Future Proof Link
Earning: Automation,
Acceleration,
& Seeding
Ari Nahmani
Hi!
Good Morning.
Ari Nahmani

CEO / Founder
Kahena Digital Marketing

We are up the
street.
@AriNahmani

|

#SMX
THE WEB IS NO LONGER
THE GREAT EQUALIZIER
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
WE NEED TO START ACTING LIKE THE
BIG BRANDS!
@AriNahmani

|

#SMX
“ I WANNA BE #1 IN THE GOOGLE
MACHINE FOR ‘SHOES’! ”

@AriNahmani

|

#SMX
“WE SHOULD BUILD 50 USED CAR
WEBSITES THAT LINK TO EACHOTHER!”

@AriNahmani

|

#SMX
AGENCIES / CONSULTANTS:
STOP WORKING WITH BULLSH*T
COMPANIES
If we are going to evolve as marketers
from SEO ‘tactics’ to ...
DEMAND & DISCOVER UVP
What does the
company or product
offer that is unique?
Why should the
target audience
care?
What mak...
IN-HOUSE MARKETERS TOO
Take 5 minutes of
your C-level exec or
VP of marketing and
ask challenging
questions about your
com...
#RCS
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
STOP IT. IT DOESN’T WORK.
ARTICLE MARKETING SPAM

@AriNahmani

|

#SMX

DIRECTORY SPAM
STOP IT. YOU’LL GET SLAPPED
PAID LINKS

@AriNahmani

|

#SMX

“GUEST BLOGGING”
LET THESE GUYS DO THE
“LINK BUILDING TACTICS”
@AriNahmani

|

#SMX
CONTENT IS STILL KING
(‘here he goes…’)

@AriNahmani

|

#SMX
CONTENT IS STILL KING
(‘here he goes…’)

@AriNahmani

|

#SMX
CONTENT IS STILL KING
(‘here SHE goes…’)

@AriNahmani

|

#SMX
REAL MARKETING IS NOT
SET IT AND FORGET IT
@AriNahmani

|

#SMX
NEITHER IS MARKETING CONTENT,
SEO, INBOUND.
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
HUSTLE

@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
ORGANIC SEEDING

@AriNahmani

|

#SMX
YOU EITHER HAVE TIME
OR YOU HAVE MONEY
If have a limited budget, you most
likely have time to market your site
and its con...
CONTENT DISCOVERY
NETWORKS AND TOOLS
Why beg a few bloggers manually to
share your great stuff when you can
get 10s of tho...
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
STUBMLEUPON
Build up a profile
sharing valuable
content (not just your
client / brand’s stuff!).
Build up ‘karma’ and
auth...
I CAN HAZ MOAR SEEEDZ?

@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
PRO TIP: SLIDESHARE
Chop up and
repurpose an
infographic, list post,
or other content and
post on slideshare.
Optimize tit...
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
PRO TIP: BuzzFeed
Build up authority on
BuzzFeed (takes
time! Don’t rush it).
Write those silly
posts J
Eventually write ...
PRO TIP: BuzzFeed
Build up authority on
BuzzFeed (takes
time! Don’t rush it).
Write those silly
posts J
Eventually write ...
@AriNahmani

|

#SMX
PAID
ACCELERATION

@AriNahmani

|

#SMX
YOU EITHER HAVE TIME
OR YOU HAVE MONEY
If have a good budget & good
content, pay for targeted views that
will help acceler...
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
CHEAP, TARGETED PAID EYEBALLS TO
ACCELERATE CONTENT MARKETING
@AriNahmani

|

#SMX
OPTIMIZE FOR CTR TO
GET BEST TITLES
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
GOOGLE APPROVED PAID
LINKS? WELL… YEA!
A hybrid solution of getting content
in front of bloggers at the moment
at which th...
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
RETARGETING FOR
EYEBALLS AND LINKS
Forget using banners to message
about your main product or service.
What about messagin...
Has a chance…

