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Social Media Marketing Roadmap - TopRankMarketing.com

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Social Media Marketing Roadmap - TopRankMarketing.com

Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.

Presentation from ClickZ OMS event in Minneapolis 2009.

Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.

Presentation from ClickZ OMS event in Minneapolis 2009.

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Editor's Notes

  • http://www.emarketer.com/Article.aspx?R=1007108
  • http://www.flickr.com/photos/stuckincustoms/3289167043/
  • Reviews, Twitter, Forums, Crowdsourcing, Social Network
  • http://wiki.beingpeterkim.com
  • Fake Walmartblog, Racy Video attributed to Quiznos, Skittles giving up home page to Twitter, Belkin accused of hiring people to write positive reviews
  • http://www.flickr.com/photos/gregorytaylor/229872911/
  • BASE Jumping © Doug Blane AG3W13 PICTURE CREDIT DOUG BLANE Dr Gravity BASE 229 BASE Jumping Cheddar Gorge Anon Great Britain 
  • Learn about social media, tools and business impact:
  • Worst practices
  • Young & Free Alberta by Common Wealth Credit Union. A credit union in Alberta started a campaign to generate more young customers. They conducted a contest to find a young spokesperson, who then used a blog, YouTube, and Facebook to connect with other young people in Alberta. Result: 2 million impressions, 2,300 new accounts, and $4 million Canadian in new deposits.
  • Young & Free Alberta by Common Wealth Credit Union. A credit union in Alberta started a campaign to generate more young customers. They conducted a contest to find a young spokesperson, who then used a blog, YouTube, and Facebook to connect with other young people in Alberta. Result: 2 million impressions, 2,300 new accounts, and $4 million Canadian in new deposits.
  • Modeled after the Forrester POST Method of developing a social media strategy
  • Modeled after the Forrester POST Method of developing a social media strategy
  • Modeled after the Forrester POST Method of developing a social media strategy
  • Modeled after the Forrester POST Method of developing a social media strategy
  • Modeled after the Forrester POST Method of developing a social media strategy
  • build this out as the workshop flows, show this slide as the workshop progresses
  • http://checkoutblog.com/
  • Add a flowchart to compliment
  • Twitter serves as status update & point of contact for offline/online networking 140 character or less ensures quick digestion Able to monitor via keywords/brand name to respond to any questions/concerns immediately Posting links is a great opportunity for promotions Brand Management opportunities
  • Twitter serves as status update & point of contact for offline/online networking 140 character or less ensures quick digestion Able to monitor via keywords/brand name to respond to any questions/concerns immediately Posting links is a great opportunity for promotions Brand Management opportunities
  • http://sphinn.com/story/79876;
  • http://www.toprankblog.com/2009/03/twitter-user-discovery/

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