This document summarizes a presentation given by Kohzoh Takaoka, the President and CEO of Nestlé Japan, at a Nestlé investor seminar in Shanghai on September 25th, 2012. It outlines the challenges and opportunities facing Nestlé in Japan, including a saturated market with limited growth due to a declining and aging population. It also discusses Japan's changing household profiles, with an increasing number of one-person households. The presentation analyzes Japan's food and beverage market and consumer demand for new products, and provides sales data for Nestlé Japan's product categories and its contribution to Nestlé's Asia, Oceania, and Africa region.
In this report you can study about Marketing Mix of Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
Nestle India uses a multi-level distribution system to distribute its products throughout India. Products move from Nestle factories to regional warehouses called "mother godowns" and then to distributors, re-distributors, wholesalers, and finally retailers where consumers make their purchases. Distributors are a key part of the system and must meet criteria like capital investment, experience in FMCG, and infrastructure for storage. They earn margins of 5-6% and sell to wholesalers and retailers who also earn margins. Nestle trains salespeople throughout the system and uses schemes to promote sales to consumers and trade partners.
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
Nestle is the world's largest food and beverage company founded in 1867 in Switzerland. It employs over 250,000 people globally and has operations in almost every country. Nestle operates under a decentralized model where each country manages its own business. In India, Nestle sells a wide range of products from milk and nutrition to chocolate and coffee. It uses a multi-layered distribution network of distributors, super stockists, wholesalers and retailers to supply its products across India from its 7 manufacturing plants. Nestle provides training and incentives to motivate its channel partners.
Channel & distribution system of nestle india ltdGopal Kumar
An In depth Study on Sales & Distribution Management practices at Nestle India Ltd. Finding were counter analysis,distribution system and order taking.Suggestion was to have an efficient distribution system according to the counters
The document discusses McDonald's use of the marketing process, describing how they conduct market research to understand customer needs and preferences. It then analyzes McDonald's marketing mix of product, price, place, and promotion, highlighting how they establish locations, consider pricing, and engage in advertising to promote their brand. The case study also examines McDonald's strengths, weaknesses, opportunities, and threats through a SWOT analysis.
In this report you can study about Marketing Mix of Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
Nestle India uses a multi-level distribution system to distribute its products throughout India. Products move from Nestle factories to regional warehouses called "mother godowns" and then to distributors, re-distributors, wholesalers, and finally retailers where consumers make their purchases. Distributors are a key part of the system and must meet criteria like capital investment, experience in FMCG, and infrastructure for storage. They earn margins of 5-6% and sell to wholesalers and retailers who also earn margins. Nestle trains salespeople throughout the system and uses schemes to promote sales to consumers and trade partners.
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
Nestle is the world's largest food and beverage company founded in 1867 in Switzerland. It employs over 250,000 people globally and has operations in almost every country. Nestle operates under a decentralized model where each country manages its own business. In India, Nestle sells a wide range of products from milk and nutrition to chocolate and coffee. It uses a multi-layered distribution network of distributors, super stockists, wholesalers and retailers to supply its products across India from its 7 manufacturing plants. Nestle provides training and incentives to motivate its channel partners.
Channel & distribution system of nestle india ltdGopal Kumar
An In depth Study on Sales & Distribution Management practices at Nestle India Ltd. Finding were counter analysis,distribution system and order taking.Suggestion was to have an efficient distribution system according to the counters
The document discusses McDonald's use of the marketing process, describing how they conduct market research to understand customer needs and preferences. It then analyzes McDonald's marketing mix of product, price, place, and promotion, highlighting how they establish locations, consider pricing, and engage in advertising to promote their brand. The case study also examines McDonald's strengths, weaknesses, opportunities, and threats through a SWOT analysis.
Calyx & Corolla is a flower distribution company analyzing expanding into new markets. It currently has a $9 billion market size but faces challenges from a fragmented distribution system and focus on retention over acquisition. The document discusses Calyx & Corolla's competitors, financials, customer segmentation, and performing a SWOT analysis to determine whether a new advertising campaign should be pursued to aid business growth.
Nestle India Ltd. has a diverse product portfolio consisting of milk products & nutrition, beverages, prepared dishes & cooking aids, and chocolates & confectioneries. The company has a wide range of products under each category, with some product lines like milk products having a greater depth than others like beverages. There is scope to increase depth for some product lines and trim lengths for others. The company also needs to address some brand issues like product confusion and duplication to improve further.
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
Nestle uses an ERP system from SAP to manage its global operations. It spent $280 million to implement the SAP system. The ERP system allows Nestle to manage inventory, sales, production across its many factories worldwide. It also connects Nestle to its suppliers and customers. Nestle spends over $500 million per year on its agreement with IBM to support the IT infrastructure. In Bangladesh, Nestle spends around 10-18 crore taka annually on its IT systems to run the ERP system and ensure connectivity between the global and local operations.
