This document discusses the history and evolution of various mass communication technologies such as the internet, telephones, and television. It provides timelines showing key developments in each technology from their invention to modern usage. The internet allowed global connectivity and instant information sharing. Telephones evolved from landlines to widespread cell phone adoption. Television became a nationwide medium and new platforms now deliver content on multiple devices. Overall, mass communication technologies have connected society, spread information rapidly, and affected how people interact with each other and access resources.

1. Mass Communication and
Technology

2. Mass Communication
 Communication from one person, group or
institution through a transmission system or
medium to large audiences or markets
 From one ( or few) to many
 Implies concept of gatekeeper: controller of
transmission/message design
 Implies concept of effectiveness and
efficiency: is messaging achieving what it
intended?

3. Technology
 The use of the term "technology" has
changed significantly over the last 200
years. Before the 20th century, the term
was uncommon in English, and it was
used either to refer to the description or
study of the useful arts or to allude to
technical education, as in
the Massachusetts Institute of Technology

4. How has Mass Communication Technologies
Affected Our Lives?
 As a group we wanted to ask the question “How has
mass communication technology impacted your
life?”. We started out by providing background
information on the progression of these technologies
over the years, we then provided general
demographic information for popular technologies.
We then provide interviews from people of different
ages and ethnicities to get a personal look into how
our society uses these mass communication
technologies and how it affects their lives and the
lives of others around them.

5. Parts of Mass Communication and Technology
 Part 1: Mass Communication Timelines- general overview of
the evolution of mass communication technologies.
 Part 2: Mass Communication Demographics- Demographics
concerning popular mass media technologies and outlets such as Facebook
and Twitter.
 Part 3: Technology, Mass Communication and Ethnicity-
General information concerning mass communication technology use
throughout different ethnic groups.
 Part 4: Technology, Mass Communication and the
teaching profession- A look into the use of mass communication
technologies and how it has affected the professors that use it.
 Part 5: Technology and Mass Communication Through
The Ages- General look at how mass communication technologies has affected
people through different age groups.

6. Mass Communication
Timelines

7. Internet
 1960’s- Internet invented
 1972- 1st basic email service
 1976- Apple Computers founded
 1981- Microsoft creates DOS
 1982- Term “Internet” used
 1985- Symbolic.com is 1st domain name
 1995- Windows and Java created
 1999- AOL
 2000- Fixed wireless, high-speed Internet technology is now seen.
There are 20,000,000 websites on the Internet.
 2005- YouTube
 2006- There are an estimated 92 million Web sites online
 2007- Apple surpasses one billion iTunes downloads. 1.114 billion
people use the Internet according to Internet World Stats.

8. What the Internet Did for Mass Communication?
 The internet allows people around the world to
stay in touch with each other by the click of a
button.
 The internet allows people to stay on top of
breaking news with instant news alerts from
around the world.
 The internet allows anyone to find answers to any
questions they may have.
 The internet allows for fast easier research, no
more card catalogs and shelves of books.

9. Telephones
 1876- Invention
 1883- 1st exchange linking two major cities was established between New York and Boston
 1888- Coin Operated Payphones invented
 1946- A driver in St. Louis, Mo., placed a phone call, it was the first AT&T mobile
telephone call.
 1948- wireless telephone service was available in almost 100 cities
 1962- 1st commercial touch-tone phones were a big hit in their preview at Seattle World's
Fair.
 1979- 1st cellular network launched in Japan
 1982- Caller ID invented
 1983- 1st Cell Phone available
 1987- Estimated 1 million cell phone users
 2000- 100 million cell phone users
 2001- 1st Camera cell phone
 2008- 2 Billion Cell phone users
 Today- Average person spend 13 hours talking on their cell phones. The 18-24 age group
spends more like 22 hours a month talking on their cell phones.

10. Progression of Telephone Through History

11. What the Telephone Did for Mass
Communication?
 The telephone allow people to stay in contact over large
distances.
 The invention of the cell phone allowed people to be in
contact with anyone when they were away from home.
 Cell phones allow people to contact emergency help if
they are not by a land line telephone.
 Cell phones now allow people to listen to music, go on
the internet, and text message friends and family.

