From analyzing survey responses, the researcher found: - Most participants were 16 years old females - The three words most associated with indie/rock were "loud, modern and energy" - The most popular band mentioned was Arctic Monkeys - Most people buy music magazines monthly - Interviews were the most liked aspect of magazines - Too much information was the most disliked part of magazines - Q magazine was the most frequently bought magazine - Featured artists were the most persuasive and liked features in music magazines.