SlideShare a Scribd company logo
[FIRE DOORS]
Saif Alatar 4938598
Imad Al Khatib 5027147
Bhushan Soni 4908880
Content
• History and Background
• Competitive Strategy and Structure
• Supply Chain Strategy
• Supply Network
• Operational Strategy
• Issues & Recommendations
ABOUT NAFFCO
• Founded in: 1990
• Founded by: Eng. Khalid Al-Khatib
• Headquarter: United Arab Emirates, Jebel Ali
Firefighting Equipment Suppression Systems Trucks & Vehicles
LV Systems Mobile Hospitals & EMS CAFS
Training Passive Fire Protection Safety
ABOUT NAFFCO
Vision
Vision
To be the world's no. 1 provider of
innovative solutions in protecting
life, environment & property.
Mission & Competitive
Strategy
To empower customer to secure life,
property and business by delivering
high quality & innovative fire protection
solutions and knowledge using world
class manufacturing
MISSION Competitive Strategy
To provide total solutions for all your
life safety products and systems.
Training, and after sales services from
one company “NAFFCO”
Business Growth
 Beginning Phase (1990-1995)
• Establishment of the Company
• Expansion through investment
• Started Manufacturing quality products
• Brand reputation
 Restructuring Phase (1995-2000)
• Establishing NAFFCO ( as brand Logo )
• Restructuring activities, Centralizing structure.
• Establishment of divisions
• Proposing NAFFCO brand ( products) to government authorities ( Ex : Civil Defense)
• Specifying the brand (products) through Clients , Consultants & Contractors
• Started getting international 3rd party approval such as :
- BSI ( British Standard approval )
- UL( American Standard Approval )
Structure &
Business Model
• Single Ownership But Senior Leadership in different countries
• Vertically integrated company
• Manufacturing , Supply , Installation and Commissioning of Fire Fighting Equipment in
different countries
•Owning majority of factories and subsidiaries
NAFFCO
NAFFCO
UAE
100%
NAFFCO
QATAR
NAFFCO
KSA
NAFFCO
EGYPT
NAFFCO
FLOW
CONTROL
100% 100%100%100%
Supply Chain Strategy
Supply Network
Summary of key assets as part of the “ Vertical Integration Theme “
Machineries > 700
Factories > 8
Trailers > 70
Pick Ups > 150
Vans > 300
Steel Sheet Coils
Accessories
Glass
Infills
Packaging
Manufacturing
Process
Suppliers
Manufacturing
Naffco Qatar,
NAFFCO KSA
, and Naffco
Egypt
Retailers Consumers
Supply Chain Drivers:
Logistic Drivers
 Facilities
• 8 Production Facilities
• More than 60 Distributors
and showrooms World Wide
 Inventories
• Raw Materials & Finished Goods are stored in earmarked area within the
facility
• Safety Stock are maintained to avoid depletion of Inventory.
 Transportation
• Company owned In-House Logistics Department to serve NAFFCO’s Group
of Companies.
• > 70 Trailers
• 300 Vans
 Information
• Advanced Software's ( such as : ASCP & Demantra ) to trigger
supply and match demand in the system.
• Forecast of Sales through Sales & Marketing people.
• Pricing
• Market leaders; more control on prices
• Local manufacturer thus selling products at competing prices
 Sourcing
• Raw Materials
 Steel Coils Sourced from Japan
 Glass sourced from USA
 Hardware sourced from different countries in Europe.
Supply Chain Drivers:
Cross-Functional
Operational Strategy
 Importing Raw Materials from
Foreign countries Such as :
- Steel Coils
- Door Accessories
- Glass
- Paint
- Infills
Sourcing Raw Material
Manufacturing Process
Steps:
1) Shearing – Cut to Length Machine
2) Punching – CNC Punching Machine
3) Bending – CNC Bending Machine
4) Fabrication Assembly – Infilling of Door
Core
5) Door Finishing- Cleaning of Dents/ Welding
Spots
6) Powder Coating- Powder Coating Machine
7) Packing – Packing Machine
Fire Doors Production Stage
s
Raw side
Steel Coils
Hardware
Glass
Paint
Infills
s
Shearing
Punching
Bending
Fabrication Assembly
Door Finishing
Powder Coating
Storage ( Raw Material )
Processing
Finished Goods Store
Distribution
Delivery
Packaging
Markets
Operational Strategy
Operational Strategy
Distribution and Sales
• Market Penetration
• Creating Barriers for New Entrance
> 70
> 150
Exhibitions
World Wide
> 60
Showrooms &
Distributers
Operational Strategy
Marketing
 Key Marketing Strategies
• Design
• Engineering
• Supply & Installation
• Certified Products
• Assurance
• Training
• After Sales
•Maintenance
COMPLETE FIRE FIGHTING SOLUTIONS UNDER ONE ROOF
Key Supply Chain Issues
Dependency on foreign imported supplies
 Machines Breakdown ( CNC Machines )
 Manufacturing Non Standard Size Doors
Recommendations
Dependency on foreign imported supplies
 Machines Breakdown ( CNC Machines )
 Manufacturing Non Standard Size Doors
Save your life
With NAFFCO
Thank you

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Naffco supply chain managment

  • 1. [FIRE DOORS] Saif Alatar 4938598 Imad Al Khatib 5027147 Bhushan Soni 4908880
  • 2. Content • History and Background • Competitive Strategy and Structure • Supply Chain Strategy • Supply Network • Operational Strategy • Issues & Recommendations
  • 3. ABOUT NAFFCO • Founded in: 1990 • Founded by: Eng. Khalid Al-Khatib • Headquarter: United Arab Emirates, Jebel Ali
  • 4. Firefighting Equipment Suppression Systems Trucks & Vehicles LV Systems Mobile Hospitals & EMS CAFS Training Passive Fire Protection Safety
  • 6. Vision Vision To be the world's no. 1 provider of innovative solutions in protecting life, environment & property.