Nestle is a leading nutrition, health and wellness company founded in 1866. It employs over 280,000 people worldwide and has operations in almost every country. The document discusses Nestle's marketing mix in India, focusing on its products like beverages, milk, chocolate; pricing strategy; nationwide distribution network; and promotions. Nestle promotes its brands like Maggi, Nescafe, and KitKat through TV, online ads, and trade promotions. It aims to motivate retailers through sales targets and discounts to boost consumer promotions.
Maggi noodles is a brand of instant noodles owned by Nestle that was first launched in India in the 1980s. It faced initial difficulties gaining popularity due to Indian preferences for traditional foods. Through market research, Nestle discovered children were the largest consumers and shifted their marketing to target children and mothers. Their "2 minute noodles" tagline positioned Maggi as a convenient snack. Extensive sampling and promotional activities helped make Maggi the top-selling instant noodles brand in India with 80% market share. Over time, Maggi expanded its product line and established itself as a pioneer in packaged soups and sauces in India.
The document provides an overview of Maggi noodles including its product launch and development, marketing mix, distribution analysis, and SWOT analysis. It discusses how Nestle launched Maggi noodles in India in 1983 targeting middle-class families. Over time, Maggi expanded its product variants and distribution network while utilizing promotional campaigns and sponsorship activities to gain widespread popularity across India, achieving a dominant market share position. However, its main competitor Top Ramen also aims to capture market share with innovations like cup noodles.
This document discusses Maggi noodles, a brand owned by Nestle. It provides details on Maggi's history and introduction in India in 1982. Maggi quickly gained popularity and market share through promotions targeting children and working women. The document outlines Maggi's product portfolio expansion and covers its marketing strategies over time, including pricing, distribution, and promotions. It analyzes Maggi's performance through the stages of the product lifecycle model and discusses its current market leading position in India's instant noodles category.
This document discusses the brand Maggi, which originated in Switzerland in 1885. It was acquired by Nestle in 1947. Maggi is now a sub-brand of Nestle that offers various seasoning, soup, and noodle products. The document analyzes Maggi's brand elements, positioning in the marketplace, brand equity sources, use of strategic alliances, and how it utilizes the marketing mix elements of product, price, place, promotion, physical evidence, process, and people. Overall, the summary analyzes Maggi's branding and marketing strategies as a long-standing food brand owned by Nestle.
Group 1 analyzed Walmart's business strategies and competitive advantages. They conducted a SWOT analysis identifying strengths like EDLP pricing and weaknesses like labor issues. Opportunities include improving online shopping while threats include competitors. Recommendations were to utilize customer data, improve online ordering, and launch an in-store rewards program. The timeline outlined enhancing the core business before expanding delivery services over 3 years.
Nestle has had a presence in India since 1912 and responded to India's call for local production by establishing its first factory in 1961. It helped transform the local economy and established milk collection centers to ensure fair prices for farmers. Nestle uses a geocentric pricing policy and engages in promotions like sports sponsorships to promote brands like Milo. It distributes products nationally and internationally using various transportation methods and has a supply chain with raw material and finished goods departments. Nestle also has various joint ventures around the world, including expanding a previous joint venture with Coca-Cola and establishing Cereal Partners Worldwide with General Mills.
This document provides an overview and analysis of Walmart, including:
- Its history beginning in the 1950s with Sam Walton's stores and its rapid expansion to become the largest retailer in the U.S. by the 1990s.
- Corporate governance details like the Walton family owning 51% of shares and top institutional shareholders including Vanguard Group, State Street Group, and Berkshire Hathaway.
- Sections on financial analysis, estimating Walmart's cost of capital, optimal capital structure, cash redistribution to shareholders, and comparisons to competitors.
- Tables and figures are provided to support the financial analysis and ownership breakdown.
The document provides an executive summary and introduction for the Nestle Pure Life brand audit report. It summarizes the company's history and operations in Pakistan. Nestle Pure Life was launched in Pakistan in 1998 as the company's premium drinking water brand. The report analyzes the brand inventory and explores any mismatch with consumer perceptions. It also provides recommendations to help Nestle Pure Life realize its full potential.
Kellogg's Journey from Failure to Success... what they did to come from the disaster failure of launching the same in 1996. They failed and then they did HABIT Marketing and effectively changed our Habits
1. Cadbury won the exclusive right to use its signature purple color (Pantone 2685C) on packaging over 100 years ago and has kept this color identity.
2. The 1997 "Freebird" commercial conveyed a strong message of freedom and happiness using imagery of a couple freeing caged pigeons while enjoying Cadbury.
3. After worms were found in some Cadbury chocolates in 2003, the brand invested heavily to upgrade packaging and launch a PR campaign featuring Amitabh Bachchan, rebuilding its wholesome image.
