1. How does your media product
represent particular social groups?
Samantha King

2. Representation
These are some examples of the photographs captured to
potentially be displayed within my magazine product. The performer
is posing for the camera, this expresses the personality of that
reflected within the rock culture, deviating the social norms and
rebelling against traditional conventions, i.e. rather than angelically
smiling for the camera, a traditional convention of society, the
performer is captured to be screaming with aggression. The
performer is also a young adult, perhaps the same age as some of
my potential consumers or slightly younger, this could perhaps make
her admirable to the individuals reaching the older end of my age
bracket, as females may wish they were younger again and the
males may be attracted to her, as my audience is predominately
conventional and straight oppose to being homosexual.

3. Representation
My female model is presented in a very rebellious way which
complement my magazine and its features. This completely
subverts the usual stereotypes of womanly, unforceful behaviours.
She is illustrating a very assertive representation by the stance and
facial expressions she displays herself. These challenge traditional
stereotypes of women as being introvert and also gracious. My
target audience is predominantly white males and therefore this
imagery is more likely to appeal to them and attract them to the
product.

4. Representation
In my magazine there was no inclusion of a range of diverse
ethnic groups. I decided to exclude these representations
within my product due to the fact that the rock culture isn’t
primarily supported by diverse ethnic groups and has a
predominantly white fan base, particularly male. I have
presented a female cover star on my cover page to
ultimately attract and invite the male audience to be
intrigued of the features and contents interiorly. Also, in
terms of production, this was fabricated within the York
area, of which is a largely white city. This product then
reflects this, through the way in which it has being produced.
As you can see within my product, as a result, my performers
are white and have no ethnic diversity.

5. Representation
The age group I have identified in my magazine completely
supports existing stereotypes in society. The personality of the
performers within the imagery of my product reflected that of
what it noticed within the rock culture, deviating the social
norms and rebelling against traditional conventions, this is
typically expected from the young care free generation of today
and therefore conforms with this stereotype of 15-25 year
olds, my approximate target audience consumer bracket.

6. Representation
My performers, in the same way as my audience, can be defined by their
social class.
The dominant social class for the rock genre and more distinctively in
product is middle class.
I am working with stereotypical ideas to create my target audience, when
referring to class it can be difficult to define when dealing with a younger
group of people.
Class is generally dictated by the jobs that people do, yet my consumers
tend to be young with no over powering responsibilities.
So, because younger demographics often do not have a job role, it can be
hard to define them.
In the case of 15-20 year olds particularly, they are defined by the job roles
of their parents.

7. Representation
There are several broad generalisations that we can draw about class, in particular the
different between working and middle class.
Working class generally have a lower standard of education, more likely to be
unemployed, more likely to live in council/social housing, have a lower life
expectancy, have families earlier, come from single parent families, be an ethnic
minority, more likely to be ‘poor’, more likely to be involved in crime, more likely to
have low status job, more likely to have a manual job.
In contrast to this, middle class generally have a higher standard of education, more
likely to be in work, more likely to own their own home, have a longer life
expectancy, have families later, come from a stable family background, be white, more
likely to be rich, less likely to be involved in crime, more likely to have an important job
or manage people, more likely to work in an office.
My audience generally conform to the aspects of the stereotypical middle class
character. This is reflects through the rock culture, as previously mentioned they tend
to be of a monocultural white family background and have a stable amount of income
of which they can then use to purchase magazines like my product Crank!

8. Information
finding out about relevant events and
conditions in immediate surroundings,
society and the world
seeking advice on practical matters or
opinion and decision choices
McQuail (1987) gives some common satisfying curiosity and general interest
reasons for media use. learning; self-education
Personal Identity
finding reinforcement for personal
values
finding models of behaviour
identifying with valued other (in the
media)
Integration and Social Interaction
gaining insight into circumstances of
others; social empathy
identifying with others and gaining a
sense of belonging
finding a basis for conversation and
social interaction
having a substitute for real-life
companionship
Entertainment
escaping, or being diverted, from
problems
relaxing
getting intrinsic cultural or aesthetic
enjoyment

9. My audience would use my product for personal identity.
The music market, especially rock genre, demonstrate
reinforcement of personal values, and models of behaviour, this
is reflected greatly through my photography imagery, through
the stance and poses demonstrating the attitude of my cover star
and thereby my audience.
Also, my product would be of interest to my audience for
integration and social interaction, this allows them to gain and
insight into the circumstances of others; social empathy, this is
again reflected through the photography imagery, as
demonstrated on my contents page, the image is taken from a
live event, this allows my audience to gain an insight into the
circumstance of the performer themselves, giving them a sense
of belonging.
Also, an additional reason why my consumers may be attracted
to my product could be due to the simple entertainment
value, giving them a sense of escapism, being diverted from their
problems, relaxing and getting intrinsic cultural or aesthetic
enjoyment. This creates a representation of my audience as a
group who are isolated and separate from others and use my
product to create an identity and take part in common shared
culture with others who are also isolated and separated.