@AriNahmani

|

#SMX
STEP 1

@AriNahmani

|

#SMX
STEP 2

@AriNahmani

|

#SMX
STEP 3

@AriNahmani

|

#SMX
STEP 4

Content URL here
@AriNahmani

|

#SMX
STEP 5

@AriNahmani

|

#SMX
Cheap, extremely targeted clicks on your most
recent content. Expand to similar audience lists
or even contextual targeted...
DEMOGRAPHIC &
PSYCHOGRAPHIC TARGETING
Target people most connected to
your brand, their friends, and the
people most likel...
@AriNahmani

|

#SMX
DON’T CLICK THIS
FREAKIN BUTTON!
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
AUTOMATION

@AriNahmani

|

#SMX
@AriNahmani
@AriNahmani

|

#SMX
Image Raider FTW!
Add images to each
campaign, set the
frequency, and watch
as your copyright
protected images are
found o...
Image Raider FTW!
Add images to each
campaign, set the
frequency, and watch
as your copyright
protected images are
found o...
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
Find journalists or writers looking for a
story or interviews for specific topics.
H/T Will Reynolds / SEER
@AriNahmani

|...
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
WHAT ABOUT AUTOMATION?
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
Advanced Search Operators
Google Alerts RSS à IFTTT
"SMX Israel" -site:searchmarketingexpo.com
-site:rustybrick.com -site...
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
HUSTLE

@AriNahmani

|

#SMX
Thanks! Contact Me:
Ari Nahmani
Founder / CEO
Kahena Digital Marketing

@AriNahmani

ari AT kahenadigital.com

We are
hiri...
SMX Israel 2014 - Ari Nahmani | Future Proof Link Earning: Automation, Acceleration, & Seeding | Kahena Digital Marketing
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SMX Israel 2014 - Ari Nahmani | Future Proof Link Earning: Automation, Acceleration, & Seeding | Kahena Digital Marketing