Nestle is a large food company headquartered in Gurgaon, India with regional offices in major cities. Its vision is to be the world's leading food company and its mission is to provide consumers with the best tasting, most nutritious choices. Kit Kat is one of Nestle's most popular chocolate brands, known for its wafer and chocolate taste. Kit Kat is manufactured in over 100 countries and is the best-selling chocolate bar in the UK. The manufacturing process and popular Nestle chocolate brands like Kit Kat and Frozen Desserts are discussed in the document.
The document discusses trends in mobile marketing and advertising, including current mobile usage statistics, the growth of mobile apps, challenges in the mobile web, and examples of successful mobile campaigns from O2 and NatWest that used targeted SMS messages. It concludes that mobile marketing is already routine for many companies and discusses how brands can optimize their websites for mobile and invest in mobile strategies that incorporate both apps and other formats.
Calyx & Corolla is a flower distribution company analyzing expanding into new markets. It currently has a $9 billion market size but faces challenges from a fragmented distribution system and focus on retention over acquisition. The document discusses Calyx & Corolla's competitors, financials, customer segmentation, and performing a SWOT analysis to determine whether a new advertising campaign should be pursued to aid business growth.
Nestle India Ltd. has a diverse product portfolio consisting of milk products & nutrition, beverages, prepared dishes & cooking aids, and chocolates & confectioneries. The company has a wide range of products under each category, with some product lines like milk products having a greater depth than others like beverages. There is scope to increase depth for some product lines and trim lengths for others. The company also needs to address some brand issues like product confusion and duplication to improve further.
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
Nestle uses an ERP system from SAP to manage its global operations. It spent $280 million to implement the SAP system. The ERP system allows Nestle to manage inventory, sales, production across its many factories worldwide. It also connects Nestle to its suppliers and customers. Nestle spends over $500 million per year on its agreement with IBM to support the IT infrastructure. In Bangladesh, Nestle spends around 10-18 crore taka annually on its IT systems to run the ERP system and ensure connectivity between the global and local operations.
Nestle is a leading nutrition, health and wellness company founded in 1866. It employs over 280,000 people worldwide and has operations in almost every country. The document discusses Nestle's marketing mix in India, focusing on its products like beverages, milk, chocolate; pricing strategy; nationwide distribution network; and promotions. Nestle promotes its brands like Maggi, Nescafe, and KitKat through TV, online ads, and trade promotions. It aims to motivate retailers through sales targets and discounts to boost consumer promotions.
Maggi noodles is a brand of instant noodles owned by Nestle that was first launched in India in the 1980s. It faced initial difficulties gaining popularity due to Indian preferences for traditional foods. Through market research, Nestle discovered children were the largest consumers and shifted their marketing to target children and mothers. Their "2 minute noodles" tagline positioned Maggi as a convenient snack. Extensive sampling and promotional activities helped make Maggi the top-selling instant noodles brand in India with 80% market share. Over time, Maggi expanded its product line and established itself as a pioneer in packaged soups and sauces in India.
The document provides an overview of Maggi noodles including its product launch and development, marketing mix, distribution analysis, and SWOT analysis. It discusses how Nestle launched Maggi noodles in India in 1983 targeting middle-class families. Over time, Maggi expanded its product variants and distribution network while utilizing promotional campaigns and sponsorship activities to gain widespread popularity across India, achieving a dominant market share position. However, its main competitor Top Ramen also aims to capture market share with innovations like cup noodles.
This document discusses Maggi noodles, a brand owned by Nestle. It provides details on Maggi's history and introduction in India in 1982. Maggi quickly gained popularity and market share through promotions targeting children and working women. The document outlines Maggi's product portfolio expansion and covers its marketing strategies over time, including pricing, distribution, and promotions. It analyzes Maggi's performance through the stages of the product lifecycle model and discusses its current market leading position in India's instant noodles category.
This document discusses the brand Maggi, which originated in Switzerland in 1885. It was acquired by Nestle in 1947. Maggi is now a sub-brand of Nestle that offers various seasoning, soup, and noodle products. The document analyzes Maggi's brand elements, positioning in the marketplace, brand equity sources, use of strategic alliances, and how it utilizes the marketing mix elements of product, price, place, promotion, physical evidence, process, and people. Overall, the summary analyzes Maggi's branding and marketing strategies as a long-standing food brand owned by Nestle.
Group 1 analyzed Walmart's business strategies and competitive advantages. They conducted a SWOT analysis identifying strengths like EDLP pricing and weaknesses like labor issues. Opportunities include improving online shopping while threats include competitors. Recommendations were to utilize customer data, improve online ordering, and launch an in-store rewards program. The timeline outlined enhancing the core business before expanding delivery services over 3 years.
