2. Artist
Our chosen artist is Tulisa. We decided to opt for this artist as we believe that
she is extremely current and particularly relevant to us, as we are a segment
of her main target audience, being females yet also the age range that she
generally focuses on directing her music towards. Thus, we have a great
understanding of which we can apply when generating our own music video
for this particularly artist, as we know what works and what doesn’t when
taking into consideration our target audience.
3. This is the CD cover Existing CD The background
within this close
for Tulisa’s music
up shot of Tulisa is
single, Young. As you
very light and
can see, this is easily
subtle by the use
recognisable based
of calm and
on the fact that the
soothing colours. I
track name and artist
am aiming to
is situated clearly
emulate this idea
amongst the CD
within my own
cover itself. The font
personal CD cover
style of the wording
for my advanced
‘Tulisa’ is very
portfolio, as this is
womanly and
a conventional
therefore follows the
theme of this
typical conventions of
genre, which
the image she
allows the
portrays within the
audience to focus
media and also within
upon solely the
this track personally
artist herself. This
through the imagery
relates to the idea
yet also within the
of a primary target
lyrics of the record
to promote the
itself.
artist.
4. Concept idea for CD
This is my The background
interpretation of within this close
emulating the CD up shot
cover for Tulisa’s particularly basic
music single, Young. and subtle, in the
As you can see, like
same was as the
the original CD cover
for this original CD cover
track, previously for Tulisa’s single.
briefly analysed, the I have emulated
font style of the this idea within my
wording ‘Tulisa’ is own personal CD
very femininely hand- cover for my
written and therefore
advanced
complies to the
conventions you’d portfolio, as this is
a conventional
Tulisa
expect by the image
and style she theme of this
portrays within the genre, which
media. The wording allows the
is easily audience to focus
recognisably, thus
upon solely the
instantly stands out
artist herself.
to the
audience, therefore YOUNG This, again, relate
effortlessly promotes s to the idea of a
the artist’s brand. primary target to
promote the artist.
