Japan has a highly developed social media and internet landscape. Some key points:
- Internet penetration is nearly 80% with over 100 million users. Social media penetration is around 19%.
- Mixi is the dominant social network with over 23 million users and 80% market share, though Facebook is growing rapidly.
- Blogging is also very popular in Japan, accounting for nearly 40% of global bloggers.
- Twitter and video sharing sites like Nico Nico Douga are widely used. Mobile social media and blogging are also prevalent.
- Yahoo has the largest search engine market share at around 56%, though Google is growing. E-commerce is also highly developed in Japan.
Navigating the Social Media Landscape In ChinaGravity Media
China's relatively strong economy and its growing middle class means more Chinese citizens have money to travel and spend, according to tourism experts. The middle class in China numbered 247 million people in 2011, or 18% of the population, and is projected to grow to more than 600 million by 2020.
To bring it home to the United States, Chinese tourists spend an average of $2,932 per visit to California, compared with $1,883 for other overseas visitors, according to the latest statistics by the U.S. Office of Travel and Tourism Industries. A big chunk of their spending — about 33% — goes for gifts and souvenirs.
So, reaching this audience before they get to the United States can be a big priority for many brands and marketers. Given the internet firewalls, it can be near impossible to reach Chinese people in China. Facebook and Twitter are pretty much nonexistent; however there are in-country options to consider. We break it down for you.
The value of social media to public affairsSeth Stuck
I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
Navigating the Social Media Landscape In ChinaGravity Media
China's relatively strong economy and its growing middle class means more Chinese citizens have money to travel and spend, according to tourism experts. The middle class in China numbered 247 million people in 2011, or 18% of the population, and is projected to grow to more than 600 million by 2020.
To bring it home to the United States, Chinese tourists spend an average of $2,932 per visit to California, compared with $1,883 for other overseas visitors, according to the latest statistics by the U.S. Office of Travel and Tourism Industries. A big chunk of their spending — about 33% — goes for gifts and souvenirs.
So, reaching this audience before they get to the United States can be a big priority for many brands and marketers. Given the internet firewalls, it can be near impossible to reach Chinese people in China. Facebook and Twitter are pretty much nonexistent; however there are in-country options to consider. We break it down for you.
The value of social media to public affairsSeth Stuck
I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
Social Media Gurukul has compiled some interesting facts and figures about social media sites like facebook, twitter, linkedin, etc. This presentation is an overview of hardcore social media statistics
Top US Mass Media brands on Social MediaSimplify360
The thought that so many people get their news from social simplify360-mass media US-compressed - Copy
media really is scary.”
– Rush Limbaugh
Social media has brought about a fundamental shift in the landscape of US media industry. This is the first time in the history where a newspaper or a TV channel has more online readers than subscribers.
Check out how the top 10 Mass media brands are performing on social media.
China's social media and mobile providers set to shake the tech world v3Intelligencia Limited
The days of China simply being a country that copies, pirates and counterfeits American and European technology is coming to end. Platforms like social and mobile are at the forefront of China’s current technological revolution. We are truly living in an interconnected world and this interconnectedness is creating a whole host of ways to market a product and/or a service. Chinese blogs, micro-blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds are leading this new technological revolution. Companies like WeChat, QQ, Weibo, Hexun, Youku, Jiepang, Qieke, Ushi, Taobao and Ku6 are all experiencing exponential growth. In China, the competition for consumers is incredibly fierce, especially in the social media space and this competition, however, does have a dark side: many companies regularly employ ‘artificial writers’ to seed positive content about themselves online and attack competitors with negative news they hope will go viral.
This report is the eighth in an annual series of publications, dating back to 2012, designed to share the latest stories, trends and research in social media usage from across the Middle East and North Africa (MENA). Using a wide variety of academic, industry and media sources, this White Paper identifies important insights from social media’s development over the previous year.