Nestle has had a presence in India since 1912 and responded to India's call for local production by establishing its first factory in 1961. It helped transform the local economy and established milk collection centers to ensure fair prices for farmers. Nestle uses a geocentric pricing policy and engages in promotions like sports sponsorships to promote brands like Milo. It distributes products nationally and internationally using various transportation methods and has a supply chain with raw material and finished goods departments. Nestle also has various joint ventures around the world, including expanding a previous joint venture with Coca-Cola and establishing Cereal Partners Worldwide with General Mills.
This document provides an overview and analysis of Walmart, including:
- Its history beginning in the 1950s with Sam Walton's stores and its rapid expansion to become the largest retailer in the U.S. by the 1990s.
- Corporate governance details like the Walton family owning 51% of shares and top institutional shareholders including Vanguard Group, State Street Group, and Berkshire Hathaway.
- Sections on financial analysis, estimating Walmart's cost of capital, optimal capital structure, cash redistribution to shareholders, and comparisons to competitors.
- Tables and figures are provided to support the financial analysis and ownership breakdown.
The document provides an executive summary and introduction for the Nestle Pure Life brand audit report. It summarizes the company's history and operations in Pakistan. Nestle Pure Life was launched in Pakistan in 1998 as the company's premium drinking water brand. The report analyzes the brand inventory and explores any mismatch with consumer perceptions. It also provides recommendations to help Nestle Pure Life realize its full potential.
Kellogg's Journey from Failure to Success... what they did to come from the disaster failure of launching the same in 1996. They failed and then they did HABIT Marketing and effectively changed our Habits
1. Cadbury won the exclusive right to use its signature purple color (Pantone 2685C) on packaging over 100 years ago and has kept this color identity.
2. The 1997 "Freebird" commercial conveyed a strong message of freedom and happiness using imagery of a couple freeing caged pigeons while enjoying Cadbury.
3. After worms were found in some Cadbury chocolates in 2003, the brand invested heavily to upgrade packaging and launch a PR campaign featuring Amitabh Bachchan, rebuilding its wholesome image.
Nestle is a large food company headquartered in Gurgaon, India with regional offices in major cities. Its vision is to be the world's leading food company and its mission is to provide consumers with the best tasting, most nutritious choices. Kit Kat is one of Nestle's most popular chocolate brands, known for its wafer and chocolate taste. Kit Kat is manufactured in over 100 countries and is the best-selling chocolate bar in the UK. The manufacturing process and popular Nestle chocolate brands like Kit Kat and Frozen Desserts are discussed in the document.
The document discusses trends in mobile marketing and advertising, including current mobile usage statistics, the growth of mobile apps, challenges in the mobile web, and examples of successful mobile campaigns from O2 and NatWest that used targeted SMS messages. It concludes that mobile marketing is already routine for many companies and discusses how brands can optimize their websites for mobile and invest in mobile strategies that incorporate both apps and other formats.
Feb 20 2012 - Nestlé 2011 Full-year roadshow presentationNestlé SA
This document contains the slides from a 2011 full year roadshow presentation by Nestlé's leadership. The presentation highlights Nestlé's strong financial performance in 2011, including 7.5% organic growth and margin expansion. It outlines Nestlé's strategy to adapt to changing market dynamics by balancing short-term responsiveness with long-term brand building. The presentation also provides examples of Nestlé's innovation efforts and acquisition strategy to drive growth.
Japan has a highly developed social media and internet landscape. Some key points:
- Internet penetration is nearly 80% with over 100 million users. Social media penetration is around 19%.
- Mixi is the dominant social network with over 23 million users and 80% market share, though Facebook is growing rapidly.
- Blogging is also very popular in Japan, accounting for nearly 40% of global bloggers.
- Twitter and video sharing sites like Nico Nico Douga are widely used. Mobile social media and blogging are also prevalent.
- Yahoo has the largest search engine market share at around 56%, though Google is growing. E-commerce is also highly developed in Japan.
MRA Webinar on Social Media Research: Chocolate Covered ConversationsSKIM
Our social media research expert Sourabh Sharma was invited to give a webinar by the Marketing Research Association (MRA) on how to make social media research actionable
Nestlé executive Nandu Nandkishore presented at an investor seminar in Shanghai on September 25th, 2012. The presentation discussed Nestlé's performance in Zone AOA (Asia, Oceania, Africa), highlighting the region's large population and fast economic growth. It noted Nestlé's long history and extensive operations across Zone AOA, including factories, research centers, and a multi-tier product portfolio catering to various income levels. The presentation emphasized Nestlé's strategies for winning in the new realities of Zone AOA, such as investing in people, brands, and emerging markets to capitalize on trends like urbanization, rising incomes, and changing diets.
