The document presents a study on customer satisfaction regarding Mountain Dew, outlining its objectives, methodology, and findings. It utilizes both primary data, via structured questionnaires, and secondary data sources to analyze consumer preferences and behaviors within the soft drink market. Key findings reveal high consumption rates among students and preferences for Mountain Dew, yet highlight areas for improvement in marketing strategies and customer outreach.

1. Welcome
to
Our Presentation

2. Presented By
Name Id
 MD. Saidul Islam 100
 Farida Akter 91
 Mithila Farzana 99
 Nurul Islam 109
 Kashfia Tasnim Khan 114

3. Presentation Topic
 “Measuring Customer
Satisfaction of Mountain Dew”

4. Objectives of the
study
 Broad objectives:
 The broad objective of the study is to measure
the customer’s satisfaction towards mountain
dew.
 Specific objectives:
 Measure the level of customer satisfaction with
the different kind of soft drink and Mountain
dew.
 Find out customer choice pattern.
 To find out the customer preference for this
brand

5. Methodology of the
study
 Types of Research
 To determine the customer satisfaction level we
use Descriptive research in order to find out the
customer preference for this brand
 Sources of data
 This study is based on both primary and
secondary data.
 Primary data: Structured questionnaire has been
used to get data to understand customer’s
attitudes & behavior towards soft drinks on
mountain dew. The respondents were chosen
randomly in respect of different soft drinks they
prefer to use.

6.  Secondary data: To collect information we
search internet, read news paper, and utilize
personal observations.
 Data collection procedure
 We have collected data directly from the
customers. For this we set questionnaire. In the
questionnaire, we wanted to know customers
evaluation about the different factors and how
strongly they believe these.
 Questionnaire
 For data collection methods we prepared a set of
questionnaire and the questionnaire was close
ended in order to collect data from customer who
consume drinks on regular basis or occasionally

7.  Sampling plan
At present, there are many soft drinks in
Bangladesh. They are Coca cola, Sprite,
7Up, Mirinda. We have selected Mountain
Dew. Therefore, the respondents have cited
about different factors or attributes involved
in soft drink through the questionnaire. We
have choose respondents students, service
holder, youngsters among 17 to 34 like
teenagers, middle age, (in terms of age),
Male, Female (in terms of gender) for our
convenience.

8.  Population: We have classified the population as
customer as mountain dew defines their target
market is consisted of young and energetic
people. So we define our population as
 “All the students who are studying in BUBT” and
other these youngsters we selected the age range
from 17 to 34 years old.
 Sample element: Our sample element is the
individual customer
 Sampling frame: No well structured sampling
frame was found.
 Sampling method: Our sampling method is “Non-
Probability Convenience sampling”

9.  Sample size
We have selected a sample
of 54 respondents by
assigning the following
male & female
Type of user No of user
Male 43
Female 11
Total 54

10. Limitation
 No previous research report was available
on Mountain Dew and that was the limitation
on our literature review.
 No sampling frame was available so we
were not able to use Probability Sampling
techniques in our research
 Our budget was limited as it is an academic
research.

11. Company Profile
 Vision
 PepsiCo's responsibility is to continually
improve all aspects of the world in which
they operate - environment, social,
economic - creating a better tomorrow than
today.
 The vision is put into action through
programs and a focus on environmental
stewardship, activities to benefit society.
 A commitment to build shareholder value by
making PepsiCo a truly sustainable
company.

12. Mission
 The mission is to be the world's premier
consumer products. Company focused on
convenient foods and beverages. We seek to
produce financial rewards to investors as we
provide opportunities for growth and
enrichment to our employees, our business
partners and the communities in which we
operate. And in everything we do, we strive
for honesty, fairness and integrity.

13.  Goal
 At PepsiCo, committed to achieving business
and financial success while leaving a positive
imprint on society - delivering what we call
Performance with Purpose.
 Our approach to superior financial
performance is straightforward - drive
shareholder value.
 By addressing social and environmental
issues, we also deliver on our purpose
agenda, which consists of human,
environmental, and talent sustainability.

14. Marketing Mix
 The Marketing Mix (also known as the 4 P's)
can be used by marketers as a tool to assist
in defining the marketing strategy. Marketing
managers use this method to attempt to
generate the optimal response in the target
market by blending 4 variables in an optimal
way. It is important to understand that the
Marketing Mix principles are controllable
variables. The Marketing Mix can be
adjusted on a frequent basis to meet the
changing needs of the target group

16.  Product: Pepsi offers different sweet and
flavored cola in our country. It frequently
changes its taste. It has two different cola
flavor Pepsi one is normal cola and diet
Pepsi. It has many nutritional values. It also
serves different type of beverage like
 7UP
 Mirinda,
 Slice, and
 Mountain Dew.

