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Ari Nahmani - Multi Touch Funnels - KahenaCon Spring 2012

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Kahena Digital Marketing
Kahena Digital Marketing
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Proving Your Online Marketing Campaign is Worth More: Multi-Touch Funnels & Attribution Ari Nahmani
The ADD Generation
Fickle Window Shoppers
Comparison Shopping
The Days of 1st Visit Conversions Are Over!!
A Common Path To Purchasing Online
The Problem • Most web analytics packages (including GA) attribute a conversion or transaction to the LAST interaction (‘last touch attribution’). • If the number of leads, transactions, revenue or any other KPI is attributed to your efforts ONLY when a user has completed this in their last (most recent) visit to the site, …. your ______ campaign is worth more than you think!!
VIDEO :)
Many people don’t convert on their first visit!
Let’s Make This Work For Our Site
Now Let’s Prove How Much Our SEO Campaign is Actually Worth!!
Compare it to Last Touch Attribution!
But Wait… There’s More!
“Who Helped You With Your Purchase Today?”
How About Those Assistants?
Ari Nahmani CEO / Founder Kahena Digital Marketing http://www.kahenadigital.com Email: ari@kahenadigital.com Twitter: @AriNahmani @KahenaDigital
The ADD Generation

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Ari Nahmani - Multi Touch Funnels - KahenaCon Spring 2012

Editor's Notes

  1. Introduce the team
  2. 1 min
  3. Let’s Talk Dugri – How Does This Help All Of You?
  4. Where is Multi Channel Funnels
  5. As long as you have predefined ‘Goals’ in Analaytics (be it reaching a thanks page or a button clicked via event tracking) it will show up in this list.If you have e-commerce tracking enabled, it will automatically show up as ‘transaction’
  6. Raise your hand if you know who this guy is on the right?
  7. Raise your hand if you know who this guy is on the right?