Nestlé was established in 1866 as a producer of infant food and has since grown to become the largest food and beverage company in the world through acquisitions and expanding its product portfolio. Over the decades, Nestlé has diversified its business through mergers and acquisitions of companies involved in coffee, bottled water, frozen foods, pet food and pharmaceuticals. The company now operates globally across various product categories including beverages, milk, ice cream, prepared meals, confectionery and pet care through various brands like Nescafé, Nespresso, Maggi, Stouffer's, Purina and Friskies.
Nestlé is a large multinational corporation headquartered in Switzerland that operates in over 185 countries around the world. It entered the Indian market in 1961 by establishing its first factory in Moga, Punjab. Since then, Nestlé has grown significantly in India and works with farmers and suppliers to provide livelihood for about one million people. The document discusses Nestlé's history and global expansion, and analyzes the company using a PESTLE framework to identify political, economic, social, technological, legal, and environmental factors impacting the business. It also outlines Nestlé's market penetration strategy of promoting brand awareness and adapting products to local markets. The SWOT analysis notes Nestlé's product diversity and brand strength but also
This document introduces the DMAIC methodology for improvement projects and problem solving at NCE. DMAIC will be the single methodology used across the company, focusing initially on manufacturing. It describes the key roles in DMAIC projects like Belts, Champions, and Sponsors. Coaching models are outlined to train Green Belts, with remote or joint sessions depending on feasibility. The goals are to build DMAIC capability over time and sustain improvements to support business growth.
This document provides an overview of Nestle, including:
- A brief history of Nestle's founding in Switzerland in 1867 and its growth into a global food company.
- Details on Nestle's operations and factories in Malaysia since 1912 and commitment to providing quality products to Malaysians.
- An outline of Nestle's organizational structure, functional departments, and application of Fayol's management principles including planning, organizing, leading, and controlling.
- An explanation of Nestle's motivational strategies for employees including benefits, rewards, training opportunities, and democratic leadership style that encourages communication.
Nestle is a leading global food and beverage company that has been operating for over 150 years. It has operations across 86 countries with 487 factories worldwide. In Pakistan, Nestle started as a joint venture in 1988 and has since expanded its product portfolio and built several new factories. The company's vision is to be the leading health, wellness and nutrition company by meeting the needs of consumers of all ages through innovative products. Its core values include leading a motivated workforce, delivering shareholder value through growth, and playing a responsible role in society and the environment.
This document provides an overview of Nestlé, the largest food company in the world. It discusses Nestlé's industry analysis, products, corporate culture, strategy, organizational structure, and challenges. Nestlé operates in the food processing industry, producing packaged foods with extended shelf lives. It focuses on health, nutrition and wellness, and differentiates its products through quality and innovation. The company culture emphasizes flexibility, creativity, and responsiveness to markets. Nestlé's corporate strategy involves product differentiation, acquisitions, and creating shared value. It faces challenges around flexibility as a large company, supplier issues, and maintaining a positive public image.
Nestlé in India winning in the new realityNestlé SA
Nestlé India has doubled its sales over the last 4 years through strategies focused on increasing penetration, frequency of purchases, and new product development. It has the number one market position in several categories in India. To continue winning in the new reality of high inflation and commodity costs, Nestlé India is focusing on a multi-tier portfolio, driving nutrition, health and wellness, expanding distribution, and engaging consumers. It also aims to create shared value through various rural development programs. Nestlé India has achieved strong financial performance with earnings per share growing 5.5 times over the past decade.
What Does the Unemployment Rate Mean for Government Spending?Mercatus Center
The document discusses the impact of unemployment on government spending and the economy. It notes that joblessness leads to slower economic growth and tax revenue, while increasing spending on unemployment benefits, welfare programs, and assistance to low-income families. Over time, this has contributed to rising social welfare payments as a share of personal income and GDP. The slides present data showing trends in the employment rate, GDP, government spending, social benefits, and other factors over recent decades.
- Latvian GDP grew 5.5% in 2011, driven primarily by exports and investments which were up 9.1% and 25.6% respectively.
- In Q4 2011, GDP growth slowed to 1.1% from 1.5% in Q3, with investments and exports continuing to power the economy.
- While risks have declined, eurozone issues remain a challenge, leading economists to forecast slower GDP growth of 2% for Latvia in 2012 as export growth moderates.
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan to Dec’12. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers in 2012 vs. their share in 2011.
SOURCE: A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
This presentation by Kevin Petrie, Head of Procurement at Nestlé, summarizes the company's procurement objectives, including managing changing commodity price trends and volatility. It notes that Nestlé's total annual spend is approximately CHF 60 billion. The presentation also discusses Nestlé's efforts to anticipate volatility through forecasting, risk management, optimizing total costs, leveraging strategic sourcing relationships, and ensuring responsible sourcing practices. It aims to provide forward-looking insights and create competitive advantages through procurement.