Of particular note in 2019 is the continued, growing, importance of social media in the lives of Arab Youth, outside of Saudi Arabia and Turkey the declining usage of Twitter (once the poster child social network for the Arab Spring,) as well as greater scrutiny of social media usage by platform owners and governments alike.
Last year’s report highlighted the increasing weaponization of social networks, a trend which continued in 2019. Facebook, Twitter and Telegram each closed hundreds of accounts due to inappropriate use by state sponsored actors and terrorist groups. Social networks were also the target of governments across MENA, in the midst of protests in many countries throughout the region.
Meanwhile, the importance of social video and visually-led social networks, continued to grow from strength to strength. Snapchat introduced new advertising formats to the region and other exclusive functionality, Google highlighted the importance of YouTube in supporting parents and parenting, and in major markets such as Egypt, Saudi Arabia and the UAE, Twitter has emerged as a leading platform for online video consumption.
The year ahead is likely to result in a continuation of many of the trends outlined in this report, as social media becomes increasingly engrained across the lives of businesses, governments and residents across the MENA region.
It is authored by Professor Damian Radcliffe, and PhD student Hadil Abuhmaid, at the University of Oregon.
History of Internet
Give a convincing definition of online journalism
Explain the forms of online journalism
Explain why traditional media outlets are moving online
Exploring new media outlets e.g citizen journalism, backpack journalism
Whatsapp ( history , fb allience and intresting facts about whatsapp)Harish Godiyal
this slide contains brief and to the point information about the most successful messaging app WHATSAPP
key points::
* history information
* how Whatsapp became so popular
* interesting facts related to the facebook and whatsapp .
* some interesting and unknown key points regarding Whatsapp.
Why 2010 is the year of Mobile Social MediaJim Ayson
My presentation at a social networking conference in Makati, Philippines. April 22, 2010. This presentation covers the state of the mobile social media from a global and a Philippine perspective, with a special nod to the mobile operator's point of view.
Facebook & whatsapp, a billion dollar deal.Gaurav Mahajan
This presentation is about the deal between Facebook & Whatsapp. It includes the profile of both the companies and basic important point description of the deal.
This will help the viewers to understand about this deal in summarised way.
Digital (Internet, Social, Mobile) Japan Statistics OverviewCream
This presentation provides a quick overview and benchmarks on key statistics related to the state of all things digital in Japan such as mobile, social and internet. These key figures should be taken into consideration when considering marketing and advertising activities in Japan.
Social Media Gurukul has compiled some interesting facts and figures about social media sites like facebook, twitter, linkedin, etc. This presentation is an overview of hardcore social media statistics
Top US Mass Media brands on Social MediaSimplify360
The thought that so many people get their news from social simplify360-mass media US-compressed - Copy
media really is scary.”
– Rush Limbaugh
Social media has brought about a fundamental shift in the landscape of US media industry. This is the first time in the history where a newspaper or a TV channel has more online readers than subscribers.
Check out how the top 10 Mass media brands are performing on social media.
China's social media and mobile providers set to shake the tech world v3Intelligencia Limited
The days of China simply being a country that copies, pirates and counterfeits American and European technology is coming to end. Platforms like social and mobile are at the forefront of China’s current technological revolution. We are truly living in an interconnected world and this interconnectedness is creating a whole host of ways to market a product and/or a service. Chinese blogs, micro-blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds are leading this new technological revolution. Companies like WeChat, QQ, Weibo, Hexun, Youku, Jiepang, Qieke, Ushi, Taobao and Ku6 are all experiencing exponential growth. In China, the competition for consumers is incredibly fierce, especially in the social media space and this competition, however, does have a dark side: many companies regularly employ ‘artificial writers’ to seed positive content about themselves online and attack competitors with negative news they hope will go viral.
This report is the eighth in an annual series of publications, dating back to 2012, designed to share the latest stories, trends and research in social media usage from across the Middle East and North Africa (MENA). Using a wide variety of academic, industry and media sources, this White Paper identifies important insights from social media’s development over the previous year.
