New Media - Social Network Marketing November 17, 2010 .
Social Media Marketing for Business
Social Media Marketing for Business
Social Media Marketing for Business
Catch Up or Catch You Later <ul><li>89%  of respondents have signed up for at least one of ten social  </li></ul><ul><li>n...
 
Access to millions of people with the same interests as you <ul><li>96% of millennials (ages 15-28) have joined a social n...
Why Should Your Business Join? <ul><li>68%  of social network users have become a fan or friend of a product, service, com...
Most Popular Platforms
Social Media Marketing for Business
You’re here, Now What <ul><ul><ul><li>Figure out what and whom customers are talking about </li></ul></ul></ul><ul><ul><ul...
What You’re Saying and How <ul><ul><ul><li>You must approach social media with  </li></ul></ul></ul><ul><ul><ul><li>the at...
http://www.facebook.com/PALOCreative http://www.facebook.com/bluewolftavern http://www.facebook.com/witmersinc The Power t...
Make Your Life Easier: Cross - Market <ul><ul><ul><li>. </li></ul></ul></ul>Interview by Business Journal about cloud comp...
Case Study <ul><ul><ul><li>DRS wanted to grow its Facebook Community </li></ul></ul></ul><ul><ul><ul><li>Created an event ...
Online Marketing  Search Engine Marketing (SEM) Does it Work and How?
Vote PALO : Case Study Business Journal (Youngstown)
Vote PALO : Case Study Targeted Facebook Ads
Vote PALO : Case Study <ul><ul><ul><li>. </li></ul></ul></ul>Fan Page With Custom Offer
Vote PALO : Case Study <ul><ul><ul><li>. </li></ul></ul></ul>Using Fan Page to Grab Prospects and Interested Individuals
Types of Online Advertising <ul><ul><ul><li>. </li></ul></ul></ul>Pay Per Click (PPC)
<ul><li>41% of web   traffic begins with a search engine </li></ul><ul><li>Web users find brands through search rather tha...
SEM – Why Search Matters
SEM – Why Search Matters
Types of Online Advertising <ul><ul><ul><li>. </li></ul></ul></ul>Pay Per Impression (PPI)
Types of Online Advertising <ul><ul><ul><li>. </li></ul></ul></ul>Pay Per Action (PPA)
<ul><li>Cost Effective </li></ul><ul><li>Targeted </li></ul><ul><li>Measurable </li></ul><ul><li>Take Action </li></ul>Ben...
The Landscape is Constantly Evolving <ul><ul><ul><li>Foursquare </li></ul></ul></ul><ul><ul><ul><li>Facebook Places </li><...
No “Field of Dreams” Here <ul><ul><ul><li>. </li></ul></ul></ul>
 
Q & A CORPORATE OFFICE PALO @ The World Trade Park 120 Industry Street • Leetonia, OH 44431 Ph: 330-599-4141 • Fax: 330-59...
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New Media Marketing

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How and why your company needs to have a social media presence. Also, how best to utilize search engine marketing.

