An analysis of my survey results

1. age
The majority of the answers I received were people
aged from 15-24 years old. Therefore I should aim
my magazine at people in this category. I could take
things like convergent media as technology is
advancing for this generation of people.
Gender
Most of the people that answered this
questionnaire were female. I should target a female
audience however still include features that would
appeal to males and any other gender
Genre
As the rock/pop rock/punk genre was the most
popular genre that shall be my main target audience.
However I could include some other genres as they
had similar results.

2. Readers
The majority of the people that did the questionnaire
said they don’t read magazines. I would have to
include a unique selling point such as posters or star
quality.
Selling format
Most of the people I asked said they prefer to buy
each magazine individually, however 20%said they
would prefer a subscription. I could make an offer
with a subscription service to get more people to buy
it because subscription ensures weekly sales.
Content
There is a mixed opinion on what the content of my
magazine should contain. However as more people
selected interviews I should have about 40% content
of interviews and everything else about 20% each.

3. Price
The majority of the people said that they
would pay £0.99-£1.49. As the mean age group
is 15-25 I would expect this to make it
affordable for them.
House style
I should keep my magazine layout consistent in
every issue however I will probably change the
colour scheme on most issues as 40% of
people said I wouldn’t affect their decision to
buy it.
Pull outs
There is a split between vouchers and posters.
I should alternate between them each week as
they both could be a unique selling point. Or
keep them both as a constant. 20% of people
also said they would like a CD so I could
include those monthly.