  1. 1. Future Proof Link Earning: Automation, Acceleration, & Seeding Ari Nahmani
  2. 2. Hi! Good Morning. Ari Nahmani CEO / Founder Kahena Digital Marketing We are up the street. @AriNahmani | #SMX
  3. 3. THE WEB IS NO LONGER THE GREAT EQUALIZIER @AriNahmani | #SMX
  4. 4. @AriNahmani | #SMX
  5. 5. @AriNahmani | #SMX
  6. 6. @AriNahmani | #SMX
  7. 7. WE NEED TO START ACTING LIKE THE BIG BRANDS! @AriNahmani | #SMX
  8. 8. “ I WANNA BE #1 IN THE GOOGLE MACHINE FOR ‘SHOES’! ” @AriNahmani | #SMX
  9. 9. “WE SHOULD BUILD 50 USED CAR WEBSITES THAT LINK TO EACHOTHER!” @AriNahmani | #SMX
  10. 10. AGENCIES / CONSULTANTS: STOP WORKING WITH BULLSH*T COMPANIES If we are going to evolve as marketers from SEO ‘tactics’ to holistic inbound marketing campaigns, we must be selective about who we work with (there is enough pie out there). Not just small or big – but quality that you can believe in. @AriNahmani | #SMX
  11. 11. DEMAND & DISCOVER UVP What does the company or product offer that is unique? Why should the target audience care? What makes us better and is worth 30 seconds of our audience’s time? @AriNahmani | #SMX
  12. 12. IN-HOUSE MARKETERS TOO Take 5 minutes of your C-level exec or VP of marketing and ask challenging questions about your company / brand UVP & USP. If there’s *really* nothing, … what are you doing there? @AriNahmani | #SMX
  13. 13. #RCS @AriNahmani | #SMX
  14. 14. @AriNahmani | #SMX
  15. 15. @AriNahmani | #SMX
  16. 16. STOP IT. IT DOESN’T WORK. ARTICLE MARKETING SPAM @AriNahmani | #SMX DIRECTORY SPAM
  17. 17. STOP IT. YOU’LL GET SLAPPED PAID LINKS @AriNahmani | #SMX “GUEST BLOGGING”
  18. 18. LET THESE GUYS DO THE “LINK BUILDING TACTICS” @AriNahmani | #SMX
  19. 19. CONTENT IS STILL KING (‘here he goes…’) @AriNahmani | #SMX
  20. 20. CONTENT IS STILL KING (‘here he goes…’) @AriNahmani | #SMX
  21. 21. CONTENT IS STILL KING (‘here SHE goes…’) @AriNahmani | #SMX
  22. 22. REAL MARKETING IS NOT SET IT AND FORGET IT @AriNahmani | #SMX
  23. 23. NEITHER IS MARKETING CONTENT, SEO, INBOUND. @AriNahmani | #SMX
  24. 24. @AriNahmani | #SMX
  25. 25. HUSTLE @AriNahmani | #SMX
  26. 26. @AriNahmani | #SMX
  27. 27. ORGANIC SEEDING @AriNahmani | #SMX
  28. 28. YOU EITHER HAVE TIME OR YOU HAVE MONEY If have a limited budget, you most likely have time to market your site and its content. Seeding that content in high-visibility, relevant places can be the difference between success and failure. @AriNahmani | #SMX
  29. 29. CONTENT DISCOVERY NETWORKS AND TOOLS Why beg a few bloggers manually to share your great stuff when you can get 10s of thousands of views simply by seeding your content in the right places? @AriNahmani | #SMX
  30. 30. @AriNahmani | #SMX
  31. 31. @AriNahmani | #SMX
  32. 32. @AriNahmani | #SMX
  33. 33. @AriNahmani | #SMX
  34. 34. STUBMLEUPON Build up a profile sharing valuable content (not just your client / brand’s stuff!). Build up ‘karma’ and authority on the network [watch and learn] Seed it! @AriNahmani | ….. AND links too! #SMX
  35. 35. I CAN HAZ MOAR SEEEDZ? @AriNahmani | #SMX
  36. 36. @AriNahmani | #SMX
  37. 37. @AriNahmani | #SMX
  38. 38. @AriNahmani | #SMX
  39. 39. @AriNahmani | #SMX
  40. 40. @AriNahmani | #SMX
  41. 41. @AriNahmani | #SMX
  42. 42. @AriNahmani | #SMX
  43. 43. @AriNahmani | #SMX
  44. 44. PRO TIP: SLIDESHARE Chop up and repurpose an infographic, list post, or other content and post on slideshare. Optimize title, description, categories, etc. Embed on your original post too! @AriNahmani | #SMX
  45. 45. @AriNahmani | #SMX
  46. 46. @AriNahmani | #SMX
  47. 47. PRO TIP: BuzzFeed Build up authority on BuzzFeed (takes time! Don’t rush it). Write those silly posts J Eventually write a list post that contains your content as one item. @AriNahmani | #SMX
