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Email Marketing Strategies That Work

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Sallie Burnett
Sallie Burnett

Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.

BusinessTechnology
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Retail Email: Leaving Money in the Inbox
Retail Email: Leaving Money in the Inbox ,[object Object],[object Object],[object Object],[object Object]
The Opportunity
Why Are We Here Today? ,[object Object],[object Object],[object Object],Source: *Direct Marketing Association, ** Forrester Research
Opportunity to Improve Email Results ,[object Object],[object Object],[object Object],[object Object],Source: silverPOP 2008 Email Study of Top Retailers
Driving Engagement with One-to-One Communications
The challenge is clear… ,[object Object],[object Object],[object Object],[object Object]
And the tool kit is more than full… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.subscribersrule.com
Stages of Retail Engagement
Acquire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Best Practices
List Growth ,[object Object],[object Object],[object Object]
Simple sign-ups look like this… Incentive… Profile… Prominent…
List Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]
Encourage immediate search… Offer an incentive to purchase… Acknowledge the New…
Acknowledge the Lapsed… Come back today! Benefits galore!
Split Testing / Design Email A Email B
With Images Off & Results ,[object Object],[object Object],[object Object],[object Object],Email A Email B
What Doesn’t Work…
What’s Better…
Why it’s Better…
Creating Email that Sells Alicia Elizarraras Marketing and Content Specialist Kiyonna
 
 
 
 
 
 
 
 
Thank You! Alicia Elizarraras , Marketing & Content Specialist, Kiyonna [email_address] Scott Roth , Director, Product Marketing, ExactTarget [email_address] Caroline Gardner , Director of Customer Experience, Sitebrand [email_address] Sallie Burnett , President Customer Insight Group, Inc. [email_address]

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