1) Facebook has over 500 million monthly active users, half of which log in daily. It has become a major platform for digital marketing.
2) Brands are encouraged to create Facebook pages to interact directly with customers for free and gain new fans through promotions and content sharing. More than 33% of fans say their purchasing intent increases after becoming a fan.
3) To grow a fan base, brands should leverage their existing audiences, buy Facebook ads, post engaging photos and questions on their page wall, and be grateful for fan interactions. Carefully managing a page is important for maintaining control and complying with Facebook policies.
3. 46 years of Youtubevideoviewed in anygivenday on Facebook More than 100M users 75%: lessthan 5 tweets + 550 millions monthlyusers half of them log in daily
14. Video viewed and commented more than 9 millions times +1,5 millions fans in one weekend
15. âFacebook is the equivalent for us to what TV was for marketers back in the 1960s. It's an integral part of what we do now.â Davide Grasso Nike's chief marketing officer
38. Facebook Marketing Funnel Awareness Fans comment, like and share Education Desire Story telling Simple engagement Call to action Serious engagement
39.
40. Facebook Marketing Funnel Awareness Userssubscribe to a newsletter⊠⊠or complete a purchase Education Desire Simple engagement Serious engagement Call to action
61. Advertising budget : $9 billions/year âFacebook is the futureâ âFacebook is a must-have for digital advertising and brand buildingâ Innovation OutreachVenturing Day, janvier 2010