Of particular note in 2019 is the continued, growing, importance of social media in the lives of Arab Youth, outside of Saudi Arabia and Turkey the declining usage of Twitter (once the poster child social network for the Arab Spring,) as well as greater scrutiny of social media usage by platform owners and governments alike.
Last year’s report highlighted the increasing weaponization of social networks, a trend which continued in 2019. Facebook, Twitter and Telegram each closed hundreds of accounts due to inappropriate use by state sponsored actors and terrorist groups. Social networks were also the target of governments across MENA, in the midst of protests in many countries throughout the region.
Meanwhile, the importance of social video and visually-led social networks, continued to grow from strength to strength. Snapchat introduced new advertising formats to the region and other exclusive functionality, Google highlighted the importance of YouTube in supporting parents and parenting, and in major markets such as Egypt, Saudi Arabia and the UAE, Twitter has emerged as a leading platform for online video consumption.
The year ahead is likely to result in a continuation of many of the trends outlined in this report, as social media becomes increasingly engrained across the lives of businesses, governments and residents across the MENA region.
It is authored by Professor Damian Radcliffe, and PhD student Hadil Abuhmaid, at the University of Oregon.
History of Internet
Give a convincing definition of online journalism
Explain the forms of online journalism
Explain why traditional media outlets are moving online
Exploring new media outlets e.g citizen journalism, backpack journalism
Whatsapp ( history , fb allience and intresting facts about whatsapp)Harish Godiyal
this slide contains brief and to the point information about the most successful messaging app WHATSAPP
key points::
* history information
* how Whatsapp became so popular
* interesting facts related to the facebook and whatsapp .
* some interesting and unknown key points regarding Whatsapp.
Why 2010 is the year of Mobile Social MediaJim Ayson
My presentation at a social networking conference in Makati, Philippines. April 22, 2010. This presentation covers the state of the mobile social media from a global and a Philippine perspective, with a special nod to the mobile operator's point of view.
Facebook & whatsapp, a billion dollar deal.Gaurav Mahajan
This presentation is about the deal between Facebook & Whatsapp. It includes the profile of both the companies and basic important point description of the deal.
This will help the viewers to understand about this deal in summarised way.
Digital (Internet, Social, Mobile) Japan Statistics OverviewCream
This presentation provides a quick overview and benchmarks on key statistics related to the state of all things digital in Japan such as mobile, social and internet. These key figures should be taken into consideration when considering marketing and advertising activities in Japan.
8 key facts about japan digital marketing landscapeChandler Nguyen
This presentation includes information like the number of Japan mobile internet user, digital ad spending as % of total media ad spending, % of mobile ad spending, programmatic display in JP and more
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Australia, New Zealand & The Pacific in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Michele Payn-Knoper - Farming Your Online Community: Social Networks and Beyondguest5147da
Farming Your Online Community: Social Networks and Beyond - Michele Payn-Knoper, Cause Matters Corp., from the Minnesota Pork Congress, January 20-21, 2010, Minneapolis, MN, USA.
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This presentation was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
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In the corporate communications function, crisis management comes with the territory. But with the rise of social media, the communications landscape has changed, introducing new players and parameters into situations.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. [Fast Facts
[ Japan is the 4th largest population of Internet users in the world .
Throughout the years, Internet penetration has been increasing.
Currently, 80% of the population uses the Internet. The penetration rate
of social media in Japan is 19% . Twitter is an example of a popular
social media platform in Japan. Mixi surprisingly falls out of the top 10,
notching only 15% of the SNS users while Ameblo and Livedoor reach
more than 30% of users. Even Hatena has nearly 20% .
Japan accounts for the 3rd most bloggers in the world with 4.9%. It
seems that blogging is part of the Japanese culture as Japanese
bloggers make more than 1,000,000 blog posts each month!
1
Source:
Wikipedia
[ Fast Facts
3. [Fast Facts
[With nearly 100,000,000 internet users out of a country of
126,000,000, internet usage is at 80% in Japan having one of the
highest rates of internet penetration in the world.
