Mac apps marketing

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This document provides an overview of marketing Mac apps from idea generation to acquiring paying customers. It discusses validating the idea through research on competitors and market size. It also covers creating the product, preparing for launch through website, PR and marketing materials, and using presales and subscriptions to validate the product. After release, it discusses opportunities like being featured by Apple, Product Hunt, or catalogs. It emphasizes the importance of ongoing updates, iterations, listening to customers, and using marketing throughout the product lifecycle.

Marketing

Products vs. Outsource
the same people
the same technologies
the same idea
what’s the difference?

Solve the Problem
Copy another Product
Clone the Bestseller

Problems:
It’s Slow
It’s Expensive
It’s Slow and Expensive

Competitors:
Direct Competitors
Similar Solutions
Search Competitors

How to find:
Google & Bing
Software Catalogues
Ahrefs & SEMrush

What’s important:
Price
Features
Quality

You can get:
Search Volume
Google Trends
AppAnnie data
Insider Information

What’s important:
Search
Affiliates
The Press

Marketing Materials:
List of Editors
Press Release
Media Kit

Main Goals:
Validate the Idea
Survey
Email Promotion

Main Goals:
Validate the Product
Get early adopters
Earn Money

Requirements:
Interesting Product
Early Communication
Luck

Requirements:
Description
Screenshots
Application

Requirements:
Content Optimization
Backlinks
Luck

Requirements:
Money
High Conversion Rate
Luck

Important:
Fix the Bugs
Improve Conversion Rate
Add New Features

Crossing the Charm
Innovators
Early Adopters
Early Majority
Late Majority
Laggards
BIG CHARM

Important:
Small Iterations
Quick Releases
Listen to your Customers

Thank You!
https://www.facebook.com/
unpositive

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