Inside Simplify360 Social Marketing Suite


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The World's First and Most Comprehensive Social Marketing Suite is here.

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  • Please add CFB Strategies, Hero Motorcorp and IFB in clients; Infosys and StarTek in Partners
  • Need to mention that this is for Facebook
  • Need to mention this is for Twitter
  • Inside Simplify360 Social Marketing Suite

    1. 1. Introduction Simplify360 Marketing Suite Deep Sherchan @bexdeep
    2. 2. Deep Sherchan CMO, Simplify360 @bexdeep
    3. 3. Leader in what we do! Brand Monitoring, Engagement on the Go, Social Profile Analytics, and Social Media Campaigning Facility. The product provides the best in class value for money with its integrated service. Get away with your existing 4. Take one. Simplify360!
    4. 4. Simplify360 – The Leader in Social Media Analytics By
    5. 5. Objective of this presentation  To showcase the strength of Simplify360 as a Social Business Intelligence Platform.  To illustrate how you can use Simplify360 for Social Media Marketing. Slide No. 5
    6. 6. Key implementation by large enterprise Customer Contact Center Solution Social Media Monitoring and Workflow to discover and respond every Online complaints. In-premise system set-up and integration with third party enterprise systems. Delivered • Reduced Customer response time and cost by 80%. • Real-time customer support performance measurement. • Increased Customer Satisfaction • Provided secure & complete control over the system/data and opportunity for future customization. Marketing Research/ORM Solution Weekly, Monthly and Event-wise social media report on TV shows and campaigns. Daily, Weekly & Monthly ORM reports on all the complaints related to brands. Monthly social media report on brand’s competitors Delivered • Content Optimization strategies on micro contents and TV contents. • Identifying influencers to convert them into brand advocates. • Identifying emerging consumer trends and interests. • Providing Action-Items on any key issues arising on social media. • Performance measurement on the latest campaigns and Facebook/Twitter Content. • Benchmarking report against competition. Service provided Simplify360 Partners [BPOs, Research Agencies, Media Agencies] 6
    7. 7. Global Success Stories Global clients & partners Global Partners 7
    8. 8. Unique value proposition Mature & Proven Methodologies • Industry standard processes and frameworks • Campaign Templates. • Successful Customer Use-cases. • Optimized Reporting Structure. • Robust Quality Process. Customer Support and Training Sessions • Customer friendly dedicated email support team. • Training sessions from social media experts on best practices. • Strong and reach online knowledge repository for access. Analytics • Advance Social Media Analytics Modules. • Advance Reporting Templates. • Customizable Social Media Metrics and Scores. Valued Partner Network Ecosystem • Beneficial Partner Program open for all customers and third party groups. • Network of thought leaders and industry leading organizations. • Global reach through partners across Korea, Netherlands, Malaysia, Brazil & US etc. Solutions • Listening and trend analysis platform. • Wide range of social media data sources. • Channel analytics framework. • On premise, implementation. 8
    9. 9. Use case of Simplify360 Social Marketing Suite Marketing Campaign Optimization Innovation Social Marketing Insights Measure the Performance of the Content Discovering new trends Social Campaign Tracking Understand your Fan Base Gaining Product Feedback Rapid Social Marketing Response Measure your Engagement and Response Rate
    10. 10. ESTABLISH SOCIAL BUSINESS  Marketing Team Streamlined Communication Chaotic Communication  CRM Team Without Social Media Command Center Digital Intelligence Hub  Core Management Team  Insights Teams With Social Media Command Center 10
    11. 11. 3 components of Social Marketing Suite Social Media Monitoring •You can track keywords across social web. Social Publishing •You can manage all your social profiles. Social Media Analytics •You can view analytics report of your social channels. Slide No. 11
    13. 13. Key Features of social media monitoring  Monitor keywords across social web (Twitter, Facebook, Google Plus, LinkedIn Groups, Discussion Forums, Review Sites, YouTube, Flickr, Complaint Sites etc) and Custom sites which could be Public or Private (which you own).  Monitor Facebook Pages, Twitter handles, GooglePlus page, LinkedIn Groups and YouTube Exclusively.  Setup advanced query combinations of unlimited keywords and business rules to automate keyword tagging process.