  • 7. Mission & Competitive Strategy To empower customer to secure life, property and business by delivering high quality & innovative fire protection solutions and knowledge using world class manufacturing MISSION Competitive Strategy To provide total solutions for all your life safety products and systems. Training, and after sales services from one company “NAFFCO”
  • 8. Business Growth  Beginning Phase (1990-1995) • Establishment of the Company • Expansion through investment • Started Manufacturing quality products • Brand reputation  Restructuring Phase (1995-2000) • Establishing NAFFCO ( as brand Logo ) • Restructuring activities, Centralizing structure. • Establishment of divisions • Proposing NAFFCO brand ( products) to government authorities ( Ex : Civil Defense) • Specifying the brand (products) through Clients , Consultants & Contractors • Started getting international 3rd party approval such as : - BSI ( British Standard approval ) - UL( American Standard Approval )
  • 9. Structure & Business Model • Single Ownership But Senior Leadership in different countries • Vertically integrated company • Manufacturing , Supply , Installation and Commissioning of Fire Fighting Equipment in different countries •Owning majority of factories and subsidiaries NAFFCO NAFFCO UAE 100% NAFFCO QATAR NAFFCO KSA NAFFCO EGYPT NAFFCO FLOW CONTROL 100% 100%100%100%
  • 11. Supply Network Summary of key assets as part of the “ Vertical Integration Theme “ Machineries > 700 Factories > 8 Trailers > 70 Pick Ups > 150 Vans > 300 Steel Sheet Coils Accessories Glass Infills Packaging Manufacturing Process Suppliers Manufacturing Naffco Qatar, NAFFCO KSA , and Naffco Egypt Retailers Consumers
  • 12. Supply Chain Drivers: Logistic Drivers  Facilities • 8 Production Facilities • More than 60 Distributors and showrooms World Wide  Inventories • Raw Materials & Finished Goods are stored in earmarked area within the facility • Safety Stock are maintained to avoid depletion of Inventory.  Transportation • Company owned In-House Logistics Department to serve NAFFCO’s Group of Companies. • > 70 Trailers • 300 Vans
  • 13.  Information • Advanced Software's ( such as : ASCP & Demantra ) to trigger supply and match demand in the system. • Forecast of Sales through Sales & Marketing people. • Pricing • Market leaders; more control on prices • Local manufacturer thus selling products at competing prices  Sourcing • Raw Materials  Steel Coils Sourced from Japan  Glass sourced from USA  Hardware sourced from different countries in Europe. Supply Chain Drivers: Cross-Functional
  • 14. Operational Strategy  Importing Raw Materials from Foreign countries Such as : - Steel Coils - Door Accessories - Glass - Paint - Infills Sourcing Raw Material
  • 15. Manufacturing Process Steps: 1) Shearing – Cut to Length Machine 2) Punching – CNC Punching Machine 3) Bending – CNC Bending Machine 4) Fabrication Assembly – Infilling of Door Core 5) Door Finishing- Cleaning of Dents/ Welding Spots 6) Powder Coating- Powder Coating Machine 7) Packing – Packing Machine Fire Doors Production Stage s Raw side Steel Coils Hardware Glass Paint Infills s Shearing Punching Bending Fabrication Assembly Door Finishing Powder Coating Storage ( Raw Material ) Processing Finished Goods Store Distribution Delivery Packaging Markets Operational Strategy
  • 16. Operational Strategy Distribution and Sales • Market Penetration • Creating Barriers for New Entrance > 70 > 150 Exhibitions World Wide > 60 Showrooms & Distributers
  • 17. Operational Strategy Marketing  Key Marketing Strategies • Design • Engineering • Supply & Installation • Certified Products • Assurance • Training • After Sales •Maintenance COMPLETE FIRE FIGHTING SOLUTIONS UNDER ONE ROOF
  • 18. Key Supply Chain Issues Dependency on foreign imported supplies  Machines Breakdown ( CNC Machines )  Manufacturing Non Standard Size Doors
  • 19. Recommendations Dependency on foreign imported supplies  Machines Breakdown ( CNC Machines )  Manufacturing Non Standard Size Doors
  • 20. Save your life With NAFFCO Thank you