1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience (One Direction)
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Midnight Memories released 25th
November
2013 they did a whole 7 hour live broadcast
online to promote the album and it was also
partly a countdown for their album where they
had several different guests. They also
appeared on TV shows like the Xfactor,
Jonathan ross show talking about their new
album
https://itunes.apple.com/gb/album/midnight-memories-deluxe/id695318295
They have a normal version and a deluxe version which had two extra songs you
don’t always have to buy the full album you can buy the songs individually if you
are not a huge fan but you just like the odd song
Extension of income They have started a their third tour the ‘Where
we are tour 2014’ they have already promoted
their first two albums with the ‘Up all night
tour’ for their first and the ‘Take me home tour’
for their second
http://www.onebigannouncement.com/ the list of tour dates and links to buy
them they are all listed different places in the UK and Europe etc. this would
earn them a lot of money because its spread out over the world and they have
many dates in them individual countries that adds up and if they sell out which
they have done twice its extending their income by a large amount
Extension of outlets They have a perfume called ‘Our Moment’
which was released 4th September 2013 which
they were all involved in making which is aimed
at the female audience the majority of fans are
girls which would mean they would sell a lot.
They also have a limited edition vinyl of their
album but for record store day it has a different
cover
http://onedirection.edenparfums.com/ this doesn’t really have anything to do
with the music what so ever but it’s being sold and they are getting money
because their fans will buy anything pretty much with their face on It
Their perfume advert-
http://www.youtube.com/watch?v=7fNuTf76FlE

2. Music Video Purposes Analysis
http://www.onedirectionstore.com/onedirection/Record-Store-Day-7/
Synergy They have t-shirts, watches, a book, jewellery,
pillows, a movie, posters, personalized cards
and a lot of other things with their popularity a
lot of these items will sell which would increase
their income by a lot making them more money
than they originally would just be making from
album sales. They also did a advert with Pepsi in
America.
http://www.onedirectionstore.com/ the prices of these items gives a whole lot
of evidence that they earn a lot of money selling these them apart from them
selling albums this makes a big deal towards there income they are things you
can find in many different shops so you would see their faces a lot and it’s a
good way to catch attention
Producers strategies They have adverts on TV on the side of
websites for example when you are on YouTube
there is an advertisement of their album or film.
They also have tour adverts also the members
all have twitter and do a lot of promotion on
their sometimes it is management who go on
their accounts
http://www.youtube.com/watch?v=ctCGJDWrRjA

3. Music Video Purposes Analysis