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New Media Marketing

  1. 1. New Media - Social Network Marketing November 17, 2010 .
  2. 2. Social Media Marketing for Business
  3. 3. Social Media Marketing for Business
  4. 4. Social Media Marketing for Business
  5. 5. Catch Up or Catch You Later <ul><li>89% of respondents have signed up for at least one of ten social </li></ul><ul><li>networks/apps, 11% interacting with more than one </li></ul><ul><li>28% of respondents have over 500 contacts </li></ul><ul><li>31% of respondents spend 11-20 hours a week communicating with friends and </li></ul><ul><li>family </li></ul><ul><li>9% of respondents spend over 60 hours per week on social media </li></ul><ul><li>49% of respondents use social networks to communicate with others more than </li></ul><ul><li>50% of their time. </li></ul><ul><li>72% of respondents use it for communications with business contacts </li></ul>Statistics from Flock.com
  6. 7. Access to millions of people with the same interests as you <ul><li>96% of millennials (ages 15-28) have joined a social network </li></ul><ul><li>Social media is the #1activity on the web </li></ul><ul><li>The fastest growing segment on Facebook is females 55-65 years old </li></ul><ul><li>It took radio 38 years, TV 13 years, the internet 4 years and the iPod 3 years </li></ul><ul><li>to reach 50 million users. Facebook added 200 million users in less than a </li></ul><ul><li>year </li></ul><ul><li>93 million users visited Twitter.com in June 2010, an increase of 109% from </li></ul><ul><li>the previous year </li></ul><ul><li>YouTube gets 2 billion views a day </li></ul><ul><li>Statistics from Huffingtonpost.com </li></ul>
  7. 8. Why Should Your Business Join? <ul><li>68% of social network users have become a fan or friend of a product, service, company, or group on a social networking site this year </li></ul><ul><li>25% of search results come from user generated content </li></ul><ul><li>34% of bloggers post opinions about products or brands </li></ul><ul><li>More than 1.5 million pieces of content are shared on Facebook daily </li></ul>
  8. 9. Most Popular Platforms
  9. 10. Social Media Marketing for Business
  10. 11. You’re here, Now What <ul><ul><ul><li>Figure out what and whom customers are talking about </li></ul></ul></ul><ul><ul><ul><li>Study the industry </li></ul></ul></ul><ul><ul><ul><li>Use search functions on places like Twitter to see what is being </li></ul></ul></ul><ul><ul><ul><li>said about your industry in real time </li></ul></ul></ul><ul><ul><ul><li>Join in by leaving comments in the blogs customers are reading, </li></ul></ul></ul><ul><ul><ul><li>set up your own blog, page on Facebook, Twitter account, engage </li></ul></ul></ul><ul><ul><ul><li>in the conversation taking place on Linkedin groups </li></ul></ul></ul>
  11. 12. What You’re Saying and How <ul><ul><ul><li>You must approach social media with </li></ul></ul></ul><ul><ul><ul><li>the attitude of giving rather than </li></ul></ul></ul><ul><ul><ul><li>receiving </li></ul></ul></ul><ul><ul><ul><li>Do not use blatant advertising </li></ul></ul></ul><ul><ul><ul><li>messages </li></ul></ul></ul><ul><ul><ul><li>Remember that customers are </li></ul></ul></ul><ul><ul><ul><li>driven to trust familiarity and </li></ul></ul></ul><ul><ul><ul><li>repetition </li></ul></ul></ul><ul><ul><ul><li>Provide information needed to </li></ul></ul></ul><ul><ul><ul><li>overcome a challenge or fill a need </li></ul></ul></ul>
  12. 13. http://www.facebook.com/PALOCreative http://www.facebook.com/bluewolftavern http://www.facebook.com/witmersinc The Power to be Heard <ul><li>San Francisco area hotel uses Twitter to </li></ul><ul><li>tweet an exclusive discount deal every </li></ul><ul><li>Tuesday to its followers. Followers have </li></ul><ul><li>only a few hours to take advantage of </li></ul><ul><li>the room deal. It does the same thing on </li></ul><ul><li>Friday’s Facebook </li></ul><ul><li>Owner of Creme Brulee Cart, a food cart </li></ul><ul><li>stationed in different locations around </li></ul><ul><li>San Francisco, uses Twitter to as </li></ul><ul><li>followers where he should station </li></ul><ul><li>himself for the day and what type of </li></ul><ul><li>custard he should serve </li></ul>
  13. 14. Make Your Life Easier: Cross - Market <ul><ul><ul><li>. </li></ul></ul></ul>Interview by Business Journal about cloud computing If you have a review on Yelp, repost it on Facebook Use things like search.twitter.com Link your Wordpress blog to your Linkedin Profile Broadcast yourself by uploading your commercial spot to YouTube
  14. 15. Case Study <ul><ul><ul><li>DRS wanted to grow its Facebook Community </li></ul></ul></ul><ul><ul><ul><li>Created an event around an event </li></ul></ul></ul><ul><ul><ul><li>Encouraged fan interaction with some comedy relief and a giveaway </li></ul></ul></ul><ul><ul><ul><li>www.facebook.com/drsllc </li></ul></ul></ul>
  15. 16. Online Marketing Search Engine Marketing (SEM) Does it Work and How?
  16. 17. Vote PALO : Case Study Business Journal (Youngstown)
  17. 18. Vote PALO : Case Study Targeted Facebook Ads
  18. 19. Vote PALO : Case Study <ul><ul><ul><li>. </li></ul></ul></ul>Fan Page With Custom Offer
  19. 20. Vote PALO : Case Study <ul><ul><ul><li>. </li></ul></ul></ul>Using Fan Page to Grab Prospects and Interested Individuals
  20. 21. Types of Online Advertising <ul><ul><ul><li>. </li></ul></ul></ul>Pay Per Click (PPC)
  21. 22. <ul><li>41% of web traffic begins with a search engine </li></ul><ul><li>Web users find brands through search rather than by typing in a URL </li></ul><ul><li>Traffic originating from search engines has increased 22.5% since 2006 </li></ul><ul><li>39% of US internet users conduct 1-3 searches each day* </li></ul>SEM – Why Search Matters *Source: Ad Age Search Fact Pack 2007, eMarketer April 2007
  22. 23. SEM – Why Search Matters
  23. 24. SEM – Why Search Matters
  24. 25. Types of Online Advertising <ul><ul><ul><li>. </li></ul></ul></ul>Pay Per Impression (PPI)
  25. 26. Types of Online Advertising <ul><ul><ul><li>. </li></ul></ul></ul>Pay Per Action (PPA)
  26. 27. <ul><li>Cost Effective </li></ul><ul><li>Targeted </li></ul><ul><li>Measurable </li></ul><ul><li>Take Action </li></ul>Benefits of Pay Per Click
  27. 28. The Landscape is Constantly Evolving <ul><ul><ul><li>Foursquare </li></ul></ul></ul><ul><ul><ul><li>Facebook Places </li></ul></ul></ul><ul><ul><ul><li>Groupon </li></ul></ul></ul><ul><ul><ul><li>Living Social </li></ul></ul></ul><ul><ul><ul><li>New Facebook Messaging / Email </li></ul></ul></ul>
  28. 29. No “Field of Dreams” Here <ul><ul><ul><li>. </li></ul></ul></ul>
  29. 31. Q & A CORPORATE OFFICE PALO @ The World Trade Park 120 Industry Street • Leetonia, OH 44431 Ph: 330-599-4141 • Fax: 330-599-4151 Toll-Free: 1-866-629-PALO (7256) Email: [email_address]

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