2. Reason for purchase results
The cover star is heavily influential to the purchasing of magazines for my audience, so
therefore I shall advertise this more dominantly than the supplements and price.
3. Attendance to live musical
performances
The audience of my magazine are heavily influential to the attendance of live musical
performances, so therefore I shall advertise this as a unique selling point for my magazine.
4. Purchasing online music
The majority of the audience of my magazine purchases music online to a extreme extent, so
therefore I shall use this information as a unique selling point, perhaps offering an iTunes
voucher when you subscribe to C! Monthly.
5. Knowledge of artists of interest
The majority of the audience my magazine is aimed are have an extreme or
moderate amount of knowledge regarding their artists of interest, so therefore I will
perhaps not solely focus on the background information of the artists featuring in
my magazine but focus on the new information that would appeal to my audience.