According to a flash estimate by Latvia's Central Statistical Bureau, Latvia's GDP growth slowed to 0.8% in Q4 2011 from 1.4% in Q3 2011. While industrial output decreased 0.5% due to a soft beginning to winter, manufacturing growth remained robust at 1.9%. Retail trade fell 0.8%, suggesting cautious household consumption. Annual GDP growth slowed to 5% in Q4 from 6.6% in Q3. The Swedbank Economic Research Department forecasts 2% GDP growth for Latvia in 2012, as slower growth in trading partners cuts into exports and financial market uncertainty hurts investments and confidence.
- Latvia's GDP grew 6.9% annually in Q1 2012, up slightly from the previous quarter's growth rate of 1%. This exceeded the initial estimate of 6.8% growth.
- Investments and exports increased substantially, driving overall growth, while household consumption and government spending also increased.
- The construction industry saw the strongest growth of 28.5%, followed by manufacturing at 16.5%, as public infrastructure and private facility investments increased.
- While Latvian growth is expected to slow due to weakening European economic activity, the better than expected Q1 GDP may lead analysts to revise the country's full-year growth forecast upward from the current estimate of 2.5%.
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1. Nestlé in Japan:
Winning in the
New Reality
Kohzoh Takaoka
President and CEO
Nestlé Japan
Nestlé Investor Seminar, Shanghai
September 25th, 2012
2. Agenda
1. Introducing Nestlé Japan
2. Winning in The New Reality
3. Performance
1 September 25th, 2012 Nestlé Investor Seminar, Shanghai
3. Sales by category of Nestle in Japan 2011
2%
14% Powdered and Liquid Beverages
Confectionery
Milk products
10%
Prepared dished and cooking aids
1% 58% PetCare
4%
Nestlé Professional / Nestlé
Health Science / Nespresso
11% Nestlé Waters
2 September 25th, 2012 Nestlé Investor Seminar, Shanghai
4. Sales Contribution in total AOA
2011
Japan
9%
3 September 25th, 2012 Nestlé Investor Seminar, Shanghai
5. Japan Overview
Population (2011) : 128 million 23% ≧65 yrs old
Population (2050 Proj.) : 97 million 39% ≧65 yrs old
No. of Households (2011) : 52 million 32% “1 Person”
GDP (2011) : 508 trillion yen
GDP / Capita (2011) : 4.0 million yen
Unemployment (2011) : 4.6%
Life Expectancy (2010): 85.9 years (Female)
79.3 years (Male)
Main Area Populations
Kanto 43.5 million
Kansai 20.9 million
4 September 25th, 2012 Nestlé Investor Seminar, Shanghai
6. Japan‟s Food and Beverage Market
GDP
508 Trillion yen
Living
Expenditure
58%
F&B 14%
Out of home In home
32 Trillion yen 40Trillion yen
Data: Real GDP (expenditure basis) in 2011
5 September 25th, 2012 Nestlé Investor Seminar, Shanghai
7. The New Reality – Challenges
No More Overall Growth / Saturated Market
Population (M) Today GDP Growth
Population
130 15%
125
10%
120
GDP Growth
5%
115
0%
110
-5%
105 Declining population &
limited GDP growth
100 -10%
1980 1990 2000 2010
Sources: National Institute of Population and Social Security Research; UN; IMF
6 September 25th, 2012 Nestlé Investor Seminar, Shanghai
8. The New Reality – Challenges & Opportunities:
Ageing Population trend in Japan
The elderly
% of elderly
% of elderly (≥65y.o.) 32% by countries
in 2010
30 29%
25
23% 23 Japan
Germany
20 20 Italy Developed
17 France Countries
UK
15
13 US
Russia
10
8 China Developing
7 Brazil Countries
5 5 India
0
1970 1980 1990 2000 2010 2020 2030
Sources: UN (Estimated with: Developing countries-high variant / Developed countries-Low variant)
7 September 25th, 2012 Nestlé Investor Seminar, Shanghai
10. The New Reality – Challenges & Opportunities:
Consumers Demand a lot of New Products
Very large # of SKUs:
~40% of SKUs are replaced every year
Beverage1) Chocolate2)
New 42% 1,348 39%
116
98% of them are
gone
2,082 one year after the
Existing 157 launch
Total 273 3,430
1) 2011 for Canned Liquid Coffee