12. Television
 1927-The first transmission of a television picture between two widely
separated cities.
 1929- 1st experimental color television
 1930- NBC opened experimental TV station W2XBS in New York
 1931- CBS opens similar experimental TV station
 1938- NBC station carries the first live, unscheduled coverage of a news
event in progress.
 1939- TV introduced at the World's Fair
 1940- NBC began relaying telecasts to the GE station in Schenectady,
thus forming TV's first "network“
 1941-NBC and CBS granted first commercial licenses
 1946 Regular network series begin to take a foothold. Network TV's first
major series effort was called Hour Glass. Other series debuting in 1946
included You Are an Artist, Geographically Speaking, Television Screen
Magazine, Play the Game, Cash and Carry, Face to Face, I Love to Eat,
and Faraway Hill

13.  1948- Cable TV introduced as an alternate television service to
households where reception of over the air TV signals was poor
 1951- West coast is connected to TV network. Television is now
nationwide.
 Mid ‘50s – Compatible color TV introduced
 1956- 1st television remote control
 1973- First Full Female Nudity on Network TV.
 1975- HBO is established
 1976 to 1980- the beginnings of the
satellite TV industry
 1986- FOX is launched
 1990- Satellite industry marks
three millionth unit in use
 Today- Over 113 million household
contain at least 1 television

14. Progression of Television through History

16. What has Television done for Mass
Communication?
 Television allows people to watch the news,
movies, and other entertainment shows.
 The invention of the television has brought on the
invention of VCR’s and VHS tapes, DVD’s and
DVD players, and now BlueRay Discs and BlueRay
Players for entertainment.
 People can now watch television on their phones,
in their cars, or watch movies with a portable DVD
player.

17.  With the invention of computers and the
telephone, so much time is saved in
communicating ideas to other people.
 There is no longer a wait time for letters to
arrive, or a having to wait months to speak
with family and friends.
 Today’s technologies allow society to be
instantly connected to one another.
 News spreads around the world in seconds
instead of weeks or months.

18.  There are many positive aspects to the creation of these
technologies, such as vast amounts of resources, the ability to
and creating bonds between people and never losing contact with
others.
 The internet provides an enormous collection of resources
ranging from news articles, encyclopedias, dictionaries, etc. to
games, personal logs, and entertainment sites. Anything anyone
is searching for at any given moment is more than likely to show
up on the internet. This gives people the convenience of having
resourceful information at their fingertips. All they have to do is
type keywords into a search engine and millions of websites are
listed and give the option to pick and choose which sites fit the
topic a person is looking for. This is incredibly useful for
projects, reports, essays, etc. especially for students who cannot
get to a library. Even libraries publish information online to
satisfy the demands for information.

19.  These technologies have made contacting people much
easier; however, who really wants to be contacted every
second of every day and never get a minute of
solitude? With inventions like the cell phone and the
internet, Americans feel obligated to be on call and
available at every moment.
 On average people check their e-mail four times a day,
whether to stay in contact for their occupation, or with
family members; or there is the cell phone which they
would feel guilty turning off for fear of panicking a person
trying to reach them.
 These new technologies have put a strain on people, most
without even knowing it. Not only do technologies make
people feel compelled to be accessible, they generate so
much more stress and demand as well.

20.  Young tech elites: comprise 6% of the population and their average age is 22
years old. All of them have internet access and most of them have cell
phones, This group heavily participates in online interactivity including: music
downloads, participation in online groups, viewing streaming audio and video
clips. Seventeen percent of this group has logged on to the internet using a
wireless internet connection.
 Old wired baby boomers: comprise 6% of the population and their average age
is 52. This group spends more money online than any other group. They all
have internet access and 82% have cell phones. They actively gather
information online and use the internet for transactions.
 Wired GenXers: comprise 18% of the population and their average age is 36.
All of them use the internet. Cell phone use is 82%. They also make use of
interactive aspects of the internet.
 Wired Senior Men: comprise only 1% of the population and are very highly
educated. Their average age is 70 and they have been online for about 10
years. Online activities include information gathering and online transactions.

21.  Young Married: comprise 15% of the population and their average
age is 24. Internet use is 66%, while 56% have cell phones. Most of
them are likely to be married with children.
 Low-Tech Older Baby Boomers: make up 21% of the population and
their average age is 54. Internet use is 51% while more of them (60%)
have cell phones. This group has a lower than average education and
income.
 Unwired Baby Boomers: comprise 16% of the population, with an
average age of 39. Internet use is 45% and 69% have cell phones.
They tend to be married with children and do not have a lot of free
time to devote to technology.
 Low-Tech Elderly: make up 16% of the population and have an average
age of 73. Internet use is 12% and 39% of them have a cell phone. This
group is oriented to traditional media with 78% watching the news on TV
every day.