17.  Price: The Company always tries to keep a
standard price of Pepsi bottles. It also
includes
 discounts,
 allowances,
 Seasonal pricing
 Price flexibility
 credit terms and
 Payment period for the stores and
Restaurants.
 Pepsi Co. enhances its price competition
capability through creating bundle free offers
to the restaurants and convenience stores.

18.  Place: It has a strong distribution channel to
distribute its products. They make easy to
get and available to the customer
everywhere through their expert distributors.
Their transport facilities, channels of
distribution, coverage area, etc. are
maintained very secure.
 Specific channel members
 Inventory management
 Warehousing

19.  Promotion: It frequently advertises its
products through mass media. Every day in
TV and newspaper, we see different
advertisements of its products with many
types of slogans such as 'Pepsi khao game
change kore Dao' (change the game) etc.
They also advertise its products in social
networks. In addition, Pepsi as well makes
some events such as

20. Analysis & Findings
 Descriptive Analysis
1.Gender
2nd Qtr 3rd Qtr
20%
80%
Findings: from the table it is seen that out of 54
respondents, 79.6% male and 20.4% female. So it can
be said that the user ratio of male is greater then female
user ratio.

21. 2. Age range?
 Findings: the most soft drink consumer age
range is 20-25 years. These age ranges
consume at least 59.3% soft drinks.

22. 3. Occupations?
 Findings: the table shows that student
consume 83.3% and others 16.7% soft
drinks

23. 4.Do you drink soft
drink?
 Findings: the total respondents are 54.
Here 96.3% respondents said yes that
means they drink soft drink.

24. 5.If yes, which soft
drinks you drink?
 Findings: from the table we get the
information that people drink mountain
dew 38.9%. This table shows the high
position of mountain dew.

25. 6.What type of soft
drinks you like
 Findings: the table show carbonated
drinks 72.2%. Most of the people like
carbonated soft drinks.

26. 7. Is mountain dew
readily
available?
 Findings: most of the respondents say
yes and its availability 63%.

27. 8. Advertising influence
you to drink soft
drink?
 Findings: most of the respondents say
yes. The ratio is 77.8%.

28. 9. Which drink give you
more value?
 Findings: Most of the customers get
more value from mountain dew its ratio is
42.6%.
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
13% 19%
26%
42%

29. 10.Which one do you
prefer most?
 Findings: the table shows most of the
customers prefer glass bottle. It’s ratio
57.4%.

30. 11.Do you know mountain dew
is available in many
quantities?
 Findings: most of the respondents know
it has many quantities.
1st Qtr 4th Qtr
43%
57%

31. 12. Which quantity do you
prefer most?
 Findings: this table show that most of the
people like 250ml. 51.9% respondent like
this.
2nd Qtr 3rd Qtr 4th Qtr
7%
41%
52%

32. 13.Which price do you prefer
most?
 Findings: 59.3% respondent like tk15 as
a price.

33. 14. Which is your opinion of
the brand?
 Findings: the table show that most of the
respondent 64.8% comment the mountain
dew is good.
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
11% 2%
22%
65%

34. 15.What is your monthly
consumption?
 Findings: the table show 50% respondent
consume 3 liter per month

35. 16.When you are outside
the
home, what you like
most to drink?
 Findings: 74.1% respondent like soft
drink when they are out side the home.

36. 17.When you do not get the
desired soft drinks,
which alternative you
purchase?
 Findings: this figure show 38.9%
respondent purchase mountain dew as a
alternatives.
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
39% 33%
11% 17%

37. 18.What do you about the
product mountain
dew?
 Findings: 55.6% respondent said that
mountain dew is average in the market.

38. Major Findings
 The Mountain Dew has insufficient
advertisement activities
 It does not properly segment their
customers by various aspects to reach
their offer to the every level of persons.
 The intended message not that much clear
what it should be to aware customer
 Have not given any loyalty to the
customer preference and expectations
 Mountain dew gives less emphasis on
targeting the rural customers

39. Recommendations
 Should assure the customer that the promise is
real, not just for promotional activities.
 Should segment their customers by various
aspects to reach their offer to the every level of
persons.
 The intended message should be clear so that
customer can be aware about the terms and
conditions to the offer.
 Should give loyalty to the customer preference
and expectations.
 More marketing campaign targeting rural
consumers

40. Conclusion
Our survey paper is prepared with a little sampling so we
can not say that it is more rigors. We have chosen this
topic because of our interest about Mountain Dew.
Increased demand, economic development and changed
life style have resulted in a great increase in the change
the peoples mind and their demand for buying behavior.
Mountain dew consumption is still also increasing day by
day. In Bangladesh, population growth has been seen as
a major factor, but no one looks at the growth of drinking
is also increasing, which has increased tremendously
over the last thirty years. Moreover from the organization
point of view, this research will be valuable because the
organization will be able to know about the responses of
the customers.