Tomer Hen - Generating Leads and Sales with Mobile Marketing - KahenaCon 2013

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Tomer Hen - Generating Leads and Sales with Mobile Marketing - KahenaCon 2013

  1. 1. Tomer HenFounderIsraeli Mobile Marketing CollegeGenerating leads and sales withMobile Marketing
  2. 2. WHY YOU HAVE TO HAVE A MOBILESTRATEGY?
  3. 3. More than HALFof local searchesare mobile
  4. 4. FACEBOOK: 75% MOBILE
  5. 5. 91% OF YOUR CLIENTS REPORTEDA 24/7 MOBILE ACCESS
  6. 6. MOBILE ADSPRICES ARE74-97% LOWERTHAN WEB ADS
  7. 7. ONLY 2% OF BUSINESSES HAVEDEVELOPED A SOLID MOBILE STRATEGY
  8. 8. YOUR POTENTIALTOATTRACT CLIENTSTHROUGHMOBILE ISH U G E
  9. 9. SO... HOW TO ATTRACT NEWCLIENTS THROUGH MOBILE?
  10. 10. Website on a mobile device Mobile SiteClick-to-CallMobile Site
  11. 11. A MOBILE SITE LOOKS GREATON ANY MOBILE DEVICE
  12. 12. CLICK-TO-CALLCLICK-TO-SMSCLICK-TO-MAPS
  13. 13. 45% of clients see abusiness with a mobilesite more attractive
  14. 14. WINNING RULES FOR ASUCCESSFUL MOBILE SITEA mobile optimized site is not a mobile siteYou have only 2 seconds to convince your prospectDont overload with texts- Short and to the point.Always have a clear Call-to-Action: SMS list, Call,Visit,Signup...
  15. 15. SMS Marketing
  16. 16. SMS average opening rate: 97%(Email: 15%)0255075100SMSEmail
  17. 17. Your SMS list:A.What can you offer to your client inexchange for his mobile number?B.Attracting new subscribers: on your site, Facebook, videos,articles and ads- offer a "bribe" to get them to sign upC.Winning SMS message format:RecognitionAttractionActionIncentive
  18. 18. SMS -‫ב‬ ‫שלך‬ ‫הדיוור‬ ‫רשימת‬ :2 ‫מספר‬ ‫משימה‬RecognitionAttractionActionIncen.Tomer Hen is givingyou 50 NIS off toMobile Marketing IL2013. Call055-6628884, providecoupon: 4563.Validuntil 10PM.
  19. 19. COME MEET ME @KAHENACON!Questions?Id love working withyou.055-6628884EN.MobileCollege.co.ilinfo@TomerHen.com

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