    14. 14. Analytics capability of Simplify360 Social media monitoring  Buzz Trend Graphs on Mentions and Sentiments.  Sentiment pie charts, Source distribution Chart of the buzz.  Demographic charts (Gender, Region & Age) of people  Page Rank and Alexa Rank of the blogs, news sites and discussion forums where there are buzz, along with the list of top referring sites.  Word Cloud of the buzz, along with top trending keywords and Daily and Hourly Trend graphs of the buzz.  Dive deeper into the devices/os usages of people on Twitter.  And many more.
    15. 15. Discovering influencers in Simplify360 Social media monitoring  List out all the people who have mentioned your keywords on Twitter and Facebook.  View details of the profiles.  Order them with respect to their social Klout.  Download the list on Excel sheet.
    16. 16. Reporting capability of Simplify360 Social Media Monitoring  Create personalized dashboards for different usecases with available 27 different metrics.  Control labels and layout of the charts.  Export charts into Excel, Image or PDF.  Create Email Alerts to receive hourly or daily reports on the trends.
    17. 17. Comparing brands on Simplify360 Social Media Monitoring  Monitor your brand keywords and your competitor’s keywords separately.  Compare different brands in a single dashboard.  Export the report in PDF.
    18. 18. Social Media data filters in Simplify360 Social Media monitoring  Use extensive filter parameters to slice and dice social media data (messages, updates, images, videos, blog posts etc)  Change the sentiment of messages.  Download the data in EXCEL format.
    20. 20. Publishing and Engagement in Simplify360 Social Media monitoring  Engage with the messages on Twitter and Facebook, from the monitoring module itself.  Publish and Schedule messages to multiple accounts Twitter/Facebook/Linke dIn/GooglePlus etc.
    21. 21. Multiple user Access management  Add multiple users in the account and provide multiple access levels.  Monitor the activities of every users and check their performance.  Access levels  Admin will have access to all the controls.  Members will only to be able to delete or create anything in the account.  Members without APPROVAL check will not be able to even publish anything with our approval from Admin.  Viewers will be able to only view reports.
    23. 23. The most advanced social analytics dashboard Engagement and Influencer Score In-depth content performance analysis. • The score measures the engagement and influencer of your social profile on the network. • You can view details responses received by each of your content and evaluate its impact and reach. Brand Advocacy Lists Smart Timing Visualization & Insights Engagement & Response Report • Map out the complete community activity with respect to day/hour in intuitive visualization and identify the smart time to engage. • Get a full fledge report on your engagement in terms of volume, variety and velocity. Daily Activity Performance Report Competition Benchmark Report Data filter, export and PDF download. • Keep track of all your activities and view trends of your updates, responses and growth of your community. • Get a benchmark report against your competition. • You can filter data with respect to date and download charts/data as image or in excel sheet. 23 • Filter through your fan base and view/download the list of your top fans or followers. Demographic Analysis of your community and people talking about you. • View the complete gender, age and regional details of you community and people talking about you.
    24. 24. The Actionable Facebook Insights Post Statistics • Analyze individual post made by the page and sort respectively. Fan Statistics • Understand the growth and demographics of your Fans. • Identify the most active fans. Page Statistics • Understand the trend in the activities on the page. • Analyze the impact of the posts. Engagement and Response • View detailed engagement and responses metrics. Slide No. 24
    25. 25. Best in Class Twitter Insights Account Statistics • You can view the trend in the followers and identify your loyal followers. Tweet Statistics • You can view the trends in the activity on your account. Tweet Analytics • View the details of the individual tweets. Slide No. 25
    26. 26. Unbeatable LinkedIn group Insights 1. Group Member Trend 2. Change in the group member count. 3. Post Trend 4. Comment Trend 5. Total Engagement 6. Gender Distribution 7. Language 8. Sentiment of discussion Slide No. 26
    28. 28. There 5 different types of metrics Buzz Trend •You can find when and how the conversations is trending. Buzz Sentiment •You can find what is the sentiment of the conversations. Demographics •You can find the gender, location and age of people talking. Platforms •You can find where most people are talking and which applications they are using the most. Context •You can find out what are people talking and the trending topics. Slide No. 28
    29. 29. How to access Cloud based SAAS Product • Takes no time in setting up the system. • All the data will be hosted in Simplify360’s server. • Simple cloud hosted; subscribe and use • Pay as you use. No hidden charges Slide No. 29