2
Source:
James
Lawrence
-‐
Search
Engine
Market
Share
[ Fast Facts
4. [3G Fast Facts
[Entering 2011, Japan had over 35 million broadband lines in place,
making it the third largest broadband country in the world after the US
and China. Much of the success of broadband in Japan is owed to the
stunning growth surge that occurred back in 2003 on the back of DSL
broadband technology.
3
Source:
www.budde.com.au/Research/Japan-‐Broadband-‐Market-‐Overview-‐StaBsBcs-‐and-‐Forecasts.html
[3G Fast Facts
6. [Social Media Facts
[What is the Social Media landscape in Japan
4 [ Social Media Facts
7. [Social Media Facts
[ As of April 2011, Mixi ranks as the most popular social network site with
over 23 million subscribers and 80% of the social media market share
Social network users in Japan, 2011-2014:
- 2011: 39.5 million
- 2012: 44.7 million
- 2013: 47.8 million
- 2014: 50.7 million
5
Source:
www.newmediatrendwatch.com/markets-‐by-‐country/11-‐long-‐haul/54-‐japan
[Social Media Facts
8. [Facebook Facts
[ The 2 major SNS Platforms in Japan are racing to take the leadership
position.
Facebook users in Japan, 2011-2014: Mixi ranks as the most popular
- 2011: 7.6 million (+61.6%) social network site with over 23
- 2012: 11.5 million (+51.5%) million subscribers and 80% of
- 2013: 16.5 million (+43.0%) the social media market share
- 2014: 19.5 million (+18.7%)
6
Source:
What
Japan
Thinks
[ Facebook Facts
9. [Video Sharing Facts
[ Video sharing is very popular in Japan on both web and mobile
platforms. This is highlighted as Japan ranked second in the Asia
Pacific region with 60.4 million viewers and posted the strongest user
engagement with an average of more than 12.5 hours of video viewing
per viewer.
Note: Nico Nico Douga (“smiling videos”), Japan's largest home-grown video sharing platform, is only
available in Japanese and is widely used to watch Anime and Manga.
7 [ Video Sharing Facts
Source:
www.forrester.com/rb/Research/global_online_populaBon_forecast%2C_2009_to_2014/q/id/57427/t/2
10. [Blog Facts
[ mobile phones. Unlike many of their Western counterparts, many
By some estimates, as much as 40% of Japanese blogging is done on
bloggers in Japan shy away from politics, controversy, and barbed
language. Compared with Americans, they write at less length, they write
anonymously, and they write a whole lot more often.
Top 10 blogging platforms:
1. FC2 Inc.
2. Livedoor-Blog
3. Ameblo.jp
4. Seesaa
5. Yahoo! Blogs
6. Cocolog-nifty.com
7. Hatena-Diary
8. Blogger
8
9. Goo Blog
10. JUGEM
Source:
hdr.undp.org/en/media/HDR_2010_EN_Table1.pdf
[ Blog Facts
11. [Microblogging Facts
[ Twitter was launched in 2006 and has been embraced far more rapidly
by the Japanese mainstream as compared to the likes of Facebook,
MySpace, and eBay. According to studies, 16.3 percent of Japanese
web users tweet, as opposed to just 9.8 percent in the U.S. . Japan
moved 3 places from 6th in 2010 to becoming the 3rd in the world for
total Twitter usage in 2012 . On Dec 14th, Twitter confirmed that
Japanese users had once again recorded the highest number of tweets
per second. The proportion of tweets emanating from Japan in April
2011 was 25% in the world .
9
Source:
Wikipedia
[ Microblogging Facts
12. [Instant Messenger Facts
[ Japan.internet.com's study highlights the decreasing popularity of
online instant messaging in Japan, which can be attributed to the shift
towards mobile instant messaging.