2) 2011 for Chocolate
Sources: 1)ASD 2)Intage SRI
9 September 25th, 2012 Nestlé Investor Seminar, Shanghai
11. The New Reality – Challenges & Opportunities:
Consumers shopping smarter & looking for lower prices
Consumer shopping style % of Consumer who buy Private Brands
(% of Shoppers)
2009 2008 2009
+9%
Multi-store
Shoppers 89 74
68
Single Store
Shoppers 11
Total (%) 100
Sources: METI; Fuji Keizai
10 September 25th, 2012 Nestlé Investor Seminar, Shanghai
12. The New Reality – Challenges & Opportunities:
From Traditional to Digital in Consumer Communication
Traditional Media Digital Media
(%) Declining access trend (%) Growing access trend
70 Read Newspaper Ad usually 70 Collect necessary information
from Web usually
60 60
Watch TVCM usually
50 50
Ever clicked Banner Ad on Web
40 40
Read Magazine Ad usually
30 30
Watch Web Ad usually
20 20
Listen Radio CM usually
Read Mail Ad usually
10 10
0 0
2006 2007 2008 2009 2010 2006 2007 2008 2009 2010
Source : Hakuhodo HABIT2011
11 September 25th, 2012 Nestlé Investor Seminar, Shanghai
13. The New Reality – Challenges & Opportunities:
Channel Structure Change
Index 3,168
(1999 = 100)
E- commerce
Alternative
channel
200
Drug store 181
150
Convenience store 127
Supermarket 101
100 Traditional
channel
50 Department store 67
0
1999 2005 2010
Source: METI / Fuji keizai
12 September 25th, 2012 Nestlé Investor Seminar, Shanghai
14. The New Reality – Challenges & Opportunities:
Complex Traditional Trade Still a Reality 15% AEON
TOP VALUE
85%
Investment Rate HASEGAWA
15% AEON GLOBAL 85%
14.7% MERCHANDING
AEON GLOBAL 85%
NIHONBASHI SCM
KABO About 10billion Yen 15% 1.82% MAXVALUE
CHUBU
51%
TOHO 5% MARUHISA DAIEI 28.41% MARUETSU 1.53% JOIS
2.2%
TOBU STORE LAWSON 32.4%
3.61% 28.79 4.8%
1.56% 30.01%
YAMABOSHIYA % LIFE CORP.
SHUREN 73.8% MITSUBISHI
KOKUBU KOKUBU MARUBENI 83.5% NACS 20%FINE LIFE 80%FOOD SERVICE SHOKUHIN
Shosha
26.3% SUPER NAKAMURA NETWORK 19.53%
YAMAE DAIEI 2.14% 100%
KANSAI SUPER
HISANO 2.3% ALBIS 1.96% KUZE
3.55% MARUICHI
60.6%
SANSHO 3.2%
0.39%
2.22% 0.2% OK
NIPPOON JAPAN Wholesaler
2%
4.71% SAKE OROSHI
ACCESS INFOREX 5.05% AEON
UNION<SOU> MITSUBISHI
4.25%
5.07%
NIHON SHURUI MARUDAI6.66% ALLIANCE
HANBAI NAGANOKEN TAKEDA HORIUCHI 91.9% 1.5%
SEICO SHURUI FOODS NETWORK TOHKAN
FRESH FOODS HANBAI SANESU
KANAKAN 6.66% 6.66%
2.3%
98% FUJITOKU
4.69%
SEICO MART
Retailer
BUSSAN
ITOCHU UNIVERSAL SATOH ASAHI FOODS 2.08% AEON
FOOD
SHOWA 51.7% HOKKAIDO
KATO SANGYO
MITSUI 8.26%
BUSSAN
KAGOSHIMA 11.1%
31.58% ITOCHU FOODS
FAMILY MART DOLCE 8.57% MAMMY MART
MITSUI FOODS
1.83%
3% 34% SUMITOMO SUMMIT
2% SEVEN&I HOLDINGS
IZUMIYA 3% 100%
KONFEX YUASA ITO-YOKADO
UNY FUNASHOKU SEVEN ELEVEN JAPAN
13 September 25th, 2012 Nestlé Investor Seminar, Shanghai
15. Challenges & Opportunities in The New Reality
Declining total population, increasing single households and
elderly population
Increasing polarization of wealth and consumption
High demands for quality, innovation, freshness and customization
High "nutrition awareness"
Highly developed alternative communication
Shifting from traditional channels to emerging new channels
Highly complex traditional trade still a reality
14 September 25th, 2012 Nestlé Investor Seminar, Shanghai
16. Agenda
1. Introducing Zone AOA
2. Winning in The New Reality
3. Performance
15 September 25th, 2012 Nestlé Investor Seminar, Shanghai
17. The Nestlé Strategic Roadmap to
Win in The New Reality
16 September 25th, 2012 Nestlé Investor Seminar, Shanghai
18. Strategic Enablers to Achieve Nestlé-in-Japan Mission
Nestlé B to C /
Continuous Direct
Excellence Model
Bigger
Bolder From Mass
Better Ad
(B3) to P2P
I &R
17 September 25th, 2012 Nestlé Investor Seminar, Shanghai
19. NESCAFÉ Barista enjoys great popularity B3
Innovation
Now the Best selling coffee machine in Japan
Launched in March 2010,
„Drink instant coffee machine style‟ is catching on.
