. How do you…. help him/her acquire information? be findable in a “long tail” world pursue new distribution methods offer “link love” for selfish reasons participate in the conversation about your work

30. How do you…. help him/her assess information? honor the ethics of your kind of story telling be transparent, link-friendly, and archive everything aggregate the best related work when you make mistakes seek forgiveness

31. How do you…. assist him/her act on information? offer opportunities for feedback offer opportunities for remixing offer opportunities for community building be open to the wisdom of crowds

32. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 [email_address] 202-419-4500