1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits Provide any research evidence you can find that supports explanations of
(promotion, extension of income & outlets, benefits for artist, record label and audience
synergy opportunities and strategies used by
producers to benefit label and artist)
Promotional To promote the band, Keane use: http://www.keanemusic.com/
*Twitter
*Facebook
*Fan Web page.
These are good ways to sell the band and help
create a bigger fan base. Their music video to
‘Bed Shaped’ is a good way to help encourage
people to listen to their music because the
video is artistic and different, this may attracted
more people to their music. The most popular
video will be easier to find, therefore these
websites will show people where to find it.

2. Music Video Purposes Analysis
Extension of income From advertising the band and their music will
make the band money. The more they
advertise, the more people will listen to them
and want to buy tickets for a live show,
merchandise (T-shirts, bags) or CDs. Performing
live is a good way to introduce the band
because they will be seen by thousands of
people all over the world…If they do a world
tour, that is. However, touring is the best way
to make the band known.
Extension of outlets To find the band’s music, it is usually found on http://www.youtube.com/watch?v=JugGmkvhsKQ
Music Channels, Radio and Websites. With all
these easy accesses to the band’s music will
help the band gain more views and downloads
and will therefore get them into the charts.
Having a music video helps the band be
recognised to the public, and if the audience
don’t like the song, they may like the video and
therefore will watch it over and over again, and
this will make their song number 1, making the
band more popular.

3. Music Video Purposes Analysis
Synergy Keane have been signed to: http://shop.keanemusic.com/
* Universal Music Group
* Interscope Records
*Fierce Panda Records
* Island Records
Being signed to a large record label will help
promote the band because the label will have
connections. With a large label they will know
what so do such as, where to advertise, how to
get the band known, where to start. Having
merchandise is the best way to get the band’s
name across. Things such as; T-Shirts, bags,

4. Music Video Purposes Analysis
wrist bands, tickets and CDs. This can be found
on their fan website. Having a music video will
give them a wider idea of what to sell; they can
sell things which relate to their video.
Producers strategies To make sure a band is big is to make sure there
is a plan to their work. When will they tour?
How long between each album? What genre,
what age audience? This is a way to be
organised. The band will perform a few gigs and
see what age range show up and what kind of
people they are. They then would make a music
video and see who watches it and who likes it,
see if it’s the same age group, younger or older.
This helps build a target audience and then they
can base the rest of their work on what they
want to hear/see.