Enjoy a cup of Café
Latte for 25 yen !
5 kinds of café
10% of machine menu with one
purchasers are button
R&G coffee
drinkers Machine price
reasonable
18 September 25th, 2012 Nestlé Investor Seminar, Shanghai
20. NESCAFÉ Dolce Gusto B3
Creating new segment in coffee machine market Innovation
Enjoy fresh taste & aroma and varieties anytime using capsule for
„NESCAFÉ Dolce Gusto‟, completely new and different from traditional
electric coffee maker.
19 September 25th, 2012 Nestlé Investor Seminar, Shanghai
21. Kit Kat “Sweetness for Adults” B3
Reinforces Kit Kat brand Innovation
• Differentiated brand image from original Kit Kat
• Gained market share.
⇒Real 2nd pillar to the brand!
Crushed dark biscuits mixed
into chocolate mass
・Unique texture
・Enhanced lightness
・Less sweet
20 September 25th, 2012 Nestlé Investor Seminar, Shanghai
22. Move to Digital accelerates Owned/Earned Mass
Media Value Ad
to P2P
2001 2011 2011
21 September 25th, 2012 Nestlé Investor Seminar, Shanghai
23. KIT KAT strengthens brand value by PR exposure Mass
5 times more PR exposure than TV every year Ad
to P2P
„KIT KAT Juken Campaign
Campaign born from consumers‟ word-of-mouth
KIT KAT sounds like Kyushu‟s dialect „Kitto Kattoh (Surely win !)‟ and has become a lucky charm for Juken among
students since around 2002.
Sending message through „third party‟ makes the news more public and sympathetic
Students bring it to test room, or teachers, family, or friends send it to students to cheer them up
KIT KAT X Japan Railway KIT KAT X Japan Post
22 September 25th, 2012 Nestlé Investor Seminar, Shanghai
24. Our PR activities are on the right track Mass
Ad
Brand PR Investment vs. Exposure to P2P
x 9.6
Investment Exposure
2011
23 September 25th, 2012 Nestlé Investor Seminar, Shanghai
25. Nestlé Consumer Site contains E-commerce, Brand communication,
Membership programme, Entertainment for wider access and CRM
Registered members: 2.5 million (as of the end of July, 2012)
The number of page views: 270 million (2011 in total)
Brand contents nestle.jp Entertainment contents
Online shopping
24 September 25th, 2012 Nestlé Investor Seminar, Shanghai
26. Channel Development
Direct
Established Direct Selling as growth driver Model
‟Nestlé On-line shopping‟
25 September 25th, 2012 Nestlé Investor Seminar, Shanghai
27. NESCAFÉ Barista
Direct
Innovations beyond products Model
New Innovative business model exploration - NESCAFÉ BARISTA office
Unique opportunity : 5.3m small offices
New business model idea:
• Installation of free NESCAFÉ BARISTA machine
• NESCAFÉ ambassadors engagement
• Direct sales of coffee
Test sales (Jun.-Jul. 2012) successfully done
in Hokkaido region
Exploring national roll out.
TV infomercial
26 September 25th, 2012 Nestlé Investor Seminar, Shanghai
28. Evolution of Nestlé Health Science in Japan
Current Businesses
120
Ageing Care
111
Critical Care
100
Paediatric
Future Opportunities
Metabolic Health
Gastrointestinal
Brain Health
2009 2010 2011
Sales (2009 = 100) Market Share
27 September 25th, 2012 Nestlé Investor Seminar, Shanghai
29. Agenda
1. Introducing Zone AOA
2. Winning in The New Reality
3. Performance
28 September 25th, 2012 Nestlé Investor Seminar, Shanghai
30. Return to Sales Growth
Nestlé in Japan
100
91
85
2003 2007 2011
Organic Sales Index (Year 2003 = 100)
29 September 25th, 2012 Nestlé Investor Seminar, Shanghai
31. Acceleration of Working Capital Improvement
Nestlé in Japan
2007 2008 2009 2010 2011 2012 H1
TNWC as % of sales
30 September 25th, 2012 Nestlé Investor Seminar, Shanghai
32. Winning in the New Reality in Japan
The New Reality Nestlé Japan‟s Response
Unfavorable demographic trends – Return to Sales Growth
shrinking and ageing population
Accelerated Profit Margin improvement
Consumers becoming more demanding
and value conscious Increased Capital Efficiency
Traditional Media giving way to Digital With emphasis on:
Media
B3 innovations
Sales channel structure evolving from
“Traditional” to “Alternative” Direct business model
From Mass Ad to P2P communication
Complex and expensive trade structure
still remains relevant
Nestle Continuous Excellence
31 September 25th, 2012 Nestlé Investor Seminar, Shanghai