22.  Adults in the US who use the text-messaging
feature on their cell phone are 49% more likely
than the average American to be between age 18-
24.
 Roughly 48% of adults subscribe to text
messaging nationally and they use a wide variety
of phone features - such as picture messaging,
streaming video and email -at a rate higher than
that of the average cell user.
 They are avid technology shoppers and are more
likely than the average cell-phone subscriber to
live in a household that owns - or plans to buy -
a wide variety of hi-tech items, from HDTVs to
MP3 players to video game systems.

23.  They are leading online spenders. One-fifth (20%) of
Texters spend more than $1,000 online annually, vs, 17%
of all cellular users.
 Texters are active, on-the-go consumers. They are 37%
more likely than all cellular subscribers to have played
basketball (as a leisure activity) during the past year; 29%
more likely to have gone jogging/running; 29% more likely
to have played tennis, and 23% more likely to have
practiced yoga.
 Texters are 12% more likely
to have attended a professional
sports event, and 57% more
likely to have gone to an R&B,
rap or hip-hop concert during
the past year.

24.  In July 2003 Blog Census suggested that there were 701,150 that the
consider the be” blogs”.
 The typical blog is written by a teenage girl who uses it twice a month to
update her friends and classmates on happenings in her life.
 Teenagers have created the majority of blogs. Blogs are currently the
province of the young, with 92.4% of blogs created by people under the
age of 30.
 Half of bloggers are between the ages of 13 and 19. Following this age
group, 39.6% of bloggers are between the ages of 20 and 29.
 The study also suggests that males were
more likely than females to abandon
blogs, with 46.4% of abandoned blogs
created by males (versus 40.7% of active
blogs created by males).

25.  Facebook Demographics
1% of age 3-11
32% of age 12-17
47% of age 18-34
11% of age 35-49
8% of age 50+
 YouTube Demographics
3% of age 3-11
19% of age 12-17
35% of age 18-34
23% of age 35-49
19% of age 50+


26. TWITTER DEMOGRAPHICS
 Twitters are almost twice as likely to own smartphones than Internet users.
 Top two phones include BlackBerry (15%) and iPhone (10%).
 Twitter users have advanced mobile behavior: 1/2 take photos, 1/3 go online
and 20% play games regularly. About 25% of Twitter users update some
type of social networking status regularly via their mobile phone.
 Gender:
Male = 55%
Female = 45%
 Age
13-17 = 5%
18-24 = -30%
25-34 = 20%
35-49 = +25%
50+ = +20%

27. Digital music players Demographics
 27% of all Internet users currently own one or more music player.
 Online music player owners are slightly more likely to be male (53%) and more than
1/3 (37%) are between the ages of 18-34.
 They are nearly twice as likely as the typical Internet user to be enrolled as full-time
college students.
 They are more than twice as likely as the norm to own Web-enabled video game
consoles, 80% more likely to own a satellite radio system and 57% more likely than
the norm to own a plasma/ flat screen TV.
 Age demographic studies reveal that 14% of
people between 29-40 have iPods; as do 11%
of those between 41-50. Just 9% of 18-28-year
olds and 6% of those aged between 51-59 have
an Apple music player. Finally, 6% of those
60-69 have them, while 1 per cent of those
70 and older have them.

28. Positives Negatives
 Awareness of other
cultures to a minimum.
 Exposure of other cultures
is limited.
 Cultural Channels available
on Television.
 Internet opens doors for
cultural diversity issues.
 Radio has station available
in other languages.
(Satellite Radio).
 White dominant Society
stay in power.
 Oppression continues in
the Media.
 Prejudice continues to
exist in the Media.
 Unequal Power relations.
 Racism exist through the
Media
Advantages or Disadvantages of
Mass Communications

29. Positives Negatives
 Help to us to
communicate to others.
 Help us to aim better
living.
 Helps us to gather
information.
 Create programs for
Private and Non Private
Government sectors
services.
 Some people are
addicted to it.
 Wasting money.
 Wasting timer with non-
sense things.
 Poor eyesight.
 Lack of privacy.
 Increase of cyber crime.
 Many lives are destroyed.
Advantages or Disadvantages of
Technology