1. A business proposition from HT Media
MANAGEMENT
ONLINE
CONTENT BRAND
REPUTATION
On Social Media and other Digital Platforms

2. 452 Lac readers across print
publications of HT, HH, Mint
100 Lac
users across hindustantimes.com,
livemint.com, livehindustan.com,
shine.com, desimartini.com,
htcampus.com
Over 155 Lac listeners of
Fever 104

3. Why is Social Media important?

4. 50% of smartphones connect to
Facebook every hour of the day
58% of facebook users return daily
1 out of 7 minutes spent online is spent on Facebook
FACEBOOK

5. 340 million tweets sent per day
1 million accounts are created every day
33 million Twitter users in India
TWITTER

6. 187 million monthly unique visitors
300 million users registered
26 million LinkedIn users in India
LINKEDIN

7. Maximise
Reach
Maximize reach of your
content with post
promotions.
SOCIAL
MEDIA
FOR BRANDS
Setup Social
Media Pages
Create a Facebook page,
LinkedIn and Twitter
page.
Add Company
Branding
Page Profile Pic,
Cover Pic, About Us Tabs,
Milestones etc.
Twitter Profile Pic
Bio & Cover Image.
Reach People
That Matter
Acquire Fans with fine
tuned targeting
parameters.
Build followers that
are interested in your
product/service.
Measure
and
Adjust
Social Media Analytics,
Relook at Content Strategy.

8. How do we help
you?

9. COMMUNITY
BUILDING BRANDING
VISIBILITY

10. Why choose us?

11. A dedicated team of
content writers from
Hindustan Times shall be
working on content for
your social media
channels.
We offer the best
rates for facebook
advertising and have
knowhow in speaking
to communities on
the social media
channels.
We offer spam
management on
social media
channels round the
clock!
DEDICATED
WRITERS
BEST MEDIA
RATES
SPAM
MANAGEMENT

12.  Content for FB put together by a strong content team – comprising a
social media specialist and editor of Hindustan Times
 Content is contemporary and written in an interesting and
conversational tone.
 Close editorial interface with client’s Marketing and Operation teams,
for clear brand understanding as well as its positioning as a premium
brand.
 An attractive cover page designed for launch. Also certain templates for
job postings are designed, on an on-going basis.
 Regular interface with client for feedback on postings, and
ensuring company brand guidelines are followed - for all
postings and templates.
5REASONS

13. 4PROCESSES
Standard responses to common queries/comments are created in
consultation with the company’s Marketing/Operation teams.
Other queries are sent to the company for a suitable response.
Normal queries on the page regularly replied to within 4 hours. Content is
checked every 4 hours for negative/spam content that may get posted.
(Day timings: 10am, 2pm, 6pm | Night timings: 10pm, 2am and 6am)
Spam management done 24 X 7, six days a week.
(Monday to Saturday)

14. Beauty and Personal Care
Retail and Home improvement
Travel and Hospitality
Technology
Education and Online Services Special Events
Food Mobile and Telecom
Consumer Durables
Auto
FMCG
Ask any of our partners

15. Proposed Services
Social Media Services:
CONTENT MANAGEMENT
RESPONSE MANAGEMENT
SPAM MANAGEMENT
COMMUNITY BUILDING
Booster Services:
ADDITIONAL FAN-BASE
PROMOTED POSTS
Online Promotions:
CONTENT CREATION
FACEBOOK ADS
BANNER ADS
BLOGS
EMAILER’S

16. CONTENT MANAGEMENT
 Content Postings on Facebook page – 7 posts per week
 Constant review and improvements from a dedicated team
with elaborate social media, editorial and design experience
 Original content writing & design by HT editorial team
Twitter
 Community management with dedicated strategy for tweets
 Listening to prospect employees, their queries and concerns
 8 Tweets per week
LinkedIn
 Content Management on your Company Page
 Reputation Management across LinkedIn Groups
 8 posts per week
 Monitor Facebook page comments, wall posts & messages
for negative comments- moderation within 4 business hours
on weekdays
 Standard replies to queries on the facebook within 4
business hours on weekdays
SPAM MANAGEMENT
Social Media Services: Deliverables

17. FAN ACQUISITION
ANALYTICS
 Fan acquisition only from your choice of Target
Audience on the basis of age, gender, company,
interest, location etc.
 Lowest cost per like in the industry not compromising on
quality.
 Fan Likes for each page ,from specified Target Audience
(No. may vary based on defined target criteria)
 Monthly dashboard on nature of fans acquired and
content metrics.
 Demographic information and actionable insights from
the Facebook page.
RESPONSE MANAGEMENT
 Replying to brand mentions & comments across all
online channels- within 4 Business Hours on weekdays
Social Media Services: Deliverables

18. Online Promotions: Deliverables
 SMS/Emailer
 Promotion to specified Target Audience (HNI’s, IT Industry etc.)
 Emailer creative’s creation
 Blogs
 Rich editorial content
 Strategic insights
 Banner ads across FB and partner websites
 Brand visibility across prominent websites

19. Content Promotion
 Posts on Facebook Page promoted to target audience to
increase engagement & visibility
 Lowest cost per like in the industry not compromising on
quality.
 Promotion to specified Target Audience on Facebook
 3 Promoted Posts Per Quarter in a year
 Content and creative's creation
Additional Fan-Base
 Like generation on Facebook Page every quarter based on
defined target audience (No. of Likes based on Target
defined)
 Campaign target to specific profiles on Facebook based on
desired target audience
 One campaign per Quarter- total 4 Quarters
Booster Services: Deliverables

20. Investment
Important Note*
•Service tax applicable to the above mentioned cost of 14%
•Units of proposed Inventory for Online Promotions, Broadcasting Radio Ads & Booster
Services can be used as per client discretion through out the year.
Content & Reputation
Management with Booster
Services - Package Annually
INR-7,00,000

21. THANK YOU!
Contact :
Vinoth Kumar
Manager- Digital Media
HT Media- Social & Digital Media Services
Cell Phone : +91-9686816086
Email: vinoth.p@hindustantimes.com