1. Maggi Noodles

3. Marketing Mix

4. STPD Analysis

5. Distribution

6. Competitor Analysis

7. Consumer Survey

9. Product Lifecycle

10. The 4 Ps Product Ready to cook meal Variants for different segments Price Differentiated packaging Lower price point strategy. Place Target rural market Target hawkers/roadside eating joints Kiryana stores Promotion Prime time electronic media advertisements Awareness campaigns Sponsor school quiz

11. STPD ANALYSIS

12. Bcg-matrix Market share-80% Market Growth- 15% Star Question 20% MAGGI NOODLES Market Growth Rate 10% Cash cows Dogs 0% 10X 1 X .1 X Relative market Share

13. Market Penetration Strategies Promotional Campaigns in Schools Dry Sampling – Distributing Maggi packets Wet Sampling – Distributing cooked Maggi Product Innovation – Atta Maggi, Rice Mania Maggi, Tomato Maggi, Chicken Maggi Availability in different packages 50gm,100gm,200gm,400gm Advertising Campaigns- 25 Years Celeb.

16. Has to pay in advance to Nestle but has to give on credit to Retailers

18. Area space brought by Nestle for promotional purposes

20. Consumer Survey

21. SWOT ANALYSIS

22. Thank you!!