1. Natasha Shine-Zirkel
Marketing Director

2. Product
Retention
Community
Ads
Growth
Hacking
PR
ASO
Stores
Mobile
Marketing

3. 1. Product
 User Need  Good Design
 Inherently Viral App Stability
 Good Reviews  Industry Standards

4. Example of Prompting Reviews: Meaningful Calls

5. 2. Retention
 Newsletters  Emails
 FB Notifications Push Notifications
 Gamification  Internal Community

6. Example of Prompting Reviews: Internal Community

7. 3. Community
Social
Support
Facebook, Twitter, Google+, Pinterest, LinkedIn
Emails, FAQ, Forum, App Stores Reviews

8. 4. PR
 New Features  Lists
 Competitors Industry Trends
 Milestones  Leadership

9. My PR Wish list:

10. 5. ASO
 Title  Category
 Rank Keywords
 Description  Localization

11. Progress From Optimization:
Google Play App Store
Jan 1 May 1
Video chat 23 9
Video chatting 24 6
Video call 52 9
Video calling 50 7
Free video chat 28 9
Jan 1 May 1
Video chat 36 15
Video chatting 36 11
Video call 24 11
Video calling 23 3
Free video chat 32 18

12. 6. Traffic
Many App Stores
Getting Featured
Amazon, Samsung, FB, SlideMe, Handster
1. Android, 2. Apple, 3. Samsung

13. 7. Growth Hacking
 Conversion  Funnels
 Referrals A/B Testing
 Analyze + Optimize

14. Example of Increasing Conversion: FB Permissions

15. 8. Ads
Incentivized
Loyal

16. Ads
Incentivized
Loyal
Amazon, Samsung, FB, SlideMe, Handster
FB Mobile App Installs Ads,

17. Product
Retention
Community
Ads
Growth
Hacking
PR
ASO
Stores
Mobile
Marketing

18. After Months of Research,
I Still Had Some Misconceptions:
1 Correlation between category and overall rank
2 How users search in different categories
3 Time to become available

19. Most Important Lesson:
There is a 48 hour grace period when
launching new apps in the App Store
where the ratio of installs is
2-to-1 in your favor.

20. Natasha Shine-Zirkel
Marketing Director
natasha@rounds.com
THANK YOU!