What's your social media strategy


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What's your social media strategy

  1. 1. Are you using social media effectively?
  2. 2. Why do we need to use it? Only 14% of your customers trust adverts But more than 78% of consumers trust peer recommendations
  3. 3. Why do people buy from you? They Know you They They Like you Trust you
  4. 4. Social Media benefits • • • • • • • • • • • • Great for PR Build rapport Build your business network Continuous marketing presence Selective marketing Cost effective Demonstrate your expertise Show real recommendations Customer research Online presence Improves sales conversion Maximise your marketing
  5. 5. How you can start using social media successfully.
  6. 6. Social Media Marketing Strategy Objective – Why do I want to use social media? Connect – Who do you want to attract? Where – Which networks are right for us? Update – What information do they need? Engage - How often to engage / comment / respond? Strategy - Amount of time to spend and how often?
  7. 7. Why do I want to use Social Media? • • • • • • • • Attract more leads Raise your business profile Build an online community Increase membership Share information Sell your products/services Build your newsletter list Demonstrate your product/service
  8. 8. Set your Social Media goals Exercise 1: Write down a maximum of 3 goals you are aiming to achieve with your social media strategy
  9. 9. Who do I Want to attract? Who Name, Industry, Role, Age, Gender, Interests, Education What What are their needs? What keeps this person awake? What stops their company growing? What wastes their time? What information do they need? Where – Who do they like/follow? Where are they based? Where do they look for a solution? What do they already know? Who influences them?
  10. 10. Know your Audience Exercise 2: Think about your favourite customer or 2 or 3 of your top clients. In pairs, ask each other the questions to create a character of who you’ll be talking to.
  11. 11. Which networks are right for us? Gender Age 59% Male 35-54 52% Female 58% Female 58% Male Blogs 51% Female 26-34 20-29 18 – 34 25 – 29 B2B/B2C B2B Both B2C Both Both - Researchers
  12. 12. Where do your audience hang out? Exercise 3: Prioritise the social media networks that are relevant to your company, your aims and your audience. Choose your first, second and third priorities.
  13. 13. Who do they like?
  14. 14. Who do they like?
  15. 15. Who do they like? The people and companies your businesses follow are the ones you need to get noticed by. If they share your content – your audience will see it.
  16. 16. Who do they like? Celebrities: TV/Radio Shows: Magazines: Chris Evans Lewis Hamilton Richard Hammond Jeremy Clarkson The Stig Edd China Top Gear Wheeler Dealers Pimp my Ride Gadget Show C&S car Classics Monthly Retro Rides Brands/Shops: Triumph Rolls Royce Beetle Bentley Motors Ford Capri ClassicJag Associations: Owners Clubs
  17. 17. Who to follow? Exercise 4: The people and companies your businesses follow or the ones you need to get noticed by. If they share your content – your audience will see it. Write as many down as you can in 5 minutes.
  18. 18. I don’t know what to post/tweet about! In pairs, write as many different topics that you think their customers would find useful, advice, tips, interesting facts, amusing, shareable, different media. 5 minutes to think of as many as possible for your partner’s business…
  19. 19. What’s your Strategy? Social Media Objective Blog LinkedIn Facebook Twitter Target Audience Type of updates How Often Explain the benefits New business Once a month Build our network – Keep clients up to date Upsell Corporate Social Responsibility and Events Clients and new leads How to… Time Saving tips… Post events… New product releases… Photo’s Twice a day Once a day Videos Ask questions 2 Scheduled and retweets.
  20. 20. Find this useful? Need more help? Like some free support and advice?
  21. 21. Follow me for free social media advice… @helencoldicott www.coldicottfreelancetraining.com