The two most used services are:
• Windows live messenger/ MSN messenger Japan
• Yahoo! Japan Messenger
10
Source:
whatjapanthinks.com/2008/10/22/instant-‐messaging-‐surprisingly-‐unpopular-‐in-‐japan/#more-‐1332
[ IM Facts
13. [ Bulletin Board Systems (BBS) / Forums Facts
[ 2ch (pronounced "ni-channel) opened by Hiroyuki Nishimura in 1999,
is one of the largest Internet forums in the world (largest in Japan). It
is one of the most distinguishing features of 2ch is the complete
freedom given to anonymous posting. This is a rare feature as almost
all other internet forums require some form of registration, usually
coupled with email verification for further identification of an
individual.
Other Unique Features:
• Anonymous posting
• Free speech and derogative language
• Affinity towards conservative politics
• Sexually explicit context and expressions
11
Source:
www.chemistrydaily.com/chemistry/2ch
[ BBS Facts
14. [Search Engine Facts
[Search Engine Watch reported at the beginning of 2011 that Yahoo held
around 56% market share in Japan with Google holding around 31% and
Rakuten around 2.3%. Baidu, the dominant player in China has made a
push into Japan but has yet to secure any noticeable share.
12 [Search Engine Facts
Source:
www.comscore.com/Press_Events/Press_Releases/2009/3/Japan_Search_Engine_Rankings/(language)/eng-‐US
16. [E-commerce Facts
[ Nearly all Japanese Internet users shop online - the country has an online
shopping penetration rate of 97%.
More so than anyone else in Asia, the Japanese prefer paying for goods
online with their credit cards over any other form of payment method, with
70% of them saying that was the case.
Online shopping is the second most favored online activity in Japan, after
email.
13
Source:
www.ecomzen.com/2010/06/outlook-‐on-‐asia-‐pacifics-‐e-‐commerce.html
[ E-commerce Facts
17. [E-commerce Facts
[ Online retailing has a stronger presence in Japan than elsewhere in the
region with 73.7% reach. They are also one of the region's top spenders
on online overseas products, with Japanese internet users spending on
average US$1,827 on international shopping sites.
14
Source:
www.emarketer.com
[ E-commerce Facts
21. [Mobile Facts
[There were 11 million mobile handset subscribers in Japanese by the
end of 2011. This represents an increase of 13.6% from June 2011. Of
these, 2.2 million (20%) were dedicated data subscriptions and 8.8
million (80%) were all other active standard mobile subscriptions.
17 [ Mobile Facts
22. [SNS Facts
[Japan Development of 3G market:accessed solely from Mobile
75% of Social Networking Sites
Top 3 used SNS features: Checking inbox, playing games and reading a
friend's blog
SNS usage skewed toward females
SNS usage behind Apps/Games, Ringtones and Screen Customization
SNS usage skewed toward females
SNS usage behind Apps/Games, Ringtones and Screen Customization
18 [ SNS Facts
Source:
www.reportlinker.com/report/best/keywords/Japan?utm_source=adwords2&utm_medium=cpc&utm_campaign=Country&gclid=CISHvuXZ17ECFXF14god7EUAuQ
23. [Mobile Facts
[In Japan, Online mobile phone activity shows has a bias towards
micro-blogging and blogging.
19
Source:
www.emarketer.com
[ Mobile Facts
24. [Mobile Facts
[Google Vs Apple Platforms. The Japanese data suggests that Android
platforms are continuing to outpace the iPhone platform in Japan
20 [ Mobile Facts
Source:
www.comscore.com/Press_Events/Press_Releases/2011/6/Google_Android_Leads_AcceleraBon_in_Smartphone_AdopBon_in_Japan
25. [Mobile Facts
[ According to a survey by Net Asia (Japanese) in January of this year
57.5% of mobile users have experience shopping online via their phones.
There is certainly still room for growth but the experience is not novel to the
smartphone. Also, according to comScore (Japanese), by the end of fiscal
2010, there were just shy of 10 million smartphones in Japan. If the year-on-
year 230 billion yen
21
Source:
Net Asia
[ Mobile Facts
26. [Contact Us
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