  48. 48. PRO TIP: BuzzFeed Build up authority on BuzzFeed (takes time! Don’t rush it). Write those silly posts J Eventually write a list post that contains your content as one item. [don’t ruin it] @AriNahmani | #SMX
  49. 49. @AriNahmani | #SMX
  50. 50. PAID ACCELERATION @AriNahmani | #SMX
  51. 51. YOU EITHER HAVE TIME OR YOU HAVE MONEY If have a good budget & good content, pay for targeted views that will help accelerate shares and links! @AriNahmani | #SMX
  52. 52. @AriNahmani | #SMX
  53. 53. @AriNahmani | #SMX
  54. 54. @AriNahmani | #SMX
  55. 55. CHEAP, TARGETED PAID EYEBALLS TO ACCELERATE CONTENT MARKETING @AriNahmani | #SMX
  56. 56. OPTIMIZE FOR CTR TO GET BEST TITLES @AriNahmani | #SMX
  57. 57. @AriNahmani | #SMX
  58. 58. @AriNahmani | #SMX
  59. 59. GOOGLE APPROVED PAID LINKS? WELL… YEA! A hybrid solution of getting content in front of bloggers at the moment at which they would naturally add value to their users by linking externally. Link inception! @AriNahmani | #SMX
  60. 60. @AriNahmani | #SMX
  61. 61. @AriNahmani | #SMX
  62. 62. RETARGETING FOR EYEBALLS AND LINKS Forget using banners to message about your main product or service. What about messaging with your most recent awesome content? @AriNahmani | #SMX
  63. 63. Has a chance… @AriNahmani | #SMX
  64. 64. STEP 1 @AriNahmani | #SMX
  65. 65. STEP 2 @AriNahmani | #SMX
  66. 66. STEP 3 @AriNahmani | #SMX
  67. 67. STEP 4 Content URL here @AriNahmani | #SMX
  68. 68. STEP 5 @AriNahmani | #SMX
  69. 69. Cheap, extremely targeted clicks on your most recent content. Expand to similar audience lists or even contextual targeted display. Do this for every quality post. @AriNahmani | #SMX
  70. 70. DEMOGRAPHIC & PSYCHOGRAPHIC TARGETING Target people most connected to your brand, their friends, and the people most likely to share, engage, and link to your content. @AriNahmani | #SMX
  71. 71. @AriNahmani | #SMX
  72. 72. DON’T CLICK THIS FREAKIN BUTTON! @AriNahmani | #SMX
  73. 73. @AriNahmani | #SMX
  74. 74. @AriNahmani | #SMX
  75. 75. @AriNahmani | #SMX
  76. 76. @AriNahmani | #SMX
  77. 77. AUTOMATION @AriNahmani | #SMX
  78. 78. @AriNahmani
  79. 79. @AriNahmani | #SMX
  80. 80. Image Raider FTW! Add images to each campaign, set the frequency, and watch as your copyright protected images are found on other sites without attribution. Easy as pie!. @AriNahmani | #SMX
  81. 81. Image Raider FTW! Add images to each campaign, set the frequency, and watch as your copyright protected images are found on other sites without attribution. Easy as pie! @AriNahmani | #SMX
  82. 82. @AriNahmani | #SMX
  83. 83. @AriNahmani | #SMX
  84. 84. @AriNahmani | #SMX
  85. 85. Find journalists or writers looking for a story or interviews for specific topics. H/T Will Reynolds / SEER @AriNahmani | #SMX
  86. 86. @AriNahmani | #SMX
  87. 87. @AriNahmani | #SMX
  88. 88. @AriNahmani | #SMX
  89. 89. WHAT ABOUT AUTOMATION? @AriNahmani | #SMX
  90. 90. @AriNahmani | #SMX
  91. 91. @AriNahmani | #SMX
  92. 92. @AriNahmani | #SMX
  93. 93. @AriNahmani | #SMX
  94. 94. @AriNahmani | #SMX
  95. 95. @AriNahmani | #SMX
  96. 96. Advanced Search Operators Google Alerts RSS à IFTTT "SMX Israel" -site:searchmarketingexpo.com -site:rustybrick.com -site:seoroundtable.com ”Barry Schwartz" -site:searchmarketingexpo.com -site:rustybrick.com -site:seoroundtable.com @AriNahmani | #SMX
  97. 97. @AriNahmani | #SMX
  98. 98. @AriNahmani | #SMX
  99. 99. @AriNahmani | #SMX
  100. 100. @AriNahmani | #SMX
  101. 101. @AriNahmani | #SMX
  102. 102. HUSTLE @AriNahmani | #SMX
  103. 103. Thanks! Contact Me: Ari Nahmani Founder / CEO Kahena Digital Marketing @AriNahmani ari AT kahenadigital.com We are hiring. @AriNahmani | #SMX

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