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Social Media Advertising
- 1. #Talksocial An Overview of Social Media Advertising @Starrysari
- 3. Facebook Audience Worldwide 1.32 Billion Facebook Audience in India 114 Million
- 4. 3 Ways to Market with Facebook Pages Ads Groups
- 9. Page Likes
- 10. Promoted Post
- 11. Mobile App Installs & Engagement
- 12. Video Ads
- 13. Carousel Ads
- 14. Facebook Groups
- 15. Other Options Facebook promotions Facebook Offers: Facebook Event: Facebook Places:
- 16. Facebook Logout
- 18. Twitter Total Registered Users: 1 billion + Inactive users: 44% Tweets per day: 500 million Monthly Active Users: 284 million Mobile Users: 80% Accounts outside the US: 77% Source: Twitter & MediaBistro
- 19. Twitter 1. Essential Profile Elements - Custom Background Design , Concise and Descriptive Bio – in 160 characters , Profile Picture and Great Tweets 2. Research: Use directories such as Twellow and Wefollow to search for Twitter users in a specific industry 3. Finding Targeted Followers – 1. Find people who have a follow back policy in place – look for people who have close to a 1:1 ratio of followers and following count. 2. Some great places to search include: 3. http://twittercounter.com Search – Enter keyword - will show users with their following and follower count. Connect TwitterCounter with your Twitter account and follow those users directly from TwitterCounter’s search results. 4. Use relevant hashtags to increase the potential reach and engagement 5. Build relationship with influencers in your field and keep engaging 6. Always follow a basic etiquette of replying to smallest query no matter how big brand you are!
- 20. People Talking about Brands Content Curation
- 21. Key Influencers Followers: 3,000 Followers: 8,000 Followers: 29,000
- 22. Trends
- 23. Ads on Twitter 1. Promoted Tweets: It can be targeted to search results or timelines, or geographically. Promoted tweets allow companies to get their message to followers that match certain criteria. It is priced on a Cost Per Engagement Level (CPE) and that payment is initiated when someone: • Retweets • Replies • Clicks • Favourites 2. Promoted Accounts: Promoted accounts are featured within search results and the „who to follow‟ section on Twitter. Promoted accounts can be targeted at the country level and can drive broad awareness 3. Promoted Trends: Twitter features the top trending viral conversation next to a user‟s timeline and provides the advertiser with the opportunity to have a promoted trend
- 27. YouTube
- 28. Youtube Advertising Promoting your Youtube video through AdWords for Video is a great way to help increase the size of your audience. YouTube and AdWords For Video calls it’s family of ad formats TrueView. There are 3 TrueView formats: a) TrueView In-Search Ads b) TrueView In-Display Ads c) TrueView In-Stream Ads
- 29. Trueview In-search ads a) TrueView In-Search Ads: When a user searches for a predetermined keyword, the ads appear in a yellow box, above the organic search results.
- 30. Trueview In-display ads b) TrueView In-Display Ads: In-Display ads are shown based on what the user is watching, instead of what the user is searching for. For In-search & In-display ads, advertisers are charged when someone clicks on the ad and starts to watch the video.
- 31. Slideshare
- 32. Slideshare Monthly Uploads: 10 million Unique visitors: 60 million Monthly views: 3 billion Visitors: 20% from Google
- 35. Pinterest
- 36. Brand’s Journey 36 Establish Presence Attract Followers (Organically / Inorganically) Share Valuable Content Engage Followers Analyze and Refine
- 37. Social Media & Business Brand Building Lead Generation Sales Referral Traffic CRM Fund Raising Internal Communication ORM
- 38. Tweet to me with #